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Jurnal Manajemen dan Bisnis Sriwijaya

jmbs
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Published by Universitas Sriwijaya

ISSN : 14124521 EISSN : 26850885 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Arjuna Subject : -

Articles 286 Documents

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERINGKAT OBLIGASI PADA PERUSAHAAN MANUFAKTUR ARIES VERONICA
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 2 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v13i2.3373

This study was conducted to examine the probability of the effect of profitability, liquidity, firm size (Size), leverage, and the life of the bonds against bond ratings on companies listed in the Indonesia Stock Exchange. Sample of companies used in this study were 29 companies listed on the Stock Exchange during 2011-2013. Data analysis technique used is the multiple logistic regression analysis and hypothesis testing using the Chi-square test (test simultaneously) and the Wald test (partial test) .From the summary model results showed a value of 0.555 or 55.5%, this means donations of variable profitability, liquidity, firm size (size), leverage, and the life of the bonds to the bond rating of 55.5%, while the remaining 44.5% is explained by other factors not diteliti.Chi-square test (test simultaneously) shows Chi-square count (39.731)> Chi-Square table (104.14) and the significance of the Chi-Square value of 0.000 <0.05, then the probability of profitability, liquidity, firm size (size), leverage, and the life of the bonds simultaneously influence obligasi.Uji ranked Wald (partial test) show (1) a significance level of liquidity of 0.000 <0.05, meaning that the probability of liquidity significant effect on bond ratings (2) Size significance level of 0.000 <0.05, meaning that the probability of a significant effect Size the bond rating (3) the level of significance of the life of the bonds of 0.000 <0.05, meaning that the probability of bond age significantly influence the ranking obligasi. Before buying bonds, investors should have sufficient information and knowledge about bonds as well as good business sense to be able to analyze factors Factors that affect bond ratings.

PENGARUH GAYA HIDUP DAN PERSEPSI MAHASISWA TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI KOTA PALEMBANG SRI RAHAYU; ZUHRIYAH .; SILVIA BONITA
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Formulation of the problem was whether or not there is a significant the influence of lifestyle and student perceptions on purchasing decision by online in Palembang. The study aimed for finding out between lifestyle and student perceptions on purchasing decision by online in Palembang. The study was conducted by using associative for finding out whether or not lifestyle and student perceptions influence on purchasing decision by online Palembang. There were two variables; (1) lifestyle and student perceptions and (2) dependence variable was Purchasing decision that developed to be 14 indicators. The population was all of active students at private universities of Palembang. The sample was 346 by using purposive sampling. The data was primary data as source analysis. The data was collected by using questionnaire. The data was analyzed by using multiple linier regression. The result showed that there was a significant influence between lifestyle and student perceptions on purchasing decision by online in Palembang.

PENGARUH IKLAN TERHADAP KEPUTUSAN PEMBELIAN SABUN LIFEBUOY (Studi kasus warga RT. 48/10 8 Ilir, Ilir Timur II, Palembang) ELISA .; YUSNIZAL FIRDAUS
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

At this present moment in world trade competition is getting tougher due to the many products offered goods and services in the market, therefore many companies are vying for market their products or services. To market its products, the company needs a promotion. One form of promotion done by the company is advertising. Television advertising is a medium that is appropriate at this time to promote a variety of products or services to the goals intended consumer. Lately we often encounter soap products on the market. Because Unilever company wants to expand and enlarge the range of the target consumer, it is necessary for the advertusement television. presence Lifebuoy products through television advertising is expected to attract consumers to buy products Lifebuoy, thus increasing sales turnover. Population in this case is a resident of RT. 48/10 8 Ilir Palembang. Sample obtained by method Slovin, as many as 66 respondents. To achieve the objective of this study, using the influence between two variables, namely advertising (X) and Lifebuoy soap purchase decision (Y). The results of this study shows the influence of an ad with purchasing decisions Lifebuoy soap, which amounted to 4,740, which means that if the value of X is equal to zero then the purchase decision is 4.740. means that if the company does not undertake promotion of Lifebuoy soap through advertising, so consumers will continue to purchase 4,740 of Lifebuoy soap. While the b value of 0.757 which gives the sense that if an increase ad variable (X) is the addition of one, it will increase the purchasing decision variable (Y) was 0.757. As for the suggestion is, (1) The company be able to maintain or even improve the quality of the promotional; (2) The company must improve both image Lifebuoy soap.

BEHAVIOURAL LOYALTY: APAKAH DIPENGARUHI BRAND PERSONALITY DAN BRAND EXPERIENCE? Sebuah Studi pada Industri Kosmetik TRI WISMIARSI; TRULY JACKQUELINE PURNAMA
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

This study aimed to examine the effect of brand experience and brand personality on behavioral loyalty of beauty products. The data were collected from 200 respondents, women, who were above 20 years old and regular users of beauty products. Structured questionnaires were distributed to all respondents in a survey. The results show that brand experience and brand personality positively influence behavioral loyalty. The effect of brand personality on behavioral loyalty was greater than effect of brand experience on behavioral loyalty.

