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Fauziah Astrid
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INDONESIA
Jurnal Dakwah Tabligh
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : 14127172     EISSN : 2549662X     DOI : -
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other
Tabligh Journal is a scientific publication for research topics and studies on communication and da'wah. The form of publiation that we receive will be reviewed by reviewers who have a concentration in the field of Communication, specifically Da'wah and Communication.We publish this journal twice a year, in June and December. The Tabligh Journal first appeared in the printed version in 2011. This journal is managed by the Tabligh journal team under the Da'wah and Communication Faculty of Alauddin Islamic University in Makassar.
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Articles 6 Documents
 1 
Search results for , issue "Vol 25 No 2 (2024)" : 6 Documents clear
Strategi Manajemen Harian Rakyat Sulsel Menciptakan Brand Awareness Sebagai Koran Referensi Politik Di Sulawesi Selatan Mahdar; Djalil, Nur Alim; Latief, Sukriansyah S.
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.50679

Abstract

This study aims to: knowing the management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi; knowing the supporting factors of Rakyat Sulsel Daily management strategy in creating brand awareness. Data were analyzed using qualitative descriptive analysis. Based on the research results, it was found that: 1) There are six management strategies of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi. First, strengthening brand identity. Second, increasing visibility. Third, creating a media ecosystem. Fourth, the hyperlocal approach. Fifth, doing media convergence. Sixth, door-to-door marketing.There are three factors supporting the media management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi, namely human resource support, complete and adequate facilities and infrastructure, and the application of four management functions, namely planning, organizing, actuating, and controlling.
Komodifikasi Tubuh Di Dalam Iklan New Era Boots Ilmi Sila Ayu; Rusdin, Febi Ramadhani
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.52612

Abstract

Advertising has become an integral part of our lives, so that lifestyle and a wide choice in our lives are even unconsciously influenced by the messages that are suggested in the ad. However, advertising is often concerned with economic interests alone and the exclusion of moral values. Most advertising even considers the audience not as individuals but as units of consumption. That is just the target audience of consumers of the commodity traded in the advertising. By using the method of semiotic Roland Barthes, this study aims to determine the commodification of the body behind the ads New Era Boots.This study establishes the paradigm as a critical paradigm. Critical paradigm looking at the reality that there is a pseudo-reality as it is influenced by a variety of economic, political, and social power. While the theory used is the theory of the political economy of media, Lyotard. After conducting an analysis on the ads New Era Boots, the results of this study indicate a series of signifiers and signified either directly or indirectly contain elements of commodification. The series of markers that directly leads to the commodification is a sexy female model wearing skin-tight clothes and using models strapless clothes, exposing the body parts that provoke a craving audience watching it. In addition to clothing worn by a mini female model, tone of voice, and there is a wobble erotic sigh performed by a female model in television commercials, these New Era Boots clarify elements of the commodification of desire.
Efektivitas Media Sosial Instagram Sebagai Alat Penyuluhan Pajak untuk Meningkatkan Kepatuhan Wajib Pajak Soadiking, Misbar; Muh.Akbar; Muhammad Farid; A.Muhammad Syafar
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.52348

Abstract

This study evaluates the effectiveness of Instagram as a tax counseling medium in increasing taxpayer compliance. As an interactive visual platform, Instagram offers the convenience of conveying information that is interesting and easy to understand. This study uses a survey method with respondents from taxpayers who follow the official Instagram account of KPP Pratama Makassar Barat. The variables analyzed included the level of taxpayer compliance before and after exposure to counseling content, as well as the level of user engagement through the likes, comments, and question and answer sessions. The results of the study show that the use of Instagram has a positive and significant effect on improving compliance, especially in terms of timely reporting and tax payments. Educational content packaged in infographics and short videos has proven to be effective in attracting interest and encouraging understanding of taxpayers. User involvement through direct interaction also supports the achievement of tax education goals. The recommendations of this study emphasize the importance of optimizing relevant and easy-to-understand content to drive tax compliance through social media.Keywords: Effectiveness, Instagram, tax counseling, taxpayer compliance
Aktualisasi Dakwah Wasathiyah Majelis Ulama Indonesia (MUI) Pada Masyarakat Multikultural Dalam Menumbuhkan Sikap Toleransi Di Kota Makassar Masri, Abdul Rasyid; Muhammad Mirwan
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.51114

