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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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Pengaruh Penggunaan Selebriti Endorser Terhadap Brand Awareness Akun Instagram @georgiosstore Di Kalangan Siswi SMA Negeri 1 Denpasar Mentari Pramesti, Ni Nyoman Tri; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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Nowadays, online media is very effective to advertise goods and services, one of online media is Instagram. Marketers have to be more creative in creating advertisements. One of the strategies to advertise in online media is by using celebrity endorser. This study aims to determine the influence of celebrity endorser towards the establishment of brand awareness on @georgiosstore’s Instagram account among female students at SMAN 1 Denpasar. This research used quantitative approach in the form of explanation which conducted through survey. The data was collected by giving questionnaires to the sample of 256 respondents from female students of SMAN 1 Denpasar. This research was conducted by using non probability sampling technique and purposive sampling method. Indicators of this study were tested using validity test and reliability test. The hypotheses were tested using simple linear regression analysis. This study resulted on the regression coefficient of celebrity endorser (X) is 0,430 (positive) with significance level 0.000 smaller than ? = 0.05, it shows that there is positive influence of celebrity endorser towards the establishment of brand awareness among female students of SMAN 1 Denpasar. Keywords: Brand Awareness, Celebrity Endorser, Instagram
HUBUNGAN TERPAAN IKLAN ROKOK DI TELEVISI DENGAN SIKAP REMAJA KOTA DENPASAR TERHADAP ROKOK Candra, Shelviani; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT According to the WHO data in 2018, the number of smokers in Indonesia is the third highest in the world (WHO, 2008). The hypothesis says the influence of advertising is one of the factors that cause teens to smoke. These studies use quantitative methods of positivist paradigm is associative. The sampling technique is a non-probability sampling and the method used is the purposive sampling. The data obtained by disseminating a questionnaire. From the results of data analysis through the SPSS program, there are three interpretations, firstly the relationship between Ho an H1 is stated to be very weak. Second, the relationship between the two variables was declared insignificant. Third, the direction of the relationship is unknown because there is no significant relationship between variables X and Y in this study. So, in this study Ho is accepted and H1 is rejected. Key Words: Denpasar, Smoking, Television Commercials, Attitudes, Exposures
Strategi Humas Polresta Denpasar dalam Pelayanan Informasi Publik Mayos, Elisa Aprillia; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT In realizing the transparency of Public Information according to Undang-Undang Number 14 in year 2008 about Public Disclosure, Police of the Republic Indonesia ratified the legislation Peraturan Kapolri Number 16  in year 2010. That regulation must be executed by all the member of Polri from the central level to the regional unity, such as Polresta Denpasar, At the level of Polresta, Documentation and Information Management Carried by public relations. In carrying out the duties to provide a public informations services, the public relations of Polresta Denpasar implement a variety of public relations strategy. In analyzing it, this research is using the method or approaching strategy of Rusady Ruslan’s public relations. This is a descriptive qualitative research by using a triangulation techniques. This study has shown implementation of Polresta Denpasar run their duties and responsibility as a public relations as well as Document and Information Management officer. In practice, public relations of Polresta Denpasar  has used several of public relations strategies based on the types information which can be delivered to the public accordance with  Perkap Number 16 in year 2010. In delivering the informations indirectly, Public Realtions of Polresta Denpasar used the social media, website and email. Other than that, Public Relations of Polresta Denpasar also serves the request for indirect information by utilizing the public services of Public Information Centre (PIC). Keywords : Public Realtions, Public Information Services, Polresta Denpasar Strategy of Public Relations
