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All Journal Lingua Cultura Rubikon: Journal of Transnational American Studies Celt: A Journal of Culture, English Language Teaching & Literature International Journal of Humanity Studies (IJHS) Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Lire Journal (Journal of Linguistics and Literature) Society
Ida Rochani Adi
American Studies Graduate Program, Gadjah Mada University, Yogyakarta
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Hegemonic Culture and Subaltern: A Compromised Veil in Indonesian Islamic Popular Novel Tami, Rosmah; Faruk, Faruk; Adi, Ida Rochani
Lingua Cultura Vol 11, No 1 (2017): Lingua Cultura Vol. 11 No. 1
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v11i1.1729

Abstract

This research was based on the powerful function of the aesthetics in the society. Novel as an art work also functioned as an arena in which ideologies contest and negotiate. The research intended to show a mechanism underlining novel to have a significant hegemonic role. The material object was taken from Islamic popular novel namely “Ketika Mas Gagah Pergi dan Kembali”. The formal object was the negotiation of ideology which focused on the contact between intellectual and subaltern leading to the formation of a new compromised cultural practice. By applying the theory of hegemony in discussing the contestation and negotiation of ideologies in the novel, it is found that the contestation and negotiation between hegemonic and subaltern ideology lead to the occurrence of a compromise between the interest of the intellectual and the subaltern. The interest of the subaltern is based on the nostalgia of the past and fear or uncertain condition of future which lay in the domain of imagination that structures the novel.
Looking into Cultural Diversity through 90 Day Fiancé: Intercultural Couple Analysis of Nicole and Azan’s Scenes Utami, Shantika Budhi; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 11, No 1 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i1.83171

Abstract

This article analyzes comfort and enjoyment between networks and viewers is seen in reality show's popularity. This study conducting skeptical post-modern by Rosenau (1991) as for the approach. The study-case approach focuses on the planning and execution of research. It appears that the cultural diversity that is being portrayed on the reality TV program 90 Day Fiancé through Nicole and Azan’s scenes is intended to be a well-liked sub-genre of alternative fiction. As a result, the scenes and everything else in the show might all have been made up to suit the preferences of the viewers. Thus, there are two opposing viewpoints among viewers in this case: first, those who criticize 90 Day Fiancé while also bringing up the subject of cultural diversity as a result of their critical thoughts; and second, those who do so without bringing up the subject at all because they only view the show as entertainment.
THE CULTURAL CONSTRUCTION OF BARBIE IN AMERICAN DISCOURSES: NORMAN FAIRCLOUGH’S CRITICAL DISCOURSE ANALYSIS Nisa, Intan Khoirun; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.86576

Abstract

The cultural construction of Barbie in American Discourses explains how Barbie as an American popular product is seen, talked about, and understood by the public. Barbie, a fashion doll that has successfully developed into an American icon, has been a subject of discussion since its first publication in 1959. The fact that it supposedly played the role of a simple children’s toy yet can capture the adults’ interests shows that there is something particular in Barbie that might also be deemed relevant by the adults. Thus, this study aims to break down the structure of Barbie as an American popular product in American discourses using Norman Fairclough’s theory of Critical Discourse Analysis. Using Barbie itself as the data taken from Barbie’s official Instagram account, this study applies qualitative methods. The result shows that in American discourses, Barbie is seen as the face of the American Dream and a reflection of Idealized American women. Through the depiction of Barbie’s appearance, the narration of Barbie’s abundant leisure activities, the description of Barbie’s lavish possessions, and their socialite peers, Barbie has symbolically served as an icon in the American Dream. Additionally, Barbie’s position in reflecting the image of American women is seen as the idealized epitome of beauty and success. However, she is also perceived as an icon who brings mixed messages. Even though she aims to promote female empowerment, her representation is also presumed to be problematic and unrealistic.
TRANSLATIONAL CONSTRUCTION OF AMERICAN CAPITALIST IDENTITY THROUGH RELIGIOUS TEXTS: CASE OF “DON’T FORGET THE SABBATH” AND “INGAT HARI SABAT” Ntamwana, Simon; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 10, No 2 (2023)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v10i2.90520

