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Jurnal Computech & Bisnis (e-Journal)
Published by STMIK Mardira Indonesia Bandung
ISSN : 19789629     EISSN : 24424943     DOI : https://doi.org/10.56447/ath
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science
The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 13 Documents
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Search results for , issue "Vol. 18 No. 1 (2024): Jurnal Computech " : 13 Documents clear
Strategies in Improving Business Networks in Fried Banana Culinary Businesses Ihsan Burhanudin; Resya Dwi Marselina; Anisa Putri; Putri Nur Alis Azizah
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.263

Abstract

The fried banana culinary business is the focus of this research for business strategy, with an emphasis on product quality, menu innovation, and digital marketing strategy. Maintained product quality, such as distinctive taste and visual appearance, influences consumers' positive preferences, according to sensory evaluation. The case study shows that menu innovation, especially in terms of variations in taste and presentation, is the key to the success of the fried banana culinary business. It is proven that digital marketing strategies such as special promotions and an active presence on social media can increase visibility and sales. The integration results emphasize that success in this industry requires a combination of consistent high-quality products, continuous innovation and the use of smart digital marketing strategies. The discussion acknowledges study limitations such as sample size and geographic scope, but also emphasizes the relevance of the results to the existing literature. So, to achieve long-term success in the dynamic fried banana culinary industry, the combination of these important components provides a strong foundation. They suggest maintaining product quality standards, developing an ever-changing menu, and using a more sophisticated digital marketing approach. To gain a broader understanding, further research can expand the geographic scope and involve more types of culinary businesses.
Business Network Analysis in Increasing Sales Volume in Rengginang Cililin West Bandung District Pingky Abda Ramkutih; Lia Yuliana; Resya Dwi Marselina
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.267

Abstract

This study aims to examine the business network's impact on the sales volume of rice crackers at a specific production house in Cililin. The study utilizes a qualitative research methodology with a descriptive model, including interviews, observations, and documentation as research methods. The research findings indicate that a rice cracker production facility in Cililin has established a robust production network, with several suppliers providing raw materials. Additionally, the facility has developed a marketing network by actively participating in the trader community in West Bandung. Furthermore, the facility has formed cooperative partnerships with different supplier stores to facilitate distribution. The rice cracker production plant in Cililin has effectively enhanced its annual sales volume through its established business network while selling items exclusively within the local vicinity. Hence, it is recommended that the production company in Cililin enhance its commercial network to broaden prospects, resulting in a surge in sales volume and profits. This entails expanding corporate networking to expand the market reach and optimizing management systems for a more streamlined firm operation.
The Influence of Product Class Knowledge and Environment Hostility to Relative Advantage with The Mediating Effect by Attitude Toward Change Yonathan Palumian; Wong Norissa Leticia Atmajaya; Anthony Hoe
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.272

Abstract

Small and medium enterprises (SMEs) are one of the fastest growing industries in Indonesia. This study aims to explore the effect of Attitude Toward Change on Relative Advantage of SMEs. The sample of this study is entrepreneurs domiciled in East Java who have a role as decision-makers, especially entrepreneurs who make management changes with the adoption of technology, such as changes using Enterprise Resource Planning (ERP) or other simple software. Data collection in this study was done by distributing questionnaires online and offline via e-mail, telephone, WhatsApp, and SME exhibitions in Malang and Surabaya. The questionnaire data will be processed using Smart PLS version 4.0 for further analysis. The results of the study show that the existence of Product Class Knowledge is usually achieved because of the feeling of threat from other competitors in the business world, or commonly called Environment Hositility. This research also proves the importance of mediation of attitude towards change in achieving a relative advantage of SME.
Employee Work Productivity Is Influenced by Motivation and Work Discipline: Case Study On Employees Of PT Dirgantara Indonesia Main Directorate Area Rina Adysholihah Fahmanagari; Yayan Firmansyah; Joeliaty Joeliaty
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.277

Abstract

PT Dirgantara Indonesia is a large company in the manufacturing industry sector. In the last three years, the company has experienced business challenges, namely project declines and 22% delays in completion. The factor that most influences the delay in project completion is work productivity. The decline in employee productivity is influenced by work motivation and discipline. This study aims to determine motivation, work discipline and work productivity and their interrelationships with each other partially and simultaneously on employees of PT Dirgantara Indonesia Main Directorate Area. In this study, data analysis used multiple linear regression analysis with descriptive methods. The sample was taken using a saturated sample, which used all members of the population as a sample of 117 people. The results of the study show that motivation, work discipline and work productivity of employees are included in the sufficient category. In addition, work motivation and discipline partially and simultaneously have a positive effect on work productivity with a contribution value of work motivation and discipline of 42.1% and the remaining 57.9% is influenced by other variables not used in this study.
Determining the Priority Factors that Influence the Intention to Invest in Cryptocurrencies using Fuzzy Analytical Hierarchy Process Raymond Wahyudi; Nanik Linawati; Farrell Ionwyn Eduardo
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.281

Abstract

Cryptocurrency investment is a phenomenon that has gained popularity among Indonesian youth. However, the factors that influence their intention to invest in this digital asset class are not well understood. This study aims to identify and evaluate these factors using the Fuzzy Analytical Hierarchy Process (FAHP) method, which can handle uncertainty and ambiguity in decision making. The study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical framework, and considers six factors: social influence, financial literacy, facilitating condition, performance expectancy, effort expectancy, and hedonic motivation. The results show that social influence, financial literacy, and facilitating condition are the most important factors, while hedonic motivation is the least important. The study also ranks the sub-criteria within each factor according to their relative importance. The findings provide valuable insights for policymakers, investors, and educators in the field of cryptocurrency and blockchain technology.
The Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta Puput Pratiwi; Retno Resawati
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.287

