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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 13,824 Documents
 905   906   907   908   909 
THE INFLUENCE OF BRAND AWARENESS ON REPURCHASE INTENTION: THE MEDIATING ROLE OF BRAND LOYALTY AND PERCEIVED QUALITY (A STUDY ON READY TO DRINK COFFEE’S CUSTOMERS IN MALANG) Pradhita, Arina
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The main purpose of the study is to investigate the influence of brand awareness, brand loyalty, and perceived quality towards repurchase intention of Ready to Drink (RTD) coffee customers in Malang. Brand loyalty and perceived quality were used as the intervening variables of the relationship between brand awareness and repurchase intention. The study was conducted by distributing 133 questionnaires to customers of RTD coffee in Malang. Regression analysis and mediating test were conducted to examine the hypotheses. Based on the research’s result it was found that brand awareness has positive influence on perceived quality and repurchase intention, but has negative influence on brand loyalty. Perceived quality has positive influence on repurchase intention, but has negative influence on brand loyalty. It was also found that brand loyalty has negative influence on repurchase intention of RTD coffee customers. The mediating tests shows that both brand loyalty and perceived quality do not intervene the relationship between brand awareness and repurchase intention.   Keywords: Brand Awareness, Brand Loyalty, Perceived Quality, Repurchase Intention
THE IMPORTANCE OF BRAND EXPERIENCE ON A BOUTIQUE HOTEL: AN EVIDENCE FROM PURI ASRI HOTEL MAGELANG Cahjati Poetry, Roma Nova
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this study is to examine the importance of brand experience in creating brand image, perceived value, and brand loyalty at boutique hotel. Since boutique hotels focus on the experiential nature of service delivery, the study of brand experience in boutique hotel is very inevitable. Then, Puri Asri Hotel which located in Magelang city is chosen as the object of the study. The samples in this research are the guests who ever experienced staying at Puri Asri Hotel. The sampling technique is convenience sampling with 150 respondents. This study used Partial Linear Square (PLS) analysis technique to analyze the data. The finding of this study revealed that brand experience has a significant effect on brand image and perceived value, but has no significant effect on brand loyalty. Meanwhile, brand image has a significant effect to perceived value and brand loyalty. Then, perceived value has a significant effect on brand loyalty.  Keywords: Brand Experience, Brand Image, Perceived Value, Brand Loyalty, Boutique Hotel.
PENGARUH EKUITAS MEREK DAN CITRA MEREK INTERNASIONAL PADA KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Pengguna Kosmetik Merek Internasional di Kota Malang) Novironica, Vica Indras; Yuniarinto, Agung
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Merek kosmetik internasional yang ada di pasaran semakin bertambah. Konsumen cenderung menyukai kosmetik merek internasional dibanding merek lokal. Penelitian ini bertujuan untuk mengetahui pengaruh Ekuitas Merek dan Citra Merek Internasional terhadap keputusan pembelian mahasiswa pengguna kosmetik merek internasional di Kota Malang. Penelitian ini menggunakan sampel sebanyak 100 responden yang diambil dari populasi mahasiswa pengguna kosmetik merek internasional di Kota Malang melalui puposive sampling. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa ekuitas merek dan citra merek internasional berpengaruh positif signifikan terhadap keputusan pembelian.  Kata Kunci: Ekuitas Merek, Citra Merek Internasional, Keputusan Pembelian
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN PELANGGAN PADA HOTEL PELANGI MALANG NORMA, ROZZAQU; RISANTO, YUSUF
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purposes of this research are to find out the influence of Customer Relationship Management (CRM) variable which consists of identification variable, customer differentiation variable, interaction variable to customers and simultaneously modification variable to the customers' satisfaction at Pelangi Hotel Malang. Respondents characteristics in this research are taken based on their gender, age, occupation, the information they have about Pelangi Hotel Malang, and how often they stay there as well. The measurements of CRM are using two variables, independen variable (X) and dependen variable (Y). The populations that had been researched in this research, are the entire Pelangi Hotel Malang's customers on 2015 and are already fulfilled the criteria that is required before. Data analysis is done by using descriptive analysis test and statistic inferential analysis, and also hypothetical test by using double linear regression test. The result of this research shows that Identified Variable (X1), Customer Differentiation Variable (X2), Interaction with Customer (X3), and Modification Variable (X4) simultaneously and partially, have significant influences to Customers' Satisfaction Variable (Y) at Pelangi Hotel Malang.   Keywords:      Customer      Relationship      Management,      Customer      Satisfaction, identification, differentiation, interaction with customer, modification.    
