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Rubikon: Journal of Transnational American Studies
Published by Universitas Gadjah Mada
ISSN : 25412248     EISSN : 2654413X     DOI : https://doi.org/10.22146/rubikon
Core Subject : Humanities,
Humanities
RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and those related to the discipline.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 173 Documents
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ESPOUSING ABORTION RIGHTS: A CASE STUDY ON THE SATANIC TEMPLE Tasin, Lydian Florina; Munjid, Achmad; Adhitya, Galant Nanta
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.80388

Abstract

This study examines how a nontheistic organization called The Satanic Temple (TST) fights for religious freedom for its members, particularly in abortion rights in the US. Ronald Inglehart’s secularization framework is employed to conduct a more in-depth analysis of this group’s efforts to voice religious freedom for its members, particularly on the abortion issue. Therefore, this study also provides an in-depth examination of TST’s strategies regarding the abortion issue. The finding shows that TST has far-reaching implications not only for their efforts against the new abortion law but also for the group’s presence amidst the religious majority environment of the US. Furthermore, another finding also reveals that TST’s efforts in legal proceedings have yet to be treated fairly. TST has a strong legal argument because TST members interpret their fundamental tenets and have an abortion ritual. However, solid legal opinions are not always sufficient. In response to legal challenges, judges have shown reluctance to evaluate Satanist claims on their merits, preferring to invent procedural criticisms. The ruling did not hinder TST as much as it prevented the problem.
ATTITUDES IN THE SONG LYRICS OF OLIVIA RODRIGO’S SOUR ALBUM Putri, Pegita Rianinda; Hapsari, Apriliana; Rosmawati, Devi
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.82860

Abstract

This research aims to determine the types of attitudes and their manifestation in Olivia Rodrigo’s Sour album. The data used in this research is song lyrics in the form of phrases, clauses, and sentences. This data was obtained from Olivia Rodrigo’s official account on Spotify. The research method used in this research is descriptive-qualitative. The theory of attitude in this research is from Martin and White. This theory is used to identify the types and the manifestation of attitude in Sour. The results show that three kinds of attitudes (affect, judgment, and appreciation) are applied in the song lyrics. Based on the results, affect is the highest type of attitude found, with 74 frequencies (60.66%). Then, judgment is the second type of attitude that appears a lot with 39 frequencies (31.97%). The last type of attitude is appreciation, appearing at least with 9 frequencies (7.37%). Meanwhile, the manifestation, negative manifestation was the highest with 94 frequencies (77.05%), and the positive manifestation with 28 frequencies (22.95%). Affect is the highest type of attitude found in Sour song lyrics. Since more than 60% of the data is found in the form of expressions of feeling undesired, unhappiness, happiness, dissatisfaction, satisfaction, insecurity, and security. Meanwhile, negative manifestation is the highest type of manifestation found. Since 77% of the data is found in the form of expressions of misery, displeasure, disquiet, undesired, criticism, and condemnation.
SAD CULTURE: AN ANALYSIS OF THE US’ MENTAL HEALTH ISSUES AS EXPRESSED IN SOCIAL MEDIA Al Fajri, Bagas; Windarti, Ani; Ahdiani, Ulaya; Atmantika, Zanuwar Hakim
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.83832

Abstract

The exponential growth of social media has resulted in the establishment of significant communities, trends, and phenomena. Amidst these phenomena is the sad culture, where social media users comfortably express their mental concerns. This study is conducted to have a profound conclusion on Sad Culture as a phenomenon, using social influence theory to determine its cause of emergence. In addition, the meaning of the terminologies is discussed using appraisal theory. This study implements qualitative and content analysis research design. It is implemented by gathering the data from @mytherapistsays Instagram page and performing an in-depth content analysis. Upon conducting the research, it is concluded that Sad Culture is a type of cyberculture. It is formed due to the rapid development of ICT–social media in particular–and the rising number of mental illnesses in the US. It started as a trend, then grew massive due to conformity, a term under social influence theory defined as an act where the majority influences others to perform what is believed to be the norm. In @mytherapistsays Instagram account, ten appraisal items are found, comprising 10% positive and 90% negative items.
MYTH OF VIOLENCE IN VENOM: LET THERE BE CARNAGE (2021) SEMIOTIC ANALYSIS Pratiwi, Ayu Dian
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.84002

