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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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Perancangan Brand Identity Almas Media Sebagai Upaya Meningkatkan Brand Awareness Wijardito, Virgiawan Tri; Bahruddin, Muhammad; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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AbstractThe purpose of designing brand identity Media Almas are designing visual identity of the company. The study was conducted with a qualitative research method is to conduct interviews, observation, documentation, recording, and literature to get the data used to support the manufacture of the design concept. From the data analysis found some keywords that refers to the visual communication strategy that will be used to reach the target audience ditujuh. After analysis of the data, was found creative concept of designing brand identity that is "Effective". Description effective concept is an action that has a function. The concept of "effective" aims to show that the Almas Media is printing that can provide solutions to all the needs of the audience promotion. The result of this scheme is to create a brand identity. Keyword: Brand identity, Almas media, Brand awareness
PENCIPTAAN BUKU ESAI FOTOGRAFI KESENIAN WAYANG THENGUL SEBAGAI UPAYA MELESTARIKAN BUDAYA TRADISIONAL BOJONEGORO Fernandez, Riyansa England; Bahruddin, Muh; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Seeing the development of more advanced age and a lot of culture entering society lulled will make things that can be categorized as modern culture. More community members who choose to follow the culture from the outside compared to the local culture, one of the local culture that began enthusiasts it is a Wayang. Wayang is already widely known throughout the international community, but not all cultures for traditional Wayangs have the same fate. The original Wayang local culture many areas even endangered. Local tradional culture also includes cultural diversity must be preserved. The lack of a vigorous publications mainly through books can threaten the preservation of local culture that has not been disclosed. One was found in the district. Bojonegoro in East Java is an area that borders the province of Central Java, in which there is a large royal heritage acculturation that are different. Wayang Thengul is one of the local culture that has not been revealed endangered. In this study show and introduces how artists struggle and consistency Wayang Thengul predominantly elderly in struggling in todays modern era to the public outside of Bojonegoro through media photographic essay book. Keywords: local culture, Bojonegoro, Wayang Thengul, Preserving, Essays Book Photography
PERANCANGAN CORPORATE IDENTITY PERPUSTAKAAN BANK INDONESIA SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Ratna, Anisa Ayu; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Perpustakaan Bank Indonesia Surabaya  is a growing library company in Surabaya. The problem is, a lot of competitors threaten the sales position of Perpustakaan Bank Indonesia Surabaya. During this, media campaign that used by Perpustakaan Bank Indonesia Surabaya does not have concept design. The low awareness of the importance the media campaign, create a high probability of customers moving to another library. Media campaigns are very important to build brand equity. Therefore, it is necessary to increase customer aware by doing branding and maintenance customers through the media campaign to maintain the position of Perpustakaan Bank Indonesia Surabaya from the competitors. The design is done by observation, interviews, depth interviews, and literature studies using qualitative-descriptive analysis and supported by existing analysis, SWOT and STP obtained brilliant concept that is used in overall design. The concept of brilliant implemented using product photo illustration of Perpustakaan Bank Indonesia Surabaya. Unique concept realized by unique form of media, while the brilliant concept realized from the arrangement of layout and color selection. The concept was subsequently applied in corporate identity and promotional media like Graphics Standart Manual  that can be able to increase customer awareness. Keywords: : Design, Corporate Identity, Perpustakaan Bank Indonesia Surabaya, Graphics Standart Manual, Brand Awareness, Brilliant
