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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP MASYARAKAT DESA PAKRAMAN BATUAN TERHADAP MITOS I GEDE MECALING Enik Trijayanti, Ni Komang; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2017)
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The myth of I Gede Mecaling has been enveloved in Batuan Pakraman Village and passed down from generation to generation. The myth told about the act of I Gede Mecaling who always hurt the people who lived in Batuan Pakraman Village. The act of I Gede Mecaling had an effect, then he was expelled from Batuan Pakraman Village. he cursed and swear that Batuan Pakraman Villagers will be affected if they cross to Nusa Penida. That myth caused the dualism attitude among the villagers in Batuan Pakraman Village, going or not going to Nusa Penida. The aim of this research is to determine the factors that affect the attitude of Batuan Pakraman Village to the myth of I Gede Mecaling. This research used qualitative descriptive reseacrh type. The data that develoved in this research used interview, observation and documentation studies method. For the selection of the informan used purposive sampling and snowball techniques. The research of this research shows that there is a dualism attitude among the villagers to the myth of I Gede Mecaling affected by expirience factor, economic factor and the value factor in the family. The myth is a communication medium because there is a message in it. Then the myth is spread oarally from generation to generation. Keywords: the myth of I Gede Mecaling, attitude formation, Batuan Pakraman Village, inheritance of caltural values.
REPRESENTASI LAKI-LAKI FEMINIS DALAM VARIETY SHOW KOREA THE RETURN OF SUPERMAN (STUDI SEMIOTIKA JOHN FISKE) Pradnyani Kawiswari, I Dewa Agung Ayu; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Variety show as one of the television programs consists of signs and meanings. Korean variety show The Return of Superman exhibits the feminist side of a husband who helps his wife in caring for their children and taking care of household chores. Signs representing feminist side of the men on this variety show was analyzed using John Fiske’s semiotics. The results of this research showed that the Korean Variety Show The Return of Superman represents feminist side of men who are caring, tolerant, cultured, liberates in interpersonal partnership. These men use positive polite language, understand the domestic work distribution, and are transparant. This leads to the development of patriarchal ideology in Korea based on the emergence of a new men characteristic. Keywords: Feminist Men, Korean Variety Show, Representation, Semiotics
IMPLEMENTASI STRATEGI KOMUNIKASI PEMASARAN TERPADU MAYBANK BALI MARATHON 2017 Yudena, Aulia Bunga; Alit Suryawati, I Gusti Agung; Pascarani, Nyoman Dewi
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Marketing communication is a driving factor for success within a company, to introduce companies and establish relationships with consumers. One effort that can be done by the company as a form of innovation from the development of communication technology to gain the trust of the community is to hold certain activities. PT Bank Maybank Indonesia as a bank that supports the lifestyle of people who like sports, especially running sports, makes an activity namely Maybank Bali Marathon (MBM). This research was conducted to find out how the integrated marketing communication strategy of the Maybank Bali Marathon Corporate Communication Division was in carrying out the Maybank Bali Marathon 2017. The research was a qualitative - descriptive study using data collection techniques in the form of interviews and document studies. The results of this study indicate that MBM uses an integrated marketing communication strategy (IMC) centrally. In addition, the marketing communication activities carried out by MBM focus more on social media (online) compared to offline activities. Keywords: communication strategy, integrated marketing communication, Maybank Bali Marathon
MOTIVASI REMAJA DI SMA NEGERI 1 MENGWI MENGGUNAKAN APLIKASI LINE SEBAGAI MEDIA KOMUNIKASI Adi Pratiwi, Ni Komang; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT LINE is a free instant messaging application that can be used to send text messages, send photos, videos, voice messages, etc. This research focused on Motivation of Application Use for Communication Media. The research aim is to describe motives students in SMA 1 Mengwi while using LINE as communication medium. This research used Uses and Gratification theory with a Study Of McQuail’s Media Consuming Motives. Descriptive Quantitative method is usedand data were collected by Question are with 308 students in total. This study found four motives such as, Information Motive, there were Personal Identity Motive, Social Interaction Motive, and Entertainment Motive. Furthermore, Information Motive was the highest in percentage and the Personal Identity Motive was the lowest. Keyword: Instant Messaging, LINE, Motives
