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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
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Articles 1,856 Documents
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PENGARUH POLA KLUSTER, FORMASI KETERKAITAN, DAN ORIENTASI PASAR TERHADAP UKM Anan Martono, 09.05.51.0064; ., Kasmari
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

Penelitian ini ditujukan untuk menguji pengaruh pola kluster, formasi keterkaitan, dan orientasi pasar terhadap UKM Tahu di Kota Semarang. Perangkat lunak SPSS digunakan untuk menganalisis data. Hasil analisis  menunjukkan bahwa pola kluster, formasi keterkaitan, dan orientasi pasar berpengaruh signifikan terhadap UKM. Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan pertumbuhan UKM, perlu memperhatikan faktor-faktor seperti pola kluster, formasi keterkaitan, dan orientasi pasar. Karena faktor-faktor tersebut terbukti mempengaruhi tinggi rendahnya UKM. Implikasi teoritis dan saran bagi penelitian mendatang juga diuraikan pada bagian akhir dalam penelitian ini.Kata Kunci: pola kluster, formasi keterkaitan, orientasi pasar, UKM
PENGARUH MOTIVASI KERJA, KEPEMIMPINAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI Akbar Panji Maulana, 09.05.51.0061; Indriyaningrum, Kis
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study analyzed the effects of work motivation, leadership, work environment on employee performance. The research object in this paper is PT.PLN (Limited) UIPJJB Semarang. SPSS version 16.0 software used for data analysis. The research objective was formulated to seek answers to the flow that affect employee performance. The results of his research are: (1) Motivation has a positive and significant impact on the performanceof an employee, the more likely motivation is given it will improve employee performance. (2) Leadership has a positive and significant effect on the performance of employees, the better leadership going on in the organization that will enhance employee performance. (3) The working environment has a positive and significant effect on employee performance, the better the work environment by providing safety and comfort of theemployees performance will increase.Key words: Work motivation, leadership, work environment and employee performance.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN INDOVISION DI SEMARANG Sholekatun Fadhilah, 09.05.51.0022; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Indovision is a company engaged in television service in Indonesia, which has been trying to provide good service to its customers so that customers feel satisfied, but there are indications of a decline in customer satisfaction can be seen from the falling percentage of the number of customers. Matters relating to customer satisfaction such as brand image and service quality. This study aimed to determine the effect of brand image and service quality on customer satisfaction Indovision Semarang branch, either partially or simultaneously.  The population in this study were all customers Indovision Branch Semarang, the sampling technique used is accidental sampling. Data collection is done through a questionnaire. Data analysis was performed by multiple regression but first tested the validity and reliability data analysis of the data using a parcial hypothesis test (ttest), simultaneous testing (Test f) and the coefficient of determination (R2). Based on the analysis conducted showed that brand image has a positive and significant effect on customer satisfaction with a significancevalue of 0.011 which is smaller than 0.05, the quality of service also has a positive and significant effect on customer satisfaction with a significant value of 0.000 which is smaller than 0.05 . While simultaneously brand image and service quality has positive and significant impact on customer satisfaction with a significance value of 0.000 is smaller than 0.05. Brand image and service quality affects customer satisfaction Indovision Semarang branch of 85%. The quality of service has a greater influence than the brandi mageto customer satisfaction. The conclusion of this research is that the brand image and service quality has a positive and significant impact on customer satisfaction either partially or simultaneously. Suggestions can be submitted Indovision management should create a program that can create a positive image to the community. Maintain and enhance the quality ofservice that customers feel more comfortable and loyal to Indovision.Key words : brand image,service qualitv and customer satisfaction
PENGARUH KOMITMEN ORGANISASIONAL, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KINERJA KARYAWAN Agus Basuki, 08.05.51.0015; Indriyaningrum, Kis
