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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA VIRGIN CAKE & BAKERY CABANG TLOGOSARI Dzulhanita Melati, 14.05.51.0184; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The study aims to analyze the effect of price perception, brand image, and product quality on customers satisfication. This research was conducted at Virgin Cake & Bakery Tlogosari branch. The population in this study is the customers of Virgin Cake & Bakery Tlogosari branch. The sample in this study were 100 customers using purposive sampling method. Data analysis techniques used include validity tests with KMO (Kaiser Mayer Olkin) and loading factor (component matrix), reliability testing with cronbach alpha, and multiple regression analysis. The result showed that price perception had a positive and significant effect on customer satisfaction, brand image had a positive and significant effect on customer satisfaction, and product quality had no effect on customer satisfaction. Keywords : Price Perception, Brand Image, Product Quality, and Customers Satisfaction
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi pada Karyawan Indomaret di Kabupaten Pati) Mochamad Zit Choirony, 13.05.51.0078; Suko Priyono, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this research is to know the influence of leadership, motivation and komepnsasi on employee performance at Indomaret in Regency Pati Population in this research is 239 employees Indomaret Pati Regency. While the sample in this study as many as 110 employees. Sampling in this research is purposive sampling that is sampling technique based on criteria. Technique of data test used is test of validity, reliability test, multiple linear regression test, hypothesis test and coefficient of determination. The results showed the number of coefficient of determination doubled (Adjusted R2) of 0,581. This means that 58.1% can be explained by leadership, motivation, and compensation can affect employee performance (Y). While the rest of 41.9% is explained by other variables outside this research variable. The variables of leadership style, motivation, and compensation partially have a positive effect on employee performance means the better the leadership style, the stronger the motivation and the higher the compensation, then the performance of Indomaret employees in Pati Regency will increase. Keywords: Leadership, Motivation, Compensation, Employee Performance
PENGARUH DISIPLIN KERJA, KEPEMIMPINAN, DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Pada PT. Telkom Semarang) Nizam Nur Fahmi, 14.05.51.0076; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of work discipline, leadership, and motivation to employee performance PT. Telkom Semarang. Types of data used are primary data is data obtained directly from the original source in the form of a questionnaire. Population in this research is employees of PT. Telkom Semarang. Sampling was done by Purposive Sampling technique with a total sample of 105 respondents. The Data collected were analyzed using analysis factor to test the validity of the question items, the reliability testing using cronbach alpha and hypothesis testing using multiple linear regression. The test results obtained that there is a positive and significant influence of labor discipline on employee performance, there is a positive and significant influence of leadership on employee performance, there is a positive and significant influence of motivation on employee performance. Keywords: Work Discipline, Leadership, Motivation and Performance of employees
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PENGGUNA SMARTPHONE ANDROID SAMSUNG DI SEMARANG Maulida Wati, 15.05.51.0376; Rizal, Alimuddin
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
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Abstract

This study aims to analyze the influence of each variable of Brand Image, Price Perception, And Product Quality To Customer Satisfaction And Its Impact On Android Smartphone User Loyalty In Semarang. The population in this study is the consumers of all citizens in Semarang. The sample is determined by using purposive sampling with criteria: aged over 17 years and have used Samsung brand android smartphone. Data analysis method used is through multiple linear regression analysis, instrument test, model test and hypothesis test. The test instrument is tested with validity test and reliability test. Test model used is Test F (Goodness of Fit) and test Adj R2 (coefficient of determination). Furthermore, the hypothesis test in this study using regression analysis with t test with standard beta coefficient and significance level <0.05.Based on the results of hypothesis test concluded: 1. Brand Image have positive and significant impact on customer satisfaction. 2. Price Perceptions has a positive and significant impact on customer satisfaction. 3. Product Quality has positive and significant impact on customer satisfaction. 4. Customer Satisfaction has positive and significant impact on purchasing decision. 5. Customer Satisfaction has a positive and significant impact on Samsung android smartphone user loyalty. Keywords: price perception, service quality, location, store image, purchase decision, buying interest
PENGARUH KETIDAKPUASAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SMARTPHONE] BLACKBERRY KE SAMSUNG (Studi Pada Masyarakat Kota Semarang) Hendrik Dwi Helichonia, 12.05.51.0064; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

