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<![CDATA[PENGARUH KIM SEON HO SEBAGAI BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN EVERWHITE ]]>
<![CDATA[Edo Fernando Susilo]]>;
<![CDATA[Azalia Gerungan]]>;
<![CDATA[Pierre Mauritz Sundah]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.410
<![CDATA[The growth of the skin care industry which continues to experience rapid development is because women generally want to appear physically beautiful and youthful, it becomes a primary need and a big target for the beauty cosmetic industry. Increasing growth creates large opportunities for companies and requires them to implement different strategies, one of which is using brand ambassadors. Everwhite, is the first local skin care product to collaborate with South Korean celebrity Kim Seon Ho as its brand ambassador. This study uses an explanatory quantitative method with the aim of knowing and measuring how much brand ambassador has an impact on consumers in making purchasing decisions. Data was collected through online questionnaires from 100 respondents with the results of the calculation of the Slovin formula with a precision level of 10%. The statistical data analysis technique in measuring the effect is the test of determination. The results showed that Kim Seon Ho as a brand ambassador was able to influence 78.7% of Everwhite's purchasing decisions. This confirms the assumptions of the Value Expectacy theory significantly.]]>
<![CDATA[ASAL USUL NAMA PASANGKAYU: Teori Interaksionisme Simbolik ]]>
<![CDATA[Gazali]]>;
<![CDATA[Yunidar]]>;
<![CDATA[Arini Nurazizah]]>;
<![CDATA[I Made Sukanata]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.495
<![CDATA[This study describes the origin of the name Pasangkayu using the symbolic interactionism theory. The data source of this research is the coastal community who master and have knowledge about the origin of the name Pasangkayu by using qualitative descriptive methods. The data collection techniques used in this research are: (1) observation, to make direct observations of the community and the studied object; (2) interviews, to obtain information related to the studied object; (3) audio visual documentation, to record the speaker's explanation related to the origin of the name Pasangkayu; (4) textual documentation, to write all the utterances conveyed and to strengthen the obtained data. The results of the interview provide an overview of how the name Pasangkayu formed to be. The symbolic interactionism carried out by the fishermen was the reason for the naming of Pasangkayu City. The fishermen make a pair of wooden trees as a symbol when returning from the sea.]]>
<![CDATA[DARI DARING KEMBALI KE LURING: PERSPEKTIF MASYARAKAT SIBER MENGENAI IMPLEMENTASI PENDIDIKAN FORMAL SELAMA PANDEMI COVID-19 DI INDONESIA ]]>
<![CDATA[Cut Meutia Karolina]]>;
<![CDATA[Irwa Rochimah Zarkasi]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.499
<![CDATA[The process of learning methods for formal education during COVID-19 in Indonesia experienced the dynamics of pros and cons in the society, especially for parents who faced changes in learning methods for their children. The purpose of this research is to find out how the cyber community responses to the planned change in learning methods from online, which then returns to offline during the pandemic. This study uses a qualitative method with netnographic approach. This research involves several theories: participatory culture, symbolic interaction and the concept of debating in cyberspace. The results of this study reveal three perspectives on responding to this issue. Social media, especially Instagram, is a forum for public expression regarding an issue in society that should not be ignored. Many important views are conveyed through social media. The pros and cons are based on various points of view. The unique finding of this study is a personal attack on dissent.]]>
<![CDATA[ANALISIS KOMPONEN VISUAL PESAN MASKULINITAS PADA SERIES PEAKY BLINDERS SEASON 6 ]]>
<![CDATA[Reza Gunawan]]>;
<![CDATA[Anita Pahlevi]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.511
