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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 144 Documents
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Pengaruh Viral Marketing dan Word of Mouth terhadap Brand Image Aisan games 2018 Muhammad Hatta; Bayu Hardiyono; Marlina Widiyanti
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12264

Abstract

This study aims to analyze the influence of Viral Marketing and Word of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand Picture.
Pengaruh Integritas Kelompok Terhadap Kinerja Pegawai Sekretariat Daerah Kabupaten Kapuas Hulu, Kalimantan Barat Husni Syahrudin; Munawar Thoharudin
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.11723

Abstract

Not achieving the performance targets that have been set are caused by many factors, both individual, group, organization both internal and external. The purpose of this study is to reveal how the influence of group integrity factors on the performance of employees at the Kapuas Hulu district secretariat. The research method used is a survey method with a quantitative approach. The population in this study were all employees (civil servant status) who worked at the regional secretariat of Kapuas Hulu Regency, totaling 137 employees. The sampling technique is done by using the Simple Random Sampling technique by determining the sample of respondents randomly. Based on the results of calculations with the formula, the sample in this study amounted to 102 employees. Data collection tools used closed questionnaire with 5 (five) interval scale answer options. The instrument testing uses validity and reliability tests. Prerequisite testing with residual normality test and linearity regression test. Data analysis in this study was carried out using statistical descriptive and inferential statistical analysis techniques. Based on the results of the study concluded that group integrity had a significant positive effect on employee performance
Analisis Penggunaan Media YouTube dan Instagram pada Anggota Kelompok Suporter Sriwijaya FC dalam Mengonsumsi Informasi Muhammad Fajar Wiko; Bayu Hardiono; Zakaria Wahab
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12265

Abstract

The study, entitled Analysis of the Use of YouTube and Instagram Media on Members of the Sriwijaya FC Supporter Group in Consuming Information, aims to determine the relationship between the profile and behavior of members of the Sriwijaya FC supporter group in using YouTube and Instagram as social media to consume information about their team. The method used in this research is descriptive-quantitative with crosstab analysis and chi-square test on SPSS software. The data in this study were collected through a questionnaire (google form) to 100 representatives from three members of the Sriwijaya FC supporter group, namely Singa Mania, Sriwijaya Mania, and Ultras Palembang. The results of this study indicate that duration on YouTube and audience involvement on Instagram are related to the efforts of members of the supporter's group to consume information about Sriwijaya FC.
Pengaruh Perencanaan Anggaran dan Pelaksanaan Anggaran terhadap Penyerapan Anggaran dengan Komitmen Organisasi sebagai Variabel Moderasi pada Badan Penelitian dan Pengembangan Kesehatan Republik Indonesia Ferdinan Ferdinan; Isnurhadi Isnurhadi; Marlina Widiyanti; Mohamad Adam
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.11844

Abstract

The implementation of a performance budget that carries the spirit of state financial reform is not as expected. One of the indications is that budget absorption is not optimal and concentrated at the end of the fiscal year. This will result in delays in benefits to be received and enjoyed by the community. This study was conducted to examine the effect of budget planning and budget implementation on budget absorption with organizational commitment as a moderating variable in the Health Research and Development Agency. The data collection techniques used in this study are the Likert scale. Workable samples totalling 59 respondents consisted of KPA, PPK, PPSPM and the Treasurer of Expenditure within the work unit of the Health Research and Development Agency involved in budget implementation using the census method. The data were data processed using multiple linear regression analysis and residual test. The results of this study indicate that budget planning has a significant positive effect on budget absorption while budget execution does not affect budget absorption. Organizational commitment does not strengthen or weaken the relationship between budget planning and budget execution towards budget absorption at the Health Research and Development Agency.
Analisis Anteseden Niat Pembelian Ulang Ponsel Pintar Regy Citra Perdana; Ratna Sari; Dedi Hartawan
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12269

Abstract

Smartphones, with all of their features, are now becoming a lifestyle and needs for the users. The users tend to replace their smartphones for many reasons. This makes some users feel dissatisfied just by using smartphones of the same brand, both for technical or lifestyle aspects. Smartphone producers are supposed to maintain the users to use the same brands but they sometimes don't understand the real factors that push the consumers to keep using the same brand. This create a gap for research in analyzing consumers' repurchasing intention in replacing their smartphones. This research is conducted in Indonesia using online survey and questionnaire with taking sampling quota from Java and Sumatera with a total of 190 respondents. The research method is partial testing with simple regression and multiple regression then continued with path analysis to see corellation between variables. In this research it can be concluded that based on the construct of expectations confirmation theory model (ECM) that all variables such as confirmation of expectations, brand attachment, perceived benefits, and satisfaction have a positive and significant effect on repurchase intention. So that by testing this theory smartphone manufacturers are expected to pay more attention to the right marketing strategies to continue to maintain or get new consumers to continue to buy smartphones.
Model Penguatan Daya Saing sebagai Upaya Peningkatkan Kinerja Bisnis UKM Klaster Mebel di Jepara Sisno Riyoko; Budi Lofian
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12103

