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JAM : Jurnal Aplikasi Manajemen

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Published by Universitas Brawijaya

ISSN : 16935241 EISSN : 23026332 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.

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Articles 19 Documents

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Search results for , issue "Vol. 10 No. 3 (2012)" : 19 Documents clear

Orientasi Pasar, Moderasi Dinamika Lingkungan pada Efek Strategi Bersaing terhadap Kinerja (Studi pada Industri Kecil Menengah Tenun di Sulawesi Tenggara) .., Rosnawintang; Salim, Ubud; Thoyib, Armanu; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

The objective of research is to measure and to analyze the effect of market orientation on competing strategy, competing strategy on performance, market orientation on performance, and environmental dynamic moderation in the competing strategy on performance at weaving small-middle industries at Southeast Sulawesi. Research object is that the weaving small-middle industries (SMI's) at Southeast Sulawesi. Data type is primary data. The population of the weaving SMI's is 219 units. Sampling technique is Saturation Sampling. There are 202 units of questionnaire but only 2 are unused. Therefore, the population to analyze is 200 units spread throughout five districts/towns at Southeast Sulawesi. The analysis tool is Structural Equation Model with Amos 16 Program. The findings of the study show that increasing performance of the SMIs in Southeast Sulawesi is done directly through market orientation effectiveness and indirectly done through proper competitive strategy application. The environment dynamics strengthens the appropriateness of competitive strategy to increase the performance of the weaving SMIs in Southeast Sulawesi. The market effectiveness of market orientation done through customers' orientation with competitive strategy through product differentiation has increased the performance of the weaving SMIs. The appropriate application of competitive strategy suitable with environment dynamic through the intensity of competition encourages the increase of performance at the market share extension of the weaving SMIs in Southeast Sulawesi.

Kapabilitas Pemasaran sebagai Mediasi Pengaruh Orientasi Pasar Orientasi Pembelajaran dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran (Studi pada Usaha Menengah di Sulawesi Tenggara) .., Halim; Hadiwidjojo, Djumilah; .., solimun; .., Djumahir
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this research is to develop market orientation and learning orientation and entrepreneurial orientation with reviewing the role of marketing in an effort to increase the capabilities of performance marketing. Research contributions are expected to be able to develop a marketing startegi which is a blend of marketing and strategic management. Sample research as much as 158 companies spread over 7 county/city in Southeast Sulawesi. Results of the analysis, with path analysis, found that the marketing capabilities serve as a full mediation which connects learning orientation and entrepreneurial orientation with the performance marketing. However the marketing capabilities haven't been able to market orientations mediated the relationship between on performance marketing. Market orientation of individually determine the performance marketing. Additional, The study found that the marketing capabilities influenced directly by the entrepreneurial orientation and learning orientation, but the orientation of the market instead of deciding the marketing capabilities.

Pengaruh Gaya Kepemimpinan terhadap Kinerja Dosen dengan Kepuasan Kerja dan Motivasi Kerja sebagai Mediator (Studi pada Perguruan Tinggi Swasta di Jayapura) Taruno, Soewarto Citro; Thoyib, Armanu; Zain, Djumilah; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

The research objective is to reveal and investigate the direct and indirect influence of leadership style on the work performance of private university lecturers in Jayapura. Quantitative approach was applied to achieve the research objective. The data are analyzed by applying a statistic technique PLS (Partial Least Square). The research findings are: (1) the biggest contribution of the influence of leadership style towards the lecturers'work performance in series are: (a) work motivation line as a mediator, (b) work satisfaction line as a mediator, (c) combination of work satisfaction and work motivation line as a mediator. (2) to create better lecturers'work performance, a leader should: (a) be more creative and initiative, help in problems solving, enhance the lecturers, and follow the surrounding movements, (b) be able to create comfortable feeling for the lecturers so that they have great interest to their jobs, and create joyful work environment, and (c) be able to improve lecturers'work motivation through the togetherness in work, pay attention to carrier promotion, and give achievement to the lecturers having good work performance.

Pengaruh Praktik Total Quality Management (TQM) terhadap Budaya Kualitas, Daya Saing dan Kinerja Perusahaan (Studi pada Industri Manufaktur di Kota Makassar) Munizu, Musran; .., Surachman; sallim, ubud; .., Solimun
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this research is to investigate the TQM practices effect on quality culture, competitiveness, and firm performance both directly and indirectly at Manufacturing Industry in Makassar. Company as unit of analysis in this research. There are 114 companies as sample, where company manager as respondent. Method of Analysis used in testing hypothesis is Structural Equation Modeling (SEM). Then, qualitative information used to find the addition explanation to support the result of hypothesis examination. The results shows that TQM practices have significant effect on quality culture, competitiveness, and company performance directly. Quality culture has significant effect on competitiveness directly. Competitiveness has direct effect on firm performance. Quality culture hasn't significant effect on firm performance directly, but quality culture can be able to improve the firm performance by competitiveness. TQM practices can be able to improve the firm performance by competitiveness. While, the indirect effect of TQM practices on firm performance by quality culture aren't significant.

