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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

Arjuna Subject : -

Articles 358 Documents

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Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 7 No. 2 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als into environmentally friendly finished product, called green product. The growingglobal warming make the green marketing is a major issue in today’s business world.Green marketing has become a necessity for both producers and consumers for thecreation of a healthy environment. A company can do green marketing that matchesto the company’s business. Implementation of green marketing can cover many ac-tivities depending on what the company wants to do. Automotive manufacturers arean example of a company that must implement a comprehensive green marketingbecause its products could potentially damage the environment due to pollution fromvehicle fumes.Keywords: Green marketing, environment, green product, business

Pentingnya Perusahaan Mengelola Hubungan Baik dan Fungsional dengan Pemangku Kepentingan Arie I. Chandra
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The face of business in today’s society is ever changing, highly dynamic and extraor-dinarily diverse. Some events are exciting, others depressing.But many reflect thebasic trends and underlying forces that shaping business and its stake holders.Thereare a complex relationship between competitor, government and mass media.Everybusiness has complex involvements with other people, groups and organizations inthe external environment. This article describes the connection between broad, ab-stract ways of thinking about business and the rest of the world relationship andspecific- practical ways of doing so.Keywords: Pemangku Kepentingan (Stake holder), Pesaing dan Aliansi, KebijakanPublik dan Manajemen Pemangku Kepentingan

Komitmen Organisasional dan Authentic Happiness: Studi Kasus Karyawan Pada Sebuah Organisasi Bisnis Retail di Kota Bandung Sherlywati Sherlywati
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This research was initially exploring the relationship between the Authentic Happiness-The Source of Happines and Organizational Commitment. The concept of Authentic Happiness is derived from the Positive Psychology-Authentic Happiness proposed by Seligman. Meanwhile the concept of organizational commitment is taken from Meyer and Allens Organizational Commitment. The research questions are twofolds. Firstly, whether three sources of happiness are correlated with three dimensions of organizational commitment. Secondly, whether demographic factors are accounted at explaining organizational commitment. Fifty-four (54) employees of a leading retail company in Bandung were interviewed and surveyed using online instrument, as many as 48 turned out with valid responds. Collected data were processed and analyzed using simple statistics, such as descriptive statistics, Pearson’s Product Moment and Alpha Cronbach to test data validity and reliability. Meanwhile to do correlation test, crosstabs-chi square and Pearsons Correlation was used. The research reveals that the Source of Happiness has strong to mild positive correlation with Organizational Commitment. This research also confirms the existing findings that demographic characteristics i.e. gender and length of work has a positive relationship with organizational commitment. Keywords: organizational commitment, positive psychology, authentic happiness Abstrak Penelitian ini mencoba mengeksplorasi hubungan antara Sumber Kebahagiaan - Authentic Happiness dan Komitmen Organisasional. Konsep Authentic Happiness berasal dari positif psikologi yang diperkenalkan oleh Seligman. Sedangkan konsep komitmen organisasional diambil dari Meyer dan Allen. Pertanyaan utama peneli- tian ini ada dua, pertama apakah dari ketiga sumber kebahagiaan berkorelasi dengan ketiga dimensi komitmen organisasional. Kedua, apakah faktor demografi responden dapat menjelaskan komitmen organisasional karyawan. Lima puluh empat karyawan dari sebuah perusahaan ritel terkemuka di Bandung diwawancarai dan disurvey menggunakan alat kuesioner online dan kuesioner manual. Sebanyak 48 responden merespon kuesioner dengan valid. Data dianalisa dan diolah menggunakan statistik sederhana, seperti statistik deskristif, Pearson Product Moment, Alpha Cronbach, Crosstabs-Chi Square, dan Pearson Correlation. Hasil penelitian mengungkapkan bahwa sumber kebahagiaan memiliki korelasi dengan komitmen organisasi karyawan. Dan ditegaskan dalam penelitian ini bahwa, demografi karakteristik gender dan lama kerja memiliki hubungan positif dengan komitmen organisasi. Kata Kunci : komitmen organisasi, psikologi positif, authentic happiness

Demand Chain Management : Supply Chain Management + Orientasi Pasar Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 7 No. 1 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

