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INDONESIA
Jurnal Strategi Pemasaran
Published by Universitas Kristen Petra Surabaya
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Core Subject : Education,
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Articles 655 Documents
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Analisa Penngaruh Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pelanggan Restoran Por Kee Surabaya Deny irawan
Jurnal Strategi Pemasaran Vol 1, No 2 (2013): Jurnal Strategi Pemasaran
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Abstract

Keberadaan rumah makan saat ini sudah menjadi kebutuhan bagi setiap orang. Hal tersebut menyebabkan bisnis rumah makan di Indonesia semakin sengit. Oleh karena itu, perusahaan dituntut untuk dapat meningkatkan kualitas produk untuk dapat tetap bertahan dalam persaingan bisnis dan menciptakan kepuasan pelanggan yang dapat berpengaruh terhadap loyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap kepuasan pelanggan dan loyalitas pelanggan serta pengaruh kepuasan pelanggan terhadap loyalitas pelanggan Por Kee di Surabaya Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kausal. Populasi yang digunakan adalah pelanggan restoran Por Kee di Surabaya dimana sampel yang digunakan merupakan konsumen restoran Por Kee di Surabaya sebanyak 200 orang yang memiliki kriteria merupakan konsumen restoran Por Kee dalam 2 bulan terakhir dengan usia > 17 tahun dan melakukan pembelian minimal 2 kali. Teknik analisa yang digunakan dalam penelitian ini adalah The Structural Equation Modeling (SEM).
PENGARUH SERVICE PERFORMANCE TERHADAP REPEAT PURCHASING MELALUI PERCEIVED VALUE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING DI ESTHER HOUSE OF BEAUTY SURABAYA Sylviana Kristian
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
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Abstract

:  The trend of industy clinic beauty is growing rapidly in many parts of the world, especially in Indonesia.  Motives women to use the clinic beauty is desire actual ourselves and to satisfy internal needs .Clinic beauty Esther House of beauty is clinic beauty that  having a interaction quality which is a service performance relating to attitude , behaviour , expertise .The problem is to know how to measure a customer satisfaction that will lead to a repeat purchasing .Companies should make a best service performance so the consumer will caught a good of perceived value that will cause a customer satisfaction .This research use questionnaire which spread to one hundred respondents with Partial Least Square (PLS) analysis. The results of this research indicate the significant impact of perceived service performance to repeat purchasing in Esther House of Beauty Surabaya
Pengaruh Store Environment Terhadap Purchase Intention melalui Store Image Pada D'Kampoeng Ketut Ratnasari
Jurnal Strategi Pemasaran Vol 3, No 1 (2015): Jurnal Manajemen Pemasaran
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Abstract

In-paced life of today's modern, meeting the needs of the Community are more likely on the perceived practical and instant. So is the fulfillment aspects of food and beverages. This can be an opportunity for businesses in the food and beverage sector to sell their products. The purpose of this study alone is to determine and analyze the effect of store environment to purchase itention  through store image at D'Kampoeng. This study uses kuantitaf approach with the research method used was a survey. While the population and the sample used in this study are consumers of D'kampoeng. The sampling technique used was accidental sampling. The number of samples used is 68.06 which is then rounded up to 68 people. However, that this study may represent consumers who come in D'Kampoeng the number of respondents that will be used by 100 respondents around 3 months. The result of this analyses is that store environment influence purchase intention through store image at D’Kampung and the management must be more protective about their service quality.
Pengaruh Marketing Mix (Product, Price, Place, dan Promotion) Terhadap Brand Preference Pada J.Co Do-nuts & Coffee di Surabaya Rendy Gunawan
Jurnal Strategi Pemasaran Vol 6, No 2 (2019): Jurnal Strategi Pemasaran
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Abstract

Kegiatan hangout merupakan kegiatan yang menjadi kewajiban bagi kalangan anak muda. Masyarakat mulai menyadari betapa pentingnya gaya hidup serta kebutuhan sosial. Perkembangan gaya hidup inilah yang membuat banyak perusahaan dan pebisnis mulai melirik sektor pasar baru, yaitu bisnis untuk menyediakan tempat dimana para remaja dapat melakukan kegiatan hangout dengan nyaman. Penelitian ini dilakukan untuk menganalisa pengaruh dari marketing mix (product, price, place, dan promotion) terhadap brand preference pada J.Co Donuts & Coffee di Surabaya. Penelitian ini menggunakan Kuesioner yang disebar ke 100 Customer yang pernah mengunjungi pada J.Co Donuts & Coffee di Surabaya paling sedikit satu kali. Kuesioner dalam penelitian ini dibentuk menggunakan format kuesioner skala Likert. Penelitian ini menggunakan teknik analisa SPSS (statistical product and service solution).  
PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR KELAS ATAS DI SURABAYA Shandy Christyanto
Jurnal Strategi Pemasaran Vol 4, No 2 (2017): Jurnal Strategi Pemasaran
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Abstract