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI KERETA API (Studi Kasus Pada Pelanggan Kereta Api Matarmaja Kelas Ekonomi Malang- Jakarta) Wildani, Akromul Ilma
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research objective is to find out and analyze the effect of service quality dimensions to consumers satisfaction at Matarmaja train transportation. This research classified  as  explanatory  research  type.  Purposive  sampling  was  used  with  150 Matarmaja train’s consumers as the questionnaire respondents. The questionnaire was tested first to make sure that it is valid and reliable. Five hypothesis has been compiled and tested with multiple regression analyses to find out the t analyses results. The results shows that not every service quality dimensions give positive and significant effect to consumers satisfaction. The service quality dimensions that have positive and significant effect is reliability, responsiveness, assurance, and empathy. The other dimension, tangibles, comes out as the dimension that has no positive and significant effect to consumers satisfaction. Responsiveness comes out as the dimension that has dominant effect to Matarmaja train’s consumers satisfaction.   Key Words: service quality dimensions, consumers satisfaction.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND CUSTOMER PERCEIVED VALUE IN CREATING CUSTOMER LOYALTY IN HALAL CERTIFICATE OF MUI ON COSMETIC PRODUCT: An Empirical Study on Customer of Wardah Cosmetics in Malang Absharina, Rastra Atika; Irawanto, Dodi Wirawan
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to examine the influence of Brand Image, Brand Trust, and Customer Perceived Value in creating Customer Loyalty in Halal Certificate of MUI on Cosmetic Product. The use of these variables enables the writer to observe customers of Wardah Cosmetics in Malang. In order to know the relationship among variables, a regression analysis, F-test, and t-test were applied. The samples in this research are the Muslim customers of Wardah Cosmetics in Malang who purchase the product twice and more. The sampling technique used was a purposive sampling involving 122 respondents. Brand Image, Brand Trust, Customer Perceived Value, and Customer Loyalty were tested using validity test, reliability test, and classical assumption test. The hypothesis testing used F-test and t-test to analyze the data used in Multiple Linear Regression Analysis. The multiple regression analysis result shows that Brand Image, Brand Trust, and Customer Perceived Value have significant effect simultaneously and partially toward Customer Loyalty. The dominant test shows that Brand Image is the most dominant variable influencing the Customer Loyalty. The result of this research can be applied in Marketing Strategy. The company should retain the image, trust, and value of product with halal image in order to always have a positive image on the customers’ eyes which later can influence their loyalty. Keywords: Brand Image, Brand Trust, Customer Loyalty, Customer Perceived Value, Halal Certificate of MUI
VALUE RELEVANCE OF EARNINGS QUALITY AMONG INDONESIAN PUBLIC COMPANIES Santoso, Budiman Linggo
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this study is to investigate value relevance of earnings quality in Indonesian public companies. This research uses price model, i.e. stock price to represent company value. Value relevance is measured by earnings per share and book value per share, while earnings quality is measured through using earnings management measurement method (abnormal cash flow from operation (Abn. CFO) and abnornal discretionary expense (Abn. DISCR)). Value relevance of earnings quality is measured by the moderation of Abn. CFO and Abn. DISCR to earnings per share and book value per share. Regression analysis on sample of 229 companies from year 2012 to 2014 is used to test the hypothesis. Samples are taken from all company sectors in Indonesia Stock Exchange (IDX). The result shows that earnings quality increases relevancy of earnings per share and book value per share. Keyword: Value relevance, earnings per share, book value per share, stock price, abnormal cash flow from operation, abnormal discretionary expense.
THE EFFECT OF EMOTIONAL INTELLIGENCE ON STUDENTS’ ACADEMIC ACHIEVEMENT (Study on Accounting Students of Brawijaya University) Lestari, Putri Ayu Dwi
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this study  is  to determine whether the components of emotional intelligence which consists of five categories,  such as: (1). Self-Awareness, (2). Self-Regulation, (3). Motivation, (4). Empathy, and (5). Social Skills that are  effect on students' academic achievement on  accounting, Brawijaya University. This study uses primary data and secondary data. The primary data was used to measure emotional intelligence of accounting students using a questionnaire.  Meanwhile, secondary data were obtained from the accounting department to get information about the total of active students majoring in accounting. This research is categorized as Causal Study because  this  study illustrates  the cause of one or more problems. In other words, researcher is trying to link between variables. Using multiple regression analysis, the results obtained simultaneously showed that emotional intelligence does  not significantly influence  academic achievement. Partial test showed, that only empathy variable significantly affects academic achievement of accounting students.Keywords: Emotional Intelligence, Accounting Student Academic Achievement
ANALYSIS OF FACTORS AFFECTING ON THE EARNINGS MANAGEMENT (EMPIRICAL STUDY ON THE MANUFACTURING COMPANY GO PUBLIC IN INDONESIA) Putri, Fauziah Sri Maharani Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Profit management  or earnings management is management measures in the form of intervention in the financial reporting process with a view to improve their well-being individually and to enhance shareholder value. The earnings management report is intervened it. He manipulated the earnings management for his own benefit. This research is a replication of previous research that is aimed to analyze the factors that influence earnings management. The sample was manufacturing companies that went public listed in the Indonesian Stock Exchange during 2000-2015. The number of samples that meet the criteria is 35 companies. The main conclusion that can be drawn from the analysis of the companies doing IPOs during 2000-2015 is the size of the company, leverage, company’s age, the value of the stock offering (proceeds), auditor’s reputation, and the amount of the board of directors do not affect earnings management.Keywords: Earnings management, Manufacturing company, Go public, Initial Public Offerings (IPOs), Factors   affecting earnings management.
PERSEPSI MAHASISWA TERHADAP KEPATUHAN ZAKAT DAN PAJAK (Studi Kasus Pada Mahasiswa S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Brawijaya) Rachman, Andhi Aulia
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The purpose of this research is to know the understanding of accounting students of the Faculty of Economics and Business University of Brawijaya about zakat and taxes, and students priorities as candidate muzakki and tax payers. The research method in this research is case with a descriptive method. Data were obtained by interviews and the documentation of ten informants. This research shows that basically the accounting students of the Faculty of Economics and Business University of Brawijaya more prioritize paying zakat than tax, because the religious law is precedence over the law created by human. Additionally, from the point of view of the students the process of distribution of zakat is viewed more transparent, and zakat rated more fair, because people that need helping must be priorities. Key word: Perception, students, zakat and tax compliance

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