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I Made Bayu Ariwangsa
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jumpa@unud.ac.id
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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PENGEMBANGAN DAYA TARIK WISATA BUDAYA DESA SLANGIT, CIREBON, JAWA BARAT Altri Tiyar Barunawati; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p06

Abstract

Slangit is a village in Cirebon, West Java that has potentials to be used as a cultural tourist attraction. These potentials include tradition and custom ceremonies, traditional art of masks and mask performances. This article investigates the the development strategy of cultural attractions in the village of Slangit. Data collection are conducted by observation, in-depth interviews, and documentation. Data was analysed using a descriptive qualitative method and by using SWOT analysis. The result shows that theattempt to use arts potential as tourist attraction has been fairly developed by artists group but it is far from adequate becausethe lack of coordination between artists group and the authorityresponsible to promote culture and tourism. It is suggested thatthe government to work together with communities and artists topromote the village potentials as cultural tourism attractions bothas away to preserve arts and to develop tourism as source of localeconomy.
FRONT MATTER JUMPA VOL. 6 NO. 1 2019 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PENGEMBANGAN POTENSI DAYA TARIK WISATA PULAU ATAURO DI DISTRIK DILI, TIMOR-LESTE Miguel Da Costa Costa Gomes
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p08

Abstract

The island of Atauro is a tourist destination located in Dili    District of East Timor.The island has big potential for tourist attractions that deserves to be further developed to be tourist destinations. This study aims to investigate the potential tourist attractions, the internal and external environmental conditions as well as to formulate strategies and programs for sustainable tourism development. This study used IFAS (Internal Factor Analysis System) and EFAS (External Factor Analysis System) are used. This study applies planning theory, tourism area life cycle by Butler, planning and Participation Theory. Data are collected through observation, interviews, and questionnaires.The results showed that there is potential to further develop some tourist attractions in Atauro to be sustainable tourism. Unspoiled natural view, underwater panoramic, extended coral-reef with varieties of fishes, forest with various birds, unique social and cultural life are some of the potential areas for development. The analysis on internal and external environment showed that Atauro is categorized into cell I Grow and Development (the concentration is via vertical integration). The potential for tourism in Atauro Island mainly lays in marine, culture, beaches, history, biking, spring water, seaweed cultivation, cave, spirituality, and sightseeing adventure. The strongest factor of internal environmental condition is the panoramic view, while the weakest factor is the inadequate facilities and infrastructure.
Pengembangan Potensi Wisata Asam Jokowi sebagai Produk Wisata Berbasis Masyarakat Kawasan Perbatasan di Desa Tulakadi Kabupaten Belu Yudha Eka Nugraha
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p05

Abstract

This research is concerned with cross-border tourism in Asam Jokowi, Desa Tulakadi. It aims to determine the potential of tourism based on supporting and inhibiting factors of rural tourism development in Asam Jokowi and analyzing the strategy of Community Based Tourism in Desa Tulakadi. The research was conducted in Desa Tulakadi. This study uses qualitative method which the data obtained through depth interviews with five key informants. Futhermore, the data were analyzed using IFAS EFAS analysis and SWOT analysis. The result of this study indicate that Desa Tulakadi has a potential tourist attraction. Based from IFAS EFAS analysis, Asam Jokowi Desa Tulakadi classified in Quadrant I (Agresive Growth) which means the strategies needed to maintain and improve the quality of tourism potential attractions. The role and cooperation of the community, media, academics, and government are necessary to develop the tourism potential of Asam Jokowi in Desa Tulakadi as a tourist destination in the cross-border region. Keywords: Development Strategy, Tourism Product, Community Based Tourism, Cross-Border Tourism, Rural Tourism
KONTRIBUSI BATUR GLOBAL GEOPARK DALAM PEREKONOMIAN LOKAL DI KINTAMANI Putu Swasti Asparini Syahrijati
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p07

Abstract

The aims of this study are to determine the Batur Global Geopark, Kintamani, Bali, contribution to the economy of the local community, determine the ratio and changes in the standard of living that occur before and after Batur be the member of Batur Global Geoparks Network GGN, and the level of community participation in tourism activities in Batur Geopark. This study used a combination of qualitative and quantitative analysis. Research instrument was a questionnaire with accidental sampling technique and interviews with a sample set with a purposive. The results of this study stated that there was no change of standard of living as well as earnings before and after Batur Geopark designated as members of GGN. Lack of community participation is considered as a cause. Therefore, the article suggests a community-based tourism / community as a solution.
ETHNOBOTANICAL TOURISM POTENTIAL IN BALI BOTANICAL GARDEN I. G. Wawan Setiadi; Renata Lusilaora Siringoringo
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p13

