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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

Arjuna Subject : -

Articles 358 Documents

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Pengaruh Kualitas Layanan, Merchandise, Atmosﬁr Terhadap Kepuasan Konsumen dan Trust : Studi Pada Pelanggan Seven Soul Distro Yogyakarta Deby Morisah Ika Diana; Eny Endah Pujiastuti; Didik Indarwanta
Jurnal Administrasi Bisnis Vol. 10 No. 2 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractThe purpose of this study was to determine the effect of service quality on customersatisfaction., The effect of merchandise to customer satisfaction, the inﬂuence ofthe atmosphere on consumer satisfaction, the impact of service quality on trust,inﬂuence the atmosphere of trust, inﬂuence consumer satisfaction on trust, theimpact of service quality on trust through customer satisfaction, the inﬂuence ofthe atmosphere of trust through customer satisfaction. The method used is to usepath analysis, is a technique for analyzing the causal relationship that occurs inmultiple regression when the independent variables affect the dependent variablenot only directly but also indirectly. The results showed: no effect of service qualityon customer satisfaction, merchandising on consumer satisfaction, the atmosphereon customer satisfaction, service quality on trust, between the atmosphere of trust,customer satisfaction with trust, quality of service to the trust through customersatisfaction, the atmosphere of trust through satisfaction consumers. The conclusionis: consumer conﬁdence can be inﬂuenced by customer satisfaction, atmosphere andquality of service, either directly or indirectlyKeywords: Merchandise Trust, Satisfaction, atmosphere,service qualityAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan terhadapkepuasan konsumen, pengaruh merchandise terhadap kepuasan konsumen, pengaruhatmosfer terhadap kepuasan konsumen, pengaruh kualitas pelayanan terhadap trust, pengaruh atmosfer terhadap trust, pengaruh kepuasan konsumen terhadap trust,pengaruh kualitas layanan terhadap trust melalui kepuasan konsumen, pengaruhatmosfer terhadap trust melalui kepuasan konsumen. Metode yang digunakan adalahmenggunakan Analisis jalur, yaitu suatu teknik untuk menganalisis hubungan sebabakibat yang tejadi pada regresi berganda jika variabel bebasnya mempengaruhivariabel tergantung tidak hanya secara langsung tetapi juga secara tidak langsung.Hasil penelitian menunjukkan: ada pengaruh kualitas layanan terhadap kepuasankonsumen, merchandise terhadap kepuasan konsumen, atmosfer terhadap kepuasankonsumen, kualitas pelayanan terhadap trust, antara atmosfer terhadap trust,kepuasan konsumen terhadap trust, kualitas layanan terhadap trust melalui kepuasankonsumen, atmosfer terhadap trust melalui kepuasan konsumen. Kesimpulannyaadalah: kepercayaan konsumen dapat dipengaruhi oleh kepuasan konsumen,atmosﬁrdan kualitas pelayanan, baik secara langsung maupun tidak langsung.Kata kunci: Kepercayaan pada barang, kepuasan, atmosﬁr, kualitas layanan

Analisa Exchange Rate Overshooting Melalui Pendekatan Error Correction Model Rulyusa Pratikto
Jurnal Administrasi Bisnis Vol. 8 No. 2 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The main purpose of this study is to analyze the movement of Indonesian Rupiahagainst United States Dollar and its determinants. Frankel-Dornsbusch Overshootingis used as theoretical basis. It is stated that when an exchange rate is depreciatedproportionately exceeding money growth, it can be said that the exchange rate isovershoot. In other words, its value is fundamentally undervalued. By using data fromthird quarter 1997 through fourth quarter 2004 and using error correction model asits methodology, it can be concluded that in the short-run, Indonesian rupiah wasover-shooted. Furthermore, I also found that in the long-run Rupiah was convergedto its equilibrium value. These findings indicate the need of policy that can controlthe volatility of money growth, especially in the short-run horizon. Capital control isone of several policies that can be effective to maintain the stability of money growthand subsequently the exchange rate.Keywords: Frankel-Dornsbusch Overshooting, Exhange Rate, Money Supply,Error Correction Model

