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Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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REBRANDING PT DATA SARANA WISATA TRAVEL SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS KP, Alexander Dimas; Fianto, Achmad Yanu Alif; Budiharjo, Hardman
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: PT Data Sarana Wisata Travel is is a tourism service provider company in Indonesia which is based in Surabaya. As a company that has been running for 3 years, the profit is relatively stagnant and need to be efforts to build a strong image to remain competitive in the Indonesian market. During this, PT Data Sarana have not do promotion agresively and media campaign that used by this company does not have concept design. The low awareness of the importance the media campaign, create a high probability of customers moving to another travel. Media campaigns are very important to build brand. Therefore, it is necessary to increase awareness of customer by doing branding and maintenance customers through the media campaign to maintain the position of PT Data Sarana Wisata from the competitors. In this rebranding takes several steps to obtain appropriate results, which begins with interviews and observations, collecting data from observation, briefing comes from the company, and then carried out the design process. Of the process, discovered a keyword that will be used for the reference design a media campaign, which is A Truly Enjoyable Experience.. This concept will be implement using some of trip photo of PT Data Sarana Wisata. The concept was subsequently applied in corporate identity and promotional media that can be able to increase customer awareness. Keywords: Design, Rebranding, Brand Awareness, A Truly Enjoyable,  Experience.
PERANCANGAN BRANDING LAXMI CAKE AND BAKERY SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Rosyidah, Khurriyatur; Bahruddin, Muh; Sutrisna, Andika Agung
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: LAXMI cake and bakery is a growing culinary company and has several branches in Gresik, Tuban, and Lamongan. The problem is, a lot of competitors threaten the sales position of LAXMI cake and bakery. During this, media campaign that used by LAXMI cake and bakery does not have concept design. The low awareness of the importance the media campaign, create a high probability of customers moving to another bakery. Media campaigns are very important to build brand equity. Therefore, it is necessary to increase customer loyalty by doing branding and maintenance customers through the media campaign to maintain the position of LAXMI cake and bakery from the competitors. The design is done by observation, interviews, depth interviews, and literature studies using qualitative-descriptive analysis and supported by existing analysis, SWOT and STP obtained unique and luxury concept that is used in overall design. The concept of unique and luxury implemented using product photo illustration of LAXMI cake and bakery. Unique concept realized by unique form of media, while the luxury concept realized from the arrangement of layout and color selection. The concept was subsequently applied in corporate identity and promotional media that can be able to increase customer loyalty. Keywords: Design, Branding, LAXMI cake and bakery, Brand Loyalty, Unique and Luxury.
PENCIPTAAN BUKU KOMIK SEBAGAI UPAYA PENGENALAN PERMAINAN TRADISIONAL KEPADA REMAJA Pinasti, Rohry Dinda; Fianto, Achmad Yanu Alif; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: The purpose of this study was to the creation of comic books of traditional games as an attempt to introduce to teenagers. Traditional games currently almost eroded and replaced with electronic games, with all modern tools as well. This is mainly due to the rapid development of technology that supports and produces various types of games, so there is little youth of today are not familiar with the traditional games ever played by their parents. Whereas the traditional game is part of a culture that must be preserved and introduced because it has a lot of values and positive benefits for the development of intellectual, social, emotional, and personality teenagers. Keywords: Comics, Design, Traditional Games,Teenagers
PENCIPTAAN DESTINATION BRANDING KERATON KASUNANAN SOLO SEBAGAI UPAYA MENINGKATKAN MINAT KUNJUNGAN WISATAWAN DOMESTIK Permana, Aan Ari; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Surakarta is known as a cultural heritage that has very diverse objects of historic legacy in the Middle East with the cultural diversity of the square as the influence of the phenomenon alkuturasi 3 Budaya.Timbulnya shift cultural values embodied in the philosophy that there is The square Hardiningrat. Because it takes a creation of a destination Branding Profile Books square Hardiningrat. To raise the cultural values such as the meaning, culture, philosophy and mythology contained in square Hardiningrat an effort to increase the interest of domestic tourists. Creation is based on the observation, interview and study the existing keyword menggunakansudut view the literature study, the aesthetic, social and cultural self-image and cultural products. By using the analytical method, which is supported by qualitative indicators STP and USP (Unique Selling Proposition) got "special trip to visit "as a design concept. "Luxury square Hidden In "as the title of a book by point of interest photographic illustrations, implemented on the creation of the work. To determine the effectiveness, feasibility and appropriateness of the work, the results of the test design with a Likert scale questionnaire with given on 111 respondents. Correlation analysis of the results of testing the design , it was found that all of the statements questionnaire correlated design testing , we found that all of the statements questionnaire has a significant correlation to be able to fulfill the purpose of the book with the loading of the statement , and the mean between 242-362 4 , 27- 4.62 
