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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Observasi Penerimaan Sosial Berbasis Aplikasi Realitas Tertambah di Bamboo Bar Sanur Prima Yudhistira; I Putu Gde Sukaatmaja; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p05

Abstract

The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996). Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text
EVALUASI PARADE “OGOH-OGOH” SEBAGAI PENDUKUNG PENGEMBANGAN PARIWISATA BUDAYA DI KOTA DENPASAR Ni Luh Putu Aristrawati
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p03

Abstract

This article discusses the evaluation of giant effigy ogoh-ogohparade based on three aspects, such as the implementationof ogoh-ogoh parade, the contribution of ogoh-ogoh paradeto the development of cultural tourism in Denpasar and toprovide recommendations for strategy implementation of ogohogohparade. This article was used culture tourism theory andevaluation theory. The data presented in this article was collectedthrough observation and is complemented by interviews andother published sources with qualitative approach. The collecteddata analyzed by CIPP (Context, Input, Process and Product)evaluation model, expert judgment and qualitative descriptive.The result shows that parade ogoh-ogoh meet the criteria as anevent that contributes in an effort to realize Denpasar as culturalcity. Ogoh-ogoh parade also contributes as a supporting Denpasarin developing cultural tourism. The implementation strategyof ogoh-ogoh parade can be done through by the competitionstrategy and the increasing promotion strategy. From this articleit can be concluded that as one of the cultural event in Denpasarcity ogoh-ogoh parade can support the development of culturaltourism in the city of Denpasar, although in its implementation itrequires sustain improvement.
FRONT MATTER JUMPA VOL. 5 NO. 1 2018 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PENGEMBANGAN PARIWISATA KABUPATEN KEPULAUAN TALAUD PROVINSI SULAWESI UTARA Yovanca Yully Feniaty Koondoko; I Nyoman Darma Putra; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p09

Abstract

This article analisys tourism development strategy of Talaud regency, North Sulawesi Province. This regency has a great tourism potential but faces vaious problems. Its tourism potentials is evidenced from the diversity of the natural, culture, and man made tourism attractions. The great tourism potential has not been able to make Talaud widely known by tourists. As the outermost regions, the problems of accessibility are the main obstacles faced by the region of Talaud Islands. Other obstacles such as limited electricity and telecommunication access, and the lack of supporting facilities of tourism activities, have an impact, on the slow development of tourism potential in Talaud. Stages in the research were: described the potentials of tourism, then explained the obstacles that hinder the potential, and finally formulated strategies for the development of tourism potentials. SWOT matrix analysis is used to find the strategies to develop the tourism potential in Talaud. S-O strategy includes the development strategy of attraction. S-T strategy is the institutional strategy. W-O strategy includes the development strategy of public facilities and the supporting facilities at each tourist attraction. W-T strategy includes the making of programs intended for the community participation.
Aku Cinta Lovina: Peran Sastra dalam Mempromosikan Pariwisata Bali Utara Gde Artawan
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p11

Abstract

The development of tourism in North Bali is indebted to literary writers and works, but their contributions are rarely realized. Lovina Beach which was the center of the growth of North Bali tourism was originally introduced in the 1970s by writer Panji Tisna, later by Sunaryono Basuki who wrote several stories set in Lovina. This article analyzes the novel Aku Cinta Lovina (I Love Lovina, 2017) by Sunaryono Basuki to show aspects of the story that promote North Bali tourism. The novel is examined with a literary approach to tourism, with a focus on how the novel portrays the tourist attraction of Lovina and the relationship between the host and guest. The results of the analysis show that the novel Aku Cinta Lovina shows the strong reciprocal relationship between literature and tourism, where writers promote tourism, at the same time writers get inspiration from tourism. Besides being intense in promoting North Bali tourism, this novel also portrays a harmonious relationship of host and guest that reinforces Balinese hospitality which is an important attraction of Bali tourism. Keywords: North Bali, host and guest, Lovina, literary tourism, hospitality
IKON HABIBIE-AINUN, STRATEGI INOVATIF DALAM MENGEMBANGKAN PARIWISATA DI KOTA PAREPARE, SULAWESI SELATAN Ilham Junaid; Hamsu Hanafi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p09

Abstract

Empirical data on how the local governments implement tourism innovation is very limited. Thus, it is necessary to explore how the regional board of tourism develops tourism potential through innovative approach.The aims of this research are to explore the festival of Habibie-Ainun as well as to recommend ways in optimizing the festival for community welfare.This research is a qualitative study by interviewing (in-depth interview) four staff at the regional board of tourism as well as doing participant observation at Parepare city.The research reveals that Habibie-Ainun is choosen as an icon of tourism because of the enchantment of Habibie, the former president of Indonesia who was born in Parepare city.Habibie-Ainun festival, becak of tourism and the statue of Habibie-Ainun are considered as innovative strategies in attracting tourists.This research suggests that strategy of Habibie-Ainun should be supported with various and continuous activities that may involve tourists particularly in the area of the statue.The local government should also inform the community on how the strategy can help community improve their income through tourism. Innovative strategies may come from the community, and thus, it is important to strengthen synergy between the local government and the community.
Perbandingan Pengaruh Persepsi Terdahap Minat Masyarakat untuk Mengunjungi Destinasi Pariwisata Halal pada Lima Kabupaten/Kota di Provinsi Daerah Istimewa Yogyakarta Muhammad Al Faridho Awwal; Dewi Wahyu Setyo Rini
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p09

