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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Pertanian
Published by Universitas Riau
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Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
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Articles 1,854 Documents
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ANALISIS PENDAPATAN WANITA PEDAGANG SAYUR MAYUR (STUDI KASUS DI PASAR ARENGKA PANAM) DI KOTA PEKANBARU Yulian Artha; Evy Maharani; Ermi Tety
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

Base of this survey is analysis the contribution income of women seller vegetables for their family and how to know what kinds of factor and interesting their foor increasing them income. The writer use method for the survey is direct connecting to fieldwith the women with the purposive sampling. The total number of market traders Arengka Panam is 380 merchants. Sampel taken by 10% of the sword of vegetables namely 380 women merchants (only vegetable merchant populasion) to choose and determine the field in accordance witha the kriteria . kriteria is a trader of vegetables woman has a husband and have a place to trade is settled. The files collected with sekunder and primer files. The analysis file used is method descreption with explain quantitative and qualitative. The formula used in this survey is the formula the income of women selling vegetables, amount total capitaland the contribution their income of selling vegetables. the result of survey showed that average their contribution raising them income 56 %, it mean that the contribution vendors to help improve household income is quite large, with yhe income to help make ends meet their household. Responden with experience ranging from 1 – 20 years of tradevegetables Keywords : Revenue, income contribution, women, Seller Vegetables,Total cost.
STRATEGI PEMASARAN PRODUK PABRIK MINI CHOKATO (STUDI KASUS DI KELURAHAN KAPALO KOTO KECAMATAN PAYAKUMBUH SELATAN ) ', Yohannes F.S; ', Cepriadi; Tarumun, Suardi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

The growth of cocoa in Indonesia has significant impact to entrepreneurs who process cocoa beans into refined products. The Company can not avoid the problems such as the changing business environment whether comes out from internal or external environment of the company. To minimize the problem, the manager should be able to develop appropriate marketing strategies. The goal is that the business carried on to survive and thrive. The purpose of this study was to identify the internal and external factors faced by Factory Mini Chokato and determine marketing strategies and also the priority of marketing strategy of refined products of Factory Mini Chokato. This study using the methods of descriptive qualitative to analyze the first goal and quantitative to analze the second goal. Data were collected from people who is considered as an expert in this study.The results of this study showed that the internal factors of the company that has impact in winning its product from the competition in the market is the quality of the cocoa product itself, the brand name, the strategic location for production, the ability to maintain relationship with stakeholders and a variety of products such as product packaging, promotional activities, product pricing, distribution channels and production capacity. The external factors include opportunities (availability of raw materials, technology development, local government support, healthy lifestyle community and industry competition level) and threats (decline in purchasing power, rising prices of basic necessities, rising energy costs and the existence of substitution products). The priority of marketing strategy of Factory Mini Chokato products is the process of production using the latest technology in order to increase production capacity and market demand and this is met with a priority value (0.286) using the expert choice in 2000 . Keywords : cocoa products, internal and external factors, SWOT, marketing strategy
ANALISIS PEMASARAN BIJI KAKAO DI KECAMATAN PAYAKUMBUH SELATAN KOTA PAYAKUMBUH PROVINSI SUMATERA BARAT Nurjannah.A, Yesi; ', Cepriadi; Tety, Ermi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

The purpose of this research are: (1) to analyze marketing functions and marketing channels; (2) to analyze the marketing costs, margins, profit, farmer's share and marketing efficiency and (3) to identify the problems faced by each institution marketing. The research method used is survey method with a number of samples are 40 cocoa farmers, 6 collecting traders and 3 wholesalers. The results showed that marketing functions are carried out by institutions involved in the marketing of cocoa beans, namely the farmers, traders and wholesalers covering exchange function, physical function and function facilities. Cocoa marketing channels in South Payakumbuh District consists of three channels in which channel I farmers sell their cocoa beans to middlemen traders subsequently sell to wholesalers and wholesalers then sell to exporters, channel II cocoa farmers sell to wholesalers and subsequent wholesalers sell to exporters and channel III farmers sell their cocoa beans to plant Mini Chokato. Total costs and marketing the largest margin of cocoa beans contained in the I channel Rp. 9.446,53/kgand Rp. 3.670,83/kg /kg, while the efficiency of marketing and farmer's share of marketing channels III more efficient when compared to marketing channels I and II in the amount of 29,06% and 100%. The problems faced by the fluctuations in the price, the quality of cocoa beans, the limitations of traders in calculating the water content of the cocoa beans and the limited capacity of the plant in the district of South Payakumbuh. Keywords: Cocoa beans, functions of marketing, channel marketing
FAKTOR-FAKTOR YANG MEMPENGARUHI CURAHAN WAKTU KERJA BURUH TANI WANITA PADA USAHATANI PADI SAWAH DI DESA MANIK RAMBUNG KECAMATAN SIDAMANIK KABUPATEN SIMALUNGUN Siregar, Yemima; ', Rosnita; Khaswarina, Shorea
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