In 1980s and 1990s decades supply chain is a popular term implemented in manybusiness firms in the world because of its capability to increasing operational costefficiency which lead to cheaper product price. In that time it is widely believed thatlower product price will yield the higher return in companies’s profit, even in the longterm.As time goes by, it’s grandeur become clearly faded : in the long term com-panies facing more loss because supply chain do not have a market orientation,an orientation that can keep companies stay in market for a long time and higherprofit. As a consequences, in early 2000s there is another new term appeared : de-mand chain management. This term actually is a combination of supply chain andmarket orientation term. Zara, an small apparel company compared to world classfashion designer, gaining higher profit than world class fashion designer since it isimplementing demand chain management.Keywords: Supply Chain Management, efficiency, Demand Chain Management,affectivity, market orientation1

Pengaruh Manfaat dan Kualitas Hubungan Relasional terhadap Hasil Pemasaran Relasional: Sebuah Studi terhadap Layanan Suratkabar A. J. Ibnu Wibowo
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The importance of developing and maintaining enduring relationships with customersof service businesses is generally accepted in the marketing literature. A keychallenge for researchers is to identify and understand how managerially controlledantecedent variables influence important relationship marketing outcomes (e.g., customerloyalty and word-of-mouth communication). Relational benefits, which havea focus on the benefits consumers receive apart from the core service, and relationshipquality, which focuses on the overall nature of the relationship, represent twoapproaches to understanding customer loyalty and word of mouth. This article integratesthese two concepts by positioning customer satisfaction and commitment asrelationship quality dimensions that partially mediate the relationship between threerelational benefits (confidence benefits, social benefits, and special treatment benefits)and the two outcome variables. The results indicate that the concepts of customer satisfactionand commitment serve to significantly contribute to relationship marketingoutcomes in services. On the other hand, the data does not approve that there is apositive effect of relational benefits to loyalty.Keywords: relational benefits, relationship quality, relationship marketing outcomes,satisfaction, commitment, loyalty, word-of-mouth communication

Social Technologies : Medium Baru untuk Menciptakan Nilai dan Produktivitas bagi Organisasi Orpha Jane
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Social technologies become more important nowadays. Its not only as a one ofcommunication channel for the firm, but also as a medium to enhance the valueproposition and the productivity of the firm. We can say that Information Communi-cation and Technology was the driver of this phenomenon, especially when Web 2.0has use widely. As the development of social technologies - one of the medium issocial media marketing such as blog, facebook, twitter, etc - become a popular mediain consumer’s life, firm must also see this medium as a strategic tool. This is true,specifically from the result of the research of McKinsey Global Institute (2012) whichattempts to quantify the value of social technologies. The research find that socialtechnologies, when used within and across enterprises, have the potential to raise theproductivity of the high-skill knowledge workers that are critical to performance andgrowth in the 21st century by 20 to 25 percent (MGI, 2012).Keywords: Open innovation, new product development, social technology.

