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Hary Hermawan
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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 13 Documents
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Search results for , issue "Vol 18, No 1 (2020): Media Wisata" : 13 Documents clear
Kinerja Pramusaji Berdasarkan Gender Wachyuni, Suci Sandi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.323

Abstract

Isu kesetaraan gender dalam pariwisata kembali menjadi topik hangat. Laki-laki masih mendominasi pekerjaan di dunia pariwisata, khususnya di sektor makanan dan minuman. Pada umumnya wanita identik dengan sifat lemah lembut dan emosional sementara laki-laki dianggap kuat dan rasional. Sehingga masih banyak sektor makanan dan minuman lebih memilih pekerja laki-laki dibandingkan perempuan. Pekerjaan di restoran dituntut untuk membawa beban berat dan didominasi pekerjaan fisik lainnya. Penelitian ini bertujuan untuk menganalisis perbedaan kinerja karyawan berdasarkan gender. Peneliti mengambil studi kasus di Restoran Amuz Gourmet Jakarta. Metode penelitian yang digunakan adalah mixed-method. Metode analisis kuantitatif yang digunakan adalah ANOVA dan Triangulasi data kualitatif.
Pengembangan Dakwah Pondok Pesantren Penghafal Alquran (PPPA) Raudhatul Jannah melalui Program Halal Tourism Widagda, Sidiq Pramana; Prasetyanto, Hermawan; Yulianto, Gunawan; Rachmadi, Hari
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.324

Abstract

The goal and target of tourism development in 2020 is increasing image, competitiveness, and contribution of tourism in support of community welfare improvement as well as quality economic growth.This research uses the type of field research. The results of this study indicate that: PPPA Raudhatul Jannah made Halal Tourism program in improving the people's economy by providing services of tourism program by providing shelter and providing souvenirs in the form of learning Qur'an to be Tahfidz and Studying the Qur'an The increase of tourist visit provides opportunities and challenges to the tourism to develop halal tourism. Training on the development of halal tourism make boarding school as the heart of the economy by making the craft of sport tools in the form of bows and children are also some other equipment involving the surrounding community
Penerapan Produk Wisata yang Berkelanjutan di DIY dalam Menyongsong Abad Samudra Hindia Kiswantoro, Amin; Irawati, Novi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.321

Abstract

The southern coast of Yogyakarta, is one area that has the potential to be developed as sustainable tourism in DIY, such as Parangtritis Beach, Glagah Beach and Baron Beach. This article discusses the system of processing sustainable tourism products that exist in the southern region of DIY in order to become leading tourism in welcoming the Indian Ocean Century. Research has been conducted using descriptive methods with a qualitative approach. Data collection was carried out using observation and interviews with Tiagulation analysis techniques and SWOT analysis. The results show that Parangtritis Beach is superior to Glagah Beach and Baron Beach in terms of developing attractiveness, facilities and accessibility. In addition, the relationship between the partnership pattern between the government and the tourism industry is very well coordinated and community empowerment is also seen as a mobilizer. Tourism product development, partnership patterns and community empowerment at Baron Beach have been carried out effectively and sustainably. Whereas in Glagah Beach, the processing of tourism products has experienced many obstacles, due to the construction of Yogyakarta's new airport which has an impact on the condition of tourism products as well as a shift in land use from the center of agro-tourism activities to the new airport area and lack of attention from the local government.
Pengaruh Iklan cetak dan Iklan Online terhadap Kesadaran Merek City Branding Sparkling Surabaya (Studi pada Masyarakat di Surabaya) Masitha, Kharisma Nur; Iriani, Sri Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.320

Abstract

By referring to the concept of brand awareness pyramid, pre-research activities have been conducted on 160 respondents, to try to measure the level of brand awareness in Sparkling Surabaya. Pre-research results indicate the level of brand awareness of the city, the city of Surabaya is at the top of the mind Top of Mind, for brand awareness Branding Sparkling city of Surabaya is still in Unaware of a Brand, meaning that at this level the community is less aware of the brand presence or brand Sparkling city Surabaya. The purpose of this study is to analyze and discuss the effect of print and online advertising on brand awareness of the City Branding Sparkling Surabaya. The population used in this study is the people of Surabaya who have seen print advertisements and City Branding Sparkling online advertisements in Surabaya. The sampling technique used is nonprobability sampling with the purposive sampling method. The number of samples used was as many as 150 respondents. The results showed that there was a significant positive effect of print advertisements (X1) and online advertisements (X2) on City Branding Sparkling Surabaya (Y) brand awareness. The highest coefficient value in the multiple linear regression analysis equations is owned by online advertising variables.
Pengelolaan Pariwisata Bahari berbasis Community-Based Tourism dalam Peningkatan Ekonomi Masyarakat Pesisir Mamengko, Rullyana Puspitaningrum; Kuntari, Erlina Daru
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.322

