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Kota malang,
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INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
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Articles 297 Documents
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Covid-19 Pandemic Digitalization Training For Agriculture Sustainable Development of Micro and Small Enterprises In KWT Sri Rejeki Yeni Pramita; Keppi Sukesi; Reza Safitri
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.8

Abstract

It is undeniable that the coronavirus (COVID-19) pandemic has affected the global economy and environment. The main victims of the COVID-19 outbreak are agricultural Micro and Small Enterprises MSEs in KWT, especially in developing countries, where the use of digital media is still limited. This paper uses literature and personal insights to provide lessons on digitalization the COVID-19 pandemic for the development of MSEs in sustainable KWTs from a technology-for-social perspective. researchers develop work concepts to support digital transformation after COVID-19 for the sustainable development of KWT MSEs. The fact is that digital payments, especially mobile money, must be an important digital transformation priority for MSEs in KWT. In addition, institutions must support the resources and capabilities of MSEs in KWT adopting digital for sustainable business, production and consumption. This study shows that the Chair of the KWT UMK and other stakeholders to re-research their business strategy, combine crisis scenarios and business plans as an effort to retain customers virtually so that they can increase sustainable agricultural businesses. We also propose further research areas to enhance the transformation of digital KWT MSEs after COVID-19.
Analysis of Coffee Raw Material Inventory Control Using the EOQ (Economic Order Quantity) Method in SME Sido Luhur Sukosyah, Ananda Windi; Djoko Koestiono; Heptari Elita Dewi; Kiara Namira Rusli
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.9

Abstract

SME Sido Luhur is a producer that processes raw coffee beans who have problems ordering coffee beans every month which is considered to result in higher inventory costs. The sample in this study were SME Sido Luhur owner who were determined based on judgment sampling. The research was conducted at SME Sido Luhur starting September 2022. This research used primary data obtained through interviews and secondary data obtained from the cost and quantity of raw materials in 2018. Data for 2018 can represent 2019, 2020, 2021, 2022, and so on, because starting in 2017 SME Sido Luhur have entmered the maturity phase so the 2018 data can represent the following year based on the relatively stable use of raw materials and having entered the business maturity phase. The analysis method uses EOQ to find the optimum inventory quantity with the lowest possible cost and the right reorder time. A comparison of robusta coffee bean inventory control methods shows that the Economic Order Quantity method is more effective in controlling raw material inventory in SME Sido Luhur as evidenced by the cost of raw material inventory being economical and efficient. After using the EOQ method, orders are made every 2 months to save costs for ordering raw materials compared to before using the EOQ method, which is done every month.
Household Food Security Analysis Case Study on Sustainable Food House Area Program (KRPL) in Bandungrejosari Village, Sukun District, Malang Tartila Fitri; Iid Mufaidah; Nuhfil Hanani; Hery Toiba
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.18

Abstract

The population of Indonesia increases every year, so there is an increase in demand for food, both commodities of grain, vegetables, fruit and others. If the demand for food continues to increase and is not supported by increasing food production there will also be food insecurity at certain times. The government's policy to overcome this problem is the Acceleration of Food Consumption Diversification (P2KP) and its program namely Sustainable Food House Area (KRPL). The purpose of this study is to analyze household food security using a quantitative aspect approach (TKE and TKP) and quality aspects (PPH score) The results of the study PPH scores achieved by KRPL participating households and not KRPL participants were 86.6 and 75.9, respectively. This value shows the pattern of food consumption that has not varied. However, it can be seen that participating households of KRPL have more food consumption than households not participating in KRPL While the energy consumption and non-participant household protein of KRPL still have not reached the consumption recommendations set by the government, amounting to 1883.5 kcal / capita / day and 49.7 gram / capita / day.
Dairy Farmers Perception on Cooperatives in East Java, Indonesia Hery Toiba; Rachman Hartono; Dwi Retnoningsih; Moh. Shadiqur Rahman
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.13

