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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 20 Documents
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Search results for , issue "Volume 09, Nomor 01, Juli 2022" : 20 Documents clear
Hotel Tua dan Ulasan Online Negatif: Apa Yang Dikatakan Pelanggan? Ihwandi Ihwandi; Febrian Humaidi Sukmana
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p16

Abstract

The main purpose of this study was to find out what complaints were conveyed by customers through online reviews of one of the five-star resorts in Lombok. To find out, we conducted a content analysis of 314 negative reviews posted on the travel website TripAdvisor. To find out what complaints were conveyed by customers in their reviews, we used the JMP Pro14 software to analyze the datasets we had collected. Before presenting the main research findings (words/terms and phrases), this article provides an overview of some of the data elements that are an integral part of the main unit of analysis. For example, frequency distributions (ratings, reviewer contributions, word count, and length of stay), tables (including the reviewer's country of origin), and visualizations that compare the number of contributions and the rating given by a reviewer. The main result of this study found that the complaints on the three ratings in negative reviews were most often about "room" (referring to rooms that are old and need renovation) and "beach" (dirty and lots of garbage). Interestingly, despite their low aggregate rating, their assessment of "staff service," most reviewers gave a good rating. However, reviewers give some suggestions to hotel management, one of which is to improve their staff's English skills. Keywords: hotel guest complaints, negative reviews, online reviews.
Faktor Yang Mempengaruhi Keputusan Pengunjung Berwisata ke Taman Safari Indonesia di Kabupaten Bogor Selama Pandemi Covid-19 Ainun Sabila; I Nyoman Sudiarta; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p07

Abstract

The occurrence of Covid-19 pandemic in Indonesia did not prevent the public's intention to travel. It can be seen because of the high their travel enthusiasm, especially to Puncak area and other tourist attraction of Taman Safari Indonesia (TSI) in Bogor. This study aims to: 1) analyze the factors which influence the decision of visitors to travel and 2) analyze the most dominant factors that can influence the decision of visitors to travel to TSI during the Covid-19 pandemic. The design of this research was exploratory research with a quantitative approach with 140 respondents from TSI visitors who were determined based on purposive sampling in this study. The analytical method used was factor analysis using SPSS software version 28 for windows. The results showed that, there were 5 (five) factors that influence the decision to visit TSI during the Covid-19. First factor was a tourist attraction, then followed by psychological as second factor, experience as third factor while awards and special events as fourth factor and fifth factor. The most dominant factor that influence the visitor's decision to travel to TSI during the Covid-19 was psychological as a push factor. Meanwhile the pulling factor was tourist attraction. The implication of this research was providing additional information related to push and pull factors that influence visitor behaviour in making travel decisions. The recommendations for further research were to be able to use more indicators that have not been used in this study such as playing, adventure, health, natural scenery, electronic word of mouth and others. So, it can provide various research for tourism field in the future. Keywords: covid-19 pandemic, travel motivation, push-pull factors, decision to visit, visitor, taman safari indonesia bogor.
Strategi Perencanaan Komunikasi Sebagai Upaya Pengembangan Kapasitas dan Potensi Wisata di Desa Wisata Pipitan Yuda Wiranata; Sarwititi Sarwoprasodjo; Aida Vitayala S Hubeis
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p12

Abstract

Capacity building is needed as an effort to increase the capacity of community-based tourism actors. Community-based tourism is one of the alternative tourist destinations amid the many popular tourist destinations, especially in Indonesia. Problems that arise in community-based tourism management can be solved by means of communication. This research aims to find out the communication planning carried out by the Pipitan Tourism Conscious Group in increasing its capacity. This research uses Philip Lesly's communication planning model with four stages, namely research and analysis, policy formulation, communication planning and communication activities. This research data collection technique uses in-depth interviews with case study research methods. The results of the study explained in stages of analysis and research of the managers of Pipitan Tourism Village exploring tourism potential and getting some tourism potential such as Situ Ciwaka natural tourism, Blohok vegetable culinary tourism, religious tourism KH. Syuhari’s tomb and Pepetan wewe cultural tourism and debus. The stages of policy formulation for the tourism development program are submitted to the forum and decided during the deliberation of the work program at the beginning of each month. The stages of program planning divide the program by gender and age. The program for youth is a promotion on social media and for mothers, namely making handicrafts such as painting with cutting boards and frying pans. Finally, communication activities are Sunday night programs with the community, promotions on social media and also in collaboration with the Serang City Tourism Office for tourism promotion. Keywords: communication planning, capacity building, community-based tourism (cbt), pipitan tourism village banten.
Peran Kepercayaan Pada Hubungan Antara Media Sosial dan Modal Sosial Dengan Keputusan Pembelian Pada Akomodasi di Nusa Penida Cahyo Purnomo Loanata; I Putu Utama; Widi Hardini
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p03