IMPLEMENTASI PROGRAM “AQUA LESTARI” SEBAGAIICORPORATEISOCIAL RESPONSIBILITY (CSR) PTITIRTAIINVESTAMAIAQUAIMAMBAL, BADUNG Ayuningtyas, Ananda Vidya; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Corporate Social Responsibility (CSR) is an ongoing commitment by the company or the business world to actJethicallyPandYcontributeCtoNeconomic, social and environmental developmentKfor the local community or the wider community. The Indonesian government has obliged companies to carry out CSR programs. This has been stated in the Undang-Undang Dasar Republik IndonesiaLNo. 40OofI2007IconcerningIlimitedIliabilityicompanies. CSR has now been implemented in many companies in Indonesia. One company that runs the CSR program is PT Tirta Investama AQUA Mambal. ThePpurposePofOthis studyOwasPtoLdetermineLthe implementationLofNtheRAQUA Lestari program as a CSR of PTpTirtaLInvestama AQUA Mambal. ThisYtypeUofEresearchSisXdescriptiveGqualitative.JDataHcollectionVusesIinterviews, observationJandHdocumentation. The result of theLresearchBconductedVat PT Tirta Investama AQUA Mambal is the AQUA Lestari program run by AQUA Mambal itself which is divided into 2, namely Mambal Lestari which focuses on agriculture while Ayung Lestari focuses on conserving water resources. In its implementation, this program has taken into account the concept of 3P (Profit, Planet and People) where the company not only prioritizes profit but also contributes positively to the community. Keywords: CSR, Implementation, Company, Contribution, PT Tirta Investama AQUA Mambal
STRATEGI BRANDING POLITIK DEWAN PIMPINAN WILAYAH PARTAI NASDEM BALI DALAM MEMBANGUN BRAND IDENTITY Dewi, K. Ade Yulia; Pascarani, Ni Nyoman Dewi; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRAK Based on the survey results of Saiful Mujani Research and Consulting in 2016, 52 percent political parties in Indonesia got a low trust and bad judgments of society. Overcome this, the Regional Leadership Board (DPW) Partai NasDem Bali formed a political branding. The purpose of this research is to discuss the political branding strategy undertaken by DPW Partai NasDemBali in building brand identity, so as to introduce and differentiate the party with others. This research uses qualitative descriptive approach with informant determination using purposive sampling and snowball sampling technique. Data obtained through interviews, observation, and documentation. This research data analysis techniques, namely data reduction, data presentation and conclusion. The result of this research shows that the strategy of political branding conducted by DPW Partai NasDem Bali in establishing brand identity is starting with the determination of political segmentation and positioning, then using line extension strategy, brand extension and multibrand by forming political branding in the form of tagline, logo and jingle "Sing NasDem, Sing Keren". Keywords: Brand Identity, Political Branding Strategy, Political Communication, Political Marketing.
PERAN HUMAS PEMERINTAH KOTA DENPASAR MENUJU DENPASAR SMART CITY Sumerta Putri, Ni Made Ambarani; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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Nowdays, the development of information and communication technology affect various aspects of life in society, one of the aspects is governance. Various innovations are designed to improve the effective service to the community. One of the services is a declaration of the concept of smart city. Denpasar is one of cities in Indonesia that has launched this concept by improving various services, either based on technology or not. Denpasar Smart City concept is described in six dimensions, such as smart economy, smart society, smart government, smart mobility, smart environment, and smart living pattern. These new services and innovations are important to be known by the public in Denpasar City. Communication by the government is the key, so that all these services can be understood and utilized by the community and other stakeholders. Public Relations as a communicator in the organization has a role to make it happen. In practice, government public relations in Indonesia has not been fully able to perform the role of public relations. This is due to the constraints on organizational structure, human resources, and facilities. This study examines how the role of Public Relations of Denpasar City Government in realizing Denpasar Smart City. This study used a qualitative approach with data collection conducted through interview method. According to this research, the fact is Public Relations Denpasar City in realizing Denpasar Smart City perform a big role in terms of publication. In addition, in the organization of Denpasar City Government, public relations has their role as facilitator and communication technician. Keywords: DenpasarSmart City, Government Public Relation, The Role of Public Relation,