Abstract

Popular culture is a product created for many people. The audience’s tastes are essential in production. Besides that, popular culture can also describe a culture that exists in society. One popular product that people like is film. Along with the times, the world of cinema also has more exciting story plots and various characters. One is an American film called Venom: Let There Be Carnage. The film shows signs of the violent formula usually used in American cinema. Therefore, this journal discusses Venom, who is an anti-hero who uses much violence to deliver his existence but has a heroic soul, and also Eddie Brock, an ordinary human who acts as a host who has contradictory traits with Venom even though they live in one body—coupled with conflicts with other villains characters such as Carnage and Cletus Kasady. Researchers present signs of violence using dialogues and movie posters as data references. Also, the characteristics of the heroes used using semiotic analysis supported by John Cawelty’s Myth of Violence theory. With this method, the researcher also describes the culture of violence in American society.
THE POWER OF LOVE AS A TRANSFORMATIVE FORCE: ALAIN BADIOU’S THEORY OF LOVE AND CIVIL RIGHTS MOVEMENT IN THE US Syaebani, Muhammad Irfan; Yuwono, Untung; Ekosiwi, Embun Kenyowati
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.85676

Abstract

Love is never considered as a transformative force. Love is generally perceived merely as an affective-emotional thing and personal relationship. Love does not have any practical implication in transforming society. Through Alain Badiou’s theory of love, it can be demonstrated that love has the power to impact the world. According to Badiou, philosophy is a truth procedure that is always occurring in the arena. Politics, science, art, and love are the arenas in which philosophy operates. Thus, it is possible to talk about love philosophically. Philosophy aims to change the world since love is one of the arenas where philosophy operates. Based on the descriptive analysis method in interpreting Alain Badiou’s works; Being and Event and In Praise of Love, it implies that love can generate a transformative action. The case of miscegenation marriage between Mildred Jetter, an African-Indigenous American, and Richard Loving, a white male, during the civil rights movement in the US, can illustrate the role of love in transforming the world. Alain Badiou’s theory of love explains that love can transcend personal dimensions, and it is not purely a romantic feeling and personal relationship but also a transformative force. Thus, this study brings a new perspective on love theoretically and practically because love is not merely an emotion but also a force for change with social dimensions in practicality. 
THE FOUR FACTORS DOMINATING ONLINE STREAMING PLATFORMS AS WITNESSED BY NETFLIX IN THE WAKE OF GLOBALIZATION Sekartaji, Swelana
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.86392

Abstract

The globalization process has increased everything's accessibility and connectivity. Through information and technology, globalization makes it easier to move products, services, cultures, innovations, and creative ideas. As one of the most popular online streaming services, Netflix is fostering cross-cultural exchanges as part of the increasing globalization of capitalism. The author uses written sources, information, and evidence in the form of quotes from written works, written papers, and written responses to articles, reports, publications, and statistical data that are pertinent to Netflix. The author will apply globalization theory and a transnational approach to investigate why individuals favor Netflix over alternative online streaming services. These two theories are implemented in elaborating four dominant factors that Netflix has influenced the new habit patterns in today's society. Market growth will always play a role in globalization-related economic and cultural activities and processes.  As a result, four key elements affect Netflix’s market dominance: substitution, barriers to entry and potential competition, measures of profitability, and market share.
THE CULTURAL CONSTRUCTION OF BARBIE IN AMERICAN DISCOURSES: NORMAN FAIRCLOUGH’S CRITICAL DISCOURSE ANALYSIS Nisa, Intan Khoirun; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.86576

