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Fokus Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Putra Bangsa
ISSN : 16935209     EISSN : 26232480     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 353 Documents
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PERAN BUDAYA DALAM MEMPENGARUHI DAYA TARIK DAN DAYA SAING DESTINASI WISATA Sigit Wibawanto
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.199

Abstract

ABSTRACTThe writing of this article aims to see how culture has a role for the country and the region in the development of tourism. Relation approach of tourism and culture is many and varied. Culture touches every aspect of human life and all tourism is considered as cultural tourism. This is because all human movements boost individual culture and generate new knowledge, experience, and meetings among individuals. Today many countries and regions compete to attract people, visitors, and investments. In tourism, traditional factor conditions become the most important element of attraction, both in terms of natural factors (such as beaches, climate, etc.) and the created factors (such as cultural attractions, events, etc.). Therefore, in order to be able to mobilize more from this tourism sector, all these factors must be improved in order to be more effective through industry restructuration, product innovation, and competitiveness. This review shows the conclusions of the importance of culture and tourism as drivers of attractiveness and competitiveness. Most countries and regions are active in developing tangible and intangible cultural assets to develop a comparative advantage of the tourism market. Cultural tourism is one of the fastest and largest in increasing the growth of the global tourism market and the cultural industry, as well as increasingly being used to promote and enhance the competitiveness and attractiveness of the region. The policy implications that can be done are to build partnerships created to support collaboration and build mechanisms to run effectively.Key words: Culture, Tourism, Fascination and Competitiveness
KEPUASAN KERJA KARYAWAN DI DAERAH ISTIMEWA YOGYAKARTA: FAKTOR-FAKTOR YANG MEMPENGARUHINYA Anton Prasetyo
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.200

Abstract

ABSTRACTThis study aims to determine whether the motivation, ethical leadership and rewards influence both jointly or individually / individually on employee job satisfaction in the Special Region of Yogyakarta. The number of samples in this study were 131 employees in the Special Region of Yogyakarta, using a modified Likert model questionnaire. Variable in this research there are 4, that is job satisfaction, motivation, ethical leadership and reward. The hypothesis in this research was tested by using multiple linear regression and using SPSS software. The results of this study indicate that motivation, ethical leadership and reward have the successive significance of 0.002; 0.028; 0.003 (<0.05) and the coefficient shows a positive sign or supported. While the F test shows the significance of 0.00 (<0.05), so it can be concluded that simultaneous of motivation, ethical leadership and reward are supported.Keywords: motivation; ethical leadership; reward; job satisfaction.
ANALISIS PENGARUH MOTIVASI, INSENTIF DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT ARTA BOGA CEMERLANG KANTOR CABANG PURWOREJO DAN KEBUMEN Parmin Parmin
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 11 No 2 (2012): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v11i2.201

Abstract

Tujuan Penelitian ini untuk menganalisis Pengaruh Motivasi, Insentif dan Komitmen Organisasi Terhadap KinerjaKaryawan PT Arta Boga Cemerlang Kantor Cabang Purworejo dan Kebumen. Populasi dalam penelitian ini karyawan PT Arta Boga Cemerlang kantor cabang Purworejo dan Kebumen dengan Jumlah 35 orang. Instrumen dalam penelitian ini menggunakan kuesioner dengan analisis menggunakan SPSS Versi 22, metode penelitian bersifat analisis kuantitatif, dengan teknik statistik analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa variabel Motivasi, Insentif dan Komitmen Organisasi Terhadap Kinerja Karyawan PT Arta Boga Cemerlang Kantor Cabang Purworejo dan Kebumen. Hasil pengujian dengan Uji t diketahui bahwa variabel Motivasi dan Komitmen Organisasi mempunyai pengaruh terhadap Kinerja dan variabel Insentif merupakan variabel yang tidak berpengaruh terhadap Kinerja karyawan PT Arta Boga Cemerlang Kantor Cabang Purworejo dan Kebumen.
PENGARUH REPUTASI SEBAGAI VARIABEL INTERVENING TERHADAP KINERJA PERUSAHAAN PADA PT.TELKOM KEBUMEN Sri Wahyuningsih
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.208

