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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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PERSEPSI WISATAWAN ASING TERHADAP PELAYANAN KESEHATAN DI BALI: STUDI KASUS RUMAH SAKIT BALIMED Putu Ayu Mira Maharani; I Nyoman Darma Putra; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p11

Abstract

Foreign tourists realize that health is as important as the need to travel, therefore travel health should be one important factor in supporting tourism in Bali. This study aimed to analyze the perception of foreign tourists to the performance of health services in BaliMe?d Denpasar Hospital in terms of ve categories of services that cover all aspects of the form of direct, reliability, responsiveness, assurance, and empathy, as well as to determine the service indicator most dominant in uencing tourist satisfaction over the performance of health services provided. Data were collected by distributing questionnaires and interviews to the foreign tourist who came for treatment or hospitalization at the BaliMe?d. The result of the study shows that the perception of tourists to medical services is in the category of satisfactory and should be maintained, while the relationship between indicators of health services in this hospital in terms of the expectation value of foreign tourists to the perception of health services is very strong.
STRATEGI PEMASARAN PROGRAM STUDI DIPLOMA III USAHA PERJALANAN WISATA UNIVERSITAS JEMBER Margaretta Andini Nugroho; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p04

Abstract

A marketing strategy is needed by Program Studi Diploma III Usaha Perjalanan Wisata (PS D-III UPW) of Jember University, in order to increase more students. Since the last few years, the students of PS D-III UPW has been decreased. This study has the objective to identify strengths, weaknesses, opportunities and threats of PS D-III UPW, and formulate the marketing strategy, by using analysis method of IFAS, EFAS, SWOT and QSPM. The result of IFAS and EFAS identify that PS D-III UPW has 16 factors of strength, 14 factors of weakness, 6 factors of opportunity and 3 factors of threat. The result of SWOT identifies some alternative strategies, which are technology information, student motivation, cooperation within tourism industry, promotion, facilities, competitive product, learning system, quality of human resource, and involvement of the students at Jember tourism events. The QSPM identifies that improvement of promotion as the first priority strategy.
Peran Biker Travelers sebagai Stakeholder dalam Mempromosikan Batur Unesco Global Geopark, Kintamani, Bali Wahyu Ning Tyas; Made Sudiana Mahendra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p06

Abstract

This study aims to determine the role of biker travelers in promoting Batur UNESCO Global Geopark, Kintamani, and to know their potition as a stakeholder. The research method used was descriptive qualitative. The technique of determining informants using purposive sampling. Data collected through observation, interviews, and documentation. The results show that Denpasar biker travelers have some roles in promoting Batur UNESCO Global Geopark through activities on their motorbike communities such as, touring, sunmori (sunday morning ride), planting trees in tourist areas, Bali no trash challenge activities, and using features on Instagram social media (hashtag (#), tag people, tag location and caption) to share photos and videos of their trip. Biker travelers are identified in the type of dormant stakeholder. The characteristics of this stakeholders are people or groups who have little or no interaction/involvement. It is recommended to the manager of Batur UNESCO Global Geopark to make an anual event that suits the biker travelers’ preferences, make an attractive brochure about tourism spot in Batur geopark, dare to invest in promotion, and optimize the synergy among stakeholders, particularly the Denpasar biker travelers in the development of the Batur UNESCO Global Geopark tourism promotion. Keywords: biker travelers, stakeholders, promotion
Front Matter JUMPA Vol. 7 No. 2 Januari 2021 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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CORPORATE SOCIAL RESPONSIBILITY RESOR NIHIWATU SEBAGAI BENTUK PENGEMBANGAN EKOWISATA DI KABUPATEN SUMBA BARAT Yohanis Umbu Roru; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p02

Abstract

The research aimed to investigate (1) CSR program conducted at Nihiwatu Resort, (2) factors that drive the implementation of CSR, and (3) implementation impact of CSR in ecotourism development in West Sumba Region. Data analysis was done descriptively qualitativeby applying stakeholder theory, theory of legitimacy, theory of corporate citizenship and impact theory. The results showed that CSR activities run by Nihiwatu Resort were not only incidental CSR but a sustainable one.The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain pro t. The social impacts were gaining government support and publicacceptance, proximity to health services; and easy access to clean water. Economic impacts include creating employment opportunities and improving economic structures. While the ecological impacts of the CSR programs are the the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.
PERSEPSI WISATAWAN TERHADAP INOVASI PRODUK “UTAMA SPICE NATURAL AROMATERAPI” Nyoman Putri Aras Kembang; I Wayan Ardika; Made Heny Urmila Dewi
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p08

