cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Strategi Pemasaran
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 655 Documents
 16   17   18   19   20 
Analysis of Marketing Communication, Customer Trust, and Customer Loyalty on Telkomsel Christian Wikanta
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.169 KB)

Abstract

Marketing strategy is a way for company to survive from their competitor. One of the way is using promotion activities. The promotion activities can build a company's customer trust in the eyes of consumers and also affect the customer loyalty of a product.This study aim to analyze the influence of marketing communication on customer loyalty through customer trsut of Telkomsel product. This research can be done by spread 100 questionnaires to respondent. The research method is using quantitative analysis and processed with warp PLS program.
PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CORPORATE IMAGE SEBAGAI MODERATOR DI PT. MITRA PINASTHIKA MULIA SURABAYA Rizky James Immanuel
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.616 KB)

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh customer relationship marketing dari PT. MPM yang bergerak sebagai perusahaan manufaktur berbasis sepeda motor dalam meningkatkan customer loyalty dari konsumennya dengan menggunakan corporate image sebagai moderator. Populasi dari penelitian ini adalah konsumen di PT. MPM Surabaya. Sampel yang diambil berjumlah 100 orang dengan kriteria laki-laki dan perempuan yang berusia diatas 17 tahun dan mengetahui program One Heart Card Priority (OHCP). Penelitian ini merupakan penelitian kuantitatif dengan metode pengambilan sampel purposive sampling. Teknik analisis yang digunakan adalah structural equation model (SEM) dan partial least square (PLS).
Pengaruh Service Quality Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Pada PT Bank Central Asia Tbk. Studi Kasus KCU Darmo Surabaya Yohan Tan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.807 KB)

Abstract

The influence of Service Quality on Repurchase Intention with Customer Satisfaction as an intervening variables at PT Bank Central Asia Tbk. Case Study of KCU Darmo Surabaya.             Users of bank accounts begin to increase every year, one of them in Surabaya. With the rapid development of technology, the ease of conducting transactions is one of the reasons why many people decide to open savings accounts with the Bank             This research aims to analyze the influece of Service Quality (Reliability, Responsiveness, Assurance, Empathy and Tangible), to Repurchase Intention (Social Factor, Psychological Factor) with Customer Satisfaction (Attributes related to product, Attributes related to service, Attributes related to purchase) as an intervening variables at PT Bank Central Asia Tbk. Case Study of KCU Darmo Surabaya This research was conducted by distributing questionnaires to 105 respondents customers of PT Bank Central Asia Tbk. Analytical technique used in technical quantitative analysis with path analysis method. 
Analisis Antara E-Service Quality, E-Satisfaction, dan E-Loyalty dalam Konteks E-Commerce Blibli AGNESIA MAGDALENA
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.29 KB)

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh dari e-service quality terhadap e-loyalty dengan variabel mediasi e-satisfaction dalam konteks e-commerce Blibli. Penelitian ini bersifat konklusif dan diklasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 116 responden. Responden adalah pelanggan Blibli yang berada di Surabaya. Data diolah menggunakan pendekatan persamaan model structural dengan Teknik Partial Least Square. Analisis data menunjukkan bukti kuat untuk mendukung keseluruhan hipotesa penelitian.
ANALISA PENGARUH SERVICE QUALITY DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA CAFÉ “COFFEE TOFFEE” DI SURABAYA Kevin Julian
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of coffee in a modern coffee shop becomes a habit of today's society, such as in Surabaya, and other big cities. Modern coffee shops seem to have become middle-class identities for socializing, and many of them also rely on coffee shops as a hangout or meeting place. And also now many coffee shop businesses are competing out there to attract lots of customers, therefore every coffee shop has a strategy to attract many customers. Coffee Toffee is a company engaged in beverage or beverage services in Surabaya. To attract a lot of customers a strategy is needed such as in terms of service quality. Therefore the purpose of this study is the Effect of Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty in Coffee Toffee in Surabaya.               This research was conducted by distributing questionnaires 100 respondents in Surabaya. Analytical technique used is technical quantitative with path analysis method. Keywords: Service Quality, Brand Image, Customer Loyalty , Customer Satisfaction.
ANALISA PENGARUH INFORMATIONAL FACTOR DAN IMAGE FACTOR PADA SHOW WINDOW TERHADAP PURCHASE INTENTION DENGAN FEEL GOOD FACTOR SEBAGAI VARIABLE INTERVENING PADA KONSUMEN WANITA ZARA WOMEN PAKUWON MALL SURABAYA Regina Novembra Nau
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.989 KB)

Abstract

Today the retail industry in the world is rapidly growing retail, but one of the industries that is growing rapidly is retail fashion, one of which is the popular retail fashion, Zara. This phenomenon has a tremendous impact on consumer consumption patterns, the influence of emotional factors in the process of purchasing decisions and triggers can come from the attributes of a retail store, namely visual merchandising. And one of the visual merchandising categories is show window, there are 2 factors that represent the show window, namely informational factor and image factor. From this study the authors found that the informational factor and image factor on purchase intention with a good factor as an intervening variable for female consumers of Zara Women Pakuwon Mall Surabaya showed that informational factors affecting Zara Women female consumers turned out to have significant results when there was an intervening of good factor. However, the intervening of the feel good factor does not affect the relationship of image factor with purchase intention either directly or indirectly.
ANALISA PENGARUH SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN INDIHOME FIBER DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Rizki Dika Kristian
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.118 KB)