Abstract

This study was conducted to analyze trust as a social media and social capital provided in influencing purchasing decisions. This study aimed to determine the mediating role of trust in the relationship of social media and social capital to purchasing decisions on accommodation in Nusa Penida. This study will discuss the factors that can influence purchasing decisions on accommodation in Nusa Penida. Data were collected using a questionnaire with accommodation guests in Nusa Penida as respondents and 150 respondents. Hypothesis testing using structural equation model (SEM) analysis with the help of the AMOS application. This study concludes that social media (X1) has no effect on trust (Y1), social capital (X2) has no effect on trust (Y1), trust (Y1) has an effect on purchasing decisions (Y2), trust (Y1) has a role mediation on the relationship of social media (X1) to purchasing decisions (Y2) and trust (Y1) has a mediating role on the relationship of social capital (X2) to purchasing decisions (Y2). Findings, purchasing decisions can increase if social media is getting better and guests have a high sense of trust so that in the end purchasing decisions will also increase if social capital is getting better and guests have a high sense of trust so that in the end purchasing decisions will increase. Keywords: social media, social capital, trust, purchase decision.
Studi Identifikasi Potensi Pariwisata & Kuliner Kabupaten Indramayu, Provinsi Jawa Barat Teddy Chandra
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p17

Abstract

“The Identification study of Tourism and cullinary at the Indramayu Regency, West Java Province” is the research which has purpose to identified about the tourism and cullinary potentiality at the Indramayu Regency, West Java Province. The research question of this research is: 1) how is the actual condition of the Indramayu Regency as a tourism destination?, 2) how is the actual condition of the tourism site at the Indramayu Regency as a tourism destination?, 3) how is the actual condition of the local cullinary at the Indramayu Regency as a tourism destination? This research is done by the qualitative method. The data was collected by: 1) literature study, 2) observation and 3) interview. The result of the research shown that Indramayu Regency has several potential tourism site and local potential cullinary to become a tourism atraction and destination. Keywords: tourism, cullinary, indramayu, west java.
Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Niat Berkunjung Kembali yang Dimediasi oleh Memorable Tourism Experience Putu Winda Putri Anggraeni; Made Antara; Ni Putu Ratna Sari
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p08

Abstract

This research was designed to investigate the effect of tourist attraction and destination image on revisit intentions mediated by the memorable tourism experience at Jatiluwih Tourist Attraction. This research uses a quantitative method. Questionnaires were distributed to 145 domestic tourists who had visited the Jatiluwih Tourist Attraction during the new normal era. Afterward, the analysis of Structural Equation Model (SEM) was conducted by using Smart-PLS 3.3. The result of this research indicates that: 1) Tourist attraction has significant effect on revisit intention. 2) Destination image has significant effect on revisit intention. 3) Tourist attraction has significant effect on memorable tourism experience. 4) Destination image has no significant effect on memorable tourism experience. 5) Memorable tourism experience has significant effect on revisit intention. 6) Tourist attraction has significant effect on revisit intention through memorable tourism experiences as a mediating variable. 7) Destination image has no significant effect on revisit intention through memorable tourism experiences as a mediating variable. Keywords: tourist attraction, destination image, memorable tourism experiences, revisit intention.
Profil Sadar Bencana Pengunjung Kawasan Wisata Rawan Bencana Gunung Merapi di Kabupaten Sleman, DIY Mahmudah Budiatiningsih; Arief Rosyidie
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p13

