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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 17 Documents
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Search results for , issue "Vol. 22 No. 1 (2024): Media Wisata" : 17 Documents clear
Tourism Development Strategy in Girikarto Village, Gunungkidul, Yogyakarta Utami, Westi
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.360

Abstract

The development of tourism, especially on the coast of Gunungkidul, has a significant impact on various aspects of people's lives. This study aims to analyze the socio-economic impact of tourism development and analyze tourism development strategies in Girikarto Village. The research method is descriptive qualitative, mapping the development of tourism potential is based on a SWOT analysis (Strenghtening, Weakness, Opportunity and Threads). Data was collected through observation and in-depth interviews with business actors, pokdarwis, communities, local governments, and village officials. The results of the study show that tourism is able to absorb the workforce of the majority of the community, improve the community's economy, create business opportunities and also change the work pattern of people who previously worked outside the area to return to their home village. Tourism has implications for improving skills, education, and people's lifestyles. In addition to bringing positive impacts, some of the negative impacts of tourism are environmental degradation, reduced vegetation cover, changes in karst morphology, increased congestion, pollution and waste problems. The tourism development strategy can be carried out through optimizing community involvement in tourism (CBT/Community Based Tourism), increasing community capacity and optimizing the role of stakeholders to promote sustainable and equitable tourism for the community and the environment.
Identification of Tourism Village Communication Potential in The New Normal Era in Semarang Regency Septemuryantoro, Syaiful Ade
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.386

Abstract

Generating the potential of tourist villages during the pandemic is an alternative way of reviving post-covid-19. The potential of human resources and natural resources must be mapped and communicated.Semarang Regency has the potential of natural resource wealth.This study aims to determine the communication potential of tourist villages in Semarang Regency during the pandemic.Implementing local-based community empowerment in Semarang Regency. Qualitative descriptive research method with data collection through interviews.This study uses a SWOT analysis as a way to determine the potential of a tourist village.The results of the study indicate the background of increasing local-based potential empowerment in the implementation of tourism village management.
AN Empirical Study of Tourism Human Resources Management to Improving the Community Economy Around Jolotundo Umbul Bathroom, Klaten Regency Prasetyo Ardi, Rudi
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.421

Abstract

Human resources have an important role in the development of a country. Improving the quality of human resources as a development investment is very much needed, especially in developing countries such as Indonesia, where human resources are still lacking in terms of quality and productivity. To be able to overcome the problem of lack of quality and productivity of human resources in developing countries such as Indonesia. So it is necessary to understand ways to improve the quality of human resources through education, health, employment and migration. The quality of Human Resources (HR) is an absolute requitment for carrying out development. In this study, the authors used qualitative research methods to find out the sources of data related to the management of Human Resources at the Jolotundo Umbul Baths, namely through interviews with the managers of the Umbul Baths, the Tourism Office and the surrounding community. The condition of human resources at the Jolotundo Umbul Baths is considered to tbe lacking, aspecially in the tourism sector, so that tourism human resource management is needed to improve the economy of the community around the Jolotundo Umbul Baths
A Halal Tourism in Indonesia - Case Study in Lombok, West Nusa Tenggara Nugroho, Dhimas Setyo
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.496

Abstract

The present study aims to conduct implementation of halal tourism in Lombok, as the best halal tourism destination in Indonesia. The topic that will be presented through interactive data analysis until the data is saturated is about Halal tourism institutional, Community empowerment, Community participation, Marketing, Halal tourism investment development and Penalties for violating the provisions of halal certification. A semi-structured interview approach to key informants. The results show that the implementation and development of halal tourism on the island of Lombok is still in its early stages. Indonesia has an organization that guides Islamic economic and financial law for halal tourism fatwas and halal certification. The local government and Indonesian clerical organizations have worked together to achieve halal tourism in Lombok. Efforts to create a halal tourism brand have not materialized due to natural disasters and the COVID-19 pandemic. It is expected that the causal chain frameworks developed in this study will provide a research roadmap for academics as well as insights for the government and the tourism industry in developing a halal tourism model in Indonesia.
The Implementation of Sharia Concepts in Surakarta Sharia Hotel to Products, Management and Services Kurniawan, Fendy
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.513

Abstract

The concept of sharia-based tourism is a concept that integrates sharia values into tourism activities by providing products, management and services that are in accordance with the provisions that apply in Islam (sharia). The research objective is how to apply the concept of sharia in the Surakarta Syariah Hotel. What are the obstacles in applying the sharia concept at the Surakarta Syariah Hotel. Based on the results of implementing the sharia concept in sharia hotels including products, management and services, they are still in the process of adjusting to the regulations that apply according to the provisions, basically these sharia-based hotels have a mechanism that refers to the Al-Quran and Hadith. This means that in offering its services, sharia hotels must prioritize halal both in the process and product results and implement sharia services. From several samples of sharia hotels in Surakarta, it turns out that there are still a number of hotels that do not have complete data, namely they do not yet have a halal certificate (in process) and have not fully implemented sharia kafah (fully). However, sharia-based hotels are a good start for development so that there is no sustainable disobedience in society. So that Muslim people who have a fairly good level of faith feel that the sharia hotel is in accordance with the provisions and concepts of sharia, because they can get a comfortable and blessed place to rest. The application of the sharia hotel concept in Surakarta that has been implemented is a process of integrating Islamic values into all aspects of activities and management in sharia hotels in Surakarta. The value of Islamic law as a belief and belief adhered to by Muslims is the basic reference in building hotel activities.
Development of Specialization Selection on The Job Training for Human Resources in The Hospitality Industry through E-OJTKU Dima, Cindy Citya; Izza, Dedi Joko Purnomo; Asshofi, Ulumuddin Ahmad; Pranatha, Prima Setia Judha
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.577