Pertumbuhan penduduk di Indonesia sangat pesat, terutama di kota-kota besar seperti Surabaya. Dengan perkembangan yang ada kebutuhan akan tempat tinggal juga semakin tinggi. Produk Kredit Pemilikan Rumah adalah salah satu Produk yang sangat dicari oleh konsumen.Penelitian ini bertujuan untuk menganalisa pengaruh dari Word Of Mouth terhadap Purchase Intention pada KPR Kelas Atas di Surabaya dengan Brand Image dan Perceived Service Quality sebagai variabel intervening.Penelitian ini dilaksanakan dengan menyebarkan kuisioner kepada 150 responden calon pengguna program KPR Kelas Atas di Surabaya. Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analysis.
Analisa Retail Mix Terhadap Kepuasan Pelanggan di Toko 39 Semarang Rony Harsono Adi Wijaya
Jurnal Strategi Pemasaran Vol 1, No 2 (2013): Jurnal Strategi Pemasaran
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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh retail mix terhadap kepuasan pelanggan Toko 39 Semarang. Sampel yang diteliti adalah pelanggan Toko 39 Semarang yang berada dilokasi sebanyak 110 responden dengan convenience sampling. Alat analisa yang digunakan untuk mengukur pengaruh retail mix terhadap kepuasan pelanggan Toko 39 Semarang adalah Analisis Deskriptif , uji t, uji F, perhitungan mean dan Analisa Regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel retail mix yang terdiri dari customer service, location, pricing, store design and display, merchandise assortments, dan communication mix di Toko 39 Semarang mempunyai pengaruh yang signifikan dan positif secara partial dan simultan terhadap kepuasan pelanggan. Kesimpulannya adalah variabel dari retail mix yang memiliki kontribusi paling besar dalam mempengaruhi kepuasan pelanggan adalah customer service.
Analisa Pengaruh Marketing Mix Terhadap Minat Beli Konsumen akan Produk Mie Lopo Timor Melalui Motivasi Sebagai Variable Intervening jonathan wandy
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
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Abstract

Abstract – The growth of business enganged in the industry are now develop well. As the only one industry of noodle has begun in Kupang, NTT, CV. Usaha Timor Makmur have competence with many product from  another islands, like java and Sulawesi. The good marketing mix strategy can  make good motivation  then  make purchase intention the consumen. This research are create for analyze marketing mix influence to purchase intention through motivation as variable intervening with spread 100 questionnaire to responden who buy and consume Mie Lopo Timor product. This research using quantitative mothod. Using structural equation  method model – partial least square SEM – PLS. Research show that marketing mix influences motivation and motivation influences purchase intention of customer.
Analisa Pengaruh Kepercayaan, Jaminan Rasa Aman, dan Aksesbilitas terhadap Minat Menabung Nasabah Bank Danamon di Surabaya Yohana Neysa Setyawan
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
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Abstract

Among the number of national banks, the biggest increasing for savings application for three years is Danamon Bank. During latest three years, the number of savings application at Danamon Bank more than 30%. The increasing of of savings application at Danamon Bank caused by consumer trust, safety guarantee, and accessibility. The purpose of this research is to identify terhadap impact of consumer trust, safety guarantee, and accessibility towards savings application at Danamon Bank.The research use causal design. The independent variables are: consumer trust, safety guarantee, and accescibility. While the dependent variable is savings application. The number of samples are 100 samples. Data analysis technique by linier double regression. The research showing that consumer trust, safety guarantee, and accescibility have impact toward savings application. As the conclusion, safety guarantee have biggest impact towards savings application.
PENGARUH HEDONIC VALUE TERHADAP BEHAVIORAL INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA: 1903 – HERITAGE DINING) Kevin Khuana
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
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Abstract

This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch , Willingness to pay more , External response to the problem , internal response to the problem ) by considering factors Restaurant Customer Satisfaction ( Pace of Service, Service Overall , Server Communication & accurancy , taste & quality Food , Food Preparation , Gratefulness , Atmosphere in whole ). This study used a questionnaire which was distributed to 100 consumer respondents in 1903 - Heritage Dining. With PLS analysis technique in which the results could indicate a significant influence on the relationship Hedonic Value of the behavioral intention with customer satisfaction as an intervening variable.
Pengaruh Brand Image dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya Fanny Fibriyanti Salim
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
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Abstract

The purpose of this research study is to know about influence of brandimage and  perceived quality to consumen’s satisfaction and loyalty Toyota’s car in Surabaya.The type of this research is causal research.This research samples takes among peoples as owner  or user Toyota’s car. The sampling technique are using convenience sampling.The analysis technique is using structural equation model (SEM). The result of this research shows thatbrandimage has a significant effect customer satisfaction, perceived quality has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty.

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