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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Perusahaan Biro Perjalanan PT. ZULINDO TOUR DI JALAN VETERAN 14 SEMARANG) Diah Husnul Walidah, 07.05.51.0125; Sutino, Sutino
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Customer satisfaction can only be formed if the customer was satisfied with the service received. The purpose of this study was to examine the effect of reliability, responsiveness, assurance and empathy for customer satisfaction PT Zulindo Tour. The population in this study were all customers of PT Zulindo Tour Veteran road no. 14 Semarang in the period 2010 and 2011 as many as 38 companies / schools. Sampling was done by using the withdrawal of nonprobability sampling design is by using purposive sampling is the sampling technique based on certain considerations. The consideration is the customer who never uses more than 2x PT Zulindo Tour. The samples that meet these criteria are 13 companies / schools. Each company / school divided the questionnaire as much as 5 copies. Techniques of data analysis using multiple linear regression analysis. The analysis concluded that: the positive effect of service quality to customer satisfaction. The better the quality of service, then customer satisfaction will increase Key words: quality of service and customer satisfaction
PENGARUH KUALITAS PRODUK KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS (Studi pada Pengguna IM3 di Wilayah Semarang) Yudhi Ardiyanto, 08.05.51.0111; Marlien, Marlien
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Based on research which has been done so we could know that quality product become better, and loyalty customer level toward the product become higher, and in the other hand, if the servicequality is better so the loyalty customer level toward the product also become higher, and if the product could satisfy to the user so the loyalty customer level toward the product also become higher. Samples in this study set a number of 100 respondents, using the technique of Purposive Sampling. And data collection techniques in the research is questioner. Product quality has a bigger influence toward the loyalty customer product. Almost the entire questioner toward quality product has been answered agreed by the respondents, until the IM3 product could show its IM3 operator performance that has function ability appropriate with main product which has been bought. Operator features IM3 cellular has another specialty appropriate with needand the trade on product operator IM3 cellular has been guaranteed.Key words : quality product, service quality, the user satisfaction, and loyalty customer.
ANALISIS PENGARUH KUALITAS LAYANAN, TARIF, LOKASI, FASILITAS, TERHADAP LOYALITAS PELANGGAN (studi empiris pada Hotel Masjid Agung Jawa Tengah Semarang) Aditya Nur Haryanto, 08.05.51.0004; Suko Priyono, Bambang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The study entitled "Analysis of Effect of Quality of Service, Hotel Rates, Location, and Amenities for Customer Loyalty (Studies in the Great Mosque of Semarang House Hotel on Jl. Elephant Kingdom, Semarang)". This study analyzes the effect of quality of service (X1), the room rate (X2), the location of the hotel (X3), facilities services (X4) on customer loyalty (Y). The population in this study is the hotel customers are enjoying the Wisma Great Mosque of service, price, location and facilities diberiikan by the hotel. Determination of the samples was done by using "accidential sampling" and the number of samples taken as many as 110 people. Analytical model used is multiple linear regression. Previously, the validity and reliability testing. The research results are: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0.474 + -0.097 X1 -0.005 X2 + X3 + X4 + 0.455 e. From the regression equation is known that the quality of services and facilities have a positive and significant influence on customer loyalty, while at the rates and location has no significant influence on customer loyalty. (2) The calculation of the coefficient of determination 0.688 magnitude. This suggests that the quality of service, rates, location, facilities are able to explain the variable customer loyalty by 68.8%. While the remaining 31.2% is explained by other variables not examined such as customer satisfaction, product quality, and others. (3) The hypothesisthat has been done in this study were: A) There is a significant and positive influence of service quality on customer loyalty. B) no significant effect on customer loyalty rates. C) There was no significant effect on customer loyalty sites. D) There is a significant and positive influence on customer loyalty sites.Keywords: Quality of service, rates, location, facilities and customer loyalty.
