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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN SWALAYAN ADA SILIWANGI SEMARANG Ikfi Khayati, 09.05.51.0097; ., Kunartinah
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

The study entitled Effect Dimension of Quality of Service Supermarket Customer Satisfaction Siliwangi Semarang There is research to investigate and analyze whether the variables of tangible, reliability, responsiveness, assurance and empathy on the quality of services provided by the Supermarket There Siliwangi partially or jointly have an influence on customer satisfaction, the researchers took the title of "THE INFLUENCE DIMENSION OF SERVICE QUALITY CUSTOMER SATISFACTION IS SILIWANGI SUPERMARKETS SEMARANG". The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling or by selecting the respondents according to the requirements to become a respondent a scale meet by accident is at least have shopped more than three times and age above 18 years.The result is dimension tangible (X1), reliability (X2), responsiveness (X3), assrance (X4), and empathy (X5) and siginfikan positive effect on customer satisfaction (Y). From the results of the regression equation that has the greatest influence on empathy and responsiveness possessed the smallest influence. This study has limitations that the variables used was limited to the dimensions of quality of service, while there are many other factors that can affect a customers satisfaction. Therefore, further research is suggested to consider other variables that have not been found in this study and a wider sampling.Key words: Variable dimension service quality tangible, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN Ibnu Kasir, 09.05.51.0088; Santosa, M.S Eric
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

Along with the progress of time lead to the development of technology. This phenomenon causes a company engaged in the field of photo printing services like Bahurekso Indah Foto Kaliwungu change the picture printing services from washing technique movies to digital techniques. This is done in order to enhance customer satisfaction while maintaining customer loyalty. This study discusses the effect of service quality on customer satisfaction and its impact on customer loyalty, as well as to test the mediation between service quality on customer loyalty with customer satisfaction as mediator variables were tested using path analysis (path analysis). Determination of the sample using purposive sampling method. Respondents in this study were 100 respondents with at least three visits to Bahurekso Indah Foto Kaliwungu. In this study, the data processing using the application SPSS (Statistical Package for Social Sciences). Analysis of the data includes quantitative and qualitative analysis. Quantitative analysis includes validity and reliability testing, the classic assumption test, multiple regression analysis, the test of Goodness of Fit through regression coefficient (R2), F test and t test. Qualitative analysis is the interpretation of the data obtained in the study by providing explanations on the data processing has been done. The results of this study indicate that the tested variables of service quality has a positive and significant impact on customer satisfaction and customer loyalty through the F test and t test. While the results of the test mediation path analysis (path analysis) there is indicate mediation effect.Key words : Service Quality, Customer Satisfaction, Customer Loyalty.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, DAN KEBIJAKAN DEVIDEN TERHADAP NILAI PERUSAHAAN Verra Ayu Dyan Anggraeni, 09.05.51.0053; Irsyad, Moch.
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The financial manager is obliged to make financial decisions that consists of investment decisions, financing decisions, and dividend policy. The right financial decisions to maximize the value of the company (corporate objectives). Optimization of corporate value is obtained, among others, by implementing financial management functions, in which a financial decision affects the others, which eventually affects the corporate value. This research aimed to analyze the effect of investment, funding decisions and dividend policy on the manufacture firm value listed in the Indonesia Stock Exchange. The variables observed in this study consisted of investment decision (X1), funding decisions (X2), dividend policy (X3) and the value of the company (Y). The population used as the object of study is a report of a manufacturing company that went public and listed on the Indonesia Stock Exchange in 2008-2010. The sampling technique used was purposive sampling method. The results of this research indicate that the investment decisions positively affects the firm value, financing decisions did not significantly affects the firm value. While the dividend policy positively affects the firm value.Key words: investment decisions, funding decisions, dividend policy, corporate value.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN TERHADAP WORD OF MOUTH MARKETING Erwin Sinatra, 10.05.51.0131; Parmono Hadi, Teguh
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This research was aiming to test the effect of sevice quality and costumer satisfaction on word of mouth marketing. The research problems refer to company’s decline of costumer between 2009 until 2012. The research problems are: is service quality has the effect on word of mouth marketing, and is costumer satisfaction has the effect on word of mouth marketing. Researcher used purposive method, that are quota and judgement. The calculation resulted 100 students used as research sample. IBM SPSS 19 was used to process multiple linear regression as analytical tool. The result showed that service quality has positive effect on word of mouth marketing, and costumer satisfaction has positive effect on word of mouth marketing.Key words: service quality, costumer satisfaction, word of mouth marketing.
PENGARUH CITRA MEREK DAN KESADARAN MEREK TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG BERSISTEM ANDROID (Studi di Kota Semarang) Ginar Gumelang, 09.05.51.0009; Yulianto, Heru
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The research is based on the phenomenon of competition among various companies manufacturing android-based smartphone. The increase of Samsung’s android-based smartphone sales numbers in 2011-2012 indicates the rise of brand equity on Samsung phones. It is supposed that brand image and brand awareness may influence the establishment of a strong brand equity. Therefore, this research aims to analyze the effect of brand image and brand awareness on the brand equity of Samsung’s android-based smartphone in Semarang. Using purposive sampling and accidental sampling, the research takes samples of 100 respondent who has used or are using android smartphones from Samsung. A data analysis is then done on primary data obtained quantitatively, qualitatively, and descriptively. Quantitative analysis includes: validity, reliability testing, multiple linear regression analysis, F test, t test, and analysis of the coefficient of determination R2. The results showed the brand image (X1) and brand awareness (X2) proved to be positively and significantly affect brand equity (Y). Brand equity is dominated by the formation of brand awareness followed by brand image.Key words: Brand Image, Brand Awareness and Brand Equity.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KFC Yanuar Adi Nugroho, 09.05.51.0040; ., Farchan
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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KFC be one of [the] fast restaurant exist in competitor Indonesia closest kfc that is Mc. Donalds also fast food kind saji same and many fast foods saji of a kind then springs up. with that is KFC demanded to give what best for customer, KFC also demanded to give maximal service, products have a certain quality and variatif dish with cloth feels well, with clean place and pleasant. be seen from place location that is KFC Banyumanik has place sterategis close to housing, office complex, shopping centre, campus and road delivers regency. KFC Banyumanik want to be market lider humorously customer around, customer from city to come or even also customer that rush by. This study aimed to examine the effect of service quality and brand image to customer satisfaction case study on where to eat fast food KFC Banyumanik.Variable in this watch fulness service quality, and brand image as independent variable and customer satisfaction as variable dependen. this watchfulness population consumer kfc that presents semarang especially KFC Branch Banyumanik. watchfulness sample election technique is done random system manner, so that got sample total 100 respondents. data analysis that used to answer watchfulness hypothesis is use doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient.This watchfulness result shows that service quality, and influential brand image significant towards customer satisfaction. this watchfulness gives suggestion for KFC Banyumanik, more pay attention service quality dimension (tangible, reability, responsiveness, assurance, and empathy) besides, KFC banyumanik permanent watch over brand image so that customer KFC Banyumaik loyal permanent consumings product KFC Banyumanik.Key words: service quality, brand image, and customer satisfaction
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN CITRA TERHADAP TINGKAT KEPUASAN PASIEN RAWAT INAP Bonnietta Dwi Senjani, 09.05.51.0055; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This research is a study that tested the effect of price perceptions, quality of service and image. The purpose of this study were: 1) examine the effect of price perception on the level of patient satisfaction in hospitals Dr. Soewondo Kendal. 2) test the effect of Service Quality on the level of satisfaction of hospitalized patients. 3) test the effect of imagery on the level satisfaction hospital inpatients Dr. Soewondo Kendal. Factor Price Perception, Image Quality and service are some of the factors that influence patient satisfaction. The study was conducted on patients hospitalized at the Hospital Dr. Soewondo Kendal. Respondents are being sampled in this study were 95 respondents with sampling methods using purposive sampling. The results showed that, The first hypothesis accepted, meaning that the more positive perception of the price received by patients will increase patient satisfaction. The second hypothesis is accepted it means the better the quality of service will further enhance the satisfaction. The third hypothesis is accepted it means that the better the image will further enhance the satisfaction. So it can be concluded to build the necessary patient satisfaction among perceptions of price, quality of service and a good image.Key words: Price Perception, Service Quality, Image and Patient Satisfaction
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pengguna Jasa Penginapan Hotel Pandanaran Semarang) Andria Ferry Rosmawan, 07.35.02.0724; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

