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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA,PROMOSI DAN LOKASI TERHADAPKEPUTUSAN PEMBELIAN (Studi Pada Rumah Makan Ayam Geprek di Kota Semarang) Nunung Pamungkas, 12.05.51.0048
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Purchase consumer behavior is unique with preference everyone to a the products of different - different.It affected by many factors among them quality products, perception prices, promotion, locations and other - other.The purpose of this study is to find and analyze the influence of quality products, perception prices, promotion and location of the decision to buy chicken geprek in semarang city Population this research is consumers who buy chicken geprek idol within the city of semarang .Sample in this research as many as 100 people .Technique the sample collection use proposive sampling .As for criteria sample in this research was consumers from restaurants chicken geprek idol already over once buy at home eating chicken geprek idol .Instrument the analysis used is the validity , reliability and linear regression multiple . The results of the analysis can be concluded that: quality products have had a positive impact of the decision the purchase .Perception the price is not influential of the decision the purchase .Promotion do not affect of the decision the purchase .Location have had a positive impact of the decision the purchase. Password: quality roducts , perception price , promotion , location and intention buy

PENGARUH DIMENSI KOMPETENSI TERHADAP KOMITMEN NORMATIF DIMODERASI KEPEMIMPINAN TRANSFORMASIONAL (STUDI KASUS DI PT. INDONESIA POWER UP. SEMARANG) Restu Widya Rahayu, 13.05.51.0196
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this study is to determine the effect of competence on organizational commitment moderated transformational leadership in PT. Indonesia Power UP. Semarang. The population in this study are employees who work there as many as 350 people and a sample of 100 people. Hypothesis test in this research use regression analysis. Regression analysis results show that competence significantly influence organizational commitment moderated transformational leadership. The results of the analysis revealed that intellectual competence, emotional competence, social competence together affect the organizational commitment. Keywords: Competence, Organizational Commitment and Transformational Leadership

PENGARUH KARAKTERISTIK INDIVIDU, DAN MOTIVASIKERJA TERHADAP KINERJA KARYAWAN PADA PT. TELEKOMUNIKASI INDONESIA SEMARANG NodariusLahagu, 13.05.51.0022
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This research takes object at PT. Telekomunikasi Indonesia Semarang. The problems raised in this study are, the influences of individual characteristics, and work motivation on employee performance at PT. Telekomunikasi Indonesia Semarang, in partially.The Population in this research are all of the employees at PT. Telekomunikasi Indonesia Semarang which amounted as many as 208 people. The sampling technique which used is random sampling with 66 respondents. The method of data analysis is quantitative method which consists of: test of validity, reliability, multiple regression analysis and hypothesis testing through t-test.The results showed that, individual characteristic variable has no effect on employee performance, and work motivation influenced on employee performance.

PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The research had an intention to examine the influences of celebrity endorser, brand image, price perception of purchasing decision. The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010), Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml, V. A., 1988, Consumer Perception of Price, Quality, and Value: a Means-end Model and Synthesis of Evidence, Journal of Marketing, 52, pp. 2-11.

PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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The research had an intention to examine the influences of celebrity endorser, brand image, price perception of purchasing decision. The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010), Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml, V. A., 1988, Consumer Perception of Price, Quality, and Value: a Means-end Model and Synthesis of Evidence, Journal of Marketing, 52, pp. 2-11.

