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Rubikon: Journal of Transnational American Studies
Published by Universitas Gadjah Mada
ISSN : 25412248     EISSN : 2654413X     DOI : https://doi.org/10.22146/rubikon
Core Subject : Humanities,
Humanities
RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and those related to the discipline.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 183 Documents
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DYNAMICS OF CHANGE IN UNITED STATES POLICY IN THE SYRIAN CRISIS: ANALYSIS OF THE TRANSITION FROM DIPLOMACY TO INTERVENTION Fauzi, Wajid; Rochani Adi, Ida; Hindun, Hindun
Rubikon : Journal of Transnational American Studies Vol 12, No 2 (2025)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v12i2.111358

Abstract

The United States' policy toward the Syrian crisis (2011-2019) was marked by a significant and often inconsistent transition from diplomatic caution to direct military intervention. This article analyzes the dynamics of this policy evolution, moving beyond traditional state-centric explanations to examine the influence of cross-border flows. It argues that the transition was not a linear progression but a reactive and fragmented process driven by the interplay of three key factors: the failure of established international diplomatic mechanisms to resolve the conflict; the transnationalization of the threat landscape with the rise of the Islamic State (ISIS); and the powerful, albeit fluctuating, influence of global media narratives depicting humanitarian atrocities. This study maps the critical junctures that compelled policy recalibration by employing a qualitative process-tracing methodology and discourse analysis of official documents, presidential statements, and media reports. The findings demonstrate that key decisions from the "red line" ultimatum to the initiation of Operation Inherent Resolve were profoundly shaped by forces that transcended national borders, forcing policymakers to react to non-state actors, global information flows, and normative pressures. The research embodies an analytical and process-oriented approach that systematically investigates the evolution of US foreign policy during the Syrian crisis, emphasizing the underlying dynamics that prompted the transition from diplomatic engagement to direct intervention.
BOOK REVIEW: TEORI-TEORI DAN METODE PENGKAJIAN AMERIKA Inayati, Rif'ah; Sriastuti, Anna
Rubikon : Journal of Transnational American Studies Vol 12, No 2 (2025)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v12i2.112028

Abstract

Quests in American Studies, along with discussions about the theories, methods, and practices that shape it, have been growing for decades as the study of American culture and society has undergone various changes in line with shifts in various scientific disciplines and changes within American Studies itself.  Henry Nash Smith’s article (1957, 197-208) entitled “Can American Studies Develop a Method?” explains that American Studies, in his understanding, is “the study of American culture, past and present, as a whole”; and by “culture” or “the way in which subjective experience is organized.” As Smith’s statement can be broad, Ida Rochani Adi offers readers of theories and methods in American Studies with broad, multi-faceted knowledge of America as a complex, diverse and dynamic nation, and its relationship with the broader world, within the myth-and-symbol school and transnational/post-national American Studies in her book entitled “Teori-Teori dan Metode Pengkajian Amerika”. Adi’s systematic, coherent, comprehensive, and applicable presentation makes this book a required reading for exploring and understanding American Studies, particularly in relation to theories and methods in interdisciplinary studies.
THE EXTERNAL CONFLICTS OF EMMA IN EMMA MOVIE (2020) Puspita, Gabriela Novena; Gemilang, Adria Vitalya; Hikmah, Isti'anatul
Rubikon : Journal of Transnational American Studies Vol 11, No 2 (2024)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v11i2.113461

Abstract

The purpose of this study is about to find the external conflict in Emma movie (2020). Emma movie (2020) directed by Autumn de Wilde and was adapted from the novel by Jane Austen (1815) that had the same name. The movie showed the relations between Emma and the other character and sometimes there were conflicts between them. There are two objectives of this study: 1) to analyse the external conflicts between the main character (Emma) and the other characters in Emma movie (2020) that can be reflected in conversation in the movie and the movie script; 2) to find out the solution of the external conflicts that occurred in Emma movie (2020) that is shown in conversation in the movie and the movie script. In collecting the data from the movie, the researcher used qualitative research in analysing the data. The researcher used the external conflict theory by William Kenny (1966) and the conflict management strategies by Deetz and Stevenson (1986) to analyse the data. This research found six external conflicts experienced by the main character Emma and four data from the conflict management strategies. The findings of this research taught that there are several ways to resolve the conflicts until it reaches an agreement between both sides.
RECLAIMING VOICES: RED INTERSECTIONALITY AND SUBALTERN COUNTERPUBLICS IN INDIGENOUS TIKTOK TRENDS ‘SAVAGE DAUGHTER’ Emanuelle, Glory
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.106695