POLA KOMUNIKASI PADA KALANGAN LESBIAN DALAM PENGEMBANGAN HUBUNGAN ANTAR PRIBADI (STUDI PADA KOMUNITAS SRIKANDI DEWATA) Agestiary Saputri, Ni Kadek; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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The goal of this research is to know the communication pattern used by lesbians in the Srikandi Dewata Community in the process of developing interpersonal relationship up to the stage of intimacy to be a lover. This research uses descriptive qualitative type. Informants were selected by purposive and snowball techniques. Data were obtained by using in-depth interview technique, direct observation, and documentation study. Data analysis techniques used in this study through several stages namely, data reduction, data presentation, and conclusions. The results showed that lesbians within the Srikandi Dewata Community used four patterns of communication in the process of developing relationships to the stage of intimacy to become lovers. First is the primary communication pattern in which they use verbal and non verbal communication in the development of their relationship. Second is the pattern of secondary communication, they use the second channel or media in the delivery of messages, namely mobile and use of chat applications. Third is a linear communication pattern, this communication pattern is formed from the stages and process of developing their interpersonal relationship, from interpersonal communication stage, contact stage, stage of engagement, and stage of intimacy. Fourth is the circular communication pattern, this pattern is used in the stage of involvement and stage of familiarity to know the respond an feedback from the message given from the communication to the communicator. Keywords : Communication Pattern, Relationship Development, Lesbian, Lesbian Community
Studi Agenda Setting Film Silenced Terhadap Agenda Kebijakan Tentang Kejahatan Seksual Di Korea Selatan Yunantari Dewi, Ni Made; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Film as a mass media is a tool that is used to spread a message to the community. Can also be used to channel various ideas and it can also bring up a plurality of effects after it is aired. One of South Korean Film that brought up an effect after its screening is Silenced. Through qualitative research methods with literature study, researcher found an agenda setting process from Silenced towards the South Korean government policy’s agenda about sexual crime. Media’s agenda brought up a sexual abused issue that is interacting with public of South Korea’s agenda then interacts with the government policy’s agenda about sexual crime. This shows that Silenced Film’s agenda setting has a connection with South Korean government policy’s agenda about sexual crime. Keywords: South Korea, Film, Sexual Crime, Agenda Setting
POLA KOMUNIKASI ORGANISASI TRADISIONAL ( STUDI EKSPLORATIF PADA ORGANISASI ULU APAD DI DESA BUAHAN KAJA, GIANYAR ) Putri, Elsa Savira; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Ulu Apad Organization is one of the traditional organizations in Bali which specializes in religious concern especially praying to the god. In Bali Ulu Apad begins since 200 M. In an organization, communication is an essential part which can determine the existence of the organization. Determining a certain communication patterns used in an organization means the communication process can be determined. The purpose of this study was to determine the communication pattern of the traditional organization of Ulu Apad in Buahan Kaja Village, Gianyar Regency. The study referred to the experiment by Leavit (1951) who divided the communication pattern into 5 parts, namely round pattern, chain pattern, wheel pattern, Y pattern and all channeled pattern. This study was qualitative study. The technique in determining the informans was purposive. The data obtained from the result of interviews, observation and documentation study. The technique used in analyzing the data was interactive analysis model from Miles & Huberman. The results showed that there was a different communication pattern in every activity of Ulu Apad organization; that is, in the formal meeting, the communication pattern used was Y pattern, in preparing malang, the pattern used was all channel pattern. Additionally, in the activity of making the lauk urap and serving malang offering, the pattern used was the wheel pattern. Keywords: Communication Pattern, The Traditional Organization of Ulu Apad, Organizational Communication