REAKSI PASAR TERHADAP PENGUMUMAN RIGHT ISSUE DI BURSA EFEK INDONESIA NIRMALA .; NININ NON AYU SALIMAH
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

This research aimed to examine the differences of the market reactions before-after announcement of right issue showing by the present of mean difference of trading volume activity and average abnormal return. This research uses event study. The population is firms listed on Indonesian Stock Exchange and publishing right issue in 2009-2013. The number of sample is 49 firms with purposive sampling by giving the criteria which are announcing the policy of right issue, not doing another corporate action during the period of research and owning the complete data needed. The technique to analyze data using paired sample test to examine hypothesis after counting the trading volume activity and average abnormal return and doing normality examination. This research results in no difference of market reactions between before-after announcement of right issue showing by no difference average of trading volume activity and average abnormal return

PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA IMA INDRIYANI
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

This study aims to examine the Financial Ratio Effect on Growth Profit On Mining Companies Listed on the Indonesia Stock Exchange (IDX). The sample selection using purposive sampling of 17 companies listed company only 9 samples taken. The independent variables studied were the financial ratio that consists of the Current Ratio (CR), debt to asset ratio (DAR), the total asset turnover (TATO) and return on assets (ROA), while the dependent variable is the growth in earnings (PL). The results of this study showed that simultaneous Currents Ratio, Debt To Asset Ratio, Total Asset Turnover and Return On Asset significantly affect earnings growth in the mining company listed on the Stock Exchange. Partially, only the variable return on assets which have a significant effect on earnings growth. While Currents variable Ratio, Debt To Asset Ratio, Total Asset Turnover no significant effect on earnings growth in mining companies listed on the Stock Exchange.

PERAN CELEBRITY ENDORSER DALAM MEMBENTUK PERCEIVE VALUE DAN PURCHASING INTENTION ISLAHUDDIN DAUD; M EKO FITRIANTO
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Endorser is representative of a brand that duty to inform, persuade and remind consumers. In case to increase the impact of the endorserâ€™s performance, they are selected from those who have been known as Celebrity Endorser. Chosen celebrity endorser is expected to form the perceive value and consumer purchasing intention. The main issues of use the celebrity endorser is they often not performing well. This study was conducted to examine the influence of celebrity endorser with the formation of perceived value and purchase intention. Results from this study is the celebrity endorser is able to influence the perceive value, but is not able to influence purchase intention. It is also happen with the perceive value (which is formed by a celebrity endorser) is also not able to influence the purchase intention.

EFEKTIVITAS PENYELESAIAN SENGKETA PAJAK MELALUI PROSES KEBERATAN DI KPP PRATAMA PALEMBANG ILIR BARAT TAHUN 2012-2014 IKA SASTI FERINA; ERMADIANI .; WENI NURFITASARI
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v13i3.3380

This study used qualitative research and the data were collected through interviews, direct observing and documentation. The informants were obtained based on the consideration of the researcher.This research based on the objection from the Taxpayer because of there is differences opinion, misperception of regulation, the dereliction of Taxpayer and the length of time the issuance of the Objection Decision Letter by reviewers objection. Based on the research, it can give briefly understanding that the objection of tax cases which had done by Directorate General of Taxation South Sumatera and Bangka Belitung is properly correct with the procedure. Complaints resolution process conducted by Directorate General of Taxation South Sumatera and Bangka Belitung been very effective in resolving all cases of objections raised by the taxpayer listed on Tax Office Primary Palembang Ilir Barat because it can finish it within a period of less than twelve (12 ) months , even fastest time period is 4 months 5 days in 2014 , the date of filing of January 23, 2014 , and the date of issuance of the decision Objection May 28, 2014 so as to give a good impact on the quality / service quality and the Directorate General of Taxation South Sumatera and Bangka Belitung, but when viewed from the satisfaction of the taxpayer , the taxpayer wants the objection turnaround time can be accelerated so as to provide a legal certainty and satisfaction for the taxpayer on existing services.

PERSEPSI SESEORANG DALAM MEMILIH PEKERJAAN SEBAGAI DOSEN PERGURUAN TINGGI NEGERI DI INDONESIA KEMAS M HUSNI THAMRIN; ABDUL BASHIR
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

The purpose of this study was to determine the influence of financial factors and prestigious to be a career choice Lecturer State Universities in Indonesia. The sample in this study were 100 candidates for the civil service lecturers who do not yet have an academic level spread of Universities in Indonesia. Sampling was done at random (random sampling). The data used is primary data obtained from a questionnaire containing the answer options are arranged with ordinal scale. The analytical method used is descriptive analysis of qualitative and quantitative, further inferential analysis by estimating the multiple linear regression model based on statistical criteria test and test econometric criteria. Statistically, the results suggest that financial factors and prestigious affect positively and significantly to the preference factor, it is evidenced by a probability value of 0.000 is smaller than the critical value (alpha 0.05). Conclusion of the study is the financial factor and prestigious postiif and significant influence on the preference of a person chooses to become professors (educators) at Universities in Indonesia.

PENGARUH INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL MEDIATOR PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA LITA ASTARI; ISNURHADI .
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

The purpose of this study is to investigate whether intellectual capital affect the firm value. Furthermore, firm performance as mediating variable is also investigated. A component of intellectual capital is used as independent variables. They consists of Human Capital Efficiency (HCE), Capital Employed Efficiency (CEE), and Structural Capital Efficiency (SCE). Onthe other hand, Price to Book Value (PBV) is used as dependent variable and Return on Equity (ROE) as mediating variable. The population is all companies listed in Indonesia Stock Exchange (IDX) for the year 2013. Purposive sampling is used to select sample which is totally 109 observation. Path analysis is employed to analyze data. The result shows that HCE has positive impact on ROE but CEE and SCE do not. HCE has positive effect on PBV but CEE and SCE do not. ROE mediates the relationship CEE on PBV but the ROE does not mediate the relationship between HCE and SCE on PBV. Finally, ROE has positive effect on PBV

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