Pengaruh Pemberdayaan, Komitmen Organisasional terhadap Kinerja dan Kepuasan Kerja Dosen (Persepsi Dosen Dipekerjakan PTS Kopertis Wilayah IX Sulawesi di Makassar) Nongkeng, Hasan
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

This study aims to test and prove empirically: Theoretically, the results of this study is expected toenrich knowledge in the field of human resources, especially the theory of empowerment lecturer, so it canbe useful for academics and practitioners. Population of the study was the private university lecturersemployed in Universitas Veteran Repulik Indonesia, Universitas Muslim Indonesia, UniversitasMuhammadiyah dan Universitas 45 at Coordination of Private Higher Education Region IX of Sulawesi atMakassar, The sample of this research was155 lecturers from the total number of the population which was268 lecturers. The samples were taken by random sampling. The data were collected by giving questionner,interviewing and doing observation. Then the data were analyzed by the statistical results of researchthrough Structural Equation Model (SEM) with AMOS program. The results of this study indicate that: (1)the empowerment of the lecturers influences on the organizational commitment, so the commitment will beincreased; (2) the empowerment of the lecturers influences the performance of the lecturers, if the empowermentis increased, the performance will be increased, too; (3) the organizational commitment does notinfluence the performance of the lecturers, even though the commitment has been increased, it will not beincreased; (4) the performance of the lecturers influences the lecturers'job satisfaction, so the job satisfactionwill be increased; (5) the empowerment influences indirectly toward the performance through theorganizational commitment; (6) the empowerment influences indirectly toward the job satisfaction throughthe performance of the lecturers; and (7) the organizational commitment does not influence directly towardthe job satisfaction through the performance of the lecturers.

Pengaruh Pemasaran Internal terhadap Kualitas Pelayanan, Kepuasan Pelanggan dan Loyalitas Pelanggan pada Perguruan Tinggi Swasta (PTS) di Jawa Timur Sukotjo, Hendri
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Internal marketing that properly done would have an impact on service quality, which furthercould increase customer satisfaction and customer loyalty. The purpose of this research was to determinethe effect of internal marketing on service quality, customer satisfaction, and customer loyalty on privateuniversity in East Java. The result of this research shows that: 1. Internal marketing has not been abledirectly to increase service quality and customer satisfaction, 2. Internal marketing could directly increasecustomer loyalty. But, when connected undirectly through intervening variable of service quality andcustomer satisfaction, the total effect would be negative. This result shows that internal marketing could bea booster to customer loyalty, but the impact of this boost factor depend on service quality factor whichreceived by customer, and by customer satisfaction factor.

Hubungan Keterampilan Manajerial Kepala Sekolah, Iklim Sekolah, dan Moral Kerja Guru dengan Kinerja Guru SMA Negeri di Kota Merauke Werang, Basilius Redan
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

This article reports a correlation study of principals’managerial skills, school climate, andteachers’work morale with teachers’performance. The study is aimed to know: (a) correlation betweenprincipals’managerial skills and school climate; (b) correlation between principals’managerial skillsand teachers’work morale; (c) correlation between principals’magerial skills and teachers’performance;(d) correlation between school climate and teachers’work morale; (e) correlation between school climateand teachers’performance; and (f) teachers’work morale and teachers’perfeormance. The study usedquantitative approach with descriptive-correlational design. The population included 90 teachers at StateSenior High Schools in Merauke city. Krecjie table was used to select the sample, that is, 71 teachers,82,56% of the population. The instrument was the form of questionnaires. This correlation study used pathmodel as the main data analysis. The results indicate that: (a) there is a positive and significant correlationbetween principals’managerial skills and school climate; (b) there is a positive and significant correlationbetween principals’managerial skills and teachers’work morale; (c) there is a positive and significantcorrelation between principals’managerial skills and teachers’performance; (d) there is a positive butnon-significant correlation between school climate and teachers’work morale; (e) there is a positive andsignificant correlation between school climate and teachers’performance; and (f) there is a positive andsignificant correlation between teachers’work morale and teachers’performance. Based on the results ofthe study, some suggestions should be taken into mind: (a) it is suggested that the government of Meraukeregency should take some strategic policies to facilitate principals, and the candidate of principals as well,to enhance their managerial skills; and (b) the principals should be recruited and selected from teacherswho are best in moral and personality.