Abstract

Popular culture often misrepresents Native American people by portraying them through a colonial lens; thus, Indigenous people of the northern part of America are mostly perceived by the caricature of their own culture or ultimately effaced from the media. In particular, Native American women are experiencing double marginalization. The colonial lens that put their people is mostly built on a patriarchal system, which is not only detrimental to the Indigenous’s existence but also almost effectively erases their women’s identity. Social media platforms such as TikTok have enabled marginalized groups to express themselves and regain their identities. This research employs Natalie Clark’s Red Intersectionality and Nancy Fraser’s Subaltern Counterpublics to analyze selected TikTok videos from the trend “Savage Daughter” by Sarah Hester Ross’ cover, which numerous Indigenous women creators use to show their pride and culture. This study suggests that Native American women are, in fact, not erased from the media representation, but also provides critical insight into how digital platforms empower marginalized groups to resist dominant ideologies.
VIOLA MCBEE’S DISLOCATED BELONGING: BLACK WOMANHOOD AND RACIAL VIOLENCE IN ARNOLD EDWARDS’ COME FULL CIRCLE Faqih, Achmad; Zahroh, Fatimatuz; Taufik, Moh.; Utami, Yuni Putri; Linia, Marisa; Fane, Awati
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.110832

Abstract

This article investigates how Black womanhood and racial violence are portrayed in Arnold Edwards’s Come Full Circle through the character of Viola McBee, a Black woman whose life is shaped by unresolved trauma, historical injustice, and spatial displacement. The research is motivated by the need to understand how literature represents the intersections of race, gender, and memory, particularly in narratives centered on Black women’s lived experiences. The central problem concerns how dislocated belonging operates in Viola’s identity as both victim and agent of justice. Drawing on Critical Race Feminism, Black Feminist Thought, and Spatial Theory, the study employs a qualitative textual analysis to examine how Viola’s response to racial and sexual violence challenges legal justice and redefines moral accountability. The findings reveal that Viola resists dominant cultural narratives that demand silence or forgiveness, asserting her agency by transforming personal memory into political resistance. Her character challenges the spatial and legal structures that exclude Black women, making visible the emotional and material costs of systemic violence. The article contributes to American Studies by demonstrating how fictional texts can confront historical silences and center Black women’s voices as vital frameworks for ethical and political critique.
PUBLISHING WHITENESS: RACIAL AUTHORSHIP, CULTURAL APPROPRIATION, AND MARKET-DRIVEN MULTICULTURALISM IN R.F. KUANG’S YELLOWFACE Traesar, Livia
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.116956

Abstract

This article examines how R. F. Kuang’s Yellowface portrays the contemporary U.S. publishing Indus­try as a racialized system shaped by market-driven diversity discourse. Although publishing insti­tutions increasingly promote diversity, questions remain about whether such initiatives distribute narrative authority or merely repackage inequal­ity. The research addresses this problem by ana­lyzing how the novel represents authorship, cul­tural appropriation, and institutional legiti­macy. Drawing on whiteness studies, sym­bolic an­nihilation, and neoliberal multiculturalism, this research employs a qualitative interpretive method based on close textual reading. The find­ings reveal that diversity in the novel functions primarily as a market strategy rather than a transformative commitment. Minority narratives remain commercially valuable even when minority authorship is displaced, while whiteness contin­ues to operate as an invisible norm that author­izes representation. The analysis also demon­strates how controversy, rebranding, and per­formative identity sustain institutional power within an attention-driven cultural economy. These dynamics show that inclusion can coexist with dispossession when authority over storytell­ing remains unevenly distributed. This article contributes to scholarship on contemporary cul­tural production by positioning Yellowface as a critique of neoliberal diversity discourse’s re­shaping of authorship and legitimacy in the twenty-first-century publishing industry.
DECONSTRUCTING THE AMERICAN DREAM IN THE CHINESE-AMERICAN NARRATIVE OF REBECCA F. KUANG'S NOVELS Akbar, Rifqi; Adi, Ida Rochani
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.106302

Abstract

The American Dream as the axis of diaspora pathways has an impact on the construction of American diaspora novels, especially the perspective of Chinese-American female writers, one of whom is RF Kuang. This study focuses on RF Kuang's reflection in representing the American Dream. For the American diaspora, this dream still marginalizes the existence of minorities and is exclusive to white people. Diaspora writers always conflict with ambivalent values that must intersect with the American Dream so that this racism can be dissolved in American society and achieve equality. Through Derrida, American diaspora writers are given a third space to implement the American dream and ideological contestation that provides a nuance of transnational solidarity. This dream is conveyed through Kuang’s novels Poppy War Trilogy: An Arcane of History: Babel; and Yellowface. This research indicates that each of Kuang’s works is constructed within the myth as the foreground, and it is negotiated through her achievements, exclusivity, and inclusivity in literary production, the equality in the characterization, and the Chinese Dream, which forms the contestation. These elements represent the Chinese-American narrative, as well as the existence of the Asian-American diaspora within the American publishing system, which significantly pulls in a global popularity among international audiences.
THE TRANSNATIONAL AFFECT ECONOMY: EMOTIONAL CAPITALISM AND THE COMMODIFICATION OF AFFECT IN TAYLOR SWIFT AND INDONESIAN POPULAR MUSIC Ardana, Stefanus Galang; Christiana, Merry
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.108867

