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Riset Manajemen dan Akuntansi
Published by Sekolah Tinggi Ilmu Ekonomi Atma Bhakti
ISSN : 20868316     EISSN : 24067822     DOI : https://doi.org/10.36600/.v9i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Riset Manajemen dan Akuntansi, adalah jurnal terbitan ini berisi artikel bidang ilmu Manajemen, Akuntansi, Pemasaran, Strategis dan Sumber Daya Manusia yang diterbitkan secara berkala 6 bulanan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 226 Documents
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PENGARUH KEPUASAN PADA LOYALITAS YANG DIMODERASI OLEH KEYAKINAN DANAS AVIANTO NUGROHO
Riset Manajemen dan Akuntansi Vol 7, No 1 (2016)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v7i1.18

Abstract

Customer loyalty is the main issue of this study. In this context, loyalty is allegedly providing long-term profitability for the company. Therefore, marketers need to understand the factors that affect customer loyalty. Regarding that condition, this study constructs a model of loyalty that is expected to explain the phenomenon of customer loyalty in the seed brand Multi Global Agrindo. From the model is constructed, based on the problems that arise are the following (1) Perceptions of product quality directly affect on customer satisfaction. (2) Perceptions of service quality directly affect on customer satisfaction. (3) Certainty moderate the direct affect of perceptions of product quality on customer satisfaction. (4) Certainty moderate the direct affect of perceptions of service quality on customer satisfaction. (5) Satisfaction direct effect on customer loyalty. (6) Certainty moderate the direct affect of satisfaction on customer loyalty. In this study, the sample consisted of 250 respondents who intend to loyal to use the seed brand Multi Global Agrindo. Convenience sampling is a sampling technique chosen. Data analysis using Structural Equation Modeling (SEM). The results of this study suggest that customer loyalty can built by marketers by increasing costumer satisfaction. Satisfaction can be formed by increasing the perception of service quality and perceptions of product quality. Stimulus needed to build the perception of service quality is increase the dimensions of reliability, assurance, responsiveness, empathy, and tangible of service. While the stimulus needed to build the perception of the quality of the product is improve product quality to resist pests and diseases, defenseless wide adaptability, high productivity and yield acceptable fruit by merchant. Another thing that marketers need to know, certainty has no moderating effect on customer satisfaction and loyalty. Keyword : perceived product quality, perceived service quality, satisfaction, certainty, loyalty
MENINGKATKAN KINERJA KARYAWAN MELALUI DISIPLIN KERJA, TRAINING KERJA DAN JOB STRESS Ningsih, Ika Rahayu; Handayani, Rini
Riset Manajemen dan Akuntansi Vol 9, No 2 (2018)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v9i2.70

Abstract

This study examines the significance of the influence to work discipline, job training and job stress on employee performance, and knows the variables that most influence the performance of PT Pan Rama Vista Garment in Sukoharjo as well. The number of samples is 50 people with sampling techniques using convenience techniques. The analysis technique used is multiple regression analysis with SPSS 23. Analysis on t test obtained t count> t table for work discipline variables and job stress which means that each of these variables individually influences employee performance, but for work training variables t count
ANALISIS ANTESEDEN NIAT BELI PRODUK SUSU PERTUMBUHAN MEREK ENFAGROW A+ Arif Budiyanto
Riset Manajemen dan Akuntansi Vol 6, No 1 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i1.8

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh threat emotion, persepsi kualitas produk, persepsi harga dan promosi pada niat beli produk susu pertumbuhan merek Enfagrow A+. Populasi dalam penelitian ini mengacu pada seluruh orang tua yang memiliki anak yang mengkonsumsi susu pertumbuhan. Teknik pengambilan sampel dalam penelitian ini adalah convenience sampling dengan jumlah sampel sebanyak 30 sampel. Metode analisis data menggunakan analisis regresi berganda dengan menggunakan program SPSS versi 16. Hasil dari penelitian ini menunjukkan Threat emotion berpengaruh positif pada niat beli produk susu pertumbuhan merek Enfagrow A+. Persepsi kualitas produk berpengaruh positif pada niat beli produk susu pertumbuhan merek Enfagrow A+. Persepsi harga berpengaruh positif pada niat beli produk susu pertumbuhan merek Enfagrow A+. Promosi tidak berpengaruh pada niat beli produk susu pertumbuhan merek Enfagrow A+. Kata kunci: Threat emotion; persepsi kualitas produk; persepsi harga; promosi; niat beli.
DAMPAK MEDIA SOSIAL TERHADAP KINERJA BISNIS MELALUI PEMASARAN BERBASIS OUTPUT DAN BIAYA Nency Puspita Dewi; Agus Supriyanto
Riset Manajemen dan Akuntansi Vol 8, No 2 (2017)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v8i2.56