One of [the] action to satisfy consumer by give service to consumer with as well possible. this fact can be seen, that there is several things that can give customer satisfactions that is customer total value yag consist of product value, service value, value personal, image value or image, and customer total cost that consist of monetary cost, time cost, energy cost, and idea cost (kotler, 2000: 50). with service quality existence either in in a company, will creat satisfaction to all the consumer. after consumer felts satisfied with product or service that accepted it, consumer will compare service that given. when does consumer felt genuinely satisfied, they will buy to repeat with give recommendation to another person to buy in place same. This watchfulness population entire entire hotel visitors pandanaran semarang. watchfulness sample election technique is done according to non probability sampling. steps that sample taking technique do distribution kuesioner by visit one who is spending at hotal pandanaran and ever spend the night at hotel pandanaran more than 1 time. to test researcher data quality does validity testing and reliabilitas. while to answer watchfulness hypothesis is used doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient. This watchfulness result shows that reliability, assurance, and emphaty positive influential and significant towards consumer satisfaction. While watchfulness result for another free variable, that is tangible, and responsive negative influential and significant towards consumer satisfaction. Key words: tangible, reliability, responsive assurance, emphaty,  consumer satisfaction.  
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN Dian Afiati, 09.05.51.0012; Basiya, R.
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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In a high competitive business, a company should maintain their customers. Therefore, its a need to search some variables influence which are increasing their repurchase intention as a method to maintain the customers. Researcher used purposive accidental sampling, this research find the 100 sample size respondents. The analytical data result shows that some research methods has good correlation and all the research hypothesis can beproved. The conclusion is brand image, brand trust and positive price perception and significant effect on consumer repurchase intentions. According to the research results get can be taken the theoretical implication that this research gives justification to the former research in which brand image, brand trust and price perception have influen to the consumer repurchase intention.Key words: Brand Image, Brand Trust, Price Perception, Repurchase Intention Consumer
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. ARTHA ASIA FINANCE DI SEMARANG Dwi Daryanto, 08.05.51.0001; Suharmanto, Toto
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

The purpose of business is to create customers in order to feel satisfied. Consumer satisfaction is influenced by the perception of the quality of the service, product quality, price and factors that is personal and that is the situation for a moment. One of the factors that determine customer satisfaction is customer perception about the quality of service that focuses on the five dimensions of quality, services, namely physical evidence, reliability, responsiveness, assurance and empathy. The population in this study was consumers Artha Asia Finance, JL. of Brigjend. Sugiarto No. 462 C, Semarang. And samples in this study was 100. Analysis technique used is regression results showed that: physical evidence, reliability, responsiveness, assurance and empathy matter positively and significantly to consumer satisfaction.Key words : Tangible, reliability, responsiveness, assurance, empathy and consumer satisfaction

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