Abstract

This article investigates the construction of American capitalist identity by translating religious texts. Based on American Studies interdisciplinary method, the paper examines Crosby’s “Don’t Forget the Sabbath” and its Indonesian translation “Ingat Hari Sabat”. The focus of the study is to explore how and why the translation of the song lyric constructs American capitalist identity. The research is based on transnational American studies, poststructuralism, and Kristeva’s notions of revolt and nihilism. Schmidt’s model for conceptual metaphor (CM) translation and Kövecses’ notion of conceptual metaphor in American studies are employed. It is found that the rate of revolt is higher than that of nihilism in the translation. The revolt consists of the subversion of the American work ethic by resisting the concept of the Sabbath as a conduit into which capitalistic individualism is projected. Moreover, it is discovered that only the metaphors that manifest the concept of Sabbath as structure are annihilated because they reinforce evangelical and missionary traditions. The translation is, therefore, done to make American global evangelical Protestant culture fit the Indonesian local taste. Furthermore, it is found that Indonesian nihilism subdues the TT to another American national mythic narrative: manifest destiny.
American Fashion Influence in Japanese Imagination: A Study of Semiotic on Furudate’s Haikyuu!! Fajarwati, Diah Prima; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 11, No 1 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i1.92243

Abstract

This research discusses the influence of American culture in Japan on Haruichi Furudate's Haikyuu!! manga. The manga was published in 2012 and ended in 2020 with 45 volumes. In the context of American influence, more precisely in the field of sports, one of them is adopted as the theme of the Haikyuu!! manga, which is volleyball. This manga tells the journey and struggle of the main character, Hinata Shoyo, to become a professional volleyball athlete. But as it turns out, apart from the volleyball sport introduced by America, there are other aspects that are also American influences. By using Transnational American Studies, this research found the influence of American culture by the characters in the Haikyuu!! manga. The influence of American culture in this research is specific to the cultural aspect, fashion, which is then examined using the semiotics of Roland Barthes. From the analysis, it was found that there is some American fashion used by some characters in Haikyuu!! manga, leather jacket and denim.
The Aftermath of 9/11: The Shift of Islam Representation in American TV Series FBI El Sarah, Ratu Nadhirah; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 11, No 1 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i1.92967

Abstract

The conflict surrounding Islam has been going on for many years, even before the September 11th, 2001 (henceforth, 9/11) incident occurred. However, the fact that the post-incident living circumstances for Muslim people especially in America has been undeniably rough, raises a new trend where Islam is being represented poorly and almost always talked about in negative ways. There are certain characteristics which are attributed especially to identify Muslims, and also certain role that they play in media. Using the Representation theory proposed by Stuart Hall, this research aims to uncover how Islam is represented in American TV series, FBI, which might be seen as a reflection of how Muslims are living in the United States post-9/11 incident. The result found that in the FBI series, Islam is still mainly represented as Arab people, though in reality not every Arabs are Muslims, but the point of view has been slightly shifted for the better. The findings highlight the changing dynamics of Muslim representation, driven by the evolving Muslim community and market demands, contributing to a more nuanced understanding of cultural shifts in the representation of Islam.
TRANSLATIONAL CONSTRUCTION OF ISLAND IDENTITY IN AMERICAN NRMS’ TEXTS: POSTSTRUCTURALIST STUDY OF MALTA NARRATIVE IN AMERICAN ENGLISH AND KIRUNDI NWTS Ntamwana, Simon; Adi, Ida Rochani; Adhitya, Galant Nanta
International Journal of Humanity Studies (IJHS) Vol 7, No 2 (2024): March 2024
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i2.7900

Abstract

The study investigated the construction of Island Identity through translation in American New Religious Movements’ texts (NRMs). The research used the descriptive qualitative method that is based on the American studies interdisciplinary method and Kristeva’s theory of intertextuality and notions of identity, abjection, and revolt. Moreover, Kovecses’ theory of Conceptual Metaphor (CM) in American Studies and Schmidt’s CM translation typology were used. Primary data were collected from the Kirundi New World Translation (NWT), American English NWT, and New American Standard Bible (NASB). Secondary data were obtained from books and articles about American NRMs, island, and CM translation. It was found out that in the conceptualization of alterity about island identity the source text (ST) is in abjection to the mainstream NASB. Moreover, the findings proved that, despite the subversion tints of the ascetic virtues from the center of the church, the target text (TT) is a nihilation of all island identity forms. Furthermore, it was discovered that the Burundi JW Bible imitates the ST to revolt against colonial and nationalist conceptualization and ipso facto to construct an island identity that supports the church’s propensity for the postnational and global discourse of American society and culture.
THE MYTH OF PURSUING HAPPINESS IN THE PURSUIT OF HAPPYNESS Muludi, Riza Rahayu; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 11, No 2 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i2.100668