Abstract

Da'wah is a communication process that is based on trust (belief) and aims to invite people to carry out the provisions of Allah SWT. Where the city of Makassar, which has a multicultural society, is a challenge for the Indonesian Ulema Council (MUI) in delivering its lectures to mad'u, especially the Muslim community. The type of research used in this research is qualitative research. While this type of research uses participatory action research (PAR). Determination of informants selected by purposive technique. Data collection was carried out using interview, observation, and documentation techniques. While the validity of research data using source triangulation and method triangulation. The result of this research is that the Indonesian Ulema Council (MUI) of Makassar City has done several forms of actualization of da'wah in multicultural society, namely delivering its da'wah in a humane way to all Muslim communities, so that the delivery of its da'wah can be accepted by every community.
"Nilai-Nilai Dakwah dalam Interaksi Psikologi Keagamaan Guru Diaspora Indonesia terhadap Siswa di Sangkhom Islam Wittaya School, Thailand" Qudratullah, Qudratullah
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.56426

Abstract

This study aims to examine the internalization of da'wah values in the religious psychological interaction between Indonesian diaspora teachers and students at Sangkhom Islam Wittaya School, Thailand. Employing a descriptive qualitative approach, data were collected through in-depth interviews, participatory observation, and documentation, and subsequently analyzed using the interactive analysis model developed by Miles, Huberman, and Saldaña. The findings reveal that the values of compassion (mawaddah) and exemplary conduct (uswah hasanah) serve as the main foundations in religious interactions. Compassion is manifested through attention, empathy, and support for students' academic and spiritual development, creating a safe space for the exploration of religious identity. Meanwhile, teachers’ exemplary behavior in daily life authentically reinforces the internalization of Islamic values within the students. This interaction not only serves as a means of knowledge transfer but also acts as a medium for the formation of students' moral character and Islamic identity. This study contributes to the development of cross-cultural da'wah communication theory and enriches the field of Islamic educational psychology studies in the context of Muslim minority settings
Analisis Framing Pemberitaan Laga PSM Makassar Melawan Persib Bandung Pada Pembukaan Piala Presiden 2024 di Tribun-Timur.com dan TribunJabar.id Muannas; Yusmanizar; Muhammad Yusuf AR
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the framing of news coverage by Tribun-Timur.com and TribunJabar.id and the aspects highlighted regarding the match between PSM Makassar and Persib Bandung at the opening of the 2024 President's Cup tournament. The subjects of the research are the news portals Tribun-Timur.com and TribunJabar.id. Data collection was conducted through library research and documentation. Data were analyzed using descriptive qualitative analysis employing the framing theory of Zhondang Pan and Gerald M. Kosicki, focusing on four analytical structures: syntactic, script, thematic, and rhetorical. The research results concluded that Tribun-Timur.com and TribunJabar.id framed the news of the match between PSM Makassar and Persib Bandung at the opening of the 2024 President's Cup tournament with a tendency to take sides with their respective local teams and readers. Tribun-Timur.com framed PSM Makassar's defeat as a learning and evaluation material. Tribun-Timur.com highlights the performance of the PSM Makassar team as an away team. Meanwhile, TribunJabar.id frames Persib Bandung's victory by building optimism. TribunJabar.id framed the match with a primary focus on the victory of Persib Bandung. Keywords: Framing Analysis, Tribun Timur, Tribun Jabar, Presidential Cup, PSM, Persib, Zhondang Pan and Gerald M. Kosicki

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