Abstract

The previous problem in this research was exploring the potential of students in choosing departments in hotels, namely front office, housekeeping, and food and beverage to carry out internships. The need for this selection recommendation is based not only on student desires or the availability of opportunities to learn to work in the existing hotel industry but also based on recommended grades from semesters 1 to 3 which fulfill the requirements for industrial internships. This research uses a qualitative descriptive method with a case study approach. Data collection techniques through observation, interviews and document study. Interviews use a semi-structured model so that answers are open-ended and can be developed for in-depth analysis. E-ojtku is an innovation resulting from research based website and android to improve the competency of Hospitality Management students who received recognition for 40 credits for OJT 1 and OJT 2 (1 year in industry / Hotels) for a career in Hotels. The test results using e-ojtku obtained good results with an accuracy of up to 94.44% with a ratio of 80% training data and 20% test data, the ratio of the amount of training data can affect the accuracy of the values in each experiment.
Analysis of Community-Based Tourism (CBT) Sustainability in Karedok Tourism Village, Jatigede District, Sumedang Regency Raynaldi, Rizki; Malihah, Elly; Andari, Rini
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.582

Abstract

Community-based tourism is seen as an alternative approach to tourist development due to its emphasis on the active participation of local communities and their potential contribution to its growth. The development of tourist villages is the manifestation of this concept, where local communities can effectively harness the natural resources, cultural assets, and human resources for the benefit of tourists, with the aim of positively impacting the community's economy. Karedok Village in Sumedang Regency has many tourism potentials, although the local community and village government have not effectively taken advantage of these potentials, resulting in a lack of economic benefits from the tourism context. This research tries to evaluate the extent to which the principles of sustainability in Community-based tourism have been implemented in the management of the Karedok Tourism Village. It will examine the five key principles of sustainability, namely economic, social, cultural, environmental, and political sustainability, using a descriptive-qualitative methods. The analysis findings indicate that the implementation of environmental and cultural sustainability principles has been successful. However, the principles of economic, social, and political sustainability have not been effectively implemented. This is reflected from the limited community participation, which impacts the progress of the sustainable tourism development.
Utilization of Social Media Instagram as The Formation of Brand Awareness on Cv. Sinaro Widiarrachman, R. Fajar
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.623

Abstract

The use of Instagram social media as a promotional tool is no longer a strange thing for a company, especially for companies operating in the field of consulting services which aim to provide information related to the services offered so that they can increase brand recognition to customers. What you want to achieve is to find out the use of Instagram social media as a form of brand awareness on CVs. Sinaro. The methods used in this research are qualitative descriptive as well as interviews and observation which are used as techniques for collecting data. The research results show that the CV.Sinaro company has not utilized the use of Instagram social media to create brand awareness for the company. So researchers recommend to companies to create Instagram as an effort to form brand awareness for the CV.Sinaro company by paying attention to the 5 main components in maximizing the use of Instagram as a promotional media according to Politwika (2015), namely creating an Instagram profile, business logo, description on the profile, uploading photos/videos , and hashtags.
Efektivitas Pelaksanaan Peraturan Daerah Kabupaten Sumedang Nomor 1 Tahun 2023 Tentang Desa Wisata di Desa Karedok Kecamatan Jatigede Kabupaten Sumedang Raynaldi, Rizki; Budiarto, Ruslan; Rahmafitria, Fitri
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.634

Abstract

The development of tourist villages in Indonesia is currently showing quite a significant increase. The government has a role in establishing policies and regulations used as a guide for the development of tourism villages. Karedok Village is a tourist destination located in Jatigede District, Sumedang Regency. In 2023, the regional government of Sumedang Regency enacted regional rule Number 1 of 2023 regarding Tourism Villages to serve as a guideline for managing tourism villages. This research intends to evaluate the efficacy of applying these Regional Regulations in Karedok Village. The research methodology used is qualitative descriptive analysis. The discussion results indicate that the regulations in Karedok Village have not been implemented effectively. Causes include lack of collaboration among village institutions, limited community participation, ineffective tourism promotion, and lack of facilities and infrastructure. By establishing a solid and effective Tourism Village management, the purpose is to boost economic growth and achieve sustainable, community-based tourism in Karedok Village.
Penilaian Estetika Jalan Kota untuk Mendukung Pariwisata Berkelanjutan Kota Sambas Delyanet, Delyanet; Pawa, Janiarto Paradise
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.635

Abstract

Commitment to tourism development encouraging the local government of Sambas to build and improve accessibility to and from tourist attractions. Without taken it into account properly, the aesthetics of the road can decrease and in the long term, it can downturn the tourism business. This research was conducted to support sustainable tourism in Sambas City, especially from an aesthetic perspective. The research was carried out using quantitative methods using Scenic Beauty Estimation (SBE) and Semantic Differentiation (SD). The research results showed that the SBE scores were mostly in the medium category (46%), while the SD results showed little difference with the SBE results. Comparison with sustainable road elements shows that the local government needs to improve the road area to make it sustainable.

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