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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PADA MAMAMIA CABANG PAMULARSIH SEMARANG Oky Chorniawan, 08.05.51.0143; Moelatsih, Moelatsih
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Mamamia Pamularsih Branch Semarang is one of a fast-food franchise. The reason for choosing the object of the research is that Mamamia Stake and Shake franchise was experiencing problems in the business development. The problem is the imergence of other similiar franchise businesses cheaper price. Therefore it is necessary to do a research to know and to analyze the influenceof the product quality , prices and promotion towards the purchase decision of product in Mamamia Pamularsih Branch Semarang. The samples was taken from 100 respondents by using random sampling technique, in which the respondents are customers who buy product in Mamamia Pamularsih Branch Semarang, where the research is conducted. Testing the result obtained that in partial there are positive influence and significant between products purchase of the decision; in partial there are positive influence and significant between price of the decision purchase and is partial there are positive influence and significant between promotion of the decision purchase. The coefficient of determination of 0,722 it means that products, prices and promotion have contribution of 72,20 % confirms that the decision purchase.Key words : Price, Product, Promotion, Purchasing Decision.
ANALISIS KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BPR ARGO DANA UNGARAN Andi Lukman, 08.05.51.0017; wuryan, Sophiyanto
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The purpose of this study was to analyze the influence of the quality of services consisting of physical (tangible), reliability (reliability), responsiveness (responsiveness), insurance (assurance)and empathy (empathy) towards customer loyalty BPR ARGO DANA UNGARAN. Populations and samples in this study were clients of rural banks amounted Ungaran ARGO DANA 100 people. Retrieval technique is the technique of random sample (random / probability). Type of data is primary. Methods of data collection using questionnaires. Analysis technique used is multiple regression with SPSS 13 program . Key Words: Physical Evidence, Reliability, Power Response, Security, Empathy and Customer Loyalty.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi Pada Warnet Chamber, Semarang) Erma Dwi Andriyani, 08.05.51.0083; Listiono, Djoko
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

This study aims to analyze the extent of the influence of service quality, price, and location of customer satisfaction. The population in this study is that all cafe customers Chamber Semarang. The number of samples is about 100 respondents. The data used in this study is the primary data using questionnaires. Analysis of the data which is used multiple linear regression analysis. Hypothesis testing using t test with the test results indicate that the quality of service, price, and location of positive and significant effect on customer satisfaction. Jointly testing using the F test showed that together the quality of product, price, and location have a significant effect on customer satisfaction. Coefficient of determination value of 0.768 or 76.8%. This means that the variable product quality, price and location have contributed as much as 76.8% of customer satisfaction. While the rest of 23.2% is affected by other variables not included in the study. Limitations of this study is the only study using a questionnaire as a data source does not use actual data, such as variable rates using the actual price. This study is limited by using avariable service quality, price, and location of the study should be conducted with a combination of other variables Key words: service quality, price, location, customer satisfaction.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH (Studi kasus pada nasabah BPR BKK Jepara Cabang Kecamatan Kota) Adi Candra Agus S, 08.05.51.0118; Farchan, Farchan
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Research with the tittle "The Influence of Service Quality and Product Quality Of Customer Satisfaction" done for the purpose to analyze customer satisfaction in Jepara Branch BPR BKK city. The population in this study is BPR BKK Jepara who use services and products provided by the BPR. Sampling was done by using "purposive sampling", ie sampling technique was done on purpose to record the sample representative of the population and the number of samples taken as many as 100 persons / respondents. The data collected was analyzed using: Factor analysis to test the validity of the statement items, Cronbach Alpha formula to test the reliability of the instrument, a regression analysis to examine the degree of influence of each independent variable on the dependent variable then the coefficient of determination and F-test is used to test the goodness of the model (Goodness of Fit). Based on data analysis and hypothesis testing results obtained: (1) that the partial variable service quality has positive and significant impact on customer satisfaction, (2) product quality variables have a positive and significant impact on customer  satisfaction, (3) the variable quality of service and product quality with both positive and significant impact on customer satisfaction. Of the five indicators of service quality variables are physical evidence, reliability, responsiveness, assurance, and empathy are the most dominant influence on customer satisfaction is empathy. The test results coefficient determinant is known that the variable quality of service and product quality can explain variation of 56.2% for customer satisfaction BPR BKK Jepara, while the remaining 43.8% is influenced by other variables not included in this study.Key words: Quality of Service, Quality Products and Customer Satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR KAWASAKI ( Pada PT. Sinargemala Sakti Semarang ) Pandu Kurniawan, 08.05.51.0127; Nawatmi, Sri
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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All motorcycle manufacturers competing to create new innovations, models and designs continue to be tested and developed according to consumer tastes. Conducted a massive promotion in various media, both print and electronic. This indicates that the motorcycle market demand is very high. The high demand is not only because of needed factors, but also heavily influenced by other factors, such as income level, product attributes, price, brand, method of payment, the resale price, reference group and location. This research used quality of product, price and promotion as an independent variable and the purchase decision as the dependent variable. Sampling method in this study is purposive sampling techniques and the amount of samples are 100 respondents.The research show that the assumption of classical regression model is free from multicollinearity, autocorrelation and heteroscedasticity. As for the research of determination coefficient values obtained that the purchase decision can be explained by the three independent variables. The test research f obtained that the variable quality of product, price and promotion of a positive influence on purchase decisions. Based on regression analysis obtained the variable quality of product and promotion have a positive influence for purchase decision, as for price variable have negative influence. For the hypothesis test used the t test, based on hypothesis testing variables quality product, price and promotion can be accepted.Key words: quality of product, price, promotion and purchasing decisions.
PERANAN EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN PRODUK HANDPHONE NOKIA (Studi pada Mahasiswa Unisbank Semarang) Arles Nurdiansah, 08.05.51.0092; Sutedjo, Bambang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

This research is a study of brand nokia mobile products, where brand products are assessed based on consumer perceptions of equity and its impact on consumer loyalty. Data were collected through questionnaire method against 125 peoples in the area of consumer Nokia at Faculty of Economics, Stikubank University obtained by using purposive sampling technique. From the regression analysis obtained by the equation Y = 0.123 X1 + 0.158 X2 + 0.831 X3 + 0.151 X4. Most impact on consumer loyalty that Perceived quality variable (X3), which has a coefficient of 0.831. next followed by the variable brand association (X2) with a coefficient of 0.158. brand loyalty variable (X4) with a coefficient of 0.151. For independent variables that have the smallest influence is brand awareness variable (X1) with a coefficient of 0.123. Hypothesis testing using the F test indicated that four independent variables under study is found to significantly influence the consumer loyalty. Then through a t test showed that four independent variables under study is found to significanly influence the consumer loyalty too. Therefore Figures Adjusted R square of 73,1 percent showed that consumer loyalty can be explained by fourth indipendent variables in the regression equation. While the rest of 26,9 percent is explained by others variables outside of the four variables used in this study.Keywords: Dimention of brand equity and consumer loyalty
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. ARTHA ASIA FINANCE DI SEMARANG Dwi Daryanto, 08.05.51.0001; Suharmanto, Toto