Abstract

The tourism sector in the disaster-prone area of Mount Merapi continues to increase and has become one of the main sources of income for the local community after the major eruption of Mount Merapi in 2010. The high number of visitors with various characteristics to disaster-prone areas has placed visitors at high risk during a disaster, especially those with no disaster awareness. Visitors should possess disaster awareness to reduce the risks when a disaster occurs. This study aims to determine the visitors' disaster awareness profile to volcanic eruptions in the disaster-prone area of Mount Merapi. The results indicated that visitors' disaster knowledge was considered average, meaning that they had an average level of disaster awareness. They possessed an average understanding of disasters, volcanic eruptions, and the risks of carrying out activities in the disaster-prone tourism area. However, the practical knowledge of self-rescue during emergency response remained low. Cross tabulation suggested a low and directional correlation between disaster knowledge and the visitors' experiences in participating in disaster preparedness training or simulations. Keywords: disaster awareness, disaster knowledge, visitors, disaster-prone tourism area of mount merapi.
Perancangan Daya Tarik Wisata untuk Pengembangan Desa Wisata dan Inovasi Nilam di Desa Ranto Sabon Kabupaten Aceh Jaya Friesca Erwan; Raihan Dara Lufika; Cut Dewi; Syaifullah Muhammad; Muslim Muslim; Suhrawardi Ilyas
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p04

Abstract

Desa Ranto Sabon is a marginal area in Aceh Jaya District, Aceh Province. The village owns natural resources which can be developed into tourist attractions to encourage the development of Innovation and Tourism Village. Designing the tourism attractions are carried out using three methods, to cover Penta Helix collaboration, designing a roadmap, and conducting a technical workshop. The Penta Helix collaboration involves stakeholders from the government, universities, industry and business, the community, and the media. The roles of each parties are identified in detail to obtain significant involvement in designing the tourist attractions. Furthermore, this activity prepares a roadmap as a guide for the stakeholders in carrying out activities and achieving the goals. Lastly, this activity conducted a technical workshop to perform tourism mindset transformation and improve the knowledge and skills of the community. Designing a tourism attraction in Desa Ranto Sabon produces three tourism concepts which are ecotourism, agrotourism and patchouli-based education tourism (edu-tourism). Keywords: designing tourist attractions; ecotourism; agrotourism; patchouli edu-tourism.
Optimalisasi Potensi Desa Tua Menuju Pengembangan Pariwisata Berkelanjutan: Studi Kasus Desa Wisata Julah I Wayan Rona; Ni Made Ary Widiastini; I Nengah Suarmanayasa; Ni Made Suci
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p18

Abstract

The Indonesian government considers the tourism sector as one of the high contributors to the national economy. As one of them that supports tourism, especially talk about Tourism Villages, is the Ministry of Tourism and Creative Economy (Kemenparekraf) through a program released recently about ADWI 2022. Julah Tourism Village is one of the highlights that should be developed in the future as sustainable tourism. This research uses qualitative research by primary and secondary data in Julah Village. In primary data, data collection is through direct observation and interviews, while secondary data is collected through several studies, articles, and related literature. In this study, it was found that the development of sustainable tourism was not optimal. So far, tourism potential has been highly conserved but along with modernization and globalization, this can trigger the erosion of tourism potential which has an impact on unsustainability. Therefore, it is necessary to improve tourism development strategies towards sustainable tourism. Keywords: julah, optimization, sustainable tourism.
Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok Siti Anggriana; Putu Saroyini Piartrini; I Putu Gde Sukaatmadja
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p09

Abstract

The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduced dramatically. The reduction in visits suggests a reduction in intent. Attitudes, subjective norms, behavioral control, which is beginning to shift in negative way, in addition the shifting destination image owing to health hazards, all influence intentions. As a result, the goal of this study, to investigate the impact of four variables on intentions. Qualitative and quantitative data types. Primary and secondary data sources. Questionnaires, interview findings are the primary sources of information, while data from beach managers is secondary. The sample size was determined by using purposive sampling, which totaled 100 persons. PLS-SEM is data analysis technique. The findings revealed that, with t-statistic of 2.762, attitude had significant positive effect on visiting intentions, the highest original sample value being that Kuta Beach is a wonderful. Subjective norms haven’t significant positive effect on t-statistics. 0.378. Behavioral control and destination image have significant positive effect on visiting intentions with t-statistics of 2.288 and 2.319. Attitude is the most dominant variable influencing intention. There are three variables have significant positive effect on intentions, attitudes, behavioral control, and destination image. This research model is able to explain 52.8% of intention. Suggestions to the management, improve the cleanliness of the toilets, always foster the community of souvenir traders not to force tourists to buy their goods. Finally, more research is needed to undertake more comprehensive study Based on the idea of planned behavior, which includes behavioral characteristics. Keywords: attitude, subjective norm, behavioral control, destination image and intention to visit.

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