PERANCANGAN MEDIA PROMOSI OBJEK WISATA AIR TERJUN MADAKARIPURA GUNA MENINGKATKAN BRAND AWARENESS Priyatmanto, Baharuddin Adam; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Madakaripura Waterfall is the highest waterfall tourist attraction on the Java Island, with the altitude reaches 200 meters. This waterfal is located on the Probolinggo district, and is still in the tourist area of Bromo-Tengger-Soemeru. Madakaripura Waterfall is managed by the Government Department of culture and tourism of Probolinggo district. This waterfall having the different characteristics with a waterfalls in general, circular shape and resembling a tube with the higher cliffs around the waterfall. This Waterfall also has a strong historical value, because according to legend that circulated in the local area, was formerly believed on a Madakaripura Waterfall be a place of asceticism by Gajah Mada Prime Minister, namely the commander of The Majapahit Kingdom. Madakaripura Waterfall is also used for Yadnya Kasada rituals, namely the traditional rituals taking holy water by the tribe of Tengger Which is celebrated on the 15th full moon day in Kasada month. This tourism area is still considered natural with a fairly challenging terrain, the visitors must walk so far about 2 km, with down the rivers to the location of a waterfall. Madakaripura Waterfall is on the lowest ranks of the numbers tourist visiting in 2012, among other attractions on  Probolinggo district. It is influenced by the promotional media less, therefore needs to be done of promotional media design in accordance with the characteristics and natural potential owned by Madakaripura Waterfall. Expected by the presence of promotion media design for Madakaripura Waterfall attraction, can increase brand awareness and the numbers of tourist visiting in Madakaripura Waterfall. Keywords: Design, Promotional Media, Madakaripura Waterfall, Brand Awareness.
PENCIPTAAN BUKU ESAI FOTOGRAFI PANTAI JATIMALANG UNTUK MENGOPTIMALKAN POTENSI WISATA PURWOREJO Aminuddin, Muhammad Nur; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: In the District Regulation No. 4 of 2009 Purworejo About Tourism Potential Determination as Tourist Attractions, Jatimalang beach designated as coastal tourism potential. Explained that the tourism potential of a capital means for the development and improvement of tourism. Because if used optimally tourism potential will have a positive impact on the increasing number of tourists as well as increased revenue. In terms of tourism, Purworejo is still fairly new and is in a developing stage. So to make Purworejo as a tourist destination, tourism potential should be explored optimally. On the basis of the authors set out to create photographic essay book with the theme Jatimalang Beach. Where in this book will show a collection of photos of Beaches Jatimalang and photographs related to the assembled to have grooves that are uniting to give a detailed description of how the state, atmosphere and charm Jatimalang Beach attractions. The study was conducted using qualitative methods, namely observation, interviews and literature studies to conclude the concept of the design process. Through the process of data analysis, found the keyword "Exotic". Results of this book is expected to help local governments Purworejo in optimizing the potential of tourism, that all will have a positive impact in order to make Purworejo as a tourist destination that counts. Keywords: Book, Photographic Essay, Jatimalang Beach,Tourism Potential.
PERANCANGAN MEDIA PROMOSI EKOWISATA MANGROVE WONOREJO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Laziem, Syarful; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Ecotourism Mangrove Wonorejo is one of the sites that have potential in the city of Surabaya. Mangrove Wonorejo also has the potential of natural beauty and cultural wealth of high value in the market Ecotourism industry. The problem is less widely known as other tourist. In terms of promotion, this time Mangrove Wonorejo only carry out promotional activities in the form of banners and only installed around the sights alone. In addition, a website designed Mangrove Wonorejo not much visited by visitors. This resulted in information about Ecotourism Mangrove Wonorejo less known by the public. The purpose of this research is directed at designing a media campaign Ecotourism Mangrove Wonorejo to increase brand awareness. So from this problems takes some effort to increase brand awareness, one of which is to design the appropriate media campaign for Ecotourism Mangrove Wonorejo who can provide information to the public to increase brand awareness in place Ecotourism Mangrove Wonorejo. Keywords: Design, Eco-tourism, Brand Awareness.
