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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 144 Documents
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Membangun Ekuitas Merek Berbasis Konsumen Melalui Kepribadian Merek Di E-Commerce Kabul Trifiyanto; Wahyuni Windasari; Tuti Zakiyah
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14115

Abstract

Brand is the reason that consumers consider important in choosing a product or service. Building brand equity is a strategic step that is able to provide competitive value for e-commerce companies in the midst of intense competition. This study assesses the impact of the CBBE antecedent instrument of cognitive factors (internal consumers) and marketing (external) factors on the formation of brand equity through brand personality in e-commerce companies. The study was conducted with a quantitative approach by distributing questionnaires as many as 153 respondents who are active users and have frequently made purchases through e-commerce in Indonesia which are then processed using SPSS 25. The results of the study indicate that cognitive antecedents have a positive effect on brand personality and brand equity. Marketing antecedents in e-commerce companies in Indonesia have no effect on brand equity but have an influence on brand personality. Brand personality is proven to be able to partially mediate cognitive factors and fully mediate marketing factors on brand equity. This research provides the latest contribution to the development of a digital industry strategy to build brand equity in e-commerce companies
Individual Relationship Conflict, Work Engagement dan Technical Performance :Studi Kuantitatif Pada Jabatan Fungsional Auditor Tarman Budianto
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15455

Abstract

The auditor has complex duties and responsibilities and involves the interests of various stakeholders who are vulnerable to various conflicts. This study aims to investigate: (1) The effect of work engagement on the technical performance of auditors, and (2) the moderating role of individual relationship conflict on the effect of work engagement on the technical performance of auditors. This research was conducted using a quantitative method with a survey approach to examine the effect of the variables formulated in the hypothesis. Hypothesis testing is done by linear regression analysis and PROCESS analysis technique. This study involved 116 auditors from various regions in Indonesia as respondents. The results show that work engagement has a significant positive effect on technical performance. In addition, individual relationship conflict significantly moderates (weakens) the positive effect of work engagement on technical performance. The results of this study validate the work engagement theory (Bakker et al. 2009). Future research is suggested to explore other conflicts (eg task conflict) because they are predicted to weaken performance. Practically, this finding can be a reference for practitioners/managers and organizational leaders that to improve auditor's technical performance, it can be done by increasing auditor engagement and minimizing the potential for individual relationship conflicts to arise.
PERILAKU INVESTOR PASAR MODAL DALAM MELAKUKAN TRANSAKSI SAHAM DI PASAR MODAL Fahira Dhea Azzahra; Isni Andriana; Kemas M Husni Thamrin
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14492

Abstract

ABSTRACTThis study aims to analyzing the behavior of Palembang investors through cognitive biases and emotional biases that impacting investor’s decision making on stock transaction in the capital market. The population of the study are investors whom became partners of securities, those listed in Indonesian Stock Exchange and the securities which stand only in Palembang region. There are 50 investors as sample of this study with purposive sampling as sampling method. The type data of this study is qualitative and the resources of data in this study is primary data with distributing questionnaire. Analyzing method in this study using multivariate analysis Structural Equation Model (SEM) and the result of this study shows that availability bias, conservatism bias, and loss aversion bias have significance effect to Palembang investor’s decision making in 2020. For future research could be able to take other samples from another big cities, as well as conducted research on the relationship between behavioral biases and financing or behavioral biases and health that including demographics and etc.
Pengukuran Kinerja Keuangan Badan Layanan Umum Menggunakan Prinsip Value For Money Pada Fakultas Ekonomi Universitas Sriwijaya Mul Yadi; Kamilawati Kamilawati; Dastini Dastini
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14616