PENCIPTAAN BUKU ILUSTRASI BERBASIS POP UP TENTANG CERITA RAKYAT DANAU KASTOBA BAWEAN SEBAGAI UPAYA MEMPERKENALKAN PRODUK BUDAYA LOKAL BAGI ANAK-ANAK Ifadhah, Hani Hani Tanzilia; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Folklore Kastoba Lake is famous for the unique and believable as the stories that educate because were able to build and nurture local cultural values. The problem is, this story is getting increasingly rarely heard people, particularly children. Therefore, this research aims to create a book illustration-based pop up about Kastoba Lake Bawean folklore as an attempt to introduce local cultural products for children. The creation of this book using qualitative research with observation, interviewing, documentation, and existing studies are useful to define the concept of research. From the analysis results obtained the theme concept of creation that is mysterious. In that concept is a big part of the theme of the creation of this book, either from the story, the characters, the used clothing models and others. Need to be held in an attempt to attract interest read the kids against local culture folklore Kastoba Lake e.g. Bawean with different packing one of these with a book-based pop-up illustrations devoted to children and with the expectation of this pop-up book can become a media to popularize and revive Kastoba Lake folklore of Bawean to the General surrounding community as well as the Bawean especially children. Keywords: Mintage, book illustration, pop-ups, Bawean Kastoba Lake, Local Culture, Mysterious
PERANCANGAN BRANDING TROWULAN MELALUI SITUS PURBAKALA SEBAGAI UPAYA PELESTARIAN WARISAN BUDAYA LOKAL Wicaksono, Satrio Arif; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: The aim of the design was to Trowulan branding preserve local cultural heritage. Research conducted using qualitative research methods, namely by doing interviews, observation, documentation, library and study to get the data used as the supporter of the creation of the concept design of branding. The data were analyzed by using multiple stages, namely the reduction of the data, the presentation of data, and conclusions. From the analysis of the data found few keyword refers to the communication strategy of branding that will be used to achieve the target the intended audience. After analysis of the data, the found a concept or design branding keywords i.e. "Grandeur". The description of the concept of "Grandeur" is a form of real will be the heritage of Majapahit in Trowulan. In this case the "Grandeur" or oversize evidence of Majapahit in Trowulan existing directed at how to maintain the local cultural heritage in the form of cultural heritage that is packaged by making cultural heritage that exists in Trowulan as a point of interest in the various media used to promote Trowulan. The result of the design of this branding is to preserve local cultural heritage in trowulan formerly is the administrative center of the Majapahit KingdomKeywords: Branding, Trowulan, cultural heritage, Local cultural heritage
PERANCANGAN MEDIA PROMOSI CHRISNA HOME SPA & AROMATHERAPY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Utami, Evi Farsiah; Fianto, Achmad Yanu Alif; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Nowadays Cooperatives Small and Medium Enterprises product is one of the economics pillar in Indonesia, nevertheless the interest for Cooperatives Small and Medium Enterprises advancement is still lacking. One of the Cooperatives Small and Medium Enterprises product, Chrisna Home Spa & Aromatherapy, still does not have significant media promotion since the last 4 years. Chrisna Home Spa & Aromatherapy is a natural product which rarely known by society and being accused plagiarism because unintended similarities with other brand product packaging, Bali Ratih. This become the background to design Chrisna Home Spa & Aromatherapy promotion media which use Ayurveda therapy from India as its product base. As a distinctive effort, an icon or product character that represent each of the fragrance variant will done by manual drawing. Research method use qualitative method which done by doing interview, observation, documentation, and study literature to obtain data as a support to make promotion media design concept. The keyword that was found from promotion media design data analysis is “graceful”. So the media design use concept based on simplicity, luxurious, elegant, clean and modern as an elaboration from the previous keyword. The result from the promotion media is to introduce new image of Chrisna Home Spa & Aromatherapy product to society as solution for the previous problem. Keywords: Promotion Media, Aromatherapy, Spa, Icon, Brand Awareness  
PENCIPTAAN BUKU ILUSTRASI LEGENDA TARI JARAN KENCAK SEBAGAI UPAYA MEMPERKENALKAN BUDAYA LUMAJANG KEPADA ANAK-ANAK Challtis, Phebii Kurnia Diajeng; Fianto, Achmad Yanu Alif; Hidayat, wahyu
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: The purpose of research is creating ilustration book by Jaran Kencak it presents Lumajang culture for the children. Nowadays, local culture has been forgotten from the young generations who were affected by foreign culture. It was caused foreign culture more modern. It made the young people not knowing their own tradition. Where as tradition dance must be keep, develop and know it. We can get values and benefits for intelligence, social and personality.Keyword : Ilustration Book, Design, Local Culture, Traditional Dance, Children
