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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN MASKOT “PLANKTOON FINGERBOARD” SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Mahendra, Yoda Aji; Bahruddin, Muh; Sutrisna, Andika Agung
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Planktoon known as Planktoon Fingerboard, is a company engaged in the field of life style product that has specifications field in fingerboard. Fingerboard is a skateboard’s miniature that made in the same detail as the size of the original skateboard, but it has smaller size to make it more comfortable in play using the fingers. Planktoon founded in 2009, exactly 23 October 2009, from there began the management system created for branding fingerboard with pride. Planktoon brand name, logo and stationery set has been made yet before, but Planktoon has not had a mascot, just like brand competitors from Planktoon. Therefore in order to improve the image of Planktoon. Mascot hopefully can educate consumers and increase Planktoon’s brand image. Designing qualitative method with interviews, observation, and existing studies to find a formula for the design concepts underlying the design of the mascot, the data analysis found a variety of unique and how branding brand with mascots that have not been known by the public, so consumers are not only given a new product continuously without any explanation interesting, with mascot be easier for consumers to understand about Planktoon. After analyzing the concepts found and a name for the mascot design Planktoon  the "Smile", which means a character who has a cheerful soul, friendly, and the helper soul. The name of  Planktoon’s mascot is "Mr. Toon". The word is derived from the word Mr. and Toon word derived from Plank-toon to represent brand Planktoon.  Keywords: Design, Mascot, Consumer, Branding, Fingerboard.
PENCIPTAAN BUKU ILUSTRASI PAKAIAN ADAT BREGADA HADININGRAT KRATON YOGYAKARTA SEBAGAI UPAYA PENGENALAN PAKAIAN TRADISIONAL KEPADA ANAK-ANAK Yunanto, Agung Tri; Fianto, Achmad Yanu Alif; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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 Abstract: Indonesia has a very diverse cultural treasures ranging  from customs artwork. In addition, Indonesia  consists of  several tribes that have cultural distinctiveness. Traditional Indonesian  clothing is one of the cultural property owned by the Indonesian state and recognized by other countries. One of  them is the Kasultanan Hadiningrat Yogyakarta which still preserve or perform ritual customs. One of the works of art and culture, one of which is still done until now is wearing traditional clothing. Traditional clothes of Yogyakarta is not only owned by the descendants of the royal nobles, but also owned by the courtiers and royal soldiers. To introduce custom clothing bregada Hadiningrat Kraton Yogyakarta then carried creation illustrated book as an attempt to introduce traditional clothing to children. To make this illustrated book uses several methods that begins with the collection of data from observation, interview and getting the data needed, and proceed with the creation of graphic design  elements. From this process resulted in an illustrated book that can describe the character of bregada Hadiningrat Kraton Yogyakarta. Illustration Book is needed here is a  illustration book using 2-dimensional concept that is able to attract the attention of the public to have characteristics of bregada Hadiningrat Kraton Yogyakarta itself. This is shown as an effort to support the introduction of the traditional clothing to the people, especially children. Keywords: Illustration book, Traditional clothing, Bregada, Kraton, Yogyakarta. 
PENCIPTAAN BUKU NOVEL GRAPHIC PUNAKAWAN SEBAGAI UPAYA PENGENALAN WARISAN BUDAYA KEPADA ANAK-ANAK Prayoga, Dwiki Setya; Fianto, Achmad Yanu Alif; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Puppet is one of the top works of art and culture of Indonesias most prominent among many other works of art. Clown character itself is essentially a manifestation of some form and the human characters have a lot of value - the value of philosophy that implies about the character and the treatment of human actions. Punakawan consists of Semar, Petruk, and Bagong Gareng. Children learn faster, more active and happy or laughing, motor skills that encourage children to be active play with entertainment, because it plays a dominant form. Lack of insight into childrens knowledge about puppetry and inedible by age in this modern era, because the preservation of cultures is increasingly lost. Because the Graphic Novel narrative, if for kids is easy to understand. Some of the above problems underlying "Graphic Novel Design Punakawan As Efforts Introduction Cultural Heritage". By using media Graphic Novel book that is easily digested, so that children will be able to easily recognize and learn the cultural values contained in the puppet characters, so that the preservation of ancestral culture can be maintained back as well as a recognition of cultural heritage.Keywords: Graphic Novel Books, Punakawan, Children, Philosophy Cheer.