Evaluasi Implementasi KUPS pada Tingkat Peternak di Jawa Barat : Studi Kasus KPSBU Lembang Gandhi Pawitan; Maria Widyarini; Gerry Oktavia
Jurnal Administrasi Bisnis Vol. 10 No. 2 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractTo achieve self-sufﬁciency in the supply of meat and milk, the Ministry of Agriculturehas issued Peraturan Menteri Pertanian Nomor : 40/Permentan/PD.400/9/2009,about implementation guideline of the KREDIT USAHA PEMBIBITAN SAPI(KUPS). This study aims to gain a complete understanding of the implementationKUPS at the farmer level. It was conducted an exploration phase about adistribution and use of the KUPS. KUPS distribution will include mechanisms andprocedures, but the use of KUPS includes the aspects of beneﬁt for their business.An exploration phase was carried out in KPSBU Lembang (Koperasi Peternak SapiBandung Utara). KPSBU Lembang is a primary cooperative in the district Lembangwhich has members including dairy farmers with a working area of North Bandung.KUPS programs created by the government as one of the government’s support inpromoting cattle farmers in West Java has not been able to apply to the fullest.Operational level studies showed that cattle breeders breeders generally do notaccess KUPS. Common constraint is the lack of socialization of the Government orof the organizers bank.Keywords: KUPS, self-sufﬁciency of milk and meat, policy analysisAbstrakUntuk swasembada dalam pengadaan daging dan susu sapi, Kementerian Pertanianmenerbitkan Peraturan Menteri Pertanian Nomor : 40/Permentan/PD.400/9/2009,tentang pedoman pelaksanaan KREDIT USAHA PEMBIBITAN SAPI (KUPS).Penelitian ini bertujuan untuk mendapatkan pemahaman yang lengkap mengenai implementasi KUPS pada tingkat peternak. Untuk itu dilakukan tahap eksplorasipenyaluran dan penggunaan KUPS di pelaku peternak sapi. Penyaluran KUPS akanmenyangkut mekanisme dan prosedurnya, sedangkan penggunaan KUPS menyang-kut aspek manfaat terhadap pengembangan usahanya.Tahap eksplorasi dilakukan di KPSBU Lembang (Koperasi Peternak Sapi BandungUtara). KPSBU Lembang merupakan sebuah koperasi primer tunggal usaha di keca-matan Lembang yang merupakan suatu wadah bagi para petani peternak sapi perahdengan wilayah kerja Bandung Utara. Program KUPS yang dibuat oleh pemerintahsebagai salah satu dukungan pemerintah dalam memajukan peternak sapi di JawaBarat belum bisa menerapkan secara maksimal. Kajian ditingkat operasional peter-nak sapi diperoleh bahwa pada umumnya peternak tidak mengakses KUPS. Kendalayang umum adalah kurangnya sosialisasi dari Pemerintah ataupun dari pihak bankpenyelenggara.Kata kunci: KUPS, swasembada susu dan daging, analisis kebijakan

Evaluasi Kualitas Layanan Berdasarkan House of Quality : Studi Kasus Cafe di Bandung Gandhi Pawitan; Vivi Bunga Ratih
Jurnal Administrasi Bisnis Vol. 8 No. 2 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Service quality of the restaurant operations is a focus in this paper. Two Cafe Restau-rants were chosen, one as an research object - Cafe X, and other as its competitor- Cafe Y. Customer satisfaction is observed from the customer of Cafe X, and de-veloped a House of Quality from all this data. The result showed that all of qualityaspects have high importance rate which is explained that all of quality aspect areimportance for customer and has an impact to their satisfaction. The result alsoshowed some customer gave a lower satisfaction performance for some quality as-pects that explained competitors had a better performance. The study provided somesuggestions to increase satisfaction performance with quality service development.Keywords: service quality, service quality measurement, house of quality

Aplikasi Metode Sequencing Pada Jasa Service Kamera Digital Studi Kasus di MOR – C Photography Bandung Ayu Fitri Camelia
Jurnal Administrasi Bisnis Vol. 12 No. 2 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

MOR – C photography is a company that offer services for digital camera and lens be based order by customer, the production process used sequence method to avoid lateness in service order. The author is using description method in research method. The research is doing by case study in production process of service company, and then identification various of factor that influence production process. The technique to collected actual data from the service company, the author used interview, observation, and documentary data from company.In sequencing method there are many method used by companies in general like FCFS (First Come, First Serve), SPT (Short Processing Time), LPT (Longest Processing Time), EDD (Earlier Due Date), and CR (Critical Ratio). MOR – C photography used FCFS method in sequence of service order, but still occured lateness in order first week 12,8 days; second week 11,8 days; third week 17,9 days; and fourth week 13,1 days. MOR – C photography should use SPT method to finished the order be based short processing time and routine controling total of order. SPT method will be more effective with batch system, is system that collected amount of order be based short processing time and then processing them. Keywords : Sequence Method; FCFS (First Come, First Serve); SPT (Short Processing Time); LPT (Longest Processing Time); EDD (Earlier Due Date); CR (Critical Ratio)

Siklus Hidup Organisasi : Suatu Analisis Perkembangan Organisasi Sam'un Jaja Raharja
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Organization is born from the idea or proposal which is declare by the founder. Intheir way, every organization will experience up and down, stagnant, or even collapse,if planning wasn’t implemented and systematic effort. Organization life cycle givesa description and analysis about phase of the organization’s development, conditioncharacteristics which were encounter in the every development and also implicationswhich were faced in every development phase, also treatment needed to turn backorganization objective.Keywords: organization life cycle, organization development

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