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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Volume 06, Nomor 02, Januari 2020" : 16 Documents clear
Peran Gojek Sebagai Akses Publik Wisatawan di Bali dan Pelopor Ekonomi Kreatif Made Handijaya Dewantara
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p14

Abstract

This study aims to understand the position of Gojek as public access to tourists when traveling in Bali, by looking at the positioning strategy of Gojek as an innovative model for online platform in the field of transportation services, as well as one of the alternative solutions for tourism accessibility, which can be beneficial in sustainable tourism in Bali. The research was conducted through in-depth interviews and in-depth observation. Through the research conducted, it can be concluded that the Gojek application as an online application based on transportation and public access has a significant role in the tourism industry in Bali. As the first decacorn in Indonesia, Gojek has demonstrated its commitment to fulfill the satisfaction of all the needs and desires of customers with requests that change from time to time, especially for those who have activities in Bali. This was demonstrated through various application variants released by Gojek as a start-up company. By understanding the needs and desires of tourists vacationing in Bali, Gojek can understand the behavior of consumers who use services again continuously which will lead to customer loyalty. Gojek also provides important positioning through their marketing strategies. As a transportation-based application, Gojek also make partners with local entrepreneurs who can generate creativity and a shared economy model. This creation is demonstrated through innovation and creativity and business that provides many job opportunities for Gojek partners. The reliability of Gojek in their marketing strategy is demonstrated through their seven-marketing mix. Keywords: transportation, innovation, creativity, accessibility
Observasi Penerimaan Sosial Berbasis Aplikasi Realitas Tertambah di Bamboo Bar Sanur Prima Yudhistira; I Putu Gde Sukaatmaja; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p05

Abstract

The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996). Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text
Komodifikasi Dalam Pengembangan Tradisi Okokan Sebagai Atraksi Wisata di Desa Kediri, Tabanan Wayan Windutama; I Nyoman Sunarta; NMS Wijaya
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p10

Abstract

This study aims to determine the forms of commodification in the development of the Okokan tradition as a tourist attraction in Kediri Village, Tabanan. The method used in this research is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study using a ladder of citizen participation theory, product life cycle theory, and commodification theory. This study found that the level of community participation was in the form of consultation with participation between the community and the government still being passive. While the stages of developing the Okokan tradition are at a stage of growth, where the wider community is getting to know Okokan with promotions carried out and proven by the appearance of the Okokan at various events. The forms of commodification in the development of the Okokan tradition as tourist attractions include the processes of production, distribution, and consumption. Keywords: Community Participation, Okokan Tradition, Commodification, Kediri-Tabanan Village
Bamboonomic: Ekonomi Bambu Pendukung Desa Wisata Tegaren Jojok Dwiridhotjahjono; Prihandono Wibowo; Praja Firdaus Nuryananda
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p01

Abstract

Tegaren village is the biggest besek producer in Trenggalek, East Java. In collaboration with UPN "Veteran" of East Java, the people of Tegaren then developed an educational tourism that made besek as the main tourist attraction. Using the asset based community development (ABCD) method, leadership, and tourist gaze 3.0, the research team sought to make a scientific contribution to the development of the Tegaren’s tourism. After proceeding for one year, Tegaren’s people, especially women who made besek, began to feel the impact of improving the quality of life by the existence of a tourism village. There are three scientific arguments why besek, or bamboo, is used as the backbone of the development of the Tegaren’s tourism and later we call it as bamboonomic, namely 1) bamboo and besek have long been one of the heart of Tegaren’s life, 2) the tourism which was built based on natural assets and cultural assets creates ways of feeling as conceived in tourist gaze 3.0, and 3) this tourism is able to bring up and come up with leadership that brings Tegaren more advanced and prosperous. Keywords: besek, asset based community development, tourism, village, bamboo
Kepuasan Wisatawan Terhadap Elemen Daya Tarik Wisata Pantai Kuta Lombok Yuni Sulpia Hariani; I Gusti Ayu Oka Suryawardani; I Ketut Surya Diarta
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p15

Abstract

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction
Pembuatan Film Wisata Sebagai Media Promosi Pariwisata di Desa Rumah Galuh Kabupaten Langkat Samerdanta Sinulingga; Jhonson Pardosi; Nur Cahaya Bangun; Hotlan Siahaan
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p06

Abstract

Film and tourism during the 4.0 industrial revolution now have a strategic positioning in attracting tourist visits. Because the film is able to exert a powerful influence on tourist visits, the Ministry of Tourism and Creative Economy then carries out a program that closely targets millennials as a tourist market target with the slogan 'instagramable'. Herein lies the power of film in attracting tourist visits that can be a solution for all tourist areas in Indonesia, especially for Rumah Galuh Village. At the beginning of the pioneering natural tourism in this village, the film had an extraordinary impact on the number of tourist visits. In 2016 until now, the number of tourist visits has increasingly declined. Based on these problems, research on making tourist films as promotional media is expected to be a useful breakthrough. This study uses the science of phenomenology, participant observation techniques, with data analysis: (1) data reduction; (2) data presentation; and (3) drawing conclusions / verification. The making of tourism films in this study uses 2 theories, a secondary theory, namely: the theory of film making with 3 working indicators: pre-production, production and post-production of films, while the primary theory is: film theory as a tourism promotion media with 4 working indicators: color , features, properties and ratios. The results of the application of the seven working indicators of the theory produce a true tourism film as a tourism promotion media. For our next research we recommend the effect or impact caused by the tourist film on the flow of tourist visits to these tourist destinations. Keywords: Tourism Films Making, Tourism Films as Promotional Media.

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