Abstract

The purpose of this study is to investigate the influence of social responsibility, etiuka relatives, on the reputation of corporate governance and its impact on the performance of the company PT. Telkom Indonesia Branch Kebumen. The analytical tool used Structural Equation Modeling (SEM). The results of this study show that the reputation of social responsibility affects the reputation accepted. This is indicated by the value of CR = 2.514 and p = 0.012 or significant at ½ α = 0.05 t table = ± 1.980. Thus, the social responsibility variables formed by indicators of ethical codes, economic well-being, contributions and participant experiences have a significant influence on reputation. Further business ethics affects the accepted reputation. This is indicated by the value of CR = 2.872 and p = 0.004 or significant at ½ α = 0.05 t table = ± 1.980. Thus the business ethics variables formed by the indicators: Product quality, product trials, respect for human dignity, cultural integrity of the customer has an influence on reputation. Corporate governance affects acceptable reputation. This is indicated by the value of CR = 3.241 and p = 0.001 or significant at ½ α = 0.05 t table = ± 1.980. thus corporate governance variables formed by the indicators: Company competence, openness and transparency, policy implementation, corporate policy, confidence in top management, knowledge and ability of human resources. Reputation, effect on company performance accepted. This is indicated by the value of CR = 13.933 and p = 0,000 or significant at ½ α = 0.05 t table = ± 1.980. Thus the reputation variable formed by the Company's Vision indicators, the product offered, the emotional closeness of the customer to the company, the company's financial capability and confidence in the employee. The limitations of this study on the structural model used, this model has been well seen from the test of cofirmatory and goodness-of-fit. but it is better for the company's performance topics to dig deeper into the variables and indicators used. Future research may also consider research objects that will be used not only in telecommunication service companies but can be developed in other business organizations. Key word: Reputation and Corporate Performance
PENGARUH JUMLAH KUNJUNGAN WISATAWAN TERHADAP PENERIMAAN RETRIBUSI TEMPAT REKREASI DAN OLAHRAGA PADA DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN KEBUMEN TAHUN 2011-2014 Wenny Marlini; Bahrudin Yusuf
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.209

Abstract

The number of tourist visits consists of adults and children, the amount will have an impact on tourism object and sport retribution. This research aimed to determine the effect of the number of tourist visit to income of tourism object and sport retribution at departement tourism and culture district Kebumen year 2011-2014. The research methods used by the writer weredescriptive and quantitativ methods. This study used a simple linear regression. Results of this analysis showed regression equation Y=-281.785.862,671+4.757,518X means that each additional 1 visitor would improve tourism object and sport retribution RP 4.750,00. Significance test result the number of tourist visit to income of tourism object and sport retributionat departement tourism and culture district Kebumen, was t of (4,678) was greater than the table t of (4,303)means that H0 was rejected and H1 was accepted. Results of this study could be concluded that a significant difference between the number of tourist visits towards tourism object and sport retribution. Keywords : The Number Of Tourist Visits, Tourism Object and Sport Retribution
PERAN KELUARGA DALAM PERILAKU PEMBELIAN HEDONIS Sigit Wibawanto
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.228

Abstract

This study aims to examine the structure of the family's role in the lifestyle of hedonism and its influence on the consumer purchasing process. Observation activities are carried out at modern markets and cafes/ restaurants in Kebumen district. This research paradigm discusses aspects of consumer behavior and marketing research regarding consumer behavior and purchasing decisions that vary and reflect the hedonic dimension. This descriptive qualitative research conducted with the purpose to understand the meaning symbolized by each family's behavior according to the family's own perspective. The results of the study show that shopping locations can cause a shift in purchasing activities in modern markets lead to hedonic behavior, but are still relatively normal. In the visit activities at cafe/ restaurant show hedonic behavior because it provides an illustration that eating outside the home as a place of discussion is considered interesting, not up to date, luxurious and worth displaying on its social media accounts. This research shows a number of the propositions that apply in the field. This research still needs to be improved, especially in the discussion of objects and research locations, including the selection of entertainment/ tourism places, as well as family strata in influencing hedonic buying behavior. Keywords: buying behavior, hedonic lifestyle, family role, modern market, cafe/ restaurant
MASA DEPAN PRODUK LOKAL: ANALISISPENGARUH ETNOSENTRIS KONSUMEN, DISAIN KEMASAN DAN PERSEPSI LABELISASI HALAL TERHADAP MINAT PEMBELIANPRODUK LOKAL Kabul Trifiyanto
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.229

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemasan produk, persepsi labelisasi halal, dan etnosentris terhadap produk makanan khas Kebumen. Pengumpulan data dilakukan menggunakan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian ini mengambil sampel 100 dari responden masyarakat kebumen yang melakukan pembelian lanting. Variabel yang digunakan dalam penelitian ini adalah disain kemasan (X1), labelisasi halal (X2), etnosentris (X3), dan keputusan pembelian(Y2). Penelitian ini menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis jalur, dan korelasi dengan menggunakan bantuan program SPPS 22for windows. Hasil penelitian ini menunjukkan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heterokesdastisitas, dan model memenuhi asumsi normalitas. Pengaruhperilaku etnosentris konsumen menunjukkan positif dan signifikan, disain kemasan menunjukkan positif dan signifikan terhadap keputusan pembelian. Pengaruh labelisasi halal menunjukkan negatif dan signifikan terhadap keputusan pembelian. Dengan nilai pengaruh yang sebesar 8,5%. Kata kunci:Minat Pembelian, Etnosentris Konsumen, Disain Kemasan, Labelisasi Halal, Produk Lokal.
Orientasi Kewirausahaan, Kreativitas Program Pemasaran serta Pengaruhnya terhadap Kinerja Pemasaran UMKM: Sebuah agenda Penelitian Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.234