The purposes of this research are to analyze the influance of age, number of children, wage level, width of, arable land area, work on area, education and experience level towards outporing work hour of women peasant and which factor that has the most dominant effect towards the work hour of women peasant at their lowland rice. The research used a survey method with purposive sampling. The samples of this research are 27 samples. Data analysis using Simple Linier Regression. The result showed that, the average outporing work hour of women peasant at their farm is 19,856 Hkp/growing season, age level variable, education and experience level do not have significant effect towards outporing work hour, meanwhile number of children, width of work on area, and wage level variable have significant effect towards outporing work hour of women peasant at their farm, and the most dominant independent variable in affecting the dependent variable is width of work on area.   Keywords: Farm, Peasant Women, Outporing Work Time
ANALISIS SCP (Structure, Conduct and Performance) PASAR OJOL DI KECAMATAN KAMPAR KIRI KABUPATEN KAMPAR Widia Wati; Novia Dewi; Jum'atri Yusri
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

Marketing ojol in Kampar Kampar Kiri inefficient, resulting ojol price is determined by the merchant. This study aims to identify marketing channels know the structure, behavior and market performance. The study was conducted in the village of Kuntu and Uncle Bay Village East and purposively selected using survey methods. Farmer respondents were chosen randomly and were taken all marketing agencies involved in marketing ojol. Marketing channels described descriptively. The market structure described in descriptive (number of market participants and the barriers and out of the market) and quantitative (calculating the concentration ratio, market share and index Herfindhal). Market conduct is described by descriptive (collusion and tactics performed and pricing practices) and quantitative (calculating correlations and price transmission elasticity). Performance markets analyzed quantitatively (compute marketing margins, share prices, costs and profits). Results of research in Kampar Kiri shows (1) the majority of farmers use marketing channels I; (2) market structure that occur are imperfectly competitive market, as indicated by the results of the analysis of the concentration ratio, market share and index Herfindal and by looking at the number of market participants and the obstacles out of the market; (3) ojol market conduct that occurs is not perfectly competitive market, which is shown from the results of correlation analysis, price transmission elasticity, collusion and tactics performed and pricing practices; and (4) the performance ojol market is not efficient, visible from the calculation of the margin, share costs and profits are large and uneven, share price received by farmers is lower. Keywords: Channels, Structure, Conduct, Performance of Market
ANALISIS DINAMIKA KELOMPOKTANI KARET (Hevea brasiliensis) DI KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR Lestari, Ayu; Yulida, Roza; ', Kausar
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

This study aimed to analyze the dynamics of a rubber farmer groups in XIII Koto Kampar. The method used in this study was a stratified random sampling method. The sampling was done by purposive, the research area intentionally was determined by the consideration that in XIII Koto Kampar have many rubber farmer groups or a direct appointment of farmers belonging to the largest and smallest farmer groups. Data analysis was performed using a Likert scale. Data collected consist of primary data and secondary data obtained through interviews and from relevant agencies. These results indicated that the dynamics of rubber farmer group in XIII Koto Kampar which was seen from the purposes of the group, the group structures, the group functions, the development and the maintenance of the group, the group atmosphere and the pressure groups were included in the criteria of "average" which was shown by the average score 3.28. Keywords: Group dynamics, rubber farmer groups.  
PENGELUARAN RUMAH TANGGA PETANI KARET DI DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR Arif Suganda; Shorea Khaswarina; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

The purposes of this research are 1) To determine the pattern of food and non food expenditure of households 2) To determine the ability of farmers to meet the basic needs based on the criteria of BPS. This research was conducted at Pulau Jambu village, Kuok district, Kampar regency in April to July 2014. The method of sampling in this study was randomly and took 60 farmers as respondent. Analysis of the data for the study was by counting household expenditures and based on 14 indicators of basic needs in 2008 according to the BPS. The household expenditure’s average of rubber farmers in Pulau Jambu village is Rp. 3,150,800 per month divided into food and non-food expenditures. The total average of household expenditure across the sample rubber farmers reached Rp. 189,048,000 per month. The fulfillment of basic needs of households that have been analyzed by the 14 criterias for basic needs according to the BPS that indicates the rubber farmers in the Jambu village is not included to the category of near-poor.   Keywords: Expenditure, Households, Rubber Farmers.
ANALISIS USAHA DAN PEMASARAN JAMUR TIRAM PUTIH (Pleurotus Ostreatus) STUDI KASUS DI KELURAHAN TANGKERANG TIMUR KECAMATAN TENAYAN RAYA KOTA PEKANBARU Arif Rahman Zikri; Shorea Khaswarina; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