Abstract

This study aims to examine the effect of perception on tourists’ interest in halal travel in each district / city in the Special Region of Yogyakarta. There are five districts / cities tested and compared. This study uses primary data by distributing questionnaires. In this study the results of testing using the Struqtural Equation Modeling (SEM) method and processed through the Smart PLS application software v. 3 shows that people's perception of halal tourism influences their interest in halal travel. However, in Bantul and Gunung Kidul districts the concept of perception variable does not affect the perception of development while in Yogyakarta the development perception variable does not affect the attitude of halal tourism. Nevertheless, in general community perceptions of both the concept and development affect tourists’ attitudes and affect tourists’ interest in visiting halal tourism.Keywords: persepsi, minat, pariwisata halal
Making a Tourism Icon: The valorization of Siti Nurbaya Bridge in West Sumatera Deni Endriani
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p04

Abstract

This article discusses about Siti Nurbaya Bridge in Padang, West Sumatera, which is considered to have potency to be expandedinto a tourism icon.By being an attractive tourism object, this awesome place could give some benefits for local people as well as the government. This article is focused on the bridge and the visitors, the weaknesses and strenghts of the attraction, and how the weaknesses can be reduced to create a more attractive, enjoyable, and beneficial tourism object in Padang. The data was collected trough observations, interviews, and literary studies. It is found that there are two options offered in order to develop and valorize the tourism value of the bridge. They are creating a culinary night market and holding a traditional art performance called Randai.
Analisis Faktor Motivasi Kerja TKA (Tenaga Kerja Asing) pada Hotel Berbintang di Kecamatan Kuta Selatan Kabupaten Badung Bali Putu Yunita Wacana Sari; Agung Suryawan Wiranatha; I Putu Gde Sukaatmadja
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p14

Abstract

The tourism sector in the southern part of Bali, especially in South Kuta District, Badung Regency, Bali has been significantly developed with the development of the star-rated hotels. The development of this star-rated hotels certainly opened working opportunities for the foreign labour. In accordance with the increasing number of those foreign labour therefore, this study was conducted with the aim of analysing the factors that motivate foreign labour to work at star-rated hotels in the South Kuta District, Badung Regency, Bali. The data collection techniques used were limited interviews, documentation and literature study. The population are all expatriates who work at star-rated hotels in South Kuta District, Badung Regency, Bali based on IMTA data from the Badung Regency Industry and Manpower Office for the 2017-2018 period, with a sample size of 100 respondents selected by quota sampling. The instrument in the form of a questionnaire was used to obtain respondent data. The data analysis technique used in this research is factor analysis. The result of this study showed that the twenty variables of this study were classified into 4 (four) factors, namely: Compensational Factor (Payment and Status), Interpersonal Relationship Factor (Interpersonal Relations), Work Factor (Work Itself), and Development Factor (Personal Development). These four factors were the motivation factors for foreign labour to work at star- rated hotel in South Kuta District, Badung Regency, Bali. Keywords: Foreign Labour, Working Motivation, Factor Analysis
TINGKAT KEPUASAAN WISATAWAN MANCANEGARA TERHADAP KUALITAS PELAYANAN REKREASI AIR PT PANDAWA MARINE ADVENTURS DI TANJUNG BENOA Ida Bagus Udayana Pidada
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p04

Abstract

PT Pandawa Marine Adventures is a company that is operated in the sector of marine tourism as a place for water recreation which is very popular among the travellers for playing water sport activities in the area of Tanjung Benoa. This study aims to analyse customer satisfaction related to the service quality of PT Pandawa Marine Adventures. The research used 100 respondents selected as the samples by using accidental sampling method. The collected data were then analyzed by descriptive qualitative method.The result of this study show that the tourists satisfaction related to the quality service of PT Pandawa Marine Adventures were measured into five satisfaction dimensions (tangible, reliability, responsiveness, assurance, empathy) by using 20 variables. The tangible dimension with four variables obtaining average value as amount 4,18 with satisfied category. Reliability with three variables obtaining average value as amount 4,06 with satisfied category. Responsiveness has six variables obtaining average value as amount 4,09 with satisfied category. Assurance has four variables and obtaining average value 4,07 with satisfied category. Empathy has three variables and obtaining average value 4,27 with very satisfied category.

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