Abstract

The cultural construction of Barbie in American Discourses explains how Barbie as an American popular product is seen, talked about, and understood by the public. Barbie, a fashion doll that has successfully developed into an American icon, has been a subject of discussion since its first publication in 1959. The fact that it supposedly played the role of a simple children’s toy yet can capture the adults’ interests shows that there is something particular in Barbie that might also be deemed relevant by the adults. Thus, this study aims to break down the structure of Barbie as an American popular product in American discourses using Norman Fairclough’s theory of Critical Discourse Analysis. Using Barbie itself as the data taken from Barbie’s official Instagram account, this study applies qualitative methods. The result shows that in American discourses, Barbie is seen as the face of the American Dream and a reflection of Idealized American women. Through the depiction of Barbie’s appearance, the narration of Barbie’s abundant leisure activities, the description of Barbie’s lavish possessions, and their socialite peers, Barbie has symbolically served as an icon in the American Dream. Additionally, Barbie’s position in reflecting the image of American women is seen as the idealized epitome of beauty and success. However, she is also perceived as an icon who brings mixed messages. Even though she aims to promote female empowerment, her representation is also presumed to be problematic and unrealistic.
AMERICAN SUBCULTURE: AN IDENTITY TRANSFORMATION OF HIP HOP Ramadhan, Luthfadery
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.87302

Abstract

Hip-hop has become a global phenomenon, transcending cultural boundaries and influencing artists and communities worldwide. It came from the Black community’s idea of creativity concerning their lifestyle and how they dress—starting from their youth’s energy of creativity to represent their community identity in a larger dominant culture of the US. It transforms the identity of the Black people community into a hip-hop subculture. Through literature analysis, the process of breaking all the challenges and contradictions from the mainstream culture is explained in this paper. Moreover, Burke’s social identity theory and identity theory are utilized in this research. Identity transformation of hip hop to a subculture cannot be separated from its core elements, i.e., music with its poetic and rhyme wordings, unique fashion to emphasize their presence in society, dance as the platform of freedom activity, and language as the tool to convey their identity. These elements are the core of hip-hop in forming self-identities and collective identity, as well as providing a platform for self-expression, storytelling, and cultural exchange.
THE REPRESENTATION OF BULLYING IN AMERICAN FILMS Br. Ginting, Greace Naomi; Rudy, Rudy
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.87909

Abstract

The issue of bullying continues to be reported by the media because it still happens everywhere, especially in schools, and needs to be discussed in research. This qualitative research focuses on studying American films with the theme of bullying, namely Bully (2011), A Girl Like Her (2015), and Wonder (2017) as the main source of data. This study aims to identify how American movies portray bullying and to find out what bullying represents by applying Hall’s representation theory. Dialogs collected and sorted from the films were treated as signs that would convey more meanings. The results of data analysis suggest that American films with the themes of bullying frequently show bullying through portraits of physical violence, verbal violence, and trauma. Besides, bullying can also indicate a lack of attention from the family, the condition of the social environment, and the powerlessness of humans.
Reshaping of Dating Culture through the Presence of Online Dating Application Swandari, Clevaria Ery; Susilastuti, Dewi H.
Rubikon : Journal of Transnational American Studies Vol 11, No 1 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i1.83037

Abstract

Online dating is an inevitable phenomenon in this digital age. The close interaction of digital natives with the internet makes them seem to entrust all activities in their lives to the internet, including dating and finding a mate. This makes them more likely to use online dating applications. This thesis investigates the drivers of the use of online dating applications by the digital natives, their opinions about online dating application and how the use of such application is different or the same between Indonesians and Americans. Data collection techniques are using questionnaire and interview. The secondary data in this study were obtained from other sources such as research results presented on the official website. This research found that there are many factors that influence digital natives in using online dating applications. This study reveals an array of eastern philosophical ideas, such as the predominance of female gendered application users in Indonesia, which implies that the gender line has become more ambiguous.

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