ANALISIS PENGARUH KEBIJAKAN HARGA, PROMOSI, DAN FASILITAS PENDUKUNG TERHADAP KEPUASAN PELANGGAN (Studi Empiris Pada Hotel Pandanaran Semarang) Linda Kusuma Dewi, 08.05.51.0082; Warumu, Penunjang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The study entitled "Analysis of Policy Pricing, Promotion, and Other Facilities Against Customer Satisfaction (Studies in Pandanaran Hotel on Jl. Pandanaran No.58, Semarang)". This study analyzes the pricing policy (X1), promotion (X2) and support facilities (X3) to customer satisfaction (Y). The population in this study are the customers who use the hotel Pandanaran price, promotion and support facilities provided by the hotel. Determination of the samples was done by using "purposive sampling" and the number of samples taken as many as 100 people. Themodel used is regression analysis linearberganda. Previously, testing the validity and reliability, along with classic ujiasumsi of research data. The research results are: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0.183 + 0.043 X1 + X2 + 0.599 X3 e. From the regression equation is known that the pricing policy, promotion, and support facilities have a positive and significant impact on customer satisfaction. (2) The calculation of the coefficient of determination 0.434 magnitude. This indicates that the pricing policy, promotion, and support facilities are able to explain the variables of customer satisfaction at 43.4%. While the remaining 56.6% is explained by other variables not examined such as customer satisfaction, promotion, support facilities, and more. (3) The hypothesis that has been done in this study were: A) There are positive and significant influence on pricing policy of customer satisfaction. B) There are positive and significant promotion of customer satisfaction. C) There is a significant and positive effect on customer satisfaction rates.Key words: Policy Pricing, Promotion and Facilities Supporters Against Customer satisfaction.
HAL – HAL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN Rio Agung Pramana, 08.05.51.0018; Santoso, Eric
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The process of decision-making by consumers in buying products such asgoods or services will be affected by several factors, and to understand the behavior consumers, companies need to understand these factors.The purpose of this study to determine and analyze the effect of price perception, and perception of quality the brand equity to reach a decision on the purchase of spare parts products Bengkel Baru Motor Simongan. The sample in this study of 100 respondents using accidental sampling technique is done by selecting the respondents provided and easy to get the spare parts buyers encountered researchers coincidence in workshops Semarang.Based on the results of this study concluded that partial equity brands, consumer perceptions, and prices have a significant and positive impact on sparepart product purchasing decisions to achieve customer satisfaction dibengkel-workshop Semarang. In a competitive market conditions, customer preference and loyalty is the key to success. Moreover, the current state, the value of a brand which is comparable to the value of the hard reality is created. Marketing today is meeting consumer perceptions, not just meeting the product. Some quality products, models, features (additional characteristics of a product) and the relative quality of each can have different performance inthe market due to differences in perception of the minds of the consumer product. Building a perception can be done through the brand. The famous brand can have brand equity (brand equity) is strong. A product with a strong brand equity can establish brand platform (foundation brand) is strong and capable develop a brand presence in any competition in the long term. With the increasing number of brands on the market; products that have a strong brand equity that will be able to compete, win and dominate the market (Durianto, Sugiarto, Sitinjak, 2001). The suggestions can be submitted that efforts need to be the owner of the workshop in choosing the product can be maximized by considering matters related with increased perceptions of price, perceived quality and brand equity in accordance the desires of consumers and the market. With the best selection of products expected to achieve the business targets Keywords: price perception, perception of quality products, brand equity, and buying decision.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN Valensia Yukke Vergiana, 08.05.51.0007; Rizal, Alimuddin
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this research is to investigate the effects of influence product Quality, Price Perception and service quality on satisfaction consumer. The population is the consumer who was inviting at shop and it can be transaction. After doing a literature review and hypothesis formulation, data are collected through questionnaire method of 100 respondents D’shetwo Boutique.Which is obtained by using Accidential Sampling technique. Then, we analyze the data that is obtained by using multiple regression analysis. This analysis includes validity and reliability, multiple regression analysis, hypothesis testing by T-test and Ftest, and analysis of determination coefficien (R2) The variable of Customers Satisfaction (Y), the variable of Product Quality (X1), the variable of Price Perception (X2), the variable of Service Quality (X3), The hypothesis test usng “t” test shows that the three independent variables analyze significantly proved to influence the dependent variable of Customers’ Satisfaction. Then through “F” test can be known that the variable Product quality, Price Perception, and Service quality are indeed proper to test the dependent variable of Customers Satisfaction. Adjusted R figure 0,435 shows that 43,5% of Customers Satisfaction variables can be explained by the three independent variables in the regretion. While the rest 56,5% is explained by other variable beyond the model which is not analyzed in this research.Keywords : Customers’ satisfaction, Product quality, Price Perception, Service quality.