CORPORATE GOVERNANCE IN NIGERIA: WHERE WE ARE AND WHAT WE NEED Nsikan Ekwere
Jurnal Administrasi Bisnis Vol. 12 No. 2 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This paper reviews corporate governance issues in Nigeria from both its regulatory and compliance viewpoints. It explores whether rules and regulations as contained in corporate governance codes can adequately address the issue of poor corporate governance and the resultant business failures. It reviews the existing codes of corporate governance to determine whether the implicit interrelationship which should exist between corporate governance and ethics are clearly articulated. The paper finds that while the Nigerian code of corporate governance contains elements of international best practices as specified in OECD, CACG and IOD documents, a number of peculiar institutional weaknesses hinder the achievement of regulatory and judicial remedies open to stakeholders who are wronged as a result of poor corporate governance. The paper thus advocates for measures that instil high ethical and moral standards in boards and management as panacea to doing what is right as well review some codes.

Pengaruh Service Recovery Pada Kepuasan Pelanggan : studi Kasus AUTO2000 Bandung Nurhayati Surbakti; Maria Widyarini
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The primary objective of this study is to investigate the effects of service recoveryon customer satisfaction. Specifically, it examines the perception of ”justice” in ser-vice recovery and how it affects the level of satisfaction and behavioral outcomes.In addition, the study also explores whether the ”recovery paradox” exitsts. Datawere collected through a survey using a structured questionnaire. The 152 respon-dents were analyzed according to whether they did or did not make a complaint tothe service providers. The findings showed that the complainants’ level satisfactionwith service recovery was not significantly yet affected by perceived justice. Thebehavioral outcomes of the complainants in terms of trust, word-of-mouth (WOM)and loyalty were not either found to be affected by their satisfaction with the servicerecovery. T-test indicated that respondents who were initially satisfied with the ser-vice did not expressed greater trust, loyalty, and positive WOM compared with thesatisfied complainants.Keywords: customer satisfaction, service recovery, and complaint

Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler A.J. Ibnu Wibowo
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why one client stay with one provider or leave them to move to another. The purposes of this research are to know whether there are any positive effects of push and pull factors to the clients’ intention to migrate; and the negative effects of mooring factors to people’s attitude to do so. Furthermore, this research also discusses whether there are any negative effects of mooring factors to the relationship between push effects and clients’ intention to migrate. Likewise the drawbacks of mooring effects related to the pull effects and clients’ intention to migrate. This research is conducted among 230 economic students of Economic Faculty of University of Indonesia who have used GSM cell phone providers for at least six months. Most of the result obtained from this research supported the idea that there is a negative effect of mooring factors to the intentions to migrate. On the other hand, the data does not approve that there is a positive effect of push and pull factors to client’s intention to migrate. Neither, in addition, do they support the notion that there is a negative effect of mooring effects towards relationship between pull effects and people’s intention to migrate. Later it is found that no significant negative effect of mooring effects towards relationship between pull effects and intention to migrate is found. Keywords: switching intentions, push effects, pull effects, mooring effects

Efisiensi Biaya Audit melalui Peningkatan Pengendalian Umum dan Aplikasi pada Bisnis Factory Outlet (Kasus pada Siklus Penjualan F O O01 di Bandung) Elizabeth Tiur Manurung; Chintia Tanjung Kumala
Jurnal Administrasi Bisnis Vol. 10 No. 1 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractThe purpose of this study is to know the result of evaluation of the general controland application control of sales cycle in relation with audit scope and audit expense.By used the Analytical descriptive research method, and the research object is oneof factory outlet in Bandung, research resulted in the conclusion that general controland application control of sales cycle was satisfy.The company has applied all components that will increase control in salescycle by using Corsus software 1.1.62, such as keeping up IT administration,developing system, secure control for hardware and online. In input control,scanning of product barcode by cashier will be compared with inventorycode in Corsus, and securing the validity of input data will increase theinput control, while Corsus also has implemented log fiture that recordedall cashier activites in point of sales module. As the company has a verysatisfied IT control then this will reach up in the lower risk control. This factwill influence the scope of audit in many aspect like nature, timing, extentand staffing. Furthermore, all this aspect will come up to decrease the audit expenses.AbstrakPenelitian ini bertujuan untuk mengetahui hasil evaluasi pengendalian umum, danpengendalian aplikasi pada siklus penjualan dihubungkan dengan luas audit dan biayaaudit. Dengan menggunakan metode deskriptif analitis, dan objek penelitian salahsatu Factory Outlet di Bandung, hasil penelitian menunjukkan bahwa pengendalianumum dan aplikasi siklus penjualan telah memadai.Perusahaan menggunakan Software Corsus 1.1.62 untuk menerapkan semuakomponen pengendalian, seperti adanya administrasi IT, pengembangan sistem,pengamanan fisik hardware dan on line. Pada input control, scanning barcode produk yang dilakukan kasir akan dicocokkan oleh Corsus dengan kode persediaan,adanya pengendalian validitas input, serta adanya modul implementasi fiturlog yang mencatat semua aktivitas kasir selama melakukan penjualan, telah turutmeningkatkan pengendalian aplikasi siklus penjualan. Pengendalian yang memadaiatas implementasi ini, mengakibatkan turunnya risiko aktivitas penjualan sehinggaakan mengurangi luasnya audit dari sudut sifat, waktu, kedalaman, serta staf yangdigunakan sehingga akan menurunkan biaya audit.Keywords: IT control, general control, application control, audit scope, auditexpense1. Pendahuluan