Model Pelayanan Kesehatan Berbasis Pelanggan (Studi Evaluasi di Bagian Unit Rawat Inap Rumah Sakit Umum Daerah Sidoarjo Jawa Timur) Nawangsari, Ertien Rining
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

The demands of implementing high quality services have also been felt by regional generalhospitals as a health service institution owned by the local govermment. The health service are stronglydemanded to meet the public need and expectation as the customer. The problem research includes, Has'thequality provided such as the health service already been suited well with the costumers need and expectationas well. What factors hinder and support in enhacing the quality of yhe health service. The research isqualitative using an interactive data analysis model (Miles and Huberman,1984). The results of research,RSUD Sidoarjo has managed to provide sufficiently qualified health services but it has not provided theservices which is based or oriented to customer (customer-oriented). Some supporting factors comprise,sufficiently qualified human resources, sufficient budget, facilities supporting services. Some hinderingfactors consist of, internal obstacles, less skilful human resources, the discomfort due to on-going buildingconstruction. The external hinders which comprise the awareness adn the understanding level of patientwill have a significant influence on her or his perspective in evaluating or judging the health service whichhospital offers.

Daya Saing Daerah Tujuan Wisata (Studi Kasus Rendahnya Daya Saing Taman Wisata Alam Kawah Ijen Banyuwangi) Riyadi, Slamet; Hadiwidjojo, Djumilah; .., Djumahir; Hakim, Luchman
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Competition Level of Tourism Resort: A Case Study in Low Competition Level of Ijen Crater Tourism Resort in Banyuwangi. Doctorate Program in Management Science, Faculty of Economics and Business, University of Brawijaya. Promoter: Djumilah Hadiwidjojo; Co-Promoters: Djumahir and Luchman Hakim. This research aims at revealing and examining: (1) Low number of visitors and low competition level of Ijen Crater Tourism Resort in Banyuwangi; (2) Characteristic stagnancy of Ijen Crater Tourism Resort in Banyuwangi; (3) The best strategy to rise competition level of Ijen Crater Tourism Resort in Banyuwangi. The research is conducted in Ijen Crater Tourism Resort in Banyuwangi using Positivistic Approach. This research is designed to apply interpretative study case, particularly single case interpretative study case. Additionally, Milles'and Huberman's Interactive Model is used in the analysis. The prominent findings of this research are: (1) Ijen Crater Tourism Resort is beautiful and unique, but the number of visitors and its competition level are relatively low. The low number of visitors is due to its characteristic which belongs to special tourism destination which is only for those who love adventure. Moreover, the location is very difficult to reach. The low competition level is resulted from unsupportive influential factors; (2) Characteristic stagnancy of Ijen Crater Tourism Resort is triggered by managerial aspect, in which the communication between Department of Natural Resources Conservation or Balai Besar Konservasi Sumber Daya Alam (BBKSDA), as the management, and Indonesia Culture and Tourism Ministry is not effective; (3) Niche Marketing Strategy and Marketing Mix can be effectively used to rise the competition level; (4) Resource-Based View (RBV) is applied to determine competition level of Ijen Crater Tourism Resort by using its natural resources, uniqueness, and capability. Its natural resources and uniqueness, which are the core competencies, must be well maintained as the strongest factors to attract visitors; (5) Destination Management Organization (DMO) as a means of tourim resorts management is not yet applied in the management of Ijen Crater Tourism Resort. The application of the management system is expected to rise number of visitors and competition level of Ijen Crater Tourism Resort. The success of the application requires a good team work of related stakeholders in tourism industry.

Peran Pemicu dan Kondisi sebagai Moderasi Pengaruh Kepuasan terhadap WOM (Studi pada Restoran/Rumah Makan di Surabaya) Setyawati, Endang; Hadiwidjojo, Djumilah; setiawan, Margono; .., Solimun
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Theoretically, it is assumed that service quality affects consumer satisfaction. If the consumer is satisfied with the service, the consumer is likely to be willing to give positive recommendation to other consumer. Nowadays, restaurants faces so many challenges to retain their customers and to prevent them from turning to the other restaurants. The shifting of consumers to other restaurants may be due to dissatisfaction to the service given by one restaurant. Therefore, one solution to this problem is increasing the quality of service. However, to only improve the quality of the service is not enough to attract customers because there are other factors triggering the consumers to give positive recommendation to other consumers. That factor is Word of Mouth (WOM). The objective of this research is to find out the effect of service quality (technical and functional) on WOM. The research also examines the role of the triggering variable and the condition variable as the moderator between satisfaction and WOM. This research is conducted on the restaurant consumers in Surabaya. The sampling technique used is non-probability sampling, that is accidental sampling. The data were obtained from 150 restaurant customers, who are analyzed using PLS. The results of analysis indicate that the quality, type, and variation of food and beverages provided, as well as prime service given by restaurants, all influence consumer satisfaction. The satisfied consumer about the service given will impact their willingness to give good word and positive recommendation to other consumers. The consumers may give more intensive and positive recommendation if there are surprise, discounts or special coupon given to them.

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