Abstract

Sumber daya alam Indonesia memberikan banyak peluang bagi pengembangan dan pertumbuhan kegiatan pariwisata. Wisata alam kemudian dikembangkan dan pola pengembangan bergeser menjadi orang-orang dari wisata minat khusus dan wisata ekologi. Kebun Raya Bali terletak di kawasan wisata Bedugul, namun, hal itu belum menjadi tujuan wisata utama bagi pengunjung domestik dan asing. Kebun Raya Bali memiliki fungsi yang terutama yaitu berfungsi sebagai tempat konservasi tanaman, penelitian, pendidikan lingkungan, dan pariwisata. Berbagai kegiatan pariwisata dapat dilakukan di Kebun Raya Bali, termasuk etnobotani tur studi. Hal ini dapat dilihat dari koleksi tematik yang ada, termasuk adanya Taman Panca Yadnya, Taman Obat Usada , dan rumah/penginapan yang di desain dengan konsep tradisional Bali dengan dilengkapi museum etnobotani. Penelitian ini bertujuan untuk menganalisis potensi pariwisata etnobotani di Kebun Raya Bali. Penelitian ini menggunakan metode deskriptif-kualitatif dan data terdiri dari data primer dan sekunder. Kegiatan promosi harus diintensifkan agar potensi wisata etnobotani dapat dikembangkan lebih lanjut dan memiliki manfaat positif bagi ilmu pengetahuan, industri pariwisata dan kesejahteraan masyarakat.
Wabah dan Peringatan Perjalanan dalam Persepsi Wisatawan Imam Nur Hakim
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p02

Abstract

Travel risk factors are always becoming tourist considerations to make decisions. The most important travel risks are health problems and the disease that exist in the destination. That existence often affects the perception of tourists. This perception is also exacerbated by the emergence of travel warnings issued by related institutions. Thus, perceptions of travel risks and travel warnings simultaneously influence travelers' decisions. Using a descriptive qualitative approach through a literature review, this study found several internal and external indicators that influence tourist perceptions of disease, as well as indicators that influence their perception of travel warnings as an emphasis on the current situation that occurs in affected tourist destinations. These indicators need to be considered as an effort to respond and restore the situation if Indonesia is later affected by a disease and travel warnings. Keywords: Disease, Travel Warnings, Travel Risk, Tourism
MOTIVASI MAGANG KERJA MAHASISWA PARIWISATA BALI DI AMERIKA SERIKAT Putu Eka Wirawan; I Made Antara; Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p04

Abstract

Program magang dijadikan sebagai sarana untuk memperkaya sejauh manakah teori-teori yang diberikan selama perkuliahan dapat diaplikasikan dalam dunia kerja. Penelitian ini membahas persepsi user lebih ditekankan pada aspek kompetensi dan produktivitas mahasiswa yang sedang mengikuti magang dan membahas tentang motivasi ektrinsik dan intrinsik mahasiswa pariwisata Bali magang kerja di Amerika terkait dengan faktor pengetahuan, keterampilan, konsep diri/nilai, karakteristik pribadi dan motif. Dilakukan Uji validitas dan reliabilitas kuisioner. Pada pembahasan analisis faktor yang digunakan adalah analisis faktor konfirmatori (confirmatory factor analysis) menggunakan program SPSS 20.0 for windows. Hasil penelitian menunjukan bahwa nilai persepsi secara umum digambarkan baik oleh user. Terkait dengan variabel penilaian persepsi secara rinci dapat digambarkan bahwa variabel kemampuan mahasiswa untuk menyelesaikan tugas dengan pengetahuan yang dimiliki diberikan nilai buruk oleh user. Mahasiswa berpandangan bahwa kegiatan magang kerja di Amerika akan memberikan manfaat yang sangat baik dalam hal pengetahuan, keterampilan, konsep diri, karakteristik pribadi dan motif. Berdasarkan hasil analisis, seluruh variabel dapat menjelaskan lima faktor yang menjadi faktor motivasi mahasiswa untuk mengikuti magang kerja di Amerika.
Komodifikasi Dalam Pengembangan Tradisi Okokan Sebagai Atraksi Wisata di Desa Kediri, Tabanan Wayan Windutama; I Nyoman Sunarta; NMS Wijaya
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p10

Abstract

This study aims to determine the forms of commodification in the development of the Okokan tradition as a tourist attraction in Kediri Village, Tabanan. The method used in this research is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study using a ladder of citizen participation theory, product life cycle theory, and commodification theory. This study found that the level of community participation was in the form of consultation with participation between the community and the government still being passive. While the stages of developing the Okokan tradition are at a stage of growth, where the wider community is getting to know Okokan with promotions carried out and proven by the appearance of the Okokan at various events. The forms of commodification in the development of the Okokan tradition as tourist attractions include the processes of production, distribution, and consumption. Keywords: Community Participation, Okokan Tradition, Commodification, Kediri-Tabanan Village
PERSEPSI PENGELOLA VILA DI KUTA UTARA TERHADAP PENGGUNAAN ONLINE TRAVEL AGENTS UNTUK PROMOSI DAN PENJUALAN Luh Sri Astuti
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p06

Abstract

There has been a growing tendency for villa and accommodationbusiness worldwide to use online travel agents (OTA) to promoteand sell their rooms. This research discusses the advantagesand disadvantages of the promotion and sales through OTA forvilla business in North Kuta area and analyses motivation andperception of the villa management in using OTA. The objectof the research is the villa manager, supervisors and staff whohandle the villa promotion and sales of their accommodationbusiness. Villas were chosen based on cluster proportionaland the informants were chosen based on purposive samplingtechnique. The result shows that the disadvantages in usingOTA as promotion and sales tool are rising occupancy, directpayment, and as a tool in making villa well known worldwide.The disadvantages are decrease net sales, over booking,negative comments could downgrade the villa’s rank, and OTAmake villa’s website got limited traffic. The motivation of villamanagements in using OTA is highly motivated. The dominantfactor of the perception included factors in self-perception ofthe target, factor in the self-perception., and factors perceptionof situation. This research suggests to the villa management torecruit special personnel for handling OTA as well as to manageown websites to increase the net sales.

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