EVALUASI AKTIVITAS PUBLIC RELATIONS PT. COCA-COLA AMATIL INDONESIA CABANG DENPASAR (STUDI PADA: COCA-COLA PLANT TOUR TAHUN 2016) Anggrisari Animoy Borromeu, Gardenia Mega; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT In the work process of public relations, there are several stages of work management process. One of them is the evaluation stage, where in this stage public relations would evaluate the results of the work program that have been implemented. Through the special event “Coca-Cola Plant Tour “ that is conducted by public relations of PT. Coca-Cola Amatil Indonesia, the company expects that the purpose of the work program could be achieved well. The SWOT analysis theory is used to do the research in the work program evaluation called “Coca – cola Plant Tour”. The purpose of this study is to know the activities evaluation of Public Relations PT. Coca-Cola Amatil Indonesia in Denpasar Branch especially at Coca-Cola Plant Tour Bali 2016. The descriptive qualitative method is used in this study. The results of this study indicate that the role of Public Relations run by the Public Affairs and Communications Division at PT. Coca-Cola Amatil Indonesia in Denpasar branch is as Communication Facilitator and Communication Technician. It could be seen in doing some activities as a responsible in it and in the information management that is available at several points in Coca-Cola office, therefore, it is easy to reach by all office employees (canteen, working room and each floors). Based on SWOT analysis, researcher found some strengths, weaknesses, threats and opportunities for PT. Coca-Cola Amatil Indonesia especially at Coca-Cola Plant Tour activities. The Strength and the opportunity are the PT. Coca-Cola Amatil Indonesia is an international company which is spread everywhere and these activities could provide the understanding in purpose to maintain the good image of the company. The weaknesses and the threat are a bad image of carbonated drink and the existence of similar activities programs that is held by a competitor company. Keywords : Coca-Cola, Coca-Cola Plant Tour, Evaluation, SWOT Analysis
Analisis Penggunaan Fashion Androgini Sebagai Media Komunikasi di Kota Denpasar Perkasa, Syahdad; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Androgynous fashion can be said as a non-verbal communication medium because it does not use oral or written words in the delivery of the message. Where the elements contained in androgynous fashion such as clothing, hairstyles, and accessories worn by androgynous fashion users consciously or unconsciously can convey a message of emotion, feelings, behavior, or personality of the user. The purpose of this study is to find out what messages to be conveyed by users of androgynous fashion and how androgynous fashion is used as a medium to communicate. Data collection was done by observation method, interview and documentation study. This research is a qualitative research with explorative study method. The analysis technique that used in this research is interactive model analysis, Milles and Huberman. The results of this study is to show that androgynous fashion is not only used as a medium to convey a message of emotion, feelings, behavior or personality of the user, but also used to express themselves and distinguish someone with others, both in terms of the profession, hobbies and interest. Androgynous fashion is also a form of self-liberation from the gender barriers and social constructs that exist in society. In addition, androgynous fashion is also used as an effort to communicate social class status in the society. Keywords: Androgynous Fashion, Medium of Communication, Non-verbal, Message.
Self Disclosure Pengguna Aplikasi Kencan Online (Studi pada Tinder) Cinintya Manu, Ni Putu; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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The online dating application has changed the way people find a dating friend, from face-to-face into an online encounter. One of the online dating application is Tinder. Tinder users do an online interaction such as exchange personal information as a relationship development process, before they decide to meet face-to-face. One of the stages that influence the relationship development is self disclosure. Self disclosure is the way people disclose their personal information. In the online encounter, self disclosure happenes when someone disclose their personal information via internet to another person. The aim of this research is to explain self disclosure of the Tinder users. This research is qualitative research, using social penetration theory and CMC. The result of the study found that through 1 day-2 weeks self disclosure, the intensity of the six subjects are different, with a constant and stable intensity, someone can disclose their self better. With those different intensity, all subjects disclose their personality structure randomly. 3 of 6 subjects disclose their self till the third level (preference in something), subject D is the one who can disclose her self till the deepest level, but she didn’t pass the third and fifth level. The same background with her match make her do self disclosure till the sixth level. Personality structure those disclose randomly make an impact to the depth of self disclosure. 4 of 6 subjects can pass the second and third level of the depth self disclosure phase. Keywords: Self Disclosure, Online Dating Application Users, Tinder

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