PENGARUH PRODUK, PROMOSI DAN SIKAPTERHADAP KEPUTUSAN NASABAH DI DALAM MEMILIHJASA PERBANKAN SYARIAH (Studi Kasus Pada BNI Syariah 46 Cab. Kota Semarang) Singgih Adi Indyarto, 08.05.51.0133; Yulianto, Heru
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this researches is to investigated the effects of product, promotion and attitude on clientele decision to choose sharia banking service. Data are collected through questionnairemetode of 120 clientele on branch of BNI Sharia in Semarang City, which is obtained by using accidental sampling technique. The analyze data use multiple regression model, from the analysis get result show of this regression equation: Y = - 0,045 X1 + 0,328 X2 + 0,349 X3 Whereabout Y is variable of clientele decision, X1 is variable of product, X2 is variable of promotion and X3 is variable of attitude. The result show that only attitude had dominate to clientele decision, so, attitude have a big effect on clientele decision to choose sharia banking service. This researches have limited on research period, cause of that suggest for the next researcher have to more period to research this case and expand this research.Keywords : product, promotion, attitude and clientele decision
PENGARUH PELAYANAN DAN KUALITAS JASA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN JASA PLN Ricky Novayanto, 05.05.51.0026; liana, Lie
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

This research is a study that evaluated the effects of service and quality of service to customer satisfaction in service firms with services marketing theory perspective. In this study, researchers used a convenience sampling and sample size to obtain a sample of 100 respondents. Data obtained from respondents by distributing questionnaires containing questions about the service, service quality and customer satisfaction. Respondents were then in the testing data validity and reliability. The results showed all the variables valid and reliable. Further analysis using multiple linear regression to describe the relationship between the variables. The result is service and service quality significant positive effect on customer satisfaction. Thus, the higher the service will increase customer satisfaction and higher quality of service to enhance customer satisfaction. This study has limitations that the data sample is 100 respondents and do not consider other variables that could affect customer satisfaction. For further research, in order to expand the research by taking more samples and adding other variables are more than enough to represent the research. Keywords: Service, Service Quality and Customer Satisfaction.
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Toko Bangunan Sumber Manis Kaliwungu Kendal) Farid Ali Mustafa, 08.05.51.0078; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this study was to analyze the Effect of variable Product, Price and Promotion on purchase decisions" to the purpose of analyzing purchasing decisions on Building Shop Sumber Manis Kaliwungu Kendal. The population in this study is consumers TB. Sumber Manis Kaliwungu Kendal. Sampling was done by using "purposive sampling" technique of determining if the information for the data samples taken from specific targets, by taking samples with specific criteria. The criterion is consumer TB. Sumber Manis who purchase two or more than two times and the number of samples taken as many as 100 people. The results of this research are: (1) The results of the statistical linear regression analysis can be shown by the regression equation Y = 0.201 X1 + 0.437 X2 + 0.278 X3. From the regression equation it is known that the product, price and promotion has a positive and significant impact on purchasing decisions. (2) The calculation of the coefficient of determination 0.544 magnitude. This means that the effect of the variable product (X1), price (X2) and Promotion (X3), jointly influence the purchase decision variable (Y) equal to 54.4% while the remaining 45.6% is influenced by other variables not included in this study. (3) The hypothesis that has been done in this study are: a) There is a positive and significant relationship between product purchase decisions on TB. Sumber Manis. b) There is a positive and significant correlation between the price of the purchase decisions on TB. Sumber Manis. c) There is a positive and significant relationship between promotion against purchasing decisions on TB. Sumber Manis.Keywords: Product, Price, Promotion and Purchasing Decisions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACER Rizka Noor Baiti Rakhma, 08.05.51.0058; Widyasari, Suzy
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Laptop is more often used in recent years because of the ease and practicality, as well as reasonable prices. Suit their needs and wants, the consumer makes a purchase a laptop because the laptop consists of a wide selection of brands and the quality of the consumer laptop should consider the brand and the quality of what is desirable in order to satisfy the product purchased and its use in accordance with the wishes and need. There are five hypothesis tested in this study,the fourth hypothesis are tested as partialy test, explain about product, price, promotion, and trust in brand on purchasing decision, and last hypothesis use simultant test, explain about product, price, promotion, and trust in brand on purchasing decision do simultantly. Samples used in this study 80 respondents to the sampling technique was purposive sampling is sampling technique sample with certain criteria. The data used are the primary data and secondary data analysis using qualitative and quantitative analyzes covering validity, reliability testing, regression analysis, determination coefficient and hypothesis test that includes a t test and F test. Based on data analysis and test the hypothesis from the partialy test the results variable product, price, promotion, and brand trust has a positive and significant influence on Acer laptop purchasing decisions. Variable product, price, promotion, and trust in brand simultantly significant and positive influence on purchase decisions Acer laptop.The most variable which is influenced to the purchasingdecision making is promotion from the four variables.Key words: Product, Price, Promotion, Trust in Brand, Purchasing Decision.

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