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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN MEDIA IKLAN BATIK SURABAYA SEBAGAI UPAYA MEMPERKENALKAN PRODUK BUDAYA LOKAL Kurniasari, Annisa Tiara
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: Surabaya as the largest trading city in East Java has a cultural heritage that is worth the Surabaya Batik. Surabaya Batik is characterized as the use of bright colors with motifs based on the legend and the origin of the city of Surabaya. But not a lot of people in Surabaya itself is aware of the existence of batik Surabaya. Therefore, it needs a medium in order to accommodate all the information about batik Surabaya to introduce local cultural products. The design using observation, interview, literature, and documentation. The concept is used to direct the design of the media is "Modern Culture". The concept is implemented to some advertising media such as billboards, posters, magazines, newspapers, brochures and flyers as a supporting medium by using manual drawing illustrations on the media.  Keywords: Design, Media advertising, Surabaya Batik, Modern culture.
REDESAIN LOGO DAN PERANCANGAN CORPORATE IDENTITY PERUSAHAAN MANUFAKTUR SEPATU SANDAL EKA PROMA SEBAGAI UPAYA MENINGKATKAN KERJASAMA ANTAR PERUSAHAAN Tyas, Dwi Estining; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Redesign logo and corporate identity design of the Proma Eka is an effort to highlight the potential of Eka Proma, by strengthening the brand image that the company is increasingly recognized and can convince big companies to make Eka Proma as his business partner in the contract that bound cooperation .The study was conducted by qualitative research method is to take the interview, observation, documentation, and literature to obtain data that is used as the manufacturers support design concepts. The process of redesigning the logo and corporate identity design refers to the concept of "Trust". Furthermore, the concept of "trust" is implemented in the form of creative concepts, communication strategies, and media strategies that have undergone a process of data reduction, data display, and conclusion. The design is expected that the brand image of Eka Proma become stronger so that his name is known in particular known by large companies who require a partner company that has the potential as Eka Proma that they are interested and decided to cooperate with Eka Proma.
PERANCANGAN CORPORATE IDENTITY PT 21 EXPRESS SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Primanta, Ake Arif Radhian; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
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PT. Globalindo 21 Express is one of the shipping service provider with nationwide scale. As a service provider of parcel and document delivery services, PT. 21 Express has a much larger competitors and first foray in this business. Along with the development of the times, the human need to send goods from one place to another place higher. This express PT.21 a forum for addressing the issue. but lately more and more emerging company engaged in the delivery of services to accommodate those needs. Thus it is necessary to have the strength of the company PT.21 express to be able to compete in this global era. The era where business growth faster delivery services are spread all over the country.
PERANCANGAN REBRANDING NARWASTU AROMATHERAPY & BODY CARE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Hasyl, Dinda Masfufah; Fianto, Achmad Yanu Alif; Karsam, Karsam
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore rebranding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the rebranding design drafting. From analysis of the data on designing this rebranding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this rebranding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.
SIMBOL – SIMBOL BUDAYA DALAM KERIS NAGA KAMARDIKAN KARYA MPU PATHOR RAHMAN Anggraini, Riska Ajeng; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Indonesia is one country that has a lot of cultural diversity include Anthropology , Sociology and Art . All the cultural diversity ancestors inherited from generation to generation to the next generation . One of the works of art and culture that still exist and persist until today is the work of craft art in the form of a dagger , where the artwork has a meaning and philosophy terms of the form to its usefulness . With the development of times , this dagger turns into a work of art that has a lot of meaning in the philosophy of disclosure , the translation of symbols and expectations , in other words, a keris is a manifestation of the prayer and hope of sipencipta and sipemakainya . Kris kris is often called " Esoteric " . At this time the master began to freely create shapes dagger , which had not followed the grip is standard . By using semiotic Roland Barthes , the dragon dagger Kamardikan a reflection of the attitude of the authoritative leader , gentle and wise . All the epitome of leadership is implied in the form of a dragon s eyes are sharp and rounded as a transformation of the form of an eagle eye , the presence of which is a transformation sumping shape of the human ear that reflects the attitude of the leader or ruler who need sharp hearing . Overall, this Kamardikan dragon dagger gives the impression of prestige and soft for the owner as well as create a high image for the owner due to the difference ornament often creates caste , dragon dagger ornaments on the use of jasmine flower motifs that reflect the personality of a gentle nature .
