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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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FRONT MATTER JUMPA VOL. 5 NO. 2 2019 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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STRATEGI KOMUNIKASI PEMASARAN TERPADU EKOWISATA DI KEBUN RAYA EKA KARYA, BEDUGUL, BALI Muntadliroh Muntadliroh
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p04

Abstract

Ecotourism of Bali Botanical Garden, Bedugul, Tabanana Regency, Bali, has been able to increase the number of visitors from time to time though it is still far from the optimum level. In 2010-2011 the number of visitors at Bali Botanical Gardens was counted for 368.927 people. Based on the data, visitors interest to visit Bali Botanical Garden are still low. Facing this problem, integrated marketing communication strategy is needed.This paper discusses implementation of integrated marketing communication concept created by Philip Kotler to the market ecotourism at Bali Botanical Garden, by using case study for qualitative research.The results of this analysis show that implementing this concept made a better relationship between Bali Botanical Garden and its visitors, also increasing quantity of its visitors.
Bamboonomic: Ekonomi Bambu Pendukung Desa Wisata Tegaren Jojok Dwiridhotjahjono; Prihandono Wibowo; Praja Firdaus Nuryananda
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p01

Abstract

Tegaren village is the biggest besek producer in Trenggalek, East Java. In collaboration with UPN "Veteran" of East Java, the people of Tegaren then developed an educational tourism that made besek as the main tourist attraction. Using the asset based community development (ABCD) method, leadership, and tourist gaze 3.0, the research team sought to make a scientific contribution to the development of the Tegaren’s tourism. After proceeding for one year, Tegaren’s people, especially women who made besek, began to feel the impact of improving the quality of life by the existence of a tourism village. There are three scientific arguments why besek, or bamboo, is used as the backbone of the development of the Tegaren’s tourism and later we call it as bamboonomic, namely 1) bamboo and besek have long been one of the heart of Tegaren’s life, 2) the tourism which was built based on natural assets and cultural assets creates ways of feeling as conceived in tourist gaze 3.0, and 3) this tourism is able to bring up and come up with leadership that brings Tegaren more advanced and prosperous. Keywords: besek, asset based community development, tourism, village, bamboo
POTENSI PARIWISATA WARISAN BUDAYA I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p10

Abstract

Buku ini membahas tentang warisan budaya (cultural heritage)dalam era global. Sementara warisan budaya pada dirinya sendirimengandung pengertian yang berasal dari masa silam, era globaladalah situasi masa kini. Kesuluruhan spirit uraian dalam buku ini ibaratmencari jalan ke luar dari paradoks dua kutub. Apakah fungsi dan peranwarisan budaya dari masa lalu untuk kehidupan masa kini? Itulah kira-kira pertanyaan yang hendak dijawab dalam buku ini sebagai solusi dari paradok.
Klasifikasi Desa/Kelurahan di Kabupaten Gianyar: Ekstraksi dan Klasifikasi Potensi Wisata Mirah P Handayani; Putu Suciptawati; Trisna Darmayanti; Eka N Kencana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p19

Abstract

Tourism potential is one of the primary sources of destination development. Generally, there are three types of tourism potential that form tourist attractions. These potentials are (a) natural potential, (b) socio-cultural potential, and (b) artificial potential. Regarding destination sustainability, the uniqueness of villages' potentials is the primary factor to consider. This paper aims to identify the tourism potential of 70 villages in Gianyar Regency, Bali Province that spread over seven districts. The primary data collected from 170 respondents from August to September 2020, proportionally distributed over 70 villages. They were asked their opinion about the village's potential to be developed as a tourist village. The factors extracted from village tourism potential indicators were obtained by factor analysis and is used to form a tourism village cluster. The clustering showed three village groups, each consisting of 13, 24, and 33 villages. Keywords: classification, cultural tourism, factor analysis, village tourism
PENGARUH TINGKAT PENDIDIKAN DAN PERSEPSI TERHADAP PARTISIPASI MASYARAKAT DALAM PENGELOLAAN DAYA TARIK WISATA AIR TERJUN SELENDANG ARUM, SONGGON - BANYUWANGI Adetiya Prananda Putra
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p09