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study is a study that examined the effect of organizational commitment of labor discipline on the performance of employee motivation. Formulation of the problem in this study was to determine the effect of organizational commitment, work discipline, work motivation of employees working on the performance of either partially or simultaneously. Research on the organizational commitment variable (X1) labor discipline (X2) and motivation (X3) on the performance of the employee (Y) in PT Citra Nusa Insan Cemerlang Semarang. The sample in this study were employees of PT. Citra Nusa Insan Cemerlang Semarang. In the method of this study using a census method in which all members of the population sampled in this study. Respondents in this study amounted to 50 respondents and data collection method using a questionnaire (questionnaire) or primary data that is by asking questions on the questionnaire and then answered by the respondents by providing a cross to choose an answer. Analysis of data using qualitative and quantitative analyzes covering validity, reliability test regression hypothesis test that includes a t test and f test and coefficient of determination. Based on the data analysis can be concluded testing of the hypothesis is partially positive and significant relationship between organizational commitment to employee performance. There is a positive but not significant between labor discipline on the performance of employees. The influence of positive but not significant between the motivation to employee performance. Testing coefficient of determination obtained figures adjusted R Square of 0.910. This means 91% can be explained by the variables of organizational commitment, discipline and motivation to work together on employee performance. While the remaining 9% is explained by reasons other causes beyond the studied variables.Key words: Organizational Commitment, Work Discipline, Work Motivation and Employee Performance.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Study pada RM. Aldila Semarang) Ivan Adyatma Putra, 08.05.51.0095; Suko Priyono, Bambang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The study entitled "The Effect of Service and Product Quality to Customer Satisfaction" conducted to analyze customer satisfaction in the Aldila Resto Semarang. The population in this study is customers of Aldila Restowere enjoying the meal and the service provided in restaurants are. Sampling is done by using "accidential sampling", ie the sampling technique based on chance and the number of samples taken as 100.The collected data were analyzed using factor analysis to test the validity of the statement items, Cronbach alpha formula to test the reliability of the instrument, the regression analysis to examine the influence of each partial independent variables were tested with the coefficient of determination and test fit the model to test and prove the influence of the Partial each independent variable. The results of the study are: (1) The results of the statisticallinear regression analysis can be shown by the regression equation Y = 0.130 + 0.850 X1 X2. From the regression equation it is known that the quality of service and product quality has a positive and significant impact on customer satisfaction. (2) The calculation of the coefficient of determination result is 0.717. This shows that the quality of service and product quality variables could explain 71.7% of customer satisfaction, while the remaining 28.3% is explained by other variables not included in this study. (3) The hypothesis that has been done in this study are: a) positive effect on service quality customer satisfaction Aldila Resto Semarang. b) positiveaffect product quality to customer satisfaction Aldila Resto Semarang. In this study the variable quality of the product has a more dominant effect than the variable quality of service.Keyword: Service Quality, Quality Products and Customer Satisfaction.
PENGARUH RASIO PROFITABILITAS, LEVERAGE, DAN RASIO PASAR TERHADAP RETURN SAHAM PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Hanafi, 09.05.51.0043; Irsyad, Moch.
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Basically every investor that invests so expect to benefit from these investments in the future. The advantage is a compensation for the time and risk associated with the investment in doing. Purpose ofinvesting is to maximize investor return, without forgetting the risk factors they face. Before investing, prospective investors would require information relating to the implementation of the investment. Analysis offinancial ratios include profitability ratios, leverage and market ratios. Research on the relationship return on assets (ROA) and stock returns by Sunarto (2001) and Ulupui (2004) which states that the return on assets(ROA) significantly affect stock returns. And, research on the relationship return on equity (ROE) for stock returns by Sunarto (2001) showed that the ROE has a significant effect on stock returns. Meanwhile, researchby Iswadi (2010) showed that the ROE does not significantly affect stock returns. This study population is a manufacturing company whose shares are actively traded during 2008 to 2010. Sample selection techniques conducted by purposive sampling to obtain a sample size 81 issuers. Analysis of the data used to answer the research hypotheses used multiple regression analysis tool, having previously tested the normality of the data and the classical assumptions. In addition, this study also tested the fit of the model. Test equipment is conducted by the F test and the coefficient of determination. The results of this study indicate that the Return on Assets, Earning Per Share, Price Book Value has positive and significant impact on Stock Return; Debt Equity Ratio, Debt To Total Assets negative and significant impact on Stock Return, and Return On Equity had no significant effect Stock Return .Keywords: Return on Assets, Return on Equity, Debt Equity Ratio, Debt To Total Assets Earning Per Share, Price Book Value, and Return of Shares
PENGARUH STRUKTUR AKTIVA, PROFITABILITAS, PERTUMBUHAN PENJUALAN, LEVERAGE OPERASI DAN KEPEMILIKAN MANAJERIAL TERHADAP STUKTUR MODAL Naila Rahmah, 09.05.51.0039; Irsyad, Moch.