Abstract

This research aims to examine how to pursue happiness constructs Americans in the film The Pursuit of Happyness (2006). Pursuing happiness is included in one of the American Dreams which means that everyone in America deserves their happiness. To investigate the analyses, this study uses Roland Barthes' semiotic analysis to find out the happiness in Americans. The results show that pursuing happiness is categorized as one of the American myths and the American characteristics. The characteristics of freedom, happiness, and success describe the American character in pursuing happiness as the myth. In addition, pursuing happiness illustrates the similarity of the narrative when compared to the myth. It analyses in social and cultural of Americans' lives.
THE CONSTRUCTIONS OF POWER: A DISCOURSE ANALYSIS ON BLACK AMERICAN WOMENAS PORTRAYED IN MAUD MARTHA AND THE HATE U GIVE Pramono, RB. Edi; Adi, Ida Rochani; Rokhman, Muh. Arif
Lire Journal (Journal of Linguistics and Literature) Vol. 8 No. 2 (2024): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v6i2.293

Abstract

This study is an attempt to present a latent racial and gendered issue repeatedly taking place in American society as depicted by two novels produced within 70 years interval of time. Maud Martha was published in 1953 and The Hate U Give in 2017. Using critical discourse analysis and qualitative research methods, this article aims to explicate the causes of the unjust construction of Black women's power relations and how Black women cope with such unfavorable situations in such very different eras. Critical discourse analysis observes people's interactions through language because language is the basic element of life and the way truth and power are produced. In power contestation, discourse plays two opposing roles i.e., maintaining or preserving the system of dominion on one side and in another side fighting against the system of dominion. Seizing discourse means seizing power. The ongoing unjust construction of racial power relations is the major discourse that Maud Martha and Starr Carter have to live in. They exercise power producing discourses of their own as their resistance against the ongoing unfavorable major discourse. The contestation of power leads to hard mass demonstrations in The Hate U Give and a solemn understanding of living a peaceful life in Maud Martha.
IDEOLOGY, VALUES AND NORMS IN HIP-HOP COMMUNITY WIJILAN YOGYAKARTA: AN ETHNOGRAPHIC STUDY Dahlan, A. Fahmi; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 12, No 1 (2025)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v12i1.101571

Abstract

This research explores the cultural adaptation of American hip-hop in Wijilan, Yogyakarta, focusing on the dynamics of hybridity between global and local cultures. Hip-hop, originally rooted in the Bronx during the 1970s, has become a global cultural force that merges with various traditions worldwide. In Wijilan, the hip-hop community has blended the individualistic values of American hip-hop with the Javanese collective ethos of gotong royong. This fusion results in unique artistic expressions. Using ethnographic methods, this study reveals hip-hop's role as an ideology through identity formation, resistance, cultural expression, and social commentary within communities by observing practices, exploring identity, highlighting resistance, interpreting symbols, and assessing impact. Events, like Soringin Hip-hop Festival, highlight the role of hip-hop as a platform for cultural exchange and social commentary, showcasing a blend of music, graffiti, and dance that embodies both local and global influences. The study concludes that the cultural hybridity in Wijilan’s hip-hop community fosters a new, dynamic identity that maintains traditional values while embracing contemporary, global trends, contributing to both cultural preservation and innovation.
Co-Authors Adhitya, Galant Nanta Dahlan, A. Fahmi El Sarah, Ratu Nadhirah Fajarwati, Diah Prima faruk faruk Fauzi, Wajid Firmansyah, Muchammad Sofyan Hindun, Hindun Muh Arif Rokhman Muludi, Riza Rahayu Nisa, Intan Khoirun Ntamwana, Simon Rahmawan Jatmiko RB. Edi Pramono Rosmah Tami, Rosmah Saktiningrum, Nur Utami, Shantika Budhi