Abstract

The purpose of this research aims to analyze the effects of Service Quality towards Customer Loyalty in Indihome Fiber with Customer Satisfaction as intervening variable. This research was conducted by distributing questionnaires to 100 respondents which are customer of Indihome Fiber Indihome customers who have been at least 1 year of subscription. This research using service quality (X1) variable with indicators Network Quality, Customer Service and Technical Support, Information Quality and Website Information, Security and Privacy, customer satisfaction variable (Y1) with indicators Fulfillment, Pleasure, Relief, customer loyalty variable (Z1) with indicators Say positive things, Recommending to friends, and Continue purchasing, the results showed: (1) service quality influence significantly related to customer satisfaction; (2) service quality affect significantly related to customer loyalty; (3) customer satisfaction has significant impact on customer loyalty.
PENGARUH GREEN MARKETING TERHADAP GREEN BRAND IMAGE DAN PURCHASE INTENTION PELANGGAN PADA STARBUCKS COFFEE MALANG Abraham Krishna Marthadinata Osiyo
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.678 KB)

Abstract

Abstrak-Meningkatnya kesadaran konsumen akan berbagai masalah lingkungan, juga turut mempengaruhi aktifitas perusahaan yang berfokus kepada isu lingkungan. Green marketing merupakan sebuah evolusi pemasaran yang muncul akibat tumbuhnya kesadaran masyarakat akan produk yang lebih ramah lingkungan. Starbucks, salah satu perusahaan yang menerapkan konsep green marketing.Jenis penelitian ini adalahhypothesis testing. Sumber data penelitian ini didapatkan dari kuisioner yang disebarkan kepada 100 responden. Penelitian ini membuktikan adanya pengaruh positif Green Marketing pada Green Brand Image Starbucks dan Purchase Intention pelanggan Starbucks Coffee Malang.  Abstract-Increased consumer awareness of various environmental issues, also affects the activities of companies that focus on environmental issues. Green marketing is a marketing evolution arising from the growing public awareness of  environmentally friendly products. Starbucks, is one of the companies that apply the concept of green marketing. This type of research is hypothesis testing. Sources of this research data obtained from questionnaires distributed to 100 respondents. This study proves the positives influence of Green Marketing on Green Brand Image Starbucks and Purchase Intention consumer Starbucks Coffee Malang.
PENGARUH MARKETING MIX TERHADAP BRAND CHOICE PELANGGAN PRODUK KOPI DI SURABAYA Giancarlo William Patty
Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.935 KB)

Abstract

Kopi merupakan salah satu minuman penting kedua setelah air putih. Masyarakat di Indonesia banyak yang menyukai kopi dan ditambah lagi banyak perokok yang mengkonsumsi kopi dikarenakan bagi para perokok jika merokok tanpa mengonsumsi kopi maka tidak terasa nikmat. Maka daripada itu bauran pemasaran merupakan satu hal yang amat perlu diperhatikan untuk mengetahui konsumen dalam memilih produk pilihanya.                Penelitian ini menggunakan kuisioner dan disebarkan kepada 100 responden dan menggunakn metode SPSS (statistical product and service solution) untuk mengetahui pengaruh dari bauran pemasaran terhadap merek pilihan konsumen pada produk kopi.
PENGARUH SERVICE ATTRIBUTES TERHADAP OVERALL SATISFACTION DAN MEMBERSHIP RENEWAL INTENTION MEMBER KNOCKOUT BOXING CAMP SURABAYA Jansen Tok
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.36 KB)

Abstract

Abstrak-Penelitian ini bertujuan untuk menganalisa pengaruh dari service attributes dan overall satisfaction terhadap niat membeli kembali ( Membership renewal intention ) di klub kebugaran kecil yang didalam konteks penelitian ini menggunakan klub kebugaran KnockOut Boxing Camp. Penelitian ini bersifat konklusif dan di klasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 100 responden .Responden adalah pelanggan Klub Kebugaran KnockOut Boxing Camp yang berada di Surabaya. Data di olah menggunakan pendekatan persamaan model structural dengan Teknik Partial Least Square. Analisis data menjukan bukti kuat untuk  mendukung keseluruan hipotesa penelitian.

Page 18 of 66 | Total Record : 655

 16   17   18   19   20 

Filter by Year

2013 2022


Reset
Filter By Issues
All Issue Vol 9, No 2 (2022): Jurnal Strategi Pemasaran Vol 9, No 1 (2022): Jurnal Stretagi Pemasaran Vol 8, No 2 (2021): Jurnal Stretagi Pemasaran Vol 8, No 1 (2021): Jurnal Strategi Pemasaran Vol 7, No 2 (2020): Jurnal Strategi Pemasaran Vol 7, No 1 (2020): Jurnal Strategi Pemasaran Vol 6, No 2 (2019): Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran Vol 5, No 2 (2018): Jurnal Strategi Pemasaran Vol 5, No 1 (2017): Jurnal Strategi Pemasaran Vol 4, No 2 (2017): Jurnal Strategi Pemasaran Vol 4, No 1 (2017): Jurnal Manajemen Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran Vol 3, No 1 (2015): Jurnal Manajemen Pemasaran Vol 2, No 2 (2014): Jurnal Strategi Pemasaran Vol 2, No 2 (2014): Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran Vol 1, No 2 (2013): Jurnal Strategi Pemasaran Vol 1, No 2 (2013): Jurnal Strategi Pemasaran Vol 1, No 1 (2013): Jurnal Strategi Pemasaran Vol 1, No 1 (2013): Jurnal Strategi Pemasaran More Issue