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study aimed to examine the influence of Asset Structure, Profitability, Sales Growth, Operating Leverage and Managerial Ownership on capital structure in companies that went public in Manufacturing IndonesiaStock Exchange. The population in this study is a manufacturing company on the Stock Exchange in 2008-2010 as many as 143 per year. The samples used in this research is a group of manufacturing companies with certain criteria. The number of samples obtained by the study criteria that have been determined are 153 companies. This data was obtained from the Indonesia Stock Exchange Corner Stikubank University. The analytical tool used in this study is multiple linear regression using the t test and the Test F. The results of this study: The F in this study showed all the independent variables (the structure of assets, ROA, sales growth, operating leverage and managerial ownership) jointly significant effect on the capital structure with a significance level of 0.000 < 0.05. While the t-test on each of the independent variables showed that variables that have a significant effect on the capital structure of Profitability, Growth and Managerial Ownership. And variables that do not have a significant effect on the capital structure of the Variable Structure Leverage Assets and Operations. The independent variable (Structure Assets, Profitability, Sales Growth, Operating Leverage and Managerial Ownership) can explain the capital structure of 15.60% while the sides are explained by other factors not observed.Key words: Structure of Assets, Profitability, Sales Growth, Operating Leverage and Managerial Ownership.
PENGARUH RETURN ON ASSETS (ROA), EARNING PERSHARE ( EPS), DIVIDEND PAYOUT RATIO DAN LEVERAGE TERHADAP HARGA SAHAM (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI 2007-2010) Dwi Widiyanti, 08.05.51.0148; Sudarsi, Sri
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This purpose of this study to examine and analyze the effect of Return on Assets (ROA), Earning Pershare (EPS), Divident Payout Ratio (DPR) and Leverage ratio of the Price stock. Objects in this study is a company registered in the BEI (Bursa Efek Indonesia) Jakarta during 4 years period from 2007 until 2010. The samples in this study were 111 samples. The method used in the sampling is purposive sampling method. Statistic alanalysis tool used is regression. The results show that Return on asset, Earning Pershare and divident payout Ratio were significant influence to price stock. Leverage no significant effect on stock price.Key words: Return on asset, Earnings pershare, Dividend payout ratio, Leverage and Price stock .
PENGARUH KUALITAS LAYANAN TERHADAPKEPUASAN NASABAH L. Anisia Fatsha, 08.05.51.0102; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The purpose of this study was to analyze the influence of variable tangible, reliability, responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang. Samples used in this study of 100 respondents with a sampling technique is purposive sampling. The collected data were analyzed using factor analysis, the formula Cronobachs Alpha, multiple regression analysis, t test. The research results can be concluded that: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0,197 X1 + 0,630 X2 + 0,177 X3 + 0,147 X4 + 0,182 X5. The most dominant factor in influencing customer satisfaction is a variable reliability backed by the highest reliability of regression coefficient (0.630) followed by tangible variables (0.197), empathy (0.182), responsiveness (0.177) and assurance(0.147). (2) Adjusted R Square by 71,2%. While the remaining 28.8% is influenced by variables other than this research model, for example image. (3) The hypothesis that has been done in this study can be concluded that : There are positive and significant between the tangible, reliability responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang.Key words: Service Quality, Customer Satisfaction
PENGARUH KUALITAS LAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS (Studi Kasus pada Astra Motor Weleri) Gatot Ragil Saputro, 09.05.51.0035; ., Kunartinah
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study analyzes the relationship between service quality and customer satisfaction marketing mix in the form of customer loyalty. The object of this study is Astra Motor Weleri. Problems in the study refers to the phenomenon of the fall in sales of motorcycle dealers motorcycle astra Weleri significantly in March, August and September 2012. purpose of the study was formulated to examine factors - factors that affect customer loyalty.Models that were formulated in this study aims to provide a critical understanding of the concept and measurement of customer loyalty. Researchers incorporate elements of quality of services, marketing mix and customer satisfaction as the mediation and have significant consequences for customer loyalty. In addition to a theoretical modeling, this study has formulated five hypotheses. Purposive sampling method was chosen to obtain the required data in this study. The study used 84 respondents and all respondents were clients Astra Motor Weleri customers. Data analysis using regression analysis with SPSS.Test results showed that the f in say marketing mix, service quality and satisfaction with the same effect on customer loyalty. Test the hypothesis that all the variables have a positive and significant impact on customer satisfaction and loyalty. Multiple regression analysis of the quality of service expressed a greater effect on satisfaction in the appeal of the marketing mix, and satisfaction greater influence on loyalty than quality of service and the marketing mix. Test of mediation states that the indirect effect of service quality and greater marketing mix appeal direct effect, so the satisfaction of a mediating variable.The final conclusion of this study can be recommended as an input to management. Researchers believe that an approach that deals with dimensions of service quality and customer satisfaction can help managers improve customer loyalty, because the two most important veriabel to increase customer loyalty and customer satisfaction first must feel to be loyal.Key words: Quality Service, marketing mix, and Customer Satisfaction And Loyalty customers

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