PENGARUH KEDISIPLINAN, KOMPETENSI DAN BUDAYA KERJA TERHADAP KINERJA PERAWAT (STUDI PADA PERAWAT UNIT RAWAT INAP RUMAH SAKIT UMUM DAERAH KOTA SALATIGA) Ridlo Setiawan, 13.05.51.0201; Indriyaningrum, kis
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine the influence of discipline, competence and work culture on the performance of nurses inpatient unit of the General Hospital of Salatiga City. The sampling technique of this study was by using a saturated sample which. 130 people. Data completion technique using questionnaire. Cronbach alpha, using multiple linear regression analysis for the partial purpose of each independent variable to the related variables. Classic cropping test by conducting multicollinearity test, heteroskedatisitas test and auto test. The results of his research are: (1) Discipline has a negative effect on the performance of nurses. (2) Competence has a positive and significant influence on employee performance (3) Work culture has no significant effect on employee performance.Keywords: Discipline, Competence, Work Culture, PerformanceDAFTAR PUSTAKAAnak Agung Ngurah Bagus Dhermawan dkk, 2012. Pengaruh Motivasi, Lingkungan Kerja, Kompetensi, Dan Kompensasi Terhadap Kepuasan Kerja Dan Kinerja Pegawai Di Lingkungan Kantor Dinas Pekerjaan Umum Provinsi Bali.Avin Fadilla Helmi. (1996). Disiplin Kerja. Yogyakarta : Buletin Psikologi tahun IV No.2 Edisi KhususDavis, Keith dan John W. Newstrom,1985 Perilaku Dalam Organisasi, Jilid I, Edisi 7, Erlangga, Jakarta.Davis, Kelman.(1985), Perilaku Organisasi. Jakarta : Erlangga.Dela Elvi Lingga L (2014) Pengaruh komitmen karyawan, budaya kerja dan motivasi terhadap kinerja pegawai keuangan bpr di Tanjungpinang.Dwi agung nugroho arianto (2013) Pengaruh kedisiplinan, lingkungan kerja dan budaya kerja terhadap kinerja tenaga pengajar (studi kasus di yayasan pendidikan luar iasa kabupaten demak).Edwin B. Flippo, 1996. Manajemen Personalia, Jakarta: Erlangga.Gering, Supriyadi dan Triguno. 2001. Budaya Kerja Organisasi Pemerintah. Jakarta.Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.Hadari Nawawi, (2003) Manajemen Sumber Daya Manusia Untuk Bisnis yang. Komptitif, Yogyakarta : Gadjah Mada University Press.Hasibuan, (2003). Manajemen Sumber Daya Manusia, Jakarta: Bumi Aksara.Hasibuan, 2000. Manajemen Sumber Daya Manusia. Edisi. Revisi.Jakarta: PT Bumi Aksara.Hasibuan, 2006, Manajemen Dasar, Pengertian, dan. Masalah,Edisi Revisi, Jakarta : Bumi Aksara.Hasibuan, 2007. Manajemen Sumber Daya Manusia. Edisi Revisi. Jakarta : Bumi Aksara.Hasibuan, 2010. Manajemen Sumber Daya Manusia. Jakarta. PT Bumi AksaraHasibuan, 2015. Manajemen Sumber Daya Manusia, Penerbit : Bumi AksaraHastho Joko Nur Utomo dan Meilan Sugiarto, 2007, Manajemen Sumber Daya Manusia, cetakan pertama, Yogyakarta: Ardana.Husein, Umar. 2005. Evaluasi Kinerja Perusahaan. Jakarta : Gramedia Pustaka UtamaIlyas, Yaslis, 2005, Kinerja Teori, Penilaian dan Penelitian, Jakarta: Pusat KajianMangkunegara 2015, Manajemen Sumber Daya Manusia. Perusahaan, Penerbit Bandung : Remaja Rosdakarya.Mangkunegara, tahun 2006, Perencanaan dan. Pengembangan Manajemen Sumber Daya Manusia, Jakarta : PT Refika.Mangkunegara. (2009). Manajemen Sumber Daya Manusia. Bandung: PT. Remaja Rosdakarya.Margono. (2004) Metodologi Penelitian Pendidikan. Jakarta: Rineka CiptaMathis, Robert L. John H Jackson. 2002. Manajemen Sumber Daya Manusia. Jakarta : Penerbit Salemba Empat.Nawawi, Hadari. 2003. Kepemimpinan Mengefektifkan Organisasi. Yogyakarta: Gajah Mada University pressNonce V. Wonte, A. J. M. Rattu, M. Tulung (2016). Hubungan antara budaya kerja dengan kinerja perawat di unit Hemodialisa RSUP prof. Dr. R. D. Kandou Manado.Pasal 12 UU Tahun 2009Prijodarminto, Soegeng, 1994. Disiplin Kiat Menuju Sukses, Jakarta: AbadiPutu Agus Candra Mahardika, I Wayan Bagia, Ni Nyoman Yulianthini (2016). Pengaruh kompensasi dan disiplin kerja terhadap Kinerja karyawan pada Hotel Puri Bagus Lovina.Rivai, Veitzal., 2003, Manajemen Sumber Daya Manusia untuk Perusahaan: Dari. Teori ke Praktik. Jakarta: PT.Rajagrafindo Persada.Robbins, Stephen. P. 2006. Perilaku Organisasi (alih bahasa Drs. Benjamin Molan), Edisi Bahasa Indonesia, Klaten: PT Intan SejatiRumimpunu, Ridel Clif Joune (2015) Pengaruh kompetensi dan stres kerja terhadap kinerja pegawai pada Dinas pendidikan nasional provinsi Sulut.Sangadji, Etta dan Sopiah, 2010. Metodologi Penelitian, Penerbit Andi,Sanusi. Achmad (2009). Kepemimpinan Sekarang dan Masa Depan dalam. Membentuk Budaya Organisasi yang Efektif. Bandung: Prospect.S.Ruky, 2006, Sistem Manajemen Kinerja, Jakarta : Bumi Aksara.Sugiyono (2011). Metode penelitian kuntitatif kualitatif dan R&D. Alfabeta.Sugiyono, (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung.Sugiyono. (2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: AlfabetaWibowo, (2007). Manajemen Kinerja. Jakarta : PT. Raja Grafindo Persada.Wirawan. (2009). Evaluasi Kinerja Sumber Daya manusia. Jakarta: Salemba.