Abstract

Tujuan penelitian untuk mengetahui kinerja keuangan Fakultas Ekonomi Universitas Sriwijaya yang terukur, dapat memberikan pelayanan secara cepat dan efektif, lebih lengkap sehingga visi, misi dan tujuan perguruan tinggi tercapai dengan baik. Metode penelitian kualitatif deskriptif, dengan data primer secara langsung pengamatan dilapangan dan data sekunder berupa studi pustaka. Hasil penelitian Analisis value for money (VFM) Fakultas Ekonomi Universitas Sriwijaya melihat dari aspek keuangan yang baik dilihat dari total biaya operasional tahun 2018-2020 memiliki target direncanakan  antara 100-150% dan terealisasi mencapai 158-228%,serta rasio nilai Efisiensi <100%, Efektivitas >100% dan Ekonomis < 100%
Peran Stres Kerja Dalam Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang Marisah isah; Agustina Hanafi; Yulia Hamdaini Putri
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14542

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Stres Kerja terhadap Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang. Populasi dalam penelitian ini adalah seluruh jumlah karyawan PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang yang berjumlah 44 orang.Penelitian ini menggunakan jenis sampling jenuh, artinya apabila jumlah seluruh populasi digunakan sebagai sampel dengan demikian sampel dalam penelitian ini adalah sebanyak 44 orang karyawan.Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner dan metode analisis regresi linier sederhana sebagai teknik analisis data. Berdasarkan hasil analisis disimpulkan bahwa terdapat pengaruh yang negatif dan signifikan antara Stres Kerja terhadap Semangat Kerja Karyawan Pada PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang. PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang sebaiknya melakukan usaha-usaha pengelolaan stres baik melalui pendektan organisasional maupun pendekatan individu.
ANALISIS PENDAPATAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI PADI SAWAH DI KABUPATEN DELI SERDANG Sarah Gracia; Elvin Desi Martauli
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15838

Abstract

The purpose of this study was to analyze income and the factors that influence the production of lowland rice farming in Deli Serdang Regency. The number of respondents of rice farmers in as many as 120 people. While the method used is the analysis of the Cobb-Douglas production function which is then converted into an inferential Principal Component Analysis (PCA) analysis, technical efficiency analysis with the stochastic frontier. The results showed that the factors of land area (X1), number of workers (X2), use of fertilizers (X3), pesticides (X4), and seeds (X5) had a significant effect on the production of lowland rice farming in Deli Serdang Regency. The results of the t test show that partially the factors that affect the production of land area, seeds, fertilizers, and labor have a significant effect on the productivity of lowland rice farming in Deli Serdang Regency. In the analysis of rice farming income in Meintang Market and Lubuk Pakam, Deli Serdang Regency, the total variable costs were Rp. 6,196.756, total fixed costs were Rp. 289.485. So that the level of income obtained by respondent farmers is Rp. 13,200,199.
Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri Hery Purnomo; Samari Samari; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.15495

Abstract

The research aims to measure how much the relationship of brand awareness, brand trust and brand personality crosses purchase interest in Purchase Decision RTD Tea Merek Pucuk Harum in Kediri City community. The research used a quantitative approach, and sampled 100 respondents, with stratified random sampling techniques on a proposional basis. Testing data with primer using Multiple linear regression. The study found that on a direct trajectory, brand awareness has a significant relationship with purchase interest, but not on brand trust and brand personality. While brand awareness, brand trust or brand personality has no significant relationship with purchase decisions. On an indirect trajectory, brand Awareness has a significant relationship with purchase decisions, through purchase interest, while brand trust and brand personality do not have a relationship meaning in creating purchase decisions across purchase interest as mediation variables. The diversity of data described by the model is 35%, the rest is explained by other variables that are not yet in the model and errors.
Apakah Influencer Marketing berpengaruh pada Pengambilan Keputusan Pembelian di Marketplace Shopee pada Generazi Z? Dhara Ayu Crystrie; Sri Hardianti Sartika
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.16700