PERANCANGAN MEDIA PROMOSI PT PETRONIKA SEBAGAI UPAYA PEMBENTUKAN CITRA PERUSAHAAN Amaliah, Norma; Fianto, Achmad Yanu Alif; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: PT Petronika is producing dioctyl phthalate (DOP) factory which was founded on September 14, 1983. Pros of PT Petronika this is the resulting product quality, use of eco environmentally production processes, and a good system. These advantages can reflect a positive image and become the deferensiation of its competitors. The problem of PT Petronika are haven’t made promotional media can shape the image of the company. Design of media promotion of PT Petronika is expected to shape the corporate image, increase the consumers and the interests of investors to be able to cooperate with PT Petronika. This research uses research methods qualitative. Qualitative research is conducted with interviews, observation, documentation, and literary studies to obtain data that are used as a foundation in designing the design concept. Concepts in the design of media promotion of PT Petronika as the creation of the corporate image is "trusted quality". The Word trusted quality is taken to define the quality of the product produced by PT Petronika which is trusted and recognized by consumers domestic and foreign. It is evident from some of the recognition awards acquired PT Petronika and also haven’t any complaints from loyal consumers. Give priority to the quality of the resulting product could be the deferensiation of product competitors. The concept is implemented in the strategy of creative and media strategy. The end result of this design is expected to make media promotions company that can reflect and more competitive.  Keywords: Design, Media Promotions, Corporate Image.
PERANCANGAN MEDIA PROMOSI WISATA KUSUMA TIRTA GUNA MENINGKATKAN BRAND AWARENESS Arifin, Zainul; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Kusuma Tirta located in Kedung Pelug, District Candi, Sidoarjo. A family recreation area that has the potential of the concept of water attractions are equipped with restaurant, outbound and fishing for the whole family. Pensions Kusuma Tirta Sidoarjo Regent H. Saifulilah inaugurated on June 23, 2012, was not so open this region as a region rekrerasi family, but also as a center of learning and gathering for anyone. Kusuma Tirta Tourism is quite new tour so not so many people who know about the location of this tour, besides the media campaign in Tirta Kusuma tour is also limited and very less active in promoting so many people from the region itself does not know the information sidoarjo on this tour. this led to less familiar travelers about Tirta Kusuma and does not affect the increase in tourists coming to Kusuma Tirta. The problem is Kusuma Tirta is a relatively new tourist spot and less active in the promotion so that tourists, especially in the area of Sidoarjo themselves do not understand the existence of these places, it takes some effort to promote the parawisatawan, one of which is to design a media campaign that is right for Kusuma Tirta can provide information to the public in order to increase brand awareness Kusuma Tirta. Keywords: Design, Kusuma Tirta, Brand Awareness
PENCIPTAAN MOTIF BATIK SEBAGAI IKON KABUPATEN LUMAJANG Marzuqi, Ahmad; Fianto, Achmad Yanu Alif; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Batik Indonesia is one of the works of the ancestral heritage of Indonesia. Batik art is the art of drawing on the fabric for clothing which became one of the cultural keluaga Indonesian kings of old. The development of batik motif with the character of an area is one of the potential development of a new motif (contemporary) through the development of regional motifs, almost all regions to develop the potential of batik owned. However, there are still some areas that are still in the stage of exploring the potential of batik to bring creativity and innovation strive to create unique on batik motifs, as well as a characteristic of their region. Lumajang is one of the areas that do not have an icon that symbolizes motif characteristic of the region. a lot of potential that can be developed in Lumajang to be iconic motif, such as from natural resources such as mountain semeru, semeru sand and the great banana. Therefore it is necessary for creation motif Lumajang accordance with local characteristics in an effort to promote local region Lumajang through media batik. Design done by observation, interviews, in-depth interviews, and literature studies using qualitative descriptive analysis and supported by the analysis of keyword searches to determine the design concepts used in the overall design. The concept of natural grandeur implemented on the icon motif Lumajang district. The concept of natural grandeur is a form of abundant natural resources that exist in Lumajang, this area has its own characteristics compared to other surrounding areas such as the results of the great banana plantations, namely, of the results of that sand mining and mountain tourism semeru. This concept was then applied to the creation of the motif as icons Lumajang. Keywords: Batik Pattern, Icon, Lumajang, The Greatest Of Nature
EFEKTIVITAS INFOGRAFIS SEBAGAI PENDUKUNG MATA PELAJARAN IPS PADA SISWA SISWI KELAS 5 SDN KEPATIHAN DI KABUPATEN BOJONEGORO Susetyo, Hendri Rahman; Bahruddin, Muh; Windarti, Tantri
