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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KEPRIBADIAN, KOMPENSASI DAN GAYAKEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN (Studi padaPerum LPPNPI (AirNav Indonesia) Cabang Pratama Semarang) Lady Nurdianti, 14.05.51.0246; Rijanti, Tristiana
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the influence of personality, compensation and transformational leadership style on the performance of employees of LPPNPI Public Corporation (AirNav Indonesia) Pratama Semarang branch. Respondents in this study consisted of 85 people of LPPNPI Public Corporation (AirNav Indonesia) Pratama Semarang branch. Data analysis used is validity test, reliability test and multiple linear regression analysis. Data processing was carried out using SPSS 19. The results showed that simultaneously independent variables had an effect on the dependent variable. Partially, personality variables have a significant positive effect on employee performance, compensation variables have no effect on employee performance, transformational leadership style variables have a significant positive effect on employee performance. Keyword :Personality, Compensation, Transformational Leadership Style and Employee Performance.
PENGARUH KEPERCAYAAN ,KEMUDAHAN PENGGUNAAN,DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studipada Konsumen di Toko Online Zappelin Shop Semarang) Enggar Dwi Nastiti, 14.05.51.0248; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This study aims to determine how much influence trust, ease of use, and risk perception on online purchasing decisions on consumers in semarang zappelin shop online shop. And analyze the effect of trust, ease of use, risk perception on online purchasing decisions at Zappelin Shop Semarang. The population in this study is Zappelin Shop consumers who have made purchases online. A sample of 100 respondents, using a non-probability sampling techniquewith the sampling method used is purposive sampling, its sampling with the criteriathat the respondent is an adult and has been making purchases online. Methods ofresearch data analysis using linear regression. The test results showed that there is a positive and significant influence between trust in online purchasing decisions, there is a positive and significant effect between ease of use on online purchasing decisions and a negative and significant influence between risk perception on online purchasing decisions. Keywords: trust, ease of use, risk perception, and online purchasing decisions
Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, com Nuris Syafaah, 14.05.51.0259; Marlien, Marlien
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, company image, price perception, etc. The purpose of this study was to analyze the influence of promotion and corporate image on student interest in students at Stikubank University Semarang. The population of this study were students enrolled in Semarang Stikubank University (UNISBANK) Semarang. The sample in this study were 120 respondents. The sampling technique uses non probability sampling. The sampling method uses purposive sampling. The sample criteria in this study were students of Stikubank University (UNISBANK) Semarang. Data processing was carried out using SPSS 19. The analytical tool used was validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test and multiple linear regression. The results of the study can be concluded that: promotion has a positive and significant effect on the interest in college. This means that the better the promotion, it will increase the interest in college. Company image has a positive and significant effect on the interest in college. This means that the better the company's image, it will increase the interest in college. Keywords : Promotion, Corporate Image, and college Interest.
PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK DI SUPERMARKET GELAEL (Studi Pada Supermarket Gelael Cabang Mall Ciputra Kota Semarang) Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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ABSTRACT The purpose of this research is to know and analyze the influence of each variable of corporate image, perception of price, and quality of service to decision process of product purchase at supermarket Gelael. The population in this research is the consumers who buy products in supermarkets Gelael which has branch in Mall Ciputra Semarang. The sampling technique in this research uses purposive sampling, because in determining the sample based on certain criteria, namely: People who make the process of purchasing products in the supermarket Gelael Branch Mall Ciputra in Semarang city and aged over 18 years. Analyzer used is multiple linear regression analysis. The results of the analysis can be concluded, that: corporate image has a positive and significant effect on product purchasing decision process in supermarket Gelael. Price perceptions have a positive and significant effect on product purchasing decision process in supermarket Gelael. Quality of service has a positive and significant effect on product purchase decision process at Gelael supermarket. Keywords: company image, price perception, service quality and purchasing decision process.