Abstract

ABSTRACT : Technological developments that are increasingly developing make almost all levels of society from any generation use social media, this high number of social media users makes many business people use it to develop their business and this social media fund is what makes influencer marketing, which of course now has an important role in spreading information and have an impact on their followers through uploading photos and videos through social media, many of whom are social media users who use the shopee marketplace as a place for buying and selling transactions, the existence of a shopee marketplace that conducts transactions online of course reaches everyone in various regions and makes everything fairly practical, effective and efficient but there are still many people who are not interested in making transactions because they don't see the product directly and also the sellers in the shopee marketplace only show products in the form of photos or short videos, that's why not a few influencer marketing creates content about various products in the shopee marketplace that help explain products that aim to encourage consumers to make purchases. This research was conducted quantitatively with a descriptive approach with survey research methods to social media users who use the shopee marketplace as a place to shop. The results show that influencer marketing has an impact on their followers on purchasing decisions in the shopee marketplace. Keywords: influencer marketing, marketplace, purchasing decision  ABSTRAK : Perkembangan teknologi yang semakin berkembang membuat hampir seluruh lapisan masyarakat dari generasi manapun menggunakan media sosial, tingginya pengguna media sosial ini membuat banyak pelaku bisnis yang memanfaatkannya untuk mengembangkan bisnis mereka dan media sosial ini lah  yang melahirkan influencer marketing yang tentunya  sekarang memiliki peran penting dalam penyebaran informasi dan memberikan dampak kepada para pengikutnya melalui unggahan foto maupun video melalui media sosial, banyak diantaranya pengguna media sosial yang menggunakan marketplace shopee sebagai tempat melakukan transaksi jual beli, adanya marketplace shopee yang melakukan transaksi secara online tentunya menjangkau semua orang di berbagai daerah dan membuat semuanya terbilang praktis,efektif dan efisien namun ada masih banyak orang yang kurang tertarik untuk melakukan transaksi karena tidak melihat produk secara langsung dan juga para penjual di marketplace shopee hanya menunjukan produk berupa foto atau video singkat  oleh sebab itulah tidak sedikit dari influencer marketing yang membuat konten mengenai berbagai produk yang ada di marketplace shopee yang membantu menjelaskan mengenai produk yang bertujuan untuk mendorong para konsumen agar melakukan pembelian. Penelitian ini dilakukan secara kuantitatif dengan pendekatan deskriptif dengan metode penelitian survei kepada para pengguna media sosial yang menggunakan marketplace shopee sebagai tempat berbelanjanya. Hasil menunjukan bahwa influencer marketing memiliki dampak bagi pengikutnya terhadap keputusan pembelian di marketplace shopee Kata Kunci : influencer marketing, marketplace, keputusan pembelian
Mediating Roles of Helping Behavior Between Self-Efficacy and Work Engagement Towards Technical and Social Performance Tarman Budianto
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.17613

Abstract

Several empirical studies have shown that helping behavior results in dysfunctional employees, such as stress, role overload, and the emergence of work-family conflict because of the time and energy that is allocated to helping others. However, other literature shows that helping behavior is considered an act of kindness that can result in high performance evaluations. This study aims to examine whether the helping behavior variable has a mediating role in the relationship between self-efficacy and work engagement towards technical and social performance. This study involved 261 widyaiswara (trainer) in Indonesia. Data analysis using bootstrapping technique. The results showed that helping behavior mediate in the relationship between: (1) self-efficacy and technical performance, (2) self-efficacy and social performance, (3) work engagement and technical performance, (4) work engagement and social performance. These findings validate and provide new empirical evidence that helping behavior has a positive impact on performance. Based on these findings, future research is recommended to explore further the influence of helping behavior in reducing relationship conflict, because conflict-free organizations never exist. These findings, practically can be a guide for leaders in improving performance, both technical performance and social performance, namely by increasing work engagement and self-efficacy, so that helping behavior can contribute to the achievement of employee performance and organizational goals.
Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co Auryn Aprillia Chandrawati; Deandra Vidyanata
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.17758

Abstract

This study aims to identify the significant influence of Perceived Quality and Perceived Value of Cost to Customer Loyalty through Customer Satisfaction on Fresh.co using quantitative research methodology. The results of the study indicate that there is a positive and insignificant influence between Perceived Quality and Customer Loyalty, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Perceived Quality and Customer Satisfaction, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Customer Satisfaction and Customer Loyalty. Meanwhile, Customer Satisfaction mediates fully and significantly the relation between Perceived Quality and Customer Loyalty. Customer Satisfaction also mediates partially and significantly the relation between Perceived Value of Cost and Customer Loyalty.

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