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The purpose of business is to create customers in order to feel satisfied. Consumer satisfaction is influenced by the perception of the quality of the service, product quality, price and factors that is personal and that is the situation for a moment. One of the factors that determine customer satisfaction is customer perception about the quality of service that focuses on the five dimensions of quality, services, namely physical evidence, reliability, responsiveness, assurance and empathy. The population in this study was consumers Artha Asia Finance, JL. of Brigjend. Sugiarto No. 462 C, Semarang. And samples in this study was 100. Analysis technique used is regression results showed that: physical evidence, reliability, responsiveness, assurance and empathy matter positively and significantly to consumer satisfaction. Key words : Tangible, reliability, responsiveness, assurance, empathy and consumer satisfaction
PENGARUH EFISIENSI OPERASIONAL TERHADAP KINERJA BANK YANG TERDAFTAR DI BEI PERIODE 2007 - 2010 Asih Fatmawati, 10.05.51.0135; Sudiyatno, Bambang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The study was conducted to examine the influence of the operational efficiency of the performance of banks listed on the Indonesia stock exchange the period 2007 - 2010. Samples taken in this study as many as 96 companies and banks have active stock during the years 2007-2010. To obtain information needed to do the data collection process through documentation. In the method of data collection is to make copies by means of collecting archives and corporate records. Techniques of data analysis study is a test for normality, and the assumption of classical test  multikolonieritas, hteroskedastisitas test, test autokolerasi. Multiple linear analysis used in this study to determine the influence of CAR, BOPO and LDR to ROA. The analysis shows that the financial ratios of the CAR and the LDR does not have a significant impact on the banking companys ROA during the period 2007-2010 at the level of significance greater than 5%, while the ratioBOPO ROA has a significant influence on corporate banking in Indonesia Stock Exchange. The predictive capability of these three variables on ROA of 18.8% as has been demonstrated by the adjusted R square of 0.188. While the remaining 81.2% described in other variables beyond the research model. Key words: Capital Adequacy Ratio (CAR), Operating Costs to Operating Income (BOPO), Loan to Deposit Ratio (LDR dan Return on Assets (ROA).
KEPEMILIKAN MANAJERIAL, KEBIJAKAN HUTANG, DAN RETURN ON EQUITY TERHADAP KEBIJAKAN DEVIDEN Slamet Siswanto, 08.05.51.0086; Taswan, Taswan
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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This research is a study that examined the influence of managerial ownership, debt policy and the return on equity to dividend policy. The formulation of the problem in this study was to determine the effect of managerial ownership, debt policy, and return on equity of the dividend policy of either partially or simultaneously. The population in this research is a registered companyin Indonesia Stock Exchange. Determination of the sample in this study conducted purposive sampling criteria: companies that have issued financial statements for the period 2005-2009, and thecompany paying the dividends during the study period. Obtained a sample of 124 companies from 1085 companies listed on the Stock Exchange publishes the financial statements. The data is then tested to normality, multicolinearity, autocorrelation, and heteroscedasticity. The result data is normally distributed and free of symptoms classical assumptions. Hypothesis testing isperformed by t test and F test Based on data analysis and hypothesis testing shows that managerial ownership significantly and negatively related to dividend policy and debt policy (DER) have positive and significant impact on dividend policy, while ROE has positive and significant impact on dividend policy.Key words: dividend policy, managerial ownership, debt policy (DER), DER.
DETERMINAN STRUKTUR MODAL DAN KONSEKUENSINYA TERHADAP RETURN SAHAM PERUSAHAAN MANUFAKTUR Wijang Wijayanti, 08.05.51.0005; Taswan, Taswan
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The main objective of the study is to examine the impact of these factors on capital structure of manufacture industry that listed at Indonesia Stock Exchanges over 2008-2010. The objective of this research is to test and analyze whether sales growth, assets structure, profitability, business risk, dividend to firm capital structure, and to analys the influence of capital structure to return stock. Thirty five companies met the criteria and were analyzed descriptive statistic and multiple regression were performed to test the hypothesis. Hypothesis testing is based on agency theory, signaling theory, asymmetric information theory, packing order theory, and previously empirical evidence. The conclusion show that assets structure, profitability are influence firm capital structure, but sales growth, business risk, dividend are not significant impact of firm capital structure. The other conclusion show that capital structure is not influece return assets.Key words : sales growth, assets structure, profitability, business risk, dividend, capital structure, return stock

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