Abstract

Penelitian ini bertujuan untuk untuk mengetahui, menguji secara empiris dampak media sosial terhadap kinerja bisnis melalui pemasaran berbasis output dan biaya (Studi Pada Toko Roti di Sragen). Metode analisis data yang digunakan antara lain uji istrumen (validitas dan reliabilitas), uji asumsi klasik (normalitas, multikolinieritas, autokorelasi, dan heteroskedastisidas), uji hipotesis (analisis regresi linier berganda, uji t, uji F dan koefisien determinasi) dan analisis jalur (path analysis) dan sobel test. Hasil penelitian menunjukkan bahwa : Media sosial berpengaruh tidak signifikan terhadap pemasaran berbasis output. Media sosial berpengaruh signifikan terhadap biaya. Media sosial berpengaruh signifikan terhadap kinerja bisnis. Pemasaran berbasis output berpengaruh tidak signifikan terhadap kinerja bisnis. Biaya berpengaruh signifikan terhadap kinerja bisnis. Media sosial berpengaruh tidak signifikan terhadap kinerja bisnis melalui pemasaran berbasis output.Media sosial berpengaruh signifikan terhadap kinerja bisnis melalui biaya. Hasil uji secara serempak (Uji F) pada persamaan ketiga diketahui besarnya nilai F =29,736 signifikansi 0,000
PERAN MEDIASI KEPUASAN KOMUNIKASI DAN ANTESEDEN KINERJA KARYAWAN Purnama Yanti Purba
Riset Manajemen dan Akuntansi Vol 7, No 2 (2016)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v7i2.32

Abstract

The purpose this study is to examine the effect of communication practice on job satisfaction and organizational commitment mediated by communication satisfaction and to know the effect of job satisfaction and organizational commitment on job performance in the field of education services, Ganesha Operation in Surakarta and Karanganyar. The existence of previous research that found the fully mediated of communication satisfaction on communication practices toward job satisfaction and organizational commitment, and also the recommendation of the previous research motivate researcher to conduct this study. Samples taken were 100 employees of Ganesha Operation in Surakarta, and Karanganyar. Sampling technique of this study is proportional random sampling method. The statistical methods used to test the validity, reliability, and the research hypothesis is regression analysis of Baron and Kenny (1986) and multiple regression analysis. Results of this study indicate that communication practices have a positive effect on communication satisfaction, job satisfaction, and organizational commitment. The effect of communication practices toward job satisfaction, and organizational commitment were fully mediated by communication satisfaction. In addition job satisfaction and organizational commitment have a positive effect on job performance. Keywords: Communication practices, communication satisfaction, job satisfaction, organizational commitment, and job performance
ANALISIS PENGARUH LOCUS OF CONTROL DAN STRES KERJA TERHADAP KINERJA PEGAWAI Setyowati Subroto
Riset Manajemen dan Akuntansi Vol 8, No 1 (2017)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v8i1.23

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh locus of control terhadap kinerja karyawan dan menganalisis pengaruh stres kerja terhadap kinerja karyawan. Penelitian ini dilakukan di Lembaga Pengembangan Jasa Konstruksi (LPJK) Prov Jateng di Semarang dengan sampel 30 karyawan. Teknik pengambilan sampel menggunakan kuesioner yang terdiri dari item-item pernyataan tentang locus of control, stres kerja dan kinerja karyawan. Hasil penelitian ini adalah tidak terdapat pengaruh locus of control terhadap kinerja karyawan; terdapat pengaruh stres kerja terhadap kinerja karyawan. Kata Kunci : Locus of Control, Stres Kerja, Kinerja
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN CEPAT SAJI MCDONALD’S DI SURAKARTA Fx.Pudjo Wibowo
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.14