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: This research aims to determine the effectiveness of infographics as supporting social sciences subjects for Kepatihan elementary school in Bojonegoro. This is a correlation research using survey methods and questionnaire. The population in this study are 5th students of Kepatihan Elementary School in Bojonegoro which amounts to 114 people. Whereas instruments used to research the effectiveness of this is infographics media, where this infographic created from the student handbook and converted into an infographics form. The results of test scores obtained from the method further infographics compared to the previous generation test scores by subject matter the same one. Then the data were analyzed using the methods of testing variable. Before the data is analyzed there should be testing requirements of data analysis ie hypothesis testing using regression analysis. After testing the hypothesis completed, the data collected from the questionnaires were processed and applied into the scale interpretation according Riduwan scores to measure the effectiveness/strength of infographics. Then the results obtained from testing the hypothesis in tolerance 0.05 methods of use of infographics (new method) is better than the old method. While testing the variables to get the value of infographics 79.23% (Approaching strong), color variable 78.13% (Approaching strong), letter variable 73.45% (Strong enough), and layouts variable 74.92% (strong enough).  Keywords : effectiveness, infographics, Design, Social, Student, Elementary School
PERANCANGAN MEDIA PROMOSI SAS CAFE AND RESTO SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Nurajizah, Nurajizah; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: SAS Cafe and Resto is an undertaking engaged in the culinary in Surabaya East which has considerable potential. SAS Cafe and Resto has traditional features as there are gazebos made of gelugu wood so that rural atmosphere feels more real and is surrounded by paddy fields around the Cafe and Resto. With the potential that is owned by SAS Cafe and Resto, the culinary field in this enterprise is still lacking in terms of promoting its products. Promotional activities are very important to market a product/brand, so the brand remains and can do approach to customers through these promotional activities. Promotional activities carried out by SAS Cafe and Resto very less because until now, promotional activities carried out was just a promo event, social media and website, so typical and products from SAS Cafe and Resto not yet seen in any promotional media campaign that has been done up to this point. The problem is, although the advantages owned by SAS Cafe and Resto are big enough, but the drop in visitors due to lack of activity can happen promotion conducted by SAS Cafe and Resto and the lack of innovation in the promotion as well as a multitude of culinary business that sprung up in Surabaya who approach customers through promotional programs. Therefore, it takes some effort to maintain customer loyalty, one of them is designing the right promotion media and innovative that can increase brand loyalty  SAS Cafe and Resto. Keywords: Design, Promotional Media, Brand Loyalty
PENCIPTAAN BUKU POP-UP LEGENDA KETINTANG DENGAN MENGGUNAKAN TEKNIK MOVEABLE SEBAGAI UPAYA KONSERVASI BUDAYA LOKAL SURABAYA Azizah, Fenny Tri Nur; Bahruddin, Muhammad; Budiardjo, Hardman
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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Abstract: The purpose of this Creation so that people in Surabaya, especially in the area know of the existence Legend of Ketintang. The creation of this book will use the qualitative method by conducting interviews, observation, and literature to obtain data to supplement and support in the creation of movable pop-up book about the legend of this Ketintang. The data that collected will be analyzed using several techniques, data reduction, data presentation, conclusions or verification, as well as editing a script that will be used in the creation of movable pop-up book is. After analyzing the data, which have been collected are then found a creative concept that is used in the creation of movable pop-up book is that, "Vibrant". "Vibrant" has the sense of the word spirit. The word refers to the spirit of the character Mbah Wijil as the main character, in his determination that wanted to make a haunted forest into the settlements. With  the technique of movable pop-up kids will be in the spirit of play movable effects pop-ups that are in movable pop-up book about this Legend of Ketintang. So as to make the children to be interested in reading this book will be able to introduce the legend of Ketintang the movable pop-up book as conservation of local culture Surabaya. Keywords: Legend of Ketintang, Movable pop-up, Book, Vibrant
PENCIPTAAN BUKU REFERENSI WISATA KULINER DENGAN TEKNIK FOTOGRAFI GUNA MENGENALKAN POTENSI WISATA KOTA MOJOKERTO Afriansyah, Rizal; Bahruddin, Muhammad; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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Abstract: Mojokerto is a small town in East Java province. The city became the economy cantilever area of Surabaya along with other surrounding cities. Location of Mojokerto city is also quite strategically located on the provincial road leading to or from Surabaya. Therefore, the food processing industry thrives in Bypass road Mojokerto. Plenty of restaurants and other culinary destination that stand even to the middle of the city. To introduce this potential, then felt the need to create a culinary reference book of Mojokerto with photographic technique that can be used as a reference at the same time the introduction to the tourists who want to food traveling in Mojokerto. This book contains information about phone number, location, prices, facilities, favorite menu, until the operational hour. Kata Kunci: Buku Referensi, Wisata Kuliner, Food Photography, Kota Mojokerto.

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