PENGARUH STRUKTUR MODAL, KEMAMPUAN LABA, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN (StudiEmpirisPada LQ 45 Periode 2013-2015) Ratih Tri Wulansari, 13.05.51.0241; Santosa, Agus Budi
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to to analyze factors affecting value of enterprise .Variables used in this research was capital structure , the ability profit , and policies dividends .Population in this research is companies index lq 45 listed on the indonesian stock in the period research 2013-2015 year .Sample in research this is a company manufacturing or services .Technique the sample collection use purposive sampling .Technique analysis the data used was regression analysis linear multiple .The research results show only variable the ability the profit influential posistif significant impact on value of enterprise .While variable capital structure and policies dividends has not been affecting the value of enterprise.Keywords: the company, capital structure, the profit, and policies dividendDAFTAR PUSTAKAAA Ngurah Dharma Adi Putra dan Putu Vivi Lestari, Pengaruh Kebijakan Dividen, Likuiditas, Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan, E-Jurnal Manajemen Unud, Vol. 5, No.7, 2016: 4044 – 4070.Arie Afzal dan Abdul Rohman, Pengaruh Keputusan Investasi, Keputusan Pendanaan, dan Kebijakan Dividen terhadap Nilai Perusahaan, Volume 1, Nomor 2, Tahun 2012, Halaman 09Brigham, E. F., dan J. F. Houston. 2001. Manajemen Keuangan. Edisi Bahasa Indonesia. Jakarta: Erlangga.Danang Fibriyanto, Fransisca Yaningwati dan Zahroh Za, 2015, Analisis Pengaruh Struktur Modal Terhadap Nilai Perusahaan Property dan Realestate yang Listing di Bursa Efek Indonesia tahun 2009-2011, Jurnal Administrasi Bisnis (JAB)|Vol. 27 No. 2 Oktober 2015.Dewa Ayu Prati Praidy Antari dan I Made Dana, 2013, Pengaruh Struktur Modal, Kepemilikan Manajerial, dan Kinerja Keuangan terhadap Nilai Perusahaan.Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang : Badan Penerbit Universitas Diponegoro.Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update LPS Regresi. Semarang : Badan Penerbit Universitas DiponegoroI Gusti Ngurah Gede Rudangga dan Gede Merta Sudiarta, Pengaruh Ukuran Perushaan, Leverage, dan Profitabilitas terhadap Nilai Perusahaan, E-Jurnal Manajemen Unud, Vol. 5, No.7, 2016: 4394 – 4422.Modigliani, F., Miller M.H., 1958, The Cost Of Capital, Corporate finance and the Theory of Investment, The American Economics review, Vol. XIVIII. No.3, pp 261-297.Myers, S. C&N.S Majluf., 1984, "Corporate Financing & Invesment Decision When Firm Have Information That Investor Do Not Have", Journal of Financial Economics, 13, pp 187-221.Sri Ayem dan Ragil Nugroho, Pengaruh Profitabilitas, Struktur Modal, Kebijakan Dividen, dan Keputusan Investasi terhadap Nilai Perusahaan (Studi Kasus Perusahaan Manufaktur Yang Go Publik di Bursa Efek Indonesia) PERIODE 2010 – 2014, jurnal akuntansi vol.4 no.1 juni 2016Sujoko dan Ugy Soebiantoro. 2007. Pengaruh Struktur Kepemilikan Saham, Leverage, Faktor Intern dan Faktor Ekstern Terhadap Nilai Perusahaan. JurnalManajemen dan Kewirausahaan. 9(1): h:41-48Titin Herawati, 2013, Pengaruh Kebijakan Dividen, Kebijakan Hutang dan Profitabilitas terhadap Nilai Perusahaan.Zainal Abidin, Meina Wulansari dan Yusniar Muhammad Ziyad, 2014, Pengaruh Struktur Modal, Kebijakan Dividen dan Size terhadap Nilai Perusahaan (Studi Pada Perusahaan Properti Di Bursa Efek Indonesia) Jurnal Wawasan Manajemen Vol. 2, Nomor 3.