Abstract

Although past studies have shown that cooperatives can improve the welfare of rural communities. However, many farmers did not aware about the cooperative advantages. This begs a question as to whether cooperatives really contribute to the rural incomes and economies. This study aims to assess farmers’ perception on cooperative membership and how members have adopted innovative technologies. Data were obtained from a survey with 300 dairy farmers in Malang and Batu, East Java. The data were examined using a descriptive analysis. The results showed that farmers who do not join any cooperatives perceive that the institution is not able to determine the quality of their milk produce. Meanwhile, farmers who are members of a cooperative perceive that the institution can maintain stability of milk produce’s sales prices. This implies that education about cooperatives among farmers needs to be improved so that they can objectively view the benefits of cooperative membership and make informed decision in their economic activities.
Study of Forming Factors Electronic Word of Mouth (EWOM) and Its Influence On Purchasing Fruit Products at Kojama Shop Siti Suciani Fitriah; Budi Dharmawan; Ulfah Nurdiani
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.14

Abstract

Kojama Shop is an online platform that markets avocado butter products. To win the competition, Kojama Shop must improve Electronic Word of Mouth (eWOM) by knowing the factors that form eWOM and their effect on purchases. This study aims to determine the factors that form eWOM on the purchase of fruit products at the Kojama Shop and the influence of the factors formed from eWOM on the purchase of fruit products at the Kojama Shop. The selection of research places is intentional. The target of research is the follower of the Kojama Shop Instagram account that has already bought and consumed butter avocado fruit products at least 2 times, aged at least 18 years, and actively using social media Instagram. Data retrieval using survey methods through online questionnaires using Google forms. Sampling using the Unknown Population formula, the study took 151 respondents. Data analysis uses descriptive and multiple linear regression. The results showed that there are 5 factors of eWOM: Concern for Others, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Platform Assistance. These five factors have a significant influence together and an individual towards the purchase.
Export Competitiveness of Indonesian Coffee In Germany Fadhlan Zuhdi; Rachmiwati Yusuf
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.15

Abstract

Coffee has been one of the mainstay products for Indonesia's exports to Germany since the last time and the frequency continues to increase. This reflects that Germany's need for coffee continues to grow. This study aims to measure the position of Indonesia's coffee export competitiveness in Germany. The method used in this research are Revealed Comparative Advantage (RCA) and Constant Market Share (CMS). The results showed that Indonesia's coffee exports were not competitive in Germany and had a downward trend. The export performance of Indonesian coffee in Germany also shows a downward trend in each period. Several things that need to be improved so that the competitiveness and performance of Indonesia's exports can increase is by disseminating information regarding the use of cultivation technology to increase the productivity of Indonesian coffee.
The Effect of Sustainable Supply Chain Management on the Performance of Certified Organic Coffee at Malang Regency Rosita Widya Putri; Dwi Retnoningsih
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.8

Abstract

This study aims to analyze the effect of sustainable supply chain management on the performance of organic Robusta coffee in the Farmers Group, Amadanom Village, Malang Regency. The impact of sustainable supply chain management in this study is identified from the supplier, manufacture, and consumer variables. Supply chain performance is known through economic, environmental, and social dimensions. The approach used in this research is quantitative. The data was collected from 50 respondents. These respondents are all elements of Farmer Group's sustainable supply chain. Sampling was done by census and snowball sampling. The research used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method to analyze. This study showed that the supplier does not significantly affect economic performance but has a positive and significant impact on environmental performance and social performance. The manufacturing variable has a positive and significant effect on financial and social performance but does not substantially impact environmental performance. Consumers in a sustainable supply chain have a positive and significant effect on economic performance, environmental performance, and social performance.
Analysis of the Structure, Conduct and Performance of the Chrysanthemum Flower Market in Pasuruan Regency (Study Case in Tutur Village) Zakia Putri Sulaiman; Ratya Anindita; Abdul Wahib Muhaimin
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.1

