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Muhammad Khairil
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Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako Jalan Soekarno Hatta Km. 9. Kota Palu
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Kinesik
Published by Universitas Tadulako
ISSN : 30479614     EISSN : 23022035     DOI : https://doi.org/10.22487/ejk
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
KINESIK journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: Media, New Media, and Communication Technologies Audio/Visual Communications Marketing Communications Political-Communications Journalism Public Relations Broadcasting
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol. 12 No. 2 (2025): August" : 8 Documents clear
Representasi Stereotip Gender dan Budaya Patriarki dalam Iklan MR.DIY Indonesia Bulan Ramadan Tahun 2024 di YouTube Hartono, Renata Julianty; Prayogi Restu Adiguno; Nada Nadiah Aulia; Fajar Junaedi
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1667

Abstract

Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
Klaim Superlatif sebagai Pelanggaran Iklan Etika Pariwara Indonesia pada Iklan di YouTube: Iklan Azarine Kids, Ichitan, Le Minerale, SGM, dan Zwitsal Jenny Najwa Athifah; Prayogi Restu Adiguno; Fajar Junaedi; Suhermanto, Ganing Ajeng Dwi Febriana
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1677

Abstract

This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
Semiotika Roland Barthes Representasi Kritik Kelas Pekerja Pada Video Klip Rakesh "Penguasa Malam" Maulana, Mohammad Iqbal; Rahmawati, Rezki; Nuraliah, Dewi; Putri, Pusparani Sahran; Febriany; Utama, Roman Rezki
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1857

Abstract

Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
Representasi Makna Pantang Menyerah dalam Lirik Lagu Super Junior “Express Mode” Febriany, Febriany; Putri, Pusparani Sahran; Maulana, Mohammad Iqbal
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2148

Abstract

Psychological pressure experienced by younger generations due to identity crises and life uncertainty has created a demand for the representation of positive values in popular culture. Express Mode, a song by Super Junior, serves as a medium that conveys the theme of perseverance and resilience. This study aims to analyze how the meaning of never giving up is constructed in the song’s lyrics using Roland Barthes’ semiotic approach. The research method is descriptive qualitative, focusing on three levels of meaning: denotative, connotative, and myth. The findings show that the lyrics construct the image of a modern hero who is progressive and determined in facing challenges. This representation is reinforced by Super Junior’s real-life experience as a group active for over two decades in the entertainment industry. The song functions as a cultural agent that conveys ideological values such as courage, optimism, and determination. In conclusion, Express Mode builds a symbolic narrative that inspires emotional strength among today’s youth.
Strategi Komunikasi Bank Indonesia dalam Kampanye Mositande Masugi Ngata pada Pengendalian Inflasi Sulteng Safitri, Nur; Lampe, Ilyas; Herawati, Andi Febri
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1773

Abstract

This research focuses on the Mositande Masugi Ngata (Let's Synergize to Control Inflation) campaign, which aims to analyze the communication strategy implemented by BI Central Sulawesi by utilizing cultural strengths to support inflation control. This research is based on the communication strategy theory based on the Harold D Lasswell paradigm with a qualitative approach based on case studies. The results of the research show that BI Central Sulawesi's communication strategy in the Mositande Masugi Ngata campaign is carried out through five main stages: (1) Identification of  Stakeholders and Their Roles (who), (2) Development of Local Wisdom- Based Themes (says what), (3) Selection of Communication Channels (in which  channel),  (4)  Implementation  of  Campaign  Communication  (to whom), and (5) Campaign Evaluation (with what effect). The application of local wisdom principles is a key element in building campaign messages that are relevant to the local community's culture in strengthening coordination between stakeholders, while creating more effective communication.
Representasi Gibran Rakabuming Dalam Dinamika Pemakzulan Wakil Presiden Pada Sampul Majalah Tempo Edisi 5 – 11 Mei 2025 Yuwono, Andri Prasetyo
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2012

Abstract

This study analyzes the representation of Gibran Rakabuming Raka in the political context of the vice presidential impeachment discourse, as depicted on the cover of Tempo Magazine, edition May 5–11, 2025, titled "The Orchestra of Gibran’s Impeachment." The political momentum intensified after the Indonesian Military Retirees Forum officially submitted an impeachment request to the House of Representatives and the People’s Consultative Assembly. This study aims to identify the construction of meaning through visual and textual signs on the magazine cover, using the semiotic approach of Charles Sanders Peirce. A descriptive qualitative method is employed. The findings reveal that the media constructs Gibran’s image through a paradoxical visual narrative—serene in appearance, yet situated within a fragile and threatened political structure. The study concludes that mass media plays a strategic role in shaping public perceptions of political figures through non-neutral visual representation, especially in moments of leadership crisis.
Pelestarian Tradisi Rejung Sebagai Warisan Budaya Lokal: Studi Desa Air Teras Kecamatan Talo Kabupaten Seluma Setiani, Dwiza; Riswanto
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2110

Abstract

This study aims to determine the preservation of the rejung tradition as a local cultural heritage: a study of the role of customary stakeholders in Air Teras Village, Talo District, Seluma Regency. The method used is qualitative with data collection techniques through observation, interviews and documentation. The theory used is symbolic interaction theory according to George Herbert Mead (mind, self, society). Mind in the research, traditional leaders conduct cultural socialization activities by using local language in explaining rejung as a symbol and language of local culture, connecting the meaning of rejung with social reality. Self (self), traditional leaders conduct direct social interactions in shaping the identity (sefl) of the younger generation by directly involving them in training activities and cultural activities. Society involves the younger generation in various cultural activities and cultural competitions that will strengthen the role of the younger generation as cultural preservationists.
Evaluasi Dampak Kualitas Produk dan Pemasaran Konten Skintific Terhadap Keputusan Pembelian Konsumen di Tiktok Ambotuwo, Fadhlillah Dzil Ikram; Mahmudi, Muhammad Fauzan Adzim Al
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2184

Abstract

Social media platforms such as TikTok have transformed digital marketing strategies, particularly in the beauty industry. Skintific, a growing skincare brand, leverages creative content on TikTok to build its brand image and attract consumer interest. This study analyzes the influence of product quality and content marketing on consumer purchasing decisions. Using a quantitative approach, questionnaires were distributed to 100 TikTok users who were familiar with and had purchased Skintific products. The data were analyzed using multiple linear regression. The results showed that both variables had a positive and significant influence on purchasing decisions. Content marketing proved to be more dominant in creating initial attraction and building consumer trust. These findings suggest that the combination of superior product quality and creative content marketing can enhance the effectiveness of digital marketing strategies and drive purchasing decisions.

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