PENGARUH KUALITAS LAYANAN, KUALITS PRODUK, DAN PRESPSI HARGA TERHADAP KEPUASAAN KONSUMEN (Studi pada Dapoer Kerang Semarang) Nurul Farida, 14.05.51.0267; Suteedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This study entitled the effect of service quality, product quality, perception of price and customer satisfaction on consumer Dapoer Kerang Semarang. The population in this study was customers in Dapoer Kerang Semarang. Sampling method used in this study was purposive sampling that technique determines the sample with particular consideration in accordance with the desired destination with the nomer of samples taken 100 respondents. The colleced data were analyze using factor analysis to test the validity of statement items, cronbach alpha of each partial independent variables were tested with the coefficient if determination and test fit the model to test and prove the influence of the partial each independent variable. The results of this study indicated that service quality, product quality, perception of price of customer satisfaction on consumerDapoer Kerang Semarang. Keyword: Service Quality, Corporate Image, Price of Perceptions and Costomer Satisfaction.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PENGGUNA SMARTPHONE ANDROID SAMSUNG DI SEMARANG Maulida Wati, 15.05.51.0376; Rizal, Alimuddin
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This study aims to analyze the influence of each variable of Brand Image, Price Perception, And Product Quality To Customer Satisfaction And Its Impact On Android Smartphone User Loyalty In Semarang. The population in this study is the consumers of all citizens in Semarang. The sample is determined by using purposive sampling with criteria: aged over 17 years and have used Samsung brand android smartphone. Data analysis method used is through multiple linear regression analysis, instrument test, model test and hypothesis test. The test instrument is tested with validity test and reliability test. Test model used is Test F (Goodness of Fit) and test Adj R2 (coefficient of determination). Furthermore, the hypothesis test in this study using regression analysis with t test with standard beta coefficient and significance level <0.05.Based on the results of hypothesis test concluded: 1. Brand Image have positive and significant impact on customer satisfaction. 2. Price Perceptions has a positive and significant impact on customer satisfaction. 3. Product Quality has positive and significant impact on customer satisfaction. 4. Customer Satisfaction has positive and significant impact on purchasing decision. 5. Customer Satisfaction has a positive and significant impact on Samsung android smartphone user loyalty. Keywords: price perception, service quality, location, store image, purchase decision, buying interest.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SKUTIC BEAT DI DAELER JAYA ABADI BOJA KABUPATEN KENDAL 14.05.51.0097, 14.05.51.0097; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This study aims to determine the effect of each product quality variable, brand image, and price perception on the process of purchasing decisions of a Honda skutic motorcycle at Daeler Jaya Abadi Boja, District Kendal, Province Jateng. The population in this study are all buyers of Honda Skutic Beat motorcycle with a sample of 100 people. Primary data is processed using SPSS version 19 program. The results of the data show that all indicators are valid and reliable. Each variable positively and significantly affect the purchasing decision process of Honda Skutic beat motorcycle. Ability of the four variables in explaining the decision to buy a motorcycle Skutic Honda only 67.8 percent, the rest is determined by other variables such as promotion. Keywords: product quality, brand image, price perception, purchasing decision process
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO DI KOTA DEMAK Rofiul Nizar, 14.05.51.0120; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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This research aims to find out the influence of brand image, price, and product quality toward buying decision of smartphone Lenovo on people at Demak city. The population in this research is the people in Demak who make purchases and use Lenono smartphones. Sampling using Purposive Sampling technique and the questionnaires are distributed to 97 respondent. Data analysis techniques used in this research is validity test, reliability test, normality test, multikoliniarity test, heteroskedastisity test and multiple linier regression. The result of this research showed that brand image and quality of product has significant and positive influence toward buying decision. Nevertheless the price did not significantly influence with positive direction to the buying decision. Keywords: Brand Image, Price, Quality of Product, Buying Decision
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SKUTIC BEAT DI DAELER JAYA ABADI BOJA KABUPATEN KENDAL PROVINSI JATENG Luluk Santika, 14.05.51.0097; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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Abstract

This study aims to determine the effect of each product quality variable, brand image, and price perception on the process of purchasing decisions of a Honda skutic motorcycle at Daeler Jaya Abadi Boja, District Kendal, Province Jateng. The population in this study are all buyers of Honda Skutic Beat motorcycle with a sample of 100 people. Primary data is processed using SPSS version 19 program. The results of the data show that all indicators are valid and reliable. Each variable positively and significantly affect the purchasing decision process of Honda Skutic beat motorcycle. Ability of the four variables in explaining the decision to buy a motorcycle Skutic Honda only 67.8 percent, the rest is determined by other variables such as promotion. Keywords: product quality, brand image, price perception, purchasing decision process
PENGARUH CITRA MEREK, PERSEPSI HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PENERBANGAN DOMESTIK RUTE SEMARANG – DENPASAR DI PT GARUDA INDONESIA (Persero) Tbk BRANCH OFFICE SEMARANG Nursila Amita Nirwi, 14.05.51.0164
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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The study examines the effect of brand image, price perception, promotion on purchase decisions. This research was conducted at the Garuda Indonesia Branch Office Semarang. The population used in this research is the consumer who ever use Garuda Indonesia flight services who domiciled or the cirizens of Semarang City. The sampling method used non probability sampling. Relationship or influence between variable is described by using multiple regression analysis. Data analysis using SPSS (Statistical for Social Science). Based on results showed that the brand image, price perception, promotion has positive effect and significant to the purchase decisions. Keyword : Brand Image, Price Perception, Promotion, and Purchase Decisions.

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