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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 144 Documents
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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG Barlian Valention; Diah Natalisa; Welly Nailis
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3265

Abstract

ABSTRACT This research was aimed at identifying the influence of a product′s attributes on the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant attribute they chose. The data were collected by questionnaires, interview and library research, and analyzed by descriptive qualitative and quantitative techniques (linear multiple regression technique) using SPSS 12.00 for Windows. The results show that all attributes (brand, services, traits and quality) influenced the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant one is services.
PENTINGNYA PENGORGANISASIAN DAN PERANAN ANALISIS JABATAN DALAM MENINGKATAN KUALITAS KERJA PADA CV. MANGGALA DESIGN AND FURNITURE Ade Markus; Yuliansyah M. Diah; Muhammad Kosasih Zen
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3268

Abstract

ABSTRACT This research have purposed to know how organizing and applying of job analysis done by CV. Manggala Design and Furniture for increasing job quality to be effectively and efficient. Result of research show that organizing process covering indicators of coordination process, delegation of authority, and decentralization system of power that is not run carefully. Than the applying of job analysis that is not applies job specification for the recruitment of labor, lack of explanation of about job description so that employee has not owned clarity the things having to done, and division of duties which is not run at activity of its business. So employee quality of the labor who is covering time accuracy, result of job and complain minimalize received is not able to showed the optimal result. In order to increase quality of job at the CV. Manggala Design and Furniture, writer suggests that company is more improve or repairingly the coordination process, more multiplyingly the delegation frequency of authority, and focused at decentralization system of power only. Then clarifies intention from the job description, then give some training to improve specification of employee position who has not fulfilled qualification and improve division of duties employee as according their occupation. And changes complain to become guidance to employee who is having ugly quality, gives training that employee is more trains so the result of job can fulfill company claim, that is finally can effectively the order workmanship time.
ANALISIS LAPORAN BIAYA MUTU PADA PERUSAHAAN YANG MENERAPKAN ISO 9001:2000 (STUDI KASUS PT SUNAN RUBBER PALEMBANG) Tri Yuniarti; Umar Hamdan; Rasyid HS Umrie
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3269

Abstract

ABSTRAK Penelitian ini membahas bagaimana perlakuan biaya yang timbul dari usaha peningkatan mutu, dan apakah laporan biaya mutu dapat berguna dalam meningkatkab kinerja profitabilitas perusahaan dilihat menggunakan ROI. Hasil penelitian menunjukkan bahwa PT Sunan Rubber Palembang belum melakukan pelaporan biaya mutu secara khusus. Dimana melalui laporan biaya mutu tersebut dapat dianalisis bahwa biaya mutu yang dilakukan perusahaan belum optimal sesuai dengan standar biaya mutu yang ada. Sehingga berdampak pada kinerja profitabilitas perusahaan. Alternatif pemecahan masalah yang disarankan adalah PT Sunan Rubber Palembang membuat laporan biaya mutu, sehingga akan meningkatkan penjualan dan profitabilitas perusahaan. Kata Kunci : Biaya Mutu dan Rasio Return On Investment
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MOTOR HONDA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA) Yeri Resika; Ahmad Nazaruddin; Thomas Handy
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3270

Abstract

ABSTRAK Penelitian ini berjudul “Pengaruh Brand Image Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Honda (Studi kasus pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya Inderalaya)”. Penelitian ini bertujuan untuk (1) mengetahui seberapa besar pengaruh brand image terhadap keputusan konsumen membeli produk sepeda motor Honda, dan (2) mengetahui variabel yang dominan mempengaruhi keputusan konsumen membeli produk sepeda motor Honda. Metode yang digunakan adalah convenience sampling. Dari populasi mahasiswa Fakultas Ekonomi Universitas Sriwijaya Indralaya, sebanyak 104 responden menjadi sampel. Analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif dan analisis kualitatif. Hasil penelitian menunjukkan bahwa brand image berpengaruh sebesar 63.4% terhadap keputusan konsumen membeli produk sepeda motor Honda. Dari tiga variabel citra merek (brand image) yaitu citra produsen, citra konsumen, dan citra produk. Hanya citra produsen dan citra produk yang memiliki pengaruh terhadap keputusan konsumen membeli produk sepeda motor Honda. Variabel yang dominan adalah citra produk. Oleh karena itu, PT. Astra Honda Motor harus terus menguatkan citra produknya.
PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN PT. TELKOM PALEMBANG Irham Juliansyah; Muhammad Kosasih Zen; Adlyn Kamaruddin
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3271