The purpose of this research are: 1) identifying the white oyster mushroom cultivation techniques which are run by farmers King Spora Farm. 2) analyzing the costs and revenue of white oyster mushroom cultivation is carried out by farmers King Spora Farm. 3) analyzing the cost, margin and marketing efficiency of white oyster mushroom business by farmers King Spora Farm. The research was do from January 2015 to April 2015. The method used is the case study method. Results showed white oyster mushroom cultivation techniques the farmers get optimal results after doing research on the experience during to farm. White oyster mushroom farming requires production cost of Rp 16,651,822,- each production cycle. Net income derived from the cultivation of white oyster mushroom Rp 6,298,178,- each production cycle and gross revenue of Rp 22.950.000,- each production cycle. Results of the analysis of white oyster mushroom farming obtained RCR of 1,38. BEP white oyster mushroom farming Rp 13,206,407,- each production cycle or 433,17 kg of white oyster mushroom each production cycle. Thus, white oyster mushroom farming viable and profitable. Marketing white oyster mushroom of King Spora Farm there are two marketing channels, namely channel I (farmer to consumers) and channel 2 (farmer to traders to consumers). Channel I marketing efficiency by 0.62%, while marketing channel II by 1.75%, so that the white oyster mushroom cultivation is more efficient on channel I.   Keywords: cultivation, farming, marketing, white oyster mushrooms.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PESTISIDA DI UD. AGRIMART SEJAHTERA KOTA PANGKALAN KERINCI KABUPATEN PELALAWAN Ari Sumantri; Susy Edwina; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Abstract

This research aims to: (1). Determine the marketing mix that influence the consumers’ decisions in purchasing pesticides at UD. Agrimart Sejahtera in Pangkalan Kerinci. (2). Determine the constraints faced by UD. Agrimart Sejahtera in marketing the pesticides products.  In this research, 50 respondents has been selected through purposive sampling that would be interviewed, then analyzed descriptively and used likert scale. To answer the first goal, it has been analyzed descriptively and used likert scale. To answer the second goal, it has been done through interview at UD. Agrimart Sejahtera in Pangkalan Kerinci. The result of the research shows: (1). Overall the consumers’ decision in purchasing the pesticides at UD. Agrimart Sejahtera got an average value 195.12 that was included in “agree” categories, the consumers were agree with the marketing mix exsisted at UD. Agrimart Sejahtera with variable products, prices, places, promotions and services. (2). The constraints faced by UD. Agrimart Sejahtera: (a). Constraints in limiting some pesticides product brand from several distributors. (b). Price fluctuations constraints from distributors. (c). Promotion constraints.   Keywords:Marketing mix, buying decision, pesticide product
ANALISIS USAHA DAN PEMASARAN JAMUR TIRAM PUTIH (Pleurotus Ostreatus) STUDI KASUS DI KELURAHAN TANGKERANG TIMUR KECAMATAN TENAYAN RAYA KOTA PEKANBARU Arif Rahman Zikri; Shorea Khaswarina; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this research are: 1) identifying the white oyster mushroom cultivation techniques which are run by farmers King Spora Farm. 2) analyzing the costs and revenue of white oyster mushroom cultivation is carried out by farmers King Spora Farm. 3) analyzing the cost, margin and marketing efficiency of white oyster mushroom business by farmers King Spora Farm. The research was do from January 2015 to April 2015. The method used is the case study method. Results showed white oyster mushroom cultivation techniques the farmers get optimal results after doing research on the experience during to farm. White oyster mushroom farming requires production cost of Rp 16,651,822,- each production cycle. Net income derived from the cultivation of white oyster mushroom Rp 6,298,178,- each production cycle and gross revenue of Rp 22.950.000,- each production cycle. Results of the analysis of white oyster mushroom farming obtained RCR of 1,38. BEP white oyster mushroom farming Rp 13,206,407,- each production cycle or 433,17 kg of white oyster mushroom each production cycle. Thus, white oyster mushroom farming viable and profitable. Marketing white oyster mushroom of King Spora Farm there are two marketing channels, namely channel I (farmer to consumers) and channel 2 (farmer to traders to consumers). Channel I marketing efficiency by 0.62%, while marketing channel II by 1.75%, so that the white oyster mushroom cultivation is more efficient on channel I.   Keywords: cultivation, farming, marketing, white oyster mushrooms.

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