PENGARUHMOTIVASI, KOMPETENSI, SELF-EFFICACY TERHADAP KOMITMEN ORGANISASIONAL (STUDI KASUS DI PT. JASA MARGA (PERSERO),Tbk CABANG SEMARANG) Zanu Setiawan, 13.05.51.0145; Fauzan, Mohammad
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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The purpose of this research to know the influence of motivation, competency, self-efficacy of commitment organizational. Object the study is done PT. JasaMarga (Persero) Cabang Semarang. Technique the sample colletion in this research using accidental sampling with the number of respondents 62 people. Data collection donethrought the distribution of the questionnaire. Analysis techniques the data used the analysis of multiple regression. The research of study obtained that motivation have had a positif impact and significant of commitment organizational, the more powerful a motivation in self employees so commitmen organizational employees to this company also rose. Competence not affect significantly to commitment organizational, competency in employees not necessarily can improve the commitmen organizational of the company. Self-efficacy influential positive and significant commitmen organizational, the more powerful self-efficacy within employees the more strong commitmen organizational of the company.Keywords: motivation, competency, self-efficacy and commitment organizationalDAFTAR PUSTAKA Anoki Herdianto Dito, 2010 “ Pengaruh Kompensasi Terhadap Kinerja KaryawanPT. Selamet Langgeng Purbalingga dengan Motivasi Sebagai Variabel Intervening”.Vol. 19, No. 2 ISSN: 1412-3126.Astuti, Puji. 2012. Pengaruh Kompetensi, Self-efficacy Terhadap Kinerja Guru Mimediasi Komitmen Organisasional. Jurnal Unisbank Semarang. (Vol 1, No 1).Bangun, Wilson, 2012.Manajemen Sumber Daya Manusia. Bandung:Erlangga.Cook, Sarah dan Steve Macaulay. 2006. Prefect Empowermen, Alih bahasa oleh Paloepi Tyas R. PT Elex Media Komputindo, Jakarta.Dewi, Winda Kusuma. 2015. Pengaruh Motivasi Kerja Karyawan Terhadap Komitmen Organisasional Dengan Kepuasan Kerja Sebagai Variabel Interventing (Studi Kasus Pada PT. ABC Malang). Jurnal Administrasi Bisnis Universitas Brawijaya Malang, (Vol. 2 No. 1).Fadli, Uus Md , Dkk. 2012. Pengaruh Kompetensi Karyawan Terhadap Komitmen Kerja (Studi Kasus Pada PT. PLN (Persero) Rayon Rengasdengklok). Jurnal Manajemen. (Vol.09 No.2).Ghozali,Imam. 2006. Aplikasi Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro. Hasibuan, Malayu S.P.2004.Organisasidan Motivasi Dasar PeningkatanProduktifitas. Jakarta: Bina Aksara_____. 2011. Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.Jewell, LN & March Siegell. ContemporaryIndustrial/Organizational Psychology. Psikologi Industri dan Organisasi Modern. A. Hadyana Pudjaatmaja, Meitasari(terj). 1998. Jakarta: Penerbit Arcan.Kreitner, Robert and Angelo Kinicki. 2014. Organizational Behavioral-Ed. 5. Boston: McGraw-Hill.Maulana, Ichsan. 2012. Pengaruh Kecerdasan Emosional dan Kepemimpinan Transformasional Terhadap Self efficacy, Serta Dampaknya Terhadap Komitmen Organisasional (Studi Kasus Pada Universitas Andalas Padang Indonesia). Skripsi Universitas Andalas Padang Indonesia.Mondy,R. Wayne. 2008. Manajemen Sumber Daya Manusia. Jakarta: Airlangga.Posuma,Christilia O.2013. Kompetensi, Kompensasi, dan Kepemimpinan Pengaruhnya Terhadap Kinerja Karyawan (Studi Kasus Pada Rumah Sakit Ratumbuysang Manado). Jurnal EMBA Universitas Sam Ratulangi Manado ISSN 2303-1174. (Vol.1 No.4).Robbins, S., & Timothy A. J. 2008, Perilaku Organisasi, OrganizationalBehaviour, Buku Terjemahan, Jakarta: Gramedia.Rohman, Afifur. 2015. Analisis Mengenai Pengaruh Kompetensi, Kompensasi dan Motivasi Terhadap Komitmen dan Kinerja Karyawan (Studi Kasus Pada PT. Kota Jati Furindo Jepara). Jurnal Universitas Dian Nuswantoro Semarang.Solikin. 