PENCIPTAAN CITY BRANDING MELALUI MASKOT SEBAGAI UPAYA MEMPROMOSIKAN KABUPATEN LUMAJANG Lauwrentius, Stephen; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Various fields looked brand from their respective perspectives, including business and finance, marketing, advertising, sales, promotion, public relation, communication, graphic design, semiotics, psychology, statistics, anthropology, sociology, and others. While in the general population, are popular brand is considered as a logo, trademark, or the name of the entity. All purely physical. When in fact the brand is more of a summary of the experience and the Association against an entity, so much deeper than just the physical. While branding is an activity to build a brand. Identity, including logo, is one of the activities of the branding. Building a brand is a city meant to build the identity of the city. Identity, imagery, and communication is a three (3) important component in brand city. But for this brand gives more city spaces both to image or communication in the framework of the formation of the image. The mascot is capable of bridging the gap between brand with the target audience. Lumajang is one of the regions with rich natural potential is tremendous. Its natural beauty makes the Malang as one of the areas with the best natural beauty on the island of Java. Many natural beauties sucking tourists, not only local but also foreign misatawan. The County is becoming more and more interesting with a wealth of cultural tours and religinya. To this end the creation of the mascot is expected to introduce about Lumajang and promoting potential of Lumajang. Keywords: City Branding, Mascot, Media Promotions,Tours
PENCIPTAAN BUKU ILUSTRASI JAJAN TRADISIONAL DI SURABAYA UNTUK ANAK-ANAK SEBAGAI UPAYA PENGENALAN WARISAN KULINER INDONESIA Putri, Rizki Ardiyanti; Fianto, Achmad Yanu Alif; Riyanto, Darwin Yuwono
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract : Indonesia has a wide variety of cultures, customs, languages and not to mention food or culinary. Traditional snack is a kind of typical food that comes from every region in Indonesia, and processed in a simple way as well as materials that are easily obtainable. These snacks being sold in traditional markets, therefore this kind of snack is also known as traditional snacks. Snack traditionally been less popular as compared to junk food in every shopping center. In the middle of Surabaya heterogeneous society, snack market seems to begin excluded. People of Surabaya has rarely willing to eat a traditional snack. They prefer to enjoy foods of foreign products. With the emergence of many cafés, restaurants, and fast food franchise, the snacks that come from the outside like a pastry, too rose prestige because these snacks are considered more prestigious than traditional snack. From the above problems, we need a media that can provide a complete knowledge and information about traditional snacks for Indonesias young generation that can be enjoyed as one of the cultural preservation efforts in order not to be forgotten. The media chosen by the author is the book illustrations. To support the process of delivering a message to the target audience, then the verbal elements used on each page of the book. Keywords : Illustration Book, Traditional Snacks, Surabaya Snack, Children.
PERANCANGAN MEDIA PROMOSI BATIK KOTA MOJOKERTO MELALUI AMBIENT SEBAGAI UPAYA MENDUKUNG PROGRAM MOJOKERTO SERVICE CITY Lestari, Dian Wahyu Tri; Budiardjo, Hardman; Rizky, Muhammad
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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Abstrak: Mojokerto is one of the towns in East Java province which lies 50 km southwest of Surabaya. Mojokerto is exceptional in the history of Indonesia since the city was formerly the capital of the Majapahit Kingdom, which is one of the largest Hindu-Buddhist kingdoms in Indonesia. Service city concept of Mojokerto must be supported by three advantages namely, the primacy of human resources, product benefits, services, and excellence of infrastructure. The Mayor of the town of Mojokerto hoping to have a typical and excellent products, one of them is batik. Batik of Mojokerto is a craft culture which developed historically with the heyday of the Majapahit Kingdom. The uniqueness of the Mojokerto batik is in names of the pattern that less familiar to most people, such gedeg rubuh, matahari, mrico bolong, pring sedapur, grinsing, or surya majapahit. Attempts to introduce batik of Mojokerto certainly needed a medium that suits with the purpose. Promotion media is one of the purposes of introducing batik of Mojokerto to the wider community to international tourists.

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