Abstract

With a total FOB value of $792,698, chrysanthemums had a strong export performance in the previous four years (2014–2018). This demonstrates that chrysanthemums are very competitive in the global market (Balithi, 2019). When comparing the land area in 2018 to the previous year, 2017, the land area declined to 11,105,178 m2, with a production of 488,176,610 and a productivity of 43.96 per hectare of land in 2017. (BPS, 2019). In this research, the structure, behavior, and performance of the chrysanthemum market were investigated with the help of 25 respondents and 18 merchants, with the SCP technique being applied. The findings revealed that monopolistic institutions were responsible for the market structure, which consisted of perfect competition at the farmer level and a monopoly at the marketing agency level, as well as significant obstacles to entry, product differentiation, and vertical integration. According to the findings of an investigation into the behavior of the chrysanthemum market in Tutur Village, wholesalers and flower shops are the marketing agents who conduct the greatest number of marketing duties. Wholesalers have a monopoly on market information, with farmers serving as price takers and, subsequently, marketing organizations serving as price makers. Farmers' marketing options are constrained as a result of the presence of capital linkages between them and intermediaries, and many choose to sell their products through intermediaries rather than directly to consumers. In Tutur Village, there are four different ways in which chrysanthemums may be sold. As a result of the formation of a market structure, each marketing agent employs methods and colludes with others to achieve success. Following an investigation into market performance in Tutur Village, it has been discovered that channel 4 has the largest overall margin, followed by channel 5.
Lessson-Learned: Participatory Action Research Project with Upland Smallholder Farmers Practicing Cropland Agroforestry System in Wonogiri Regency to Support National Food Security Rudy Nur Hidayah; Wiyono Wiyono; Oka Karyanto
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.16

Abstract

Indonesia government pays little attention to address impending threat of the existences of upland smallholder farmers due to insufficient farm income. This condition poses an imminent threat to national food security. One of the initiatives to address the condition is participatory action research project conducted by Faculty of Forestry UGM with 12 upland smallholder farmers in Wonogiri regency from 2016 to 2018. The result of the participatory action research project showed that although the 12 smallholder farmers practice cropland agroforestry system in marginal land, their increased rice production could improve farm income, be similar in rice field and support national food security. Therefore, this study aimed at investigating lesson-learned of the participatory action research project. This study was conducted on January-March 2020, used participant observation and semi-structure interview methods to collect data from the 12 smallholder farmers. After the collected data were analyzed by descriptive method, this study founded four points of lesson-learned including (1) finding a responsive smallholder farmer group; (2) minimizing negative role of local elite; (3) maximizing positive role of local elite; (4) implementing modified technology package.
The Effects of Non-Cash Transactions on Consumer Satisfaction (A Case Study on Consumers of the Oro-Oro Dowo Market, Malang) Ary Bakhtiar; Harpowo Harpowo; Rahmad Pulung Sudibyo; Amanina Nur Fitria; Wahid Muhammad Shodiq
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.17

Abstract

The Internet of think is considered incredibly adaptable in the present digital world, one of which is non-cash payments, making it easier, faster, and decreasing human errors. It is not surprising that the government is now promoting Gerakan Nasional Non-Tunai (GNNT) program by ratifying a new application owned by one of the BUMN subsidiaries to enable payment transactions. The GNNT is now being encouraged in many sectors of Indonesian needs, including traditional markets. The objectives of this study were: 1) identifying the consumer characteristics who uses non-cash payment applications in Oro-Oro Dowo market Malang, and 2) investigating the impact of service quality, product image, and promotion on consumer satisfaction as non-cash payment application users. The research site was in Oro-Oro Dowo market, Malang. It is the first traditional market to employ non-cash payments as a payment option, with the research period beginning in April 2020. This study had 100 participants selected through the distribution of questionnaires. The data analysis employed Partial Least Squares-Structural Equation Modeling. The findings showed that the majority of respondents who use non-cash applications were female consumers (76%), had an average age of 20-25 years (47%), had undergraduate education (46%), worked as private employee (37%), and had an average income of < Rp2.000.000 (37%). The path coefficient test revealed that product image and promotion variables had a significant effect on consumer satisfaction as they had a sig value of > 0.05 while the application service variable had a sig value greater than 0.05, it had a negligible effect on consumer satisfaction.

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