PERANCANGAN LOGO DAN MEDIA PROMOSI ALASKA MOBIL SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Ariyanto, Agus
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: CV.ALASKA JAYA known as Car Alaska, is a company engaged in trading second car in the city of Surabaya. Not all companies second car providers with innovative and creative concepts, especially in the promotion to the wider community. So, not many people recognize excellence services Car Alaska. The purpose of this design is to know how to design a logo and media campaign as an effort to increase brand awareness. The design uses qualitative methods with the method, observation, in-depth interviews, and existing studies to find a formulation of the concept design. From the analysis of the data found superiority and uniqueness of Alaska Cars that are not conveyed to the public. Promotional activities that have not been done and corporate identity is not known to be a reason why excellence Car Alaska unknown audience. After processing the data analysis found the design concept key words "Smart Choice", which means someone who has the decision, intelligence, selective, and easy to adjust. Which "Smart Choice" explains what to expect and it takes a smart and selective customers, paced lifestyle effective, efficient, and reliable. Audiences are given a fantastic visual display, imaginative thinking, and wonderful things using active and aggressive communication. So the result is expected to increase customer awareness of the brand and company Car Alaska.  Keywords: Design, Logo, Promotion, Brand Awareness, Second Car, Smart Choice
PERANCANGAN CORPORATE IDENTITY WAROENG KAKAP LOOMBOK SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS Sari, Ayu Wulan
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract : Waroeng Kakap Loombok is a capsicum Surabaya as an attempt to create culinary efforts in the form of a family business. To face stiff competition against competitors penyetan culinary Surabaya. Then in need of a unique corporate identity so that people know to be Waroeng Kakap Loombok. The design purpose of this is to determine how the identity of the company designs Waroeng Kakap Loombok Surabaya brand awareness. the design is done with a qualitative approach, interviews, research, documentation and learning there. These data were analyzed by using data reduction techniques, data presentations, and conclusions. (Pawito, 2007:104). The results of the analysis found that Waroeng Kakap Loombok has a unique characteristic in the flavor and spicy chili sauce variation choice. Surrounding communities still do not know the Waroeng Kakap Loombok. From the process of data analysis, found a design concept or key word "Special and ethnic" meaning especially in people heart and traditional. Based on these concepts can be described that Waroeng Kakap Loombok is going to attempt a culinary that can compete with the quality and features in the middle of the competitors culinary. In the design of logos and corporate identity it will continue to manufacture stage the graphic manual standard (GSM) to give consistency to the identity provisions Waroeng Kakap Loombok. Thus expected to create knowledge on brand awarness.  The Keywords : Design Corporate Identity, Waroeng Kakap Loombok, Brand Awareness
PERANCANGAN CORPORATE IDENTITY BALI PAINTBALL ARENA SEBAGAI UPAYA MENGENALKAN PRODUK KEPADA MASYARAKAT Prayuda, Hendrikus Rian; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Corporate identity is very important in imaging the purposes and objectives of a corporation. Inconsistenct state of corporate Visual identity can cause less familiar the company in society This is happens at Bali Paintball Arena wich is inconsistent in Visual identity so as to make people of Bali are not aware of this company. The problem is considered important because, Bali Paintball Arena is one of the tourist provider the adrenaline in the dewata  island always visited by local and foreign tourists. Therefore, it takes a corporate visual identity being inconsistent and it can represent the company of Bali Paintball Arena as the company this can be easily recognizable visually by the local tourists and internationally. By way of issue and designed a visual corporate identity that can answer the needs of Bali Paintball Arena in introducing brand or corporate identity a company to the public at large.
PERANCANGAN CORPORATE IDENTITY S1 DESAIN KOMUNIKASI VISUAL STIKOM SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pahlevi, Achmad Reza; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Enthusiast of the public with  Visual Communication Design increase nowadays especially on high schooler students. In Indonesia itself having many of private universiies than nation universitie that the private universites make the same study program visual communication design. With the result now having competition beetwen private universities in each region. DKV STIKOM Surabaya is one of private universities on Surabaya. In Surabaya itself has many private universities and many of them have an identity. DKV STIKOM Surabaya not well known too with high schooler in Surabaya, so it must take action to make awareness on highschooler. The objective of this research is to find out how to create Corporate Identity that can increase brand awareness of DKV Stikom Surabaya.. The research using qualitative method, with technique observation, interviews, exsisting studies and competitor studies to get the data. After the data analysized, result the keyword of the research is “future creativity”.
PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 2, No 1 (2014)
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The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.

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