Abstract

McDonald’s in particular McDonald’s Singosaren in Surakarta day by day faces tight competition especially in fast food restaurant. Competitor especially franchise product has filled in Indonesia market. ASEAN free trade cause competition in fast food industry will increase in quality and quantity aspect. To face that competition, McDonald’s as producer which one of the best product is fried chicken should know what factors influence consumer decision making when they buy McDonald’s. We focus on marketing mix that influence consumer decision’s making. Marketing mix is practical marketing tools used by company. The purpose of this research is to test marketing mix variables that influence consumer decision making when they buy McDonald’s. The results of this research show every variables in marketing mix which are product, price, place and promotion has significant influence to consumer decision making to buy Mc Donald’s product. The biggest regression coefficient which score 0.613 0.329 is place and smallest one with regression coefficient score 0.329 is place .The tools for this test is regression analysis Which this research, McDonald’s can develop the advanced strategy to satisfy the customer to that McDonald’s get customer loyalty. With customer loyalty McDonald’s can exist in the tight competition and win the competition. Keywords: marketing mix which are product, price, place and promotion and consumer decision making
ANALISIS PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT MANDIRI PEDESAAN DI PROPINSI JAWA TENGAH DAN JAWA TIMUR Sudarmadi .; Guntur Riyanto
Riset Manajemen dan Akuntansi Vol 9, No 1 (2018)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v9i1.65

Abstract

The purpose of this research is to know the procedure of PNPM Mandiri Rural fund distribution in two regencies in Central Java region namely Sragen regency, Sukoharjo regency, while East Java region is represented by Madiun Regency and Ngawi Regency. Second year research objective: to find out whether PNPM Mandiri Rural needs to proceed and if continued what needs to be added. The research method used is quantitative research with data collection through questionnaire, indef interview, observation using area sampling and snowball sampling. The result of the research is the distribution procedure has been run well. The occurrence of irregularities due to difficult field conditions to meet the criteria of the program, the performance of UMKM beneficiaries both in Central Java and East Java became better than before and the performance of MSMEs in Central Java better than MSMEs in East Java after receiving business capital assistance from PNPM. PNPM Mandiri program should be resumed even with different names. Key words: Poverty, PNPM Mandiri
DETERMINAN NILAI PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Erni Puji Astutik; Rima Parawati Bala; Suci Eriesty Putry
Riset Manajemen dan Akuntansi Vol 9, No 1 (2018)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v9i1.51

Abstract

The purpose of this research is to examine the effect of Profitability, corporate governance (board size) and Capital Structure to Price to book value (PBV) which is a measurement of company value. This study uses Ordinary Least Square (OLS) test. The sample used is a non-financial company in Indonesia Stock Exchange in 2012 until 2016. Variables tested in this research is the development of variables used by Sri Hermuningsih, (2013). Company value is used as a dependent variable. The result of this research mentioned that there is a positive and significant correlation between variable net profit margin (Profitability) to company value, while for capital structure variable and board size have negative relation and insignificant with company value. Keywords: corporate value, corporate governance, profitability, capital structure.
TEMUAN AUDIT: DETERMINAN DAN HUBUNGANNYA TERHADAP KUALITAS LAPORAN KEUANGAN PEMERINTAH DAERAH DI INDONESIA Masculine Muhammad Muqorobin
Riset Manajemen dan Akuntansi Vol 8, No 2 (2017)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v8i2.28

Abstract

The objective of this study is to find empirical evidence about the determinants and the relationship with the financial quality reporting of Local Government Financial Report in Indonesia on 2010th budged year. The Factors used in this study areLocal Government revenue, BPK audit opinion on the Financial Government Financial Report, and Local Government assets. This study use480Local Government Finance Reportof 2010¬¬¬th budged year.Multiple regression analysis technique is used in analyzing the data. The results ofthis studyshowevidencethat thenumber ofBPK audit findingssignificantlyaffectedsignificantly andmoderately significantby2of the3variables of the study. These variablesareLocal Government revenue, BPK audit opinion on the Financial Government Financial Report and theothers isdoes notaffecttotalBPKaudit findingsonLocal Government Finance Report of 2010¬¬¬th budged year. Keywords: BPK audit findings, local government financial report, Agency Theory, local government.

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