Abstract

ABSTRAKSI Penelitian ini bertujuan untuk (karyawan) PT. Telkom Palembang. Hasil penelitian menunjukkan bahwa dari sampel sebanyak 60 responden yang menjadi karyawan PT. Telkom Palembang maka dari enam variabel yang diujikan yaitu efektifitas biaya, materi program, prinsip pembelajaran, fasilitas, kemampuan peserta, dan infrastruktur pelatihan, hanya dua variabel yang mempunyai pengaruh terhadap kinerja karyawan PT. Telkom Palembang yaitu efektifitas biaya dan kemampuan peserta. Untuk melakukan penelitian selanjutnya agar dapat lebih sempurna lagi, maka penulis menyarankan untuk membandingkan antara para karyawan di perusahaan BUMN lain, seperti : PT. Pertamina, PT. Bukit Asam, PT. Semen Baturaja, dll, sehingga akan diperoleh hasil yang dapat dibandingkan dengan hasil penelitian ini.
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN (STUDI KASUS : AJINOMOTO, MASAKO, & ROYCO) Nofiawaty Nofiawaty; Muhammad Eko Fitrianto
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3272

Abstract

ABSTRACT The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors.
MANAJEMEN USAHA DAN STRATEGI PEMBERDAYAAN INDUSTRI KECIL PRODUK MAKANAN DI KOTA PALEMBANG Umar Hamdan; Yulia Hamdaini Putri
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3273

Abstract

ABSTRACT The aims of this research are to observe, analyze, and discuss the performance of business management and strategic choice for small scale industry for food products (crispy bakes, cake and bread,soya-beans and toffu) in Palembang City. This research applies survey method by using 30 small scale business- holders as sample respondents. Data was analyzed by using quantitative and qualitative methods, such as statistical tabulation, financial ratio analysis, and SWOT analysis. The research findings as follows: 1) the small scale industry holders have simple organization and management, 2) most of them are having some problems in getting production input, absolette facilities, and low quality product; 2) the demand on small scale industrial products is still increasing continuously, 3) competition among small businesses is very tight, 4) most of them are facing lack of working capital and investment fund to expand their businesses and refinancing new production facilities To empower the owners of small scale industry for food products in Palembang City, they can choose SO, ST, WO, and WT strategies that fit to their businesses. We, researchers, recommend that the small scale industry business holders have to: 1) do more creative and eficiency in production, 2) raise fund for capital needed from foster parent company and/or local bank, 3) receive business management training program from related government agency, private institution, business association, and/or university. We also recommend that the related local government institutions have to encourage people to do fishery farming dan soybean farming. Finally, management of Primkopti in Palembang has to cooperate with BULOG in soybean supply.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. PERJAPIN PRIMA Purna Hadiwijaya; Zunaidah Zunaidah; Adlyn Komaruddin
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3275

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan pada PT. Perjapin Prima.Rancangan penelitian ini bersifat kausalitas dengan mengambil sampel sebanyak 99 Orang karyawan. Teknik analisis data yang digunakan adalah dengan analisis deskriptip dan analisis kuantitatif. Hasil penelitian dan perhitungan menunjukan bahwa secara parsial kompensasi dan lingkungan kerja berpengaruh terhadap kepuasan kerja. Secara simultan kompensasi dan lingkungan kerja mampu menjelaskan kepuasan kerja sebesar 34.3%. Variabel yang berpengaruh paling dominan adalah variabel lingkungan kerja. Adapun saran yang diberikan oleh penulis adalah agar perusahaan lebih memperhatikan faktor kompensasi dan dapat mempertahankan lingkungan kerja agar tercipta kepuasan kerja bagi karyawan.
ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA (Studi Kasus Pada Carrefour Dan Hypermart Palembang) Suhartini Karim; Aslamia Rosa
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3276

Abstract

ABSTRACT This research was held to reveal whether Impulsive Buying at Carrefour and Hypermart in Palembang are different or not, and whether there are any different influence to Impulsive Buying by among variables merchandise, price, promotion and retail atmosphere. The research was conducted in Carrefour in Palembang Square and Hypermart in Palembang Square Extension, where both these modern retails are located on two adjacent buildings. The calculation results indicate that discriminant Impulsive Buying in both the retail is not different. Also merchandise, pricing, promotions and atmosphere influence Impulsif Buying in both the retail is not different. Keywords : Discriminant Analysis, Impulsive Buying, Merchandise, Price, Promotion, Retail Atmosphere
ANALISIS POSITIONING PRODUK BUMBU MASAK INSTANT (STUDI KASUS MEREK : SAJIKU, KOKITA & MAMASUKA) Islahuddin Daud; Welly Nailis
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3277

Abstract

ABSTRACT The Study was conducted to determine perceiptual mapping in instant seasoning. Object of study is the Sajiku, Mamasuka and Royco. This study used a decriptive conclusive research in the form of a single cross-sectional sample of 180 respondents who were in the city of Palembang. Perceptual map is used to see the affinity between the brand and the variables between one brand to another brand. The results of this study have Sajiku brand proximity variable "Available in a variety of flavors," Mamasuka with "Having a high taste" and "Product of the advertisement informed through the media" and Kokita with "color packaging support", "price affects the quality of a products ", and" Promoting products in all media "

Page 3 of 15 | Total Record : 144

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