Abstract

The development of tourism sector by involving the community will result in a success that suitable with the aspirations and needs of the community itself. The aim of this research is to identify the level of community participation, the affect of the level of education and the perception on community participation in managing Selendang Arum Waterfall as a tourist attraction. This research uses survey method. The samples of this research are 136 people of Sumber Arum Villager. The result of this research shows that level of Sumberarum villager participation in managing Selendang Arum Waterfall is 83%, it implies highly positive (active community participation). Based on the results of the analysis, the perception has a significant affect on community participation, however the level of education does not have a significant affect on community participation and simultaneously the level of education and the perception have a significant affect on the community participation.
PENGEMBANGAN PUSAT KOTA DENPASAR SEBAGAI ‘HERITAGE TOURISM’ I Wayan Restu Suarmana; I Wayan Ardika; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p05

Abstract

Heritage tourism is a tourism that utilizes heritage or historical heritage as tourist attractions. The existence of heritage for Denpasar is regarded as the theme of tourism development in the future. Nowadays, the existence of heritage sites are more neglected and abandoned due to the modernization effect. In fact, if it is managed and organized properly, it will contribute many positive benefits. This research analyses two research problems focusing on the existing condition of Denpasar city as heritage tourism. Besides, it is by planning the heritage tourism model in Denpasar city. The method used in this research is descriptive qualitative. The informants were chosen by base informants and snowball technique. Concepts used in discussing this research are the development model of tourism concept, urban tourism concept, and the heritage tourism concept. The theories used for this research is destination area life cycle. According to the results of the discussion, it can be concluded that, the existence of cultural heritage in Denpasar city is started to be explored and improved along with the objective and benefits owned by each heritage. The development model of heritage tourism which is now planned in Denpasar city comprises daily activity heritage tour.
Pengembangan Potensi Pusat Kota Serang sebagai Wisata Heritage Perkotaan Berbasis Masyarakat Arfah Sahabudin; Rusdin Rusdin; M. Sapari Dwi Hadian
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p07

Abstract

The existence of the potential for heritage tourism in center of Kota Serang is now almost eliminated and forgotten, whereas if it is managed optimally, many benefits can be generated. The purpose of the research is to reveal the potential of heritage tourism in center of Kota Serang to be developed as a tourist destination. The research method used is a qualitative method. Primary data collection through observation techniques and in-depth interviews. Secondary data through library research. Data analysis uses an interactive model, through three activities namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that there is no clear strategic policy and the lack of efforts in achieving optimal utilization of potential inheritance for tourism development. The synergy of all stakeholders and decision makers is needed to run in line with the vision and mission of development. The proposed development model is community-based heritage tourism. Keywords: heritage tourism, urban-community-based tourism, urban tourism
KARAKTERISTIK WISATAWAN BACKPACKER DAN DAMPAKNYA TERHADAP PARIWISATA KUTA, BALI Ni Nyoman Menuh
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p11

Abstract

The study investigates the characteristics of backpacker touristsin terms of socio demographic, socio-geographical, and sociopsychographicin Kuta, Bali. It also discusses the impacts of backpacker tourists to tourism development in terms of socioeconomic, socio-cultural and environmental aspects in the tourist destination of Kuta Bali. Combining the quantitative and qualitative approaches, this study used 272 respondents who represented the characteristics of foreign backpacker tourists, and respondents from the circle of businessmen, property  managers, local communities and community leaders to determine the impacts of the presence of backpacker tourists to tourism industry in Kuta. The research findings shows that the characteristics of backpacker tourists are mostly young Europeans with professional jobs and have a high  income. Backpacker tourists’ arrivals not only bring the positive social, economic and cultural impacts but also negative environmental impacts. Some local people felt annoyance of the presence of backpacker tourists.
Pengembangan Potensi Atraksi Wisata Gastronomi di Desa Cililin Kabupaten Bandung Barat Arfah Sahabudin; Reiza D. Dienaputra; Awaludin Nugraha
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p05

Abstract

In Cililin Village, Cililin District, West Bandung Regency, there are several potentials that can be explored and developed as tourist attractions. One of them is the famous wajit Cililin. Wajit Cililin has been produced for a long time and it is sold in the form of its products. However, there is an interesting side that has not been utilised to be developed, namely the manufacturing process. The purpose of this study is to reveal the potential of Cililin assets to be developed into tourist attractions. The research method used is a qualitative method. Primary data collection is conducted by observation and in-depth interviews. Besides that, a literature study is also conducted. Data analysis uses an interactive model, through three activities carried out simultaneously, namely reduction of data, presentation of data, and conclusion. The results showed that the wajit Cililin manufacturing process has the potential to become a gastronomic tourist attraction and educational tourism, since it has interesting uniqueness. The attraction can only be displayed to tourists by local people who have the skill to process and produce it, hence that the development must involve the local community.Keywords: gastronomic tourism, educational tourism, community based tourism.

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