2013. Pengaruh Kompetensi dan Karakteristik Individu Terhadap Kinerja Pegawai Dengan Mediasi Komitmen Organisasional (Studi Kasus Pada Badan Kepegawaian Daerah Kabupaten Rembang). Tesis Unisbank Semarang.Sopiah. 2008. Perilaku Organisasional. Yogyakarta: CV Andi Offset.Subagyo, Amir. 2014. Pengaruh Lingkungan Kerja dan Self-efficacy Terhadap Komitmen Organisasional (Studi Kasus Pada Dosen Politeknik Negeri Semarang). Jurnal Politeknik Negeri Semarang. (VOL. 10 NO. 1).Sumanto &Anik Herminingsih. 2016. Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Komitmen Organisasional (Studi Kasus Pada PT. Bank Central Asia, tbk. Kantor Cabang Utama Tangerang). Jurnal Ilmiah Manajemen dan Bisnis Universitas Mercu Buana Jakarta. (Volume 2, Nomor 1).Spencer, M., Lyle, Jr & Signe M Spencer (1993). Organisasi : Competency At Work, Models For Superior Performance. Jhon Wiley &Son Inc. New York.Tania, Anastasia & Eddy M. Sutanto. 2013. Pengaruh Motivasi Kerja dan Kepuasan kerja Terhadap Komitmen Organisasional Karyawan (Studi Kasus Pada PT. DAI KNIFE di Surabaya). Jurnal Universitas Kristen Petra. ( Vol. 1, No. 3).Wibowo, 2007. Manajemen Kinerja. Jakarta: PT. Raja Grafindo. Yudha, Elit Prambabara & Fatin Fadhilah Hasib. 2014. Pengaruh Motivasi Terhadap Komitmen Organisasional Pada Guru (Studi Kasus Pada Madrasah Ibtidaiyah Islamiyah Kota Madiun). Jurnal Universitas Airlangga. (Vol. 1 No. 5).

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, “An Examination of The Nature of Trust in Buyer – Seller relationship, “Journal of Marketing” April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. “Customer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trust”, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. “Relationships Between Provider and User of Market Reseat: The Dinamics of Trust Within and Between Organizations”. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. “Where Common Loyalty?” Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. “SERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, “Relationship Between Online Service Quality And Customer Satisfaction A Study in Internet Banking’, Master Thesis; 083 SHUSoetomo, Harsini. 2012.”Expertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperative”, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke Cipta Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Student’s Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Student’s Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotik” Dela” di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instan”indomie”Ervina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelanggan

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, “An Examination of The Nature of Trust in Buyer – Seller relationship, “Journal of Marketing” April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. “Customer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trust”, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. “Relationships Between Provider and User of Market Reseat: The Dinamics of Trust Within and Between Organizations”. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. “Where Common Loyalty?” Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. “SERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, “Relationship Between Online Service Quality And Customer Satisfaction A Study in Internet Banking’, Master Thesis; 083 SHUSoetomo, Harsini. 2012.”Expertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperative”, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke Cipta Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Student’s Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Student’s Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotik” Dela” di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instan”indomie”Ervina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelanggan

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