Abstract

The objective of this study is to gather data, facts, and information about the quality of the product and service at a restaurant in Jakarta, analyze it, and draw conclusions in order to determine the impact of product and service quality on consumer satisfaction at the restaurant. The research was meticulously conducted over two months, commencing in October 2018, with the target population being the consumers of Nasi Kebuli Kebun Nanas Restaurant in Jakarta. A total of 94 individuals were involved in this comprehensive study, which employs descriptive research methodology. This study employs descriptive research methodologies. Descriptive research examines current facts pertaining to a specific problem obtained from a representative sample to examine hypotheses or address inquiries pertaining to the present condition of the subject being investigated. The variables Product Quality and Service Quality, which are crucial in understanding consumer satisfaction, are considered independent variables, denoted as X1 and X2, respectively. User Satisfaction is the dependent variable, denoted as Y. The calculation of the coefficient of determination R2 (R squared) provides a measure, expressed as a percentage, that describes the extent to which the independent variables, namely product quality (X1) and service quality (X2), contribute to the variations in consumer satisfaction at the Nasi Kebuli Kebun Nanas Restaurant in Jakarta. The variable (Y) accounts for 58.6% of the total, while the remaining 41.4% is attributed to other factors that are analyzed and also impact employee performance.
Design Of a Portal Website for One of The High Schools in Bandung Cahyo Hermanto; Rahmat Anggit Wahyudi
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.288

Abstract

This study aims to create and construct a web gateway for a secondary school in Bandung. This website is anticipated to augment the engagement of students, parents, and school stakeholders in acquiring and disseminating information about school activities, student accomplishments, and diverse academic and extracurricular initiatives. The study technique encompasses user needs analysis, user interface (UI) design, and the development and execution of the website. The needs analysis approach entails interviews with school authorities, students, and parents to comprehend their expectations and prerequisites for the material that should be accessible on the portal. The outcome of this study is an online gateway that enables visitors to retrieve current information regarding class timetables, school notifications, event schedules, and students' scholastic accomplishments. In addition, the portal offers communication options that facilitate discussions and engagement between the school, students, and parents. This research is anticipated to benefit from enhancing communication and involvement among the school, students, and parents. Moreover, using information technology in education can enhance the efficiency and efficacy of the learning process at a high school in Bandung.
The Influence of Price and Product Quality on Cosmetic Purchasing Decisions in a Marketplace Desi Lestari; Dudung Juhana
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.293

Abstract

This study aims to examine the impact of price and product quality on consumer choices while purchasing cosmetics in a particular market. The research methodology entails conducting an online survey targeting 100 active users of a marketplace company who have purchased beauty products. The findings indicate that the combination of price and product quality substantially influences purchase choices, accounting for a total contribution of 87.4%. These data suggest that these elements are significant contributors to acquiring cosmetics online. The research suggests that Maybelline's management should prioritize the value dimensions of price and product quality in their marketing tactics. They should focus on techniques that uphold or improve product quality while ensuring competitive prices. This result offers valuable insights for cosmetic companies in navigating the growing competition in the e-commerce market.
The Influence of Product Quality and Promotion on Purchasing Decisions at a used car company Hestin Septiana Wahyu Utami; Boy Suzanto
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.295

Abstract

The purchasing choice significantly impacts marketing and can be influenced by various aspects, including product quality, promotions, and other variables. This study examines the impact of product quality, advertising, and buying decisions on used automobile sales at a particular used car dealership. This study aims to assess and evaluate the influence of product quality and promotional activities on consumer purchasing choices within the selected used automobile firm. This study utilizes descriptive and confirmatory analysis techniques with a sample size of 97 participants. The chosen analytical technique is path analysis, and the software utilized is SPSS version 16. The study's findings indicate that, according to path analysis, the variable of product quality (X1) exerts a direct influence of 33.8%, an indirect influence through its association with promotions of 13.4%, and an overall influence of 47.2%. The promotion variable (X2) has a direct impact of 7.2%, an indirect impact through its correlation with product quality of 13.4%, and a total impact of 20.6%. The combined impact of the variables product quality (X1) and promotion (X2) on the purchase decision (Y) amounts to 67.8%, with the remaining 32.2% being ascribed to unexamined variables in this study. The study's findings indicate that it is advisable to prioritize product quality and promotions to improve buying decisions.
Workshop Information System Design Using Dynamic System Development Method Feri Alpiyasin; Githa Febriani
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.296

Abstract

A practical and comprehensive information system is essential for operating contemporary auto repair shops, such as Madju Motor Auto Repair Shop in Bandung. This thesis aims to create and implement an information system that can enhance service efficiency and streamline data administration at the shop. This research employs the Dynamic System Development Method (DSDM), renowned for its emphasis on adaptable and user-centric software development. This study involves multiple steps, which include requirements analysis, system design, implementation, and testing. The outcome of this study is establishing an information system that allows clients to arrange car repair appointments conveniently. The system also enables the management to oversee the data that supports the shop's business processes and track the overall performance of the shop. The utilization of the DSDM methodology enables adaptability in system development, facilitating the incorporation of modifications and enhancements by evolving company requirements and customer preferences. This thesis aims to substantially improve Madju Motor Auto Repair Shop in Bandung substantially, enhancing customer service quality and operational efficiency.

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