Abstract

Penelitian ini menganalisis produk usaha aromaterapi sebagai salah satu industri kreatif diyakini berkorelasi positif dengan pengembangan pariwisata karena melalui produk usaha aromaterapi rempah-rempah tradisional diperkenalkan kepada wisatawan nusantara dan mancanegara. Penelitian ini adalah penelitian kualitatif yang menerapkan teori persepsi dan teori pariwisata berkelanjutan serta beberapa teori pendukung. Tujuan dari penelitian ini untuk mengetahui jenis-jenis produk, pemanfaatan jenis rempah-rempah pada produk, dan persepsi wisatawan terhadap produk aromaterapi Utama Spice Aromatherapy. Pengumpulan data penelitian ini melalui penyebaran 25 kuesioner yang diisi oleh pelanggan perusahaan tersebut. Analisis data berdasar pada teori persepsi dan teori pariwisata berkelanjutan. Hasil analisis data dipresentasikan secara deskriptif naratif dan juga dalam bentuk tabel. Hasil penelitian menunjukkan bahwa jenis-jenis produk aromaterapi Utama Spice Aromateraphy sangat beragam mulai dari perawatan untuk rambut, wajah, dan tubuh. Persepsi wisatawan terhadap produk aromaterapi Utama Spice Aromateraphy cukup baik dan diminati oleh konsumen dalam hal ini wisatawan karena produk yang berbahan dasar alam yang berkualitas sehingga aman digunakan.
Peran Gojek Sebagai Akses Publik Wisatawan di Bali dan Pelopor Ekonomi Kreatif Made Handijaya Dewantara
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p14

Abstract

This study aims to understand the position of Gojek as public access to tourists when traveling in Bali, by looking at the positioning strategy of Gojek as an innovative model for online platform in the field of transportation services, as well as one of the alternative solutions for tourism accessibility, which can be beneficial in sustainable tourism in Bali. The research was conducted through in-depth interviews and in-depth observation. Through the research conducted, it can be concluded that the Gojek application as an online application based on transportation and public access has a significant role in the tourism industry in Bali. As the first decacorn in Indonesia, Gojek has demonstrated its commitment to fulfill the satisfaction of all the needs and desires of customers with requests that change from time to time, especially for those who have activities in Bali. This was demonstrated through various application variants released by Gojek as a start-up company. By understanding the needs and desires of tourists vacationing in Bali, Gojek can understand the behavior of consumers who use services again continuously which will lead to customer loyalty. Gojek also provides important positioning through their marketing strategies. As a transportation-based application, Gojek also make partners with local entrepreneurs who can generate creativity and a shared economy model. This creation is demonstrated through innovation and creativity and business that provides many job opportunities for Gojek partners. The reliability of Gojek in their marketing strategy is demonstrated through their seven-marketing mix. Keywords: transportation, innovation, creativity, accessibility
WISATA SEPEDA DALAM MEWUJUDKAN PARIWISATA BERKELANJUTAN DI SANUR Komang Wirawan
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p01

Abstract

Cycling tourism is a recreational activity in a vacation far from home or everyday life in which riding a bicycle constitutes the basic and significant part. Sanur, well-known by tourists as a holiday spot where bicycles are easy to find and commonly used as a transportation mode, has some potentials conducive to the development of cycling tourism. They have also been reinforced with the stakeholders’ planning and activities in the hope that this type tourism activity can keep growing for the local people and tourists to eventually bring about sustainable tourism. The planning covers public policies, physical development for cyclists, the establishment of cycling lanes, the making of maps, and promotions that involve all stakeholders. This research was carried out by identifying potential based on the tourism components of 4-A of Attractions, Accessibility, Amenities,and Ancillary, available at Sanur are related to the development of cycling tourism. The research concludes that cycling tour has been developed in Sanur and has the potential to support the sustainability of the destination.
KUALITAS LAYANAN WISATA MEDIS YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS WISATAWAN MANCANEGARA DI BALI Yudha Eka Nugraha; Syamsul Alam Paturusi; Ni Made Sofia Wijaya
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p08

Abstract

Medical Tourism is a potential sector to develop in Bali. Medical clinics offer various medical services treatment to attract tourists. The clinics must have an excellent quality of standard services to get customers satisfaction. The aim of this study is to analyze the influence of the medical services quality on tourist satisfaction and tourist loyalty in Radiance Clinic Bali. They were about 200 respondents and selected using accidental sampling technique. The analysis uses Structural Equation Model (SEM), calculated with AMOS program. The result of research examines that service quality is a main variable with significance effects on the satisfaction and loyalty of tourists’ customers in Bali. Results of the research indicated that there is direct effect between service quality to satisfaction and satisfaction to loyalty. On the other hand, indirect effect happens between service quality to loyalty. Keywords: Service Quality, Tourist Satisfaction, Tourist Loyalty
STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI PULAU SAMALONA, MAKASSAR Nurdin Nurdin
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p12

Abstract

Samalona Island is one of the tourist destinations in Makassar. Therefore it needs an effective strategy for the tourism development by empowering local communities.The research aims were identifying and analyzing potency and tourist attraction, community participation and formulate development strategies.This research applied theory of tourism area life cycle, theory of planning and theory of participation. The data were collected by documentation studies, observation and in–depth interviews.Data were analyzed by descriptive qualitative method and matrix SWOT.The results suggested that Samalona Island is very feasible to be developing as a community-based tourism destination with the natural and socio-cultural potencies.The development of those obstacles are by applied strategies are as follows; strategy of strength–opportunity (S–O) with development strategy of tourism destination and development strategy of tourism attraction, strategy of strength–threat (S–T) with improvement strategy of environmental quality, development strategy of sustainable tourism, strategy of weakness–opportunity (W–O) with promotion strategy of tourism destination, whereas strategy of weakness–threat (W–T) with development strategy of human resources and development strategy of institutional and management of destination.

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