Tim dan Organisasi Pembelajar Sri Raharso; Sholihati Amalia
Jurnal Administrasi Bisnis Vol. 7 No. 2 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Organization landscape that growing more competitive require organizationto change self individually work-based becomes team setting. Team-basedorganizations is solution for getting the superordinate competitive ability. Basicallyteam potencies can empowered to produce high performance organization. Inother hand, with existence of team, then organization already a step goes forwardto transform become learning organization. This Organization is believed as theorganization structure that can produce continuous innovation.Keywords: team, competitiveness, learning organization

Faktor-faktor yang Mempengaruhi Customer Loyalty Pasien di Rumah Sakit Santo Borromeus Bandung dengan Metode Structural Equations Model Albert Mangapul Parulian Lumban Tobing
Jurnal Administrasi Bisnis Vol. 12 No. 1 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Dalam setiap organisasi bisnis, keuntungan dan pertumbuhan adalah dua hal yang dianggap pendorong utama berjalannya usaha. Untuk mencapai hal-hal tersebut, sebuah organisasi bisnis harus dapat memenuhi kebutuhan dan keinginan pelanggan. Proses ini dilakukan dengan pemberian manfaat atau kegunaan yang disampaikan melalui barang dan jasa yang dimiliki setiap organisasi. Dewasa ini, merupakan hal yang umum untuk menggabungkan keduanya. Organisasi-organisasi ini harus bersaing satu sama lain untuk mendapatkan pelanggan baru dan mempertahankannya. Hal inilah yang menyebabkan mengapa kesetiaan pelanggan penting untuk dipelihara. Penelitian ini dilakukan dengan metode Structural Equations Model untuk menentukan faktor-faktor yang mempengaruhi kesetiaan pelanggan atau pasien dari Rumah Sakit Santo Borromeus. Berdasarkan hasil penelitian ini, dapat dikatakan bahwa organisasi ini adalah rumah sakit yang baik dengan penekanan pada branding dan citra, meskipun dengan adanya keluhan tentang beberapa hal lain. Walaupun begitu, rumahsakit ini tetap mampu untuk menjaga kesetiaan pelanggannya.

Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR Agus Gunawan
Jurnal Administrasi Bisnis Vol. 4 No. 1 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Considering that relations with the students is really important as one of the approachesto get its competitive advantages, a university must knows exactly eachof the students so the university’s staffs can interact, communicate and fulfill thestudents needs personally. In order to maximize the effort, the university must use itsstudents’ database supported with information technology to create customer knowledgecompetence. To make the adequate CRM function with risk management fromthe beginning to reduce the risks which can be came up, the university must havecustomer mapping, employee commitment and re-organization.Keywords: Customer Relationship Management, Knowledge Management, RiskManagement

Business Plan Website Laughonthefloor.com Ariana Hayyulia Rasyid
Jurnal Administrasi Bisnis Vol. 11 No. 2 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The rapid development of Information Technology turned out to open the opportunity of E-Commerce. Nowadays, E-Commerce is one of the promising business opportunities. By managing a blog, a blogger can earn a considerable profit. This study aims to determine whether the business on the internet is worth to run, how to design this kind of business, and how much the budget needed to run this business. The business plan is applied to www.laughonthefloor.com by using descriptive analysis method. The data gathered by using literature research and also field research. Www.laughonthefloor.com is running E-Commerce that uses advertising model. Where the main income comes from advertising costs. Keywords: E-Commerce, business plan, web, blog, internet

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