REBRANDING PT ARSY TOUR AND TRAVEL SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Sahaja, Achmad Ridho; Fianto, Achmad Yanu Alif; Fahminansih, Fenty
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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 Abstract: PT ARSY Tour and Travel is one of a tourism service provider company in Indonesia based in Purwokerto city. As a company that has been running for long time enough in tourism service provider bussiness, is needed to build stong brand image so wich can make brand awareness for of company. From the result is needed to rebranding PT ARSY Tour and Travel trough media campaign wich of creating logo, company profile, corporate power point background, stationery set, magazine advertisement, news paper advertisement, flyer, merchendise, social media planning, cutting sticker car. This Final Task would be fitted with company vision wich more compactness and fresh. In this rebranding plan would be takes some several steps to obtain appropriate results wich is the point for created new brand image of PT ASRY Tour and Travel, it comes from with interviews and observations, collecting data from observation, briefing from the company, and then carried out some brain storming with forum discussing group for the design process. Of the process, will be discovered a keyword that will be used for the reference point to design a media campaign, which is find the theme is A Safe Trip. This concept will be implement to all media campaign wich is logo, company profile, corporate power point background, stationery set, magazine advertisement, news paper advertisement, flyer, merchendise, social media planning, cutting sticker car that can be able to increase customer awareness. Keywords: Promotion, Rebranding, PT ARSY Tour and Travel, Brand Awareness, Safe trip.
PENCIPTAAN BUKU REFERENSI MASJID TUA PADA ABAD XV DI SURABAYA SEBAGAI UPAYA PELESTARIAN CAGAR BUDAYA Septiawan, Duanda Lis; Bahruddin, Muh; Sutikno, Sutikno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Seeing the development of modern times currently still many old buildings in Surabaya one of which is building the mosque. The problem, of the old buildings not much known by the society. This is because not many media who publishes, especially through a book. In fact an old building is culture of the nation heritage that must be preserved so that known by next generations. See the background of the city of Surabaya known as a historic city of Surabaya of course have many cultural heritage , one of them is the mosque. The mosque is the place of worship for muslims and not a few also building mosque in surabaya who are categorized as old mosque. With age who are too old is certainly old mosque existing in surabaya having value of history and the philosophy behind the founding of the building and it cannot be forgotten offhand particularly by residents of the city of Surabaya own. In these research indicated that there are 3 mosque, mosque namely Rahmat Kembang Kuning mosque, Jami’ Peneleh mosque, and Agung Sunan Ampel mosque which is considered old mosque built in the XV century in Surabaya.  Keywords: Old Mosque, Cultural Heritage, Reference Book, Design, Preservation.
PENCIPTAAN BUKU FOTOGRAFI ESAI PLURALISME AGAMA DI BALI SEBAGAI UPAYA MENINGKATKAN KESADARAN MASYARAKAT DALAM TOLERANSI Haidar, Muhammad; Budihardjo, Hardman; Sutikno, Sutikno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Tolerance in etymology means a allow the attitude of mutual respect and beliefs of others without requiring approval. The cultural diversity of indonesia has many and various religions in indonesia and tolerance is needed to make indonesia as a country with strong. The number of cases of intolerance that occurred in indonesia should be the subject of tolerance that can be a very valuable to the nation. Indonesia, as a country that had enough of a difference, from the racial diversities, the key, and language. Bali being one example of regions in indonesia that presents diverse culture. Tolerance that occurs in bali so strong that deserve to be used as an example for indonesian. Therefore, it is a book about what the media tolerance in fact, it can increase the society awareness in bertoleransi. The study is done with a qualitative studies by taking the interview observation, documentation and literature to obtain the data is done as a supporter of the concept of design. Book served is shaped photographic book essay so that people can see clearly through some of the pictures that will be displayed. Keywords: Creation, Books of Photography Essay.

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