Abstract

This study wants to produce a model of strengthening competitiveness is a form of model with attention to the determinants of competitiveness. The purpose of this study is to further enhance the competitiveness of SMEs in the form of training and strengthening of target SMEs. Other research objectives are 1) description of characteristics of SME Furniture cluster, 2) Establishment of a model of strengthening competitiveness that can be applied proaktis, 3) teraplikasikanya model empirically and 4) terujinya application model of competitiveness strengthening. To achieve tujan is done method of action reseach approach, that is research activity followed by implementation. Stages of activities to be undertaken are: 1) identification of SMEs with survey, desk analysis and focus group discution; 2) formulating a model of strengthening competitiveness by descriptive method; 30 formulating and applying competitiveness strengthening model and implementation guide; and 4) testing model implementation strengthening competitiveness and revising the final model. The results of research activities that have been conducted in the first year are identified characteristics of SMEs include business ownership, origin of capital, total assets, number of employees, employee education, length of standing business, marketing area and production system. While the analysis of the strengths and weaknesses of SMEs is as follows SMEs have a potential product for market acceptance, have a good relationship with customers, have a product innovation, easy to get human resources. in terms of weakness of SMEs still rely on their own capital, network pemasarn still low, human resource skills need to be improved. From the analysis, a strengthening model is created by providing training and business assistance. so that in the second year implementation model can be implemented so that the performance of SMEs can increase.
Minat Beli Sebagai Mediasi Pengaruh Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana Merek 3second Khusna Fatimatus Syahroq; Hery Purnomo; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.14311

Abstract

Penelitian bertujuan untuk mengetahui keberartian Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana 3Second Clothing Store Kediri dengan Minat Beli Sebagai Mediasi. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Sampel yang digunakan sebanyak 160 konsumen dengan menggunakan metode accidental sampling kombinasi snowball sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur dengan program IBM SPSS 26 dan Uji Sobel. Hasil penelitian ini diperoleh terdapat pengaruh Persepsi Harga dan Citra Merek mempunyai keberartian menciptakan minat beli, tetapi tidak pada Celebrity Endoser. Persepsi Harga dan Celebrity Endorser mempunyai keberartian dalam menciptakan Keputusan Pembelian, tetapi tidak pada Citra Merek. Persepsi Harga, Citra Merek atau Celebrity Endorser tidak mempunyai keberartian dalam menciptakan keputusan pembelian melalui Minat beli sebagai variabel mediasi. Studi lanjut dan manajemen 3second, dapat mempertimbangkan untuk identifikasi fenomena bahwa minat beli dapat terbangun tetapi tidak mempunyai pengaruh kepada keputusan pembelian, dimungkinkan ada variabel lain yang penting untuk di analisis, misalnya kualitas produk, variasi produk, dan atau pelayanan penjualan.
The Effects of the Sports Sponsorship on the Formation of Grab Corporate Image After 18th Asian Games Zulfikri Zulfikri; Didik Susetyo; Bayu Hardiyono
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.11947

Abstract

The purpose of this study was to study the effect of the sport's sponsors on the corporate image formation of the Grab after the 18th Asian Games. The data used in this study were primary data obtained from questionnaire questionnaires that had been distributed to the intended respondents as community users of Grab in the City of Palembang. This study uses a simple linear regression analysis technique. The results of this study indicate that sports sponsorship has a significant influence in shaping the corporate image of Grab after the 2018 Asian Games with sig. t of (a) = 0,000 <0.05 or 5%, so Ho is rejected and Ha is accepted. This means that an increase in sports sponsorships will improve Grab's corporate image, and vice versa if there is a decrease in sports sponsors the Grab's corporate image will also increase.
Pengaruh Kepemimpinan Transaksional dan Motivasi Kerja Terhadap Kinerja Karyawan Melalui Komitmen Organisasional Di PT Persada Sejati Jakarta Melkianus Albin Tabun; Marcelina W Putri; Stanley Tulus
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.13390

Abstract

This study aims to determine the effect of transactional leadership and work motivation on employee performance through organizational commitment. This research was conducted on 261 technician employees of First Media PT. Rizki Persada Sejati in Jakarta. The data was collected by distributing questionnaires via google form containing 65 questions with a Likert scale of 1 - 5 based on the simple random sampling method. Data were analyzed using path analysis method with linear regression approach. The results showed that transactional leadership and work motivation have a positive and significant effect on employee performance and organizational commitment. Meanwhile, based on the results of the path analysis carried out, the results show that the variable organizational commitment does not mediate the effect of transactional leadership and work motivation on employee performance because the transactional leadership variable has a direct effect coefficient value of 0.175 which is greater than the indirect effect coefficient value - 0.017, as well as work motivation. has a direct effect coefficient value of 0.652 greater than the indirect effect coefficient value of 0.209.
PENGARUH STRUKTUR ORGANISASI, FASILITAS KERJA DAN BEBAN KERJA TERHADAP EFEKTIVITAS KERJA PEGAWAI BPR CHANDRA MUKTIARTHA YOGYAKARTA Inayat Hanum Indriati
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.12333

Abstract

The study is to determine the effect of organizational structure, work facilities and workload, either simultaneously or partially on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees.The sample of this research is all employees of BPR Chandra Muktiartha Yogyakarta, totaling 140 people who were selected by using population sampling technique. The data collected with a questionnaire. Analysis technique used multiple linear regression analysis.The results that (1) the organizational structure has a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.000); (2) Work facilities have a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.035); (3) Workload has a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.003); (4) The organizational structure, work facilities and workload simultaneously affect the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.000).

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