<![CDATA[The purpose of this study is to identify aspects of the message of masculinity in the series of Peaky Blinders season 6 using the concept 5c’s of cinematography 5c proposed by Joseph V Mascelli. The results of this study, was found out of that the dominant element is the big wheel as this element is present in every episode, while the rarest is be a sturdy oak. Then it was also proven that how the 5C technique in cinematography managed to convey a message. Such as the angle of placement of a high angle camera that describes how a character is being bullied, a low angle that describes the valor of a character; Unsuccessful image continuity without scene by scene so that the image does not feel sloppy; The technique of cutting images or cutting which is also able to give meaning to each transition from the scene and the shot; The distance from the camera that frames the gesture or body language of a character, the audience only sees what the filmmaker wants to show; then the composition technique applied by the filmmaker to add an aesthetic element to each shot image.]]>
<![CDATA[STRATEGI KOMUNIKASI CORPORATE IDENTITY BPJS KETENAGAKERJAAN MELALUI MEDIA DIGITAL ]]>
<![CDATA[Anna Farianingrum]]>;
<![CDATA[Shinta Prastyanti]]>;
<![CDATA[Bekti Istiyanto]]>;
<![CDATA[Toto Sugito]]>;
<![CDATA[Agoeng Noegroho]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.540
<![CDATA[COVID-19 pandemic occurred in December 2019 hit almost all countries, causing many companies to terminate their employment, and resulting in high unemployment including Banyumas. This resulted in an increase in workers submitting Old Age Security claims to meet the needs of life. The surge in JHT claims and the implementation of PPKM is a challenge for BPJS Ketenagakerjaan as a public service institution to overcome problems and determine strategies for company sustainability, for this reason, Lapak Asik (Service Without Physical Contact) was created, namely a digital application as a means of submitting JHT claims. This study aims to analyze the corporate identity strategy of Employment BPJS in managing digital media and its role in service. The theory used is corporate identity and computer mediated communication. The research method uses a descriptive qualitative approach. Data collection through interviews, observation, and documentation. The results showed that the Purwokerto Employment BPJS had not optimally implemented corporate identity (behavior) indicators while the computer-mediated communication component had been implemented properly.]]>
<![CDATA[REPRESENTASI ANAK DALAM FILM GARAPAN SINEAS LOKAL KOTA PALU: Analisis Semiotika Pada Film Halaman Belakang dan Film Gula & Pasir ]]>
<![CDATA[Roman Rezki Utama]]>;
<![CDATA[Stepanus Bo'do]]>;
<![CDATA[Geraldy Yohanes Kurniawan Lumanauw]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.600
<![CDATA[This study aims to determine representation the figure of a child in Halaman Belakang film and Gula & Pasir film. The research method is descriptive qualitative by using Charles Sanders Peirce's semiotic analysis. Based on the results of this study, it shows that in Halaman Belakang film and Gula & Pasir film, there are findings of signs of representation of children who are constrained, representations of children who do not care about their parents, representations of children who express their emotions, representations of children who are not polite, representations of children who do not respect parents, and representations of children who respect parents based on the representament, object, and interpretant. The similarities and differences between the two films show the figure of a child who does not care about and does not respect his parents, and a child who cares for and respects his parents. The general representation of child characters in both films describes themselves as the main character in the film, both of which take the point of view of a child.]]>
<![CDATA[KESERASIAN SOSIAL DAN INTEGRASI SEBAGAI WUJUD KOMUNIKASI ANTAR ETNIK DIKELURAN PANASAKAN KECAMATAN BAOLAN KABUPATEN TOLITOLI ]]>
<![CDATA[Ade Irma]]>;
<![CDATA[Andi Famrizal]]>;
<![CDATA[Fitriani Abdullah]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.679
<![CDATA[This study aims to determine social harmony and social integration as a form of inter-ethnic communication in Panasakan Village, Baolan Sub-district, Tolitoli Regency. The research base used is qualitative and the type of research is descriptive. The type of data uses primary data and secondary data. Data collection techniques are observation, interview, and documentation. Informant withdrawal technique using purposive. From the results of the research conducted, it is known that the process of inter-ethnic integration in Panasakan Village is formed through 4 (four) forms, namely marriage (amalgamation), work relationship attachment, community harmony institution (ethnic), community association (Rukun Warga/Rukun Tetangga). The four forms of integration above are a forum used by the people of Panasakan Village as a form of national integrity and as a supporting factor in creating social harmony in Panasakan Village, Baolan Sub-district, Tolitoli Regency, and the influence of communication as an inhibiting factor resulting in social conflict.]]>