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pentingnya pengelolaan pariwisata bahari berbasis pemberdayaan masyarakat (Community-Based Tourism) dalam meningkatkan pendapatan ekonomi masyarakat pesisir di wilayah pesisir Pantai Utara Jawa Tengah. Penelitian ini dibiayai oleh Direktorat Riset dan Pengabdian Masyarakat (DRPM) Kementerian Riset, Teknologi, dan Pendidikan Tinggi. Penelitian ini merupakan penelitian deskriptif kualitatif dengan prosedur penelitian yaitu tahap deskripsi, tahap reduksi, dan tahap seleksi. Lokasi penelitian di wilayah pesisir Pantai Utara Jawa Tengah dengan responden yang dipilih secara acak. Hasil penelitian yang diperoleh yaitu adanya multiplayer effect pelibatan masyarakat dalam pengelolaan pariwisata bahari di wilayah pesisir yang meliputi pendapatan masyarakat meningkat, terserapnya tenaga kerja lokal, terbukanya ruang usaha bagi masyarakat lokal, terpeliharanya lingkungan sekitar, dan perbaikan amenitas pendukung lainnya
Pengaruh Kualitas Harga Layanan dan Kepuasan terhadap Kesetiaan Usia Millenial Berkunjung ke Tempat Wisata Alvianna, Stella; Hidayatullah, Syarif
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.331

Abstract

This study focuses on analyzing the effects of product quality, price and quality of information on customers loyalty with customers satisfaction as a mediator variable toward the tourist destinations of Wendit Tourism Park. All tourism Diploma Program students aged 15-34 years were the population in this study which 75 respondents were taken as a sample. The results revealed the quality of the product had no effect directly the sattisfaction of the customerrs of Wendit tourism, while the price affected directly the satisfaction of the customers of Wendit tourism, the quality of service directly affected the satisfaction of the customers of Wendit tourism, the quality of the product dirrectly affected the loyalty of Wendit tourism customers, the price had no effect Wendit tourism customer loyalty directly, the quality of service had no effect the loyalty of Wendit tourism customers directly and product quality indirectly affected the loyalty of Wendit tourism customers through customer satisfaction.
Media Wisata, Vol.18, No.1, 2019 Hermawan, Hary
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.336

Abstract

Puji syukur kami panjatkan kepada kehadirat Allah SWT atas berkah dan rahmat-Nya. Ucapan terimakasih tidak lupa kami berikan kepada tim editor, mitra bestari, beserta seluruh author atas segala kontribusi yang diberikan sehingga Media Wisata dapat tetap eksis sampai saat ini. Terbitan edisi ini menghadirkan diskusi –diskusi menarik terkait tema pengembangan destinasi wisata, pariwisata berkelanjutan, pemasaran pariwisata, kajian pariwisata syariah, serta kajian pada indutri perhotelan. Akhir kata, semoga edisi ini mampu menjadi tambahan wawasan serta referensi dalam pengembangan keilmuan bagi pembaca.
Tren Virtual Hotel Operator (VHO) di Yogyakarta: Studi Kasus Hotel Oyo Kusumawati, Fitri
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.334

Abstract

This study aims to look at the trends of the OYO Hotel in Yogyakarta. This research is qualitative research with a case study research design. Data collection techniques used were observation, interviews, and literature review. Whereas data analysis uses an interactive analysis model. The results showed that the trend of OYO hotels is increasingly developing in Yogyakarta in line with the trend of travelling with a minimal budget. factors affecting tourists in choosing OYO are: cheap room rates, the number of room promotions, quality and service according to standards, adequate facilities, ease of application-based reservations, and payment can be done at the hotel.
Smart Tourism: Aksentuasi Kesiapan Homestay di Kawasan Ekonomi Khusus Tanjung Lesung, Pandeglang-Banten Hidayah, Nurdin; Suherlan, Herlan
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.326

Abstract

This study intends to obtain comprehensive information about Homestay facilities readiness within the Smart Tourism development framework in Tanjung Lesung Pandeglang, Banten. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing existing stakeholders, observing homestays in the study area and studying documents related to the Homestay program and tourism digitizing. The results of the study show that 1) The homestay program within smart tourism framework in Tanjung Lesung is based on driving the economy and welfare of the host community; 2) Implementation of the homestay facilities development within smart tourism framework in Tanjung Lesung is carried out in four stages: conversion, renovation, revitalization, and new development; 3) The application of smart tourism in Tanjung Lesung is done with information technology through marketing programs such as online market places; Pokdarwis and 10 pilot tourism villages in the Indonesia Tourism Exchange Program (ITX).
The Challenge of Museum Brand Enhancement with Social Media in Yogyakarta Indonesia Cornellia, Ayu Helena; Priyambodo, Tri Kuntoro
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.329

Abstract

Museum as heritage tourism has its own unique selling point. The succeed of the museum in some western countries has triggered museum development in developing countries including Indonesia. However, the number of visitors to the museum in Yogyakarta (Central Java) is not as high as other popular tourist attractions in the city. Previous study found some reasons underlying this condition which are lack of promotion, lack of infrastructure facilities and lack of human resources quality. This paper is aimed to find out the challenge of museum brand enhancement with the use of social media as it has a great role in promotion. Social Media strategy is investigated in MuseumSonobudoyo, Museum Pendidikan Indonesia UNY and Museum Gumuk PasirYogyakarta with qualitative descriptive approach. The result of the study found that the use of social media in the museum is not maximum because there is no person in charge of social media development, limited supporting tools and lack of political support.

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