Tujuan penelitian ini adalah untuk menganalisis variabel ketidakpuasan konsumen, kualitas produk dan persepsi harga terhadap perpindahan merek smartphone merek Blackberry ke smartphone merek Samsung di Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik sampling yang digunakan adalah purposive sampling dimana yang menjadi responden adalah konsumen yang pernah berpindah merek dari Blackberry ke Samsung. Pengumpulan data menggunakan metode penyebaran kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa variabel ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Hal ini menunjukan bahwa semakin tinggi ketidakpuasan konsumen Blackberry maka keputusan beralih merek dari Blackberry ke Samsung akan semakin meningkat. Kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek. Artinya semakin tinggi kualitas produk suatu barang maka semakin tinggi pula kemungkinan untuk berpindah merek. Dan persepsi harga berpengaruh negatif tetapi tidak signifikan sehingga persepsi harga tidak berpengaruh terhadap perpindahan merek. Hal ini dimungkinkan karena sebagian besar responden dalam melakukan perpindahan merek bersikap tidak rasional dan melihat dari segi persepsi harga.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN ( Studi Pada Warung Makan Bakso Setan Di Semarang) M. Fatoni Fajar M., 13.05.51.0161; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of product quality and price perception on customer satisfaction Bakso Setan Restaurant in Semarang. Location of this research was conducted at Bakso Setan Restaurant in Semarang. The population in this study were all buyers at Bakso Setan Restaurant. Population is not recorded and sampling using the Wibisono’s method. Research samples were 110 respondents. The sampling technique is done by using purposive sampling, which is a sample determination technique with certain considertations. The criteria used in sampling with purposive sampling methode are consumers who buy meatballs and eat on-site, who have at least high school education with age above 17 years. Data analyze method uses multiple regression. Analysis methode uses multiple linier regression with SPSS softwere. The results of the research are the same as the result of thr hypothesis. Product quality has a positve effect on customer satisfaction and price perception has a positive effect on customer satisfaction. The conclusion, if product quality is improved then customer satisfaction will incease and then perception of price is lowered, customer satisfaction will be better. of the first hypothesis testing show that partially (individuals) there is a positive and significant influence between Product Quality on Customer Satisfaction and partially (individuals) there is a positive and significant influence between Price Perception and Customer Satisfaction.
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI (STUDI PADA PEGAWAI BADAN KEPEGAWAIAN, PENDIDIKAN, DAN PELATIHAN KOTA SEMARANG) Januar Pajriono, 14.05.51.0041
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

Employee performance in offices is influenced by many factors, including leadership style, employees level of satisfaction felt, and compensation. Employee performance is determined by the leadership style of the leader, adequate compensation, and perceived job satisfaction, so that good performance will always provide a good contribution to the employee, so that the employee will always have a interest for his work. Optimal employee performance is an important aspect in an organization, because it can determine the ability, productivity and level of service that can be achieved. A good leadership style makes employees excited and motivated to produce good performance in line with expectations. Adequate employee compensation is a driver for everyone to be able to do a good job. The higher the satisfaction, the better the performance of employees. An assessment of the performance of employees must be carried out, but an assessment of the performance of Civil Servants (PNS) in the Semarang City administration is still rare. This study aims to analyze the influence of leadership style, compensation, and job satisfaction towrads employee performance. The number of samples is 100 respondents. The research instrument used a questionnaire. Data analysis using multiple linear regression. Based on the results of the study that leadership style, compensation, and job satisfaction have positive effect towards employee performance. Therefore, so that the performance of BKPP Semarang City employees gets better, leadership style, compensation, and job satisfaction are increasingly improved.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Pada CV. Dewan Jaya Plastik) Prada Eka Bunariyanto, 14.05.51.0074; Rahayuningsih, Sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the influence of work discipline, work motivation and compensation on employee performance on CV. Dewan Jaya Plastik Juwana. The population in this study were employees of CV. Dewan Jaya Plastik Juwana. 125 respondents using simple saturated techniques. Data is collected using survey methods through questionnaires filled out by employees. data analysis includes: Validity Test, Reliability Test, and using Multiple Regression test. The results of this study indicate that the work motivation has the greatest influence on performance, followed by work discipline and compensation.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN DAN DAMPAK KEPADA LOYALITAS PELANGGAN (Studi pada Puskesmas Pulokulon I Kabupaten Grobogan) Prabowo Bekti Santoso, 14.05.51.0157
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to describeand analyze the effect of service quality and trust in patient satisfaction and the impact on patient loyalty at Pulokulon 1 Health Center, Grobogan Regency. This study was conduct on patient at the Pulokulon I Health Center, Grobogan Regency. The sampling method used was purposive sampling method, and a sample of 100 respondents was obtained. The method of analysis uses multiple linear regression. Based on the analysis it can be concluded that there is a significant positive effect on service quality variables on patient satisfaction, and has a significant positive effect on service quality variables on patient loyalty. There is a significant positive effect on the variable trust in patient satisfaction and patient loyalty. There is a significant positive effect on patient satisfaction on patient loyalty. Patient satisfaction does not mediate service quality towards patient loyalty. Patient satisfaction does not mediate trust in patient loyalty.
PENGARUH EFEKTIFITAS IKLAN DAN CITRA MEREK TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA THAMRIN (Studi pada Service Center Yamaha Thamrin Semarang, Jawa Tengah) Samiaji Wicaksono, 14.05.51.0208; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of advertising effectiveness and brand image on the interest in buying a Yamaha Tamrin Semarang bike. The population in this study were consumers who bought a Yamaha montor bike at Yamaha Tamrin Semarng. The number of samples used in this study were 100 people. Data collection is done by questionnaire with purposive sampling technique. The data analysis technique used is multiple linear regression analysis to determine the effect of variable advertising effectiveness and brand image on the interest in buying a Yamaha Tamrin Semarang bike. The results showed that (1) advertising effectiveness had a positive and significant effect on buying interest (2) brand image had a positive and significant effect on the interest in buying a Yamaha bicycle bike.

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