Abstract

This article examines the transnational flow of emotional capitalism, beginning with Taylor Swift’s industrialization of authentic pain in “All Too Well (10 Minute Version)”. The central problem is understanding how this global model of curated vulnerability is received and reshaped within the Indonesian cultural landscape. This study introduces the “Transnational Affect Economy” as a new analytical framework, synthesizing theories of the Culture Industry, brand culture, and structures of feeling to analyze this process. The analysis of Swift's work reveals a Cinema of Suffering—a deliberate aesthetic strategy that transforms personal heartbreak into a globally marketable emotional product through visual aestheticization and narrative commodification. The findings further demonstrate that this industrial-affective model is not merely replicated but localized by Indonesian musicians Hindia and Nadin Amizah to address the specific structure of feeling known as galau: Hindia packages this sentiment into collective catharsis for urban youth, while Nadin Amizah constructs an introspective, aestheticized refuge—together constituting a "Galau Industrial Complex" that transforms socio-economic precarity into cultural capital. The article's primary significance lies in providing a rigorous framework to analyze how personal emotion is produced, commodified, and made meaningful across diverse cultural contexts in the digital age.
REASSERTING CONSERVATISM THROUGH USAID REFORM: CULTURAL POLITICS DISCOURSE IN PROJECT 2025’S “MANDATE FOR LEADERSHIP: THE CONSERVATIVE PROMISE” Pratama, Rifka; Laksono, Arido; Falah, Fajrul; Subhan, Muhammad
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.111908

Abstract

The proposed reforms for the US Agency for International Development (USAID), as articulated in Project 2025’s “Mandate for Leadership: The Conservative Promise”, reflect the conservatives’ efforts to reconfigure the progressive values long upheld by liberal–democratic administrations in the US government. International aid is no longer viewed as a neutral humanitarian tool but as a strategic instrument of national interest. The reform proposal represents a contestation over cultural dominance, where competing political forces seek to legitimize their power through ideological control. This study employs a qualitative approach, analyzing policy documents “Mandate for Leadership: The Conservative Promise”, Section 2, Point 9 — pertaining to USAID. The analysis is conducted within the framework of cultural politics theory, wherein discourse—in both textual and oral forms—is conceptualized as a site of power and cultural contestation. The findings reveal that the proposed reforms to USAID constitute a systematic cultural–political strategy by the conservative bloc, aimed at realigning foreign aid priorities and ideologies.
TECHNOMORALISM AND EPISTEMIC HEGEMONY: A CRITICAL DISCOURSE ANALYSIS OF ACADEMIC KNOWLEDGE IN INDONESIA AND THE UNITED STATES Basuki, Amin
Rubikon : Journal of Transnational American Studies Vol 13, No 1 (2026)
Publisher : Pengkajian Amerika, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/rubikon.v13i1.116244

Abstract

This article examines technomoralism as a hegemonic discursive regime through which scientific rationality and moral authority are integrated in contemporary academic knowledge production. While previous studies have addressed morality in science, technocratic governance, and epistemic inequality separately, limited research has examined how these dimensions intersect within a unified analytical framework, particularly in comparative contexts across the Global North and Global South. Addressing this gap, the study employs Critical Discourse Analysis (CDA) to analyze four academic articles from Indonesia and the United States. The analysis integrates Fairclough’s three-dimensional CDA framework with Gramsci’s theory of hegemony and Althusser’s concept of Ideological State Apparatuses to examine how moral–scientific discourse operates across textual features, discursive practices, and broader social structures. The findings reveal two dominant configurations of technomoralism. In Indonesia, technomoralism operates through technocratic nationalism, where technical expertise and statist morality legitimize state-centered governance and developmental agendas. In the United States, it takes the form of ethical liberalism, in which scientific rationality reinforces individual moral responsibility and institutional legitimacy. Despite contextual differences, both configurations naturalize the fusion of morality and science as common sense, thereby sustaining global epistemic hierarchies. This study contributes theoretically by conceptualizing technomoralism as an integrated discursive mechanism of epistemic hegemony, and empirically by demonstrating how academic discourse reproduces global knowledge inequalities.

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