ANALISIS FRAMING KONTROVERSI ARCANDRATAHAR DALAM PORTAL BERITA ONLINE DETIK.COM Anggara Putra, I Gusti Agung Putu; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT There was controversy of Arcandra Tahar that dismissed as minister by Jokowi because of dual nationality On 15 August 2016, but then on October 14 Arcandra was appointed again as vice minister of ESDM on the kabinet kerja .The goal of this research is to describe how the issue was framed by detik.com. this research is using descriptive qualitative Approach. Data resource are the news in the online media detik.com from 13 August 2016 until 15 October 2016. The Method that used in this research is framing analysis by Robert N. Entman. The analysis is divide in 4 phase there are: (1) define problem, (2) diagnose causes, (3) make moral judgment, (4) treatment recommendation. The result of this research is news about the issue of Arcandra Tahar at the ministry on online media detik.com tend to be about criticism of the president Joko Widodo’s decision. Keywords:framing, controversy, Arcandra Tahar, detik.com
STRATEGI KOMUNIKASI YAYASAN BALI PEDULI DALAM MENGEDUKASI MASYARAKAT TERHADAP PENCEGAHAN HIV/AIDS PADA PEREMPUAN Pratiwi, Ketut Alit; Pascarani, Ni Nyoman Dewi; Pradiptha, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT HIV / AIDS has become a common problem not only in Indonesia but worldwide. HIV / AIDS can attack anyone, including women. Lack of communication, information and education makes also women one of the groups vulnerable to contracting as well as groups that can also transmit HIV / AIDS. In addition, women also experience social problems such as getting negative stigma and discrimination from the surrounding environment. The Bali Peduli Foundation is a non-profit social foundation that handles HIV / AIDS issues. This type of research is descriptive qualitative. This research uses interviews, observation and documentation for data collection. The results of the research conducted at the Bali Peduli Foundation are prevention and mitigation. The Bali Peduli Foundation distinguishes its audience before being educated in preventing and controlling the community regarding HIV / AIDS in women. Keywords: HIV / AIDS, Bali Peduli Foundation, Women, Education
PROSES PENGUNGKAPAN DIRI (SELF DISCLOSURE) KAUM GAY DALAM MENCARI PASANGAN PADA APLIKASI TINDER Giga Nanda, Kadek Awidya; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Some Indonesian people still consider that sexual, bisexual and other sex behaviors which are incompatible with religious and cultural norms as deviant behavior. Currently, homosexuality is still considered to be something distorted because this kind of sexual behavior can not be treated generally and not acceptable to society. This condition can make gay individuals can not open themselves freely and affect the process of gay self-disclosure in the looking for a partner. The process of gay self-disclosure in looking for a partner can also be seen from the access to media information and gay community in Indonesia. Moreover, the sophistication of the global world today, gays have the convenience to be able to download applications, and facilitate them in the process of interaction and looking for a partner, in this case the researcher focus on Tinder application. This study aims to find how the process of gays self-disclosure in looking for a partner on Tinder application. The method of this study is qualitative method and post-positivism paradigm. The results of this study is the gays are more frank in the process of self-disclosure on Tinder application with the duration of conversation is 2 days to 10 days from the results. The informers indicate that the gays prefer to open themselves further in a self-disclosure in the Personal Messenger application, such as line and whatsapp aplication, and the gays that are Tinder users have different conversational intensity at doing thier self-disclosure as a couple-seeking process and relationship development process on Tinder application. Where the difference is the way to build a comfortable atmosphere in a conversation so that the process of relationship formation goes well and expected deeper. Keywords: Couple-Seeking, Self-Disclosure, The Gays, Tinder Application
Pola Jaringan Komunikasi Internal Pemerintah Kota Denpasar dalam Mengelola Program PRO Denpasar+ Indah Widia Sari, Ni Luh Ketut; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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PRO Denpasar+ is one of Denpasar government program since 2013 that consider to public services function. There are 40 government agencies, 4 districs, 43 village level and others agencies in the internal Denpasar City using this program. The aim of this research is to determine the internal communication network of Denpasar city in managing PRO Denpasar+ program. The result of this research shows that the internal communication network used by the government of Denpasar City in managing PRO Denpasar+ program establishes four clicks that describe the tendency of interaction conducted by members of the organization, both between superior and subordinate, and among members who have the same level in the office. Keywords: Denpasar City Government, Internal Network Communication Pattern, PRO Denpasar+ program

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