Abstract

This concept aims to explain the entrepreneurial orientation, and the creativity of marketing programs on the performance of MSMEs by being mediated by environmental factors. The general proposition in this theory is that marketing performance is a consequence of fit or match or harmony between two or more factors. In the existing studies, it was stated that the entrepreneurial orientation that was used had a significant effect on improving marketing performance. This relationship is not direct, but there are contextual factors that exist in the relationship of entrepreneurial orientation and creativity of marketing programs with marketing performance. The more fit the relationship between entrepreneurial orientation and marketing program creativity with contextual factors, the higher the performance achieved. In a conceptual research in an effort to clarify the constructs of entrepreneurial orientation and the creativity of marketing programs and their relationship to marketing performance, it states that contextual factors are environmental factors. Based on the literature review on the analysis of the factors that influence marketing performance with environmental factors as moderating variables, the theoretical framework that underlies this research concept is developed. In the model or framework, there is a direct influence between entrepreneurial orientation and marketing program creativity on marketing performance. Besides also seen the moderating influence of environmental variables on the relationship. Keywords: Entrepreneurship Orientation, Marketing Program Creativity, Environmental Factors, and MSME Marketing Performance.
ANALISIS PENGARUH KEPEMIMPINAN TRANFORMASIONAL KEPALA SEKOLAH DAN SELF EFFICACY TERHADAP KINERJA GURU DI SMP NEGERI1 AMBALDENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Indah Rohyani
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 2 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v12i2.264

Abstract

Penelitian ini bertujuan mengukur secara langsung pengaruh dari kepemimpinan transformasional kepala sekolah, self efficacy terhadap kinerja gurudan mengukur secara tidak langsung pengaruh dari kepemimpinan transformasionalkepala sekolah, self efficacy terhadap kinerja guru dengan melalui kepuasan kerjasebagai variabel intervening. Faktor yang paling dominan mempengaruhi kinerjaguru adalah self efficacy. Sampel dalam penelitian ini adalah Guru SMP Negeri 1 Ambal KabupatenKebumen yang berjumlah 36 orang. Teknik pengambilan sampel menggunakanmetode sampling jenuh. Analisis data menggunakan analisis jalur dengan bantuanprogram statistik SPSS 18 dan smartPLS 2.0. Hasil analisis penelitian telah menunnjukkan bahwa adanya pengaruh yangkuat antara kepemimpinan transformasional kepala sekolah terhadap kepuasankerja, adanya pengaruh sangat positif dan signifikan self efficacy terhadap kepuasankerja, tidak adanya pengaruh signifikan dari kepemimpinan transformasionalkepala sekolah terhadap kinerja adanya pengaruh yang signifikan dari self efficacyterhadap kinerja guru, dari hasil analisis kepuasan kerja terhadap kinerja gurudiketahui bahwa kepuasan kerja tidak pengaruh signifikan terhadap kinerja guru.Sedangkan untuk pengaruh tidak langsung pengaruh antara kepemimpinantransformasional kepala sekolah (XI) terhadap kinerja guru 1 dengan variabelintervening kepuasan kerja (Y1) bahwa dengan adanya variabel vuasan kerja (Y1)sebagai variabel intervening tidak dapat meningkatkan efek pengaruhkepemimpinan transformasional kepala sekolah (XI) terhadap kinerja guru (Y2)dibangkan pengaruh langsung kepemimpinan transformasional kepala sekolah (XI)terhadap kinerja guru (Y2). Untuk pengaruh tidak langsung pengaruh antara selfefficacy (X2) terhadap kinerja guru (Y2) dengan variabel intervening kepuasankerja (Y1) Bahwa dengan adanya variabel kepuasan kerja (Y1) sebagai variabelintervening tidak dapat meningkatkan efek pengaruh self efficacy (X2) terhadapkinerja guru (Y2) dibandingkan pengaruh langsung self efficacy (X2) terhadapkinerja guru (Y2). Kata Kunci : Kepemimpinan Transformasional Kepala Sekolah, Self Efficacy, Kepuasan Kerja dan Kinerja Guru.
MUSLIM HUB: SPIRITUALITAS BISNIS MUSLIM DI ERA INDUSTRI 4.0 Muhammad Baehaqi
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.265

Abstract

This paper is intended to discuss business spirituality in the Muslim community which gives a significant contribution in building the existence of the ethics of Muslim business in the global market. The Muslim community is a strength of business that is taken into account because of the breadth of the number, as well as its increase in terms of growth. The approach used is a qualitative approach by revealing secondary data that has been previously released by other authors and submitted in the form of narrative articles. This paper provides a setting for the recognition of "Muslim hubs" as the development of new insights in Muslim business literacy in creating the meaning of collaboration between the business entities involved. A concept map to offer more specific characteristics, motivations, and market potential of Muslim business businesses.

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