<![CDATA[KONTESTASI NARASI CBT YANG BERKELANJUTAN PADA KOMPLEKSITAS EKOSISTEM DESA WISATA ]]>
<![CDATA[Chandra Yudha Satriya]]>;
<![CDATA[Heni Indrayani]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.687
<![CDATA[This research is based on the argument that the model of community development as complexity is very different. Because it takes a bottom-up approach, which is seen from the interactive (relational) discourse or view between individuals and society in an increasingly complex environment, and seeing how the two influence each other. This study aims to analyze and describe the discourse of the Community-Based Tourism (CBT) program in the Karanganyar tourist village, Magelang district. This research uses a qualitative approach and data collection is done through in-depth interviews, media monitoring, and FGD. The results of the study show that the CBT narrative has been interpreted and understood differently, and this depends on the structural position of each element, be it the government, strategic partners, or the tourism village community. Meanwhile, the government interprets the concept of CBT as the domination of economic and political interests. This study enriches communication studies on unequal power relations between development elements and recommendations for community empowerment through CBT.]]>
<![CDATA[ANALISIS ISI KRITIK POLITIK DALAM FILM DOKUMENTER THE ENDGAME ]]>
<![CDATA[Achmad Herman]]>;
<![CDATA[Nurul Fahri]]>;
<![CDATA[Muhammad Wahid]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.708
<![CDATA[This study aims to determine political criticism and the frequency of its appearance contained in the documentary film The EndGame. This research uses quantitative research on the basis of content analysis methods, sampling using a multistage random sampling technique, so that all scenes of the documentary film The EndGame that aired on the Watchdoc Documentary YouTube channel are used as research samples. The data collection technique uses data documentation techniques based on predetermined political criticism categorizations. Research samples were collected through coding sheets and data were analyzed using frequency distribution tables. The results of this study show that the documentary film The EndGame contains five political criticisms based on existing political problems, namely criticism related to state problems, power problems, decision making problems, general policy problems, and allocation problems. Meanwhile, the frequency of messages of political criticism found by researchers, namely the frequency of political issues that were criticized the highest, was a matter of power with a percentage of 60%, while the frequency of political issues that was criticized the lowest was a problem of allocation with a percentage of 3.64%.]]>
<![CDATA[POST-TRAUMATIC STRESS DISORDER PADA PENYINTAS BENCANA GANDA ]]>
<![CDATA[Muthia Aryuni]]>
<![CDATA[ Kinesik Vol. 10 No. 1 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako ]]>
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DOI: 10.22487/ejk.v10i1.753
<![CDATA[Post-Traumatic Stress Disorder (PTSD) is a psychological disorder with three main symptom foci namely: re-experience, avoidance and hyperarousal. This study aims to find the symptoms of PTSD and the psychological impacts that arise in survivors who experience three different disasters, namely: earthquake, tsunami and liquefaction. This research uses a qualitative approach with phenomenological methods and is analyzed using structured coding procedures and characterizations of the coded segments. The selection of research participants was carried out using purposive sampling method with a total of twelve people, aged 18-45 years with different backgrounds. The results showed that six male participants and five female participants experienced PTSD symptoms, while one woman did not show symptoms in the re-experience condition. Furthermore, from three types of disasters, namely earthquake, tsunami and liquefaction, it was found that liquefaction survivors showed the most symptoms of PTSD disorder, followed by tsunami and earthquake survivors. The psychological impact experienced by disaster survivors adversely affects important aspects of their lives, namely; cognitive, emotional, behavioral and social aspects.]]>
