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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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ANALISIS KOMPARASI EFEKTIVITAS TAYANGAN IKLAN TELEVISI SITUS BELANJA ONLINE TOKOPEDIADAN BUKALAPAK PADAMASYARAKAT KOTA DENPASAR Purwati, Sri Wulan; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Television is familiar mediaforIndonesian people. Almost all of Indonesian people have television and tend to watch television. From the variety of content contained in television, advertising is one that is often encountered. As for most advertisers on television one of them is an online e-commerce service. Some of the active e-commerce advertising in 2016 on television is Tokopedia and Bukalapak. This research aim to measure comparison of the effectiveness of advertisements of Tokopedia and Bukalapak online shopping sites on television in Denpasar City. This research uses positivist paradigm with descriptive quantitative method. Sampling technique in this research is non-probability sampling and the method used is purposive sampling. Data were obtained by distributing questionnaires. The analytical technique used in the research through several stages of analysis technique average count, and test the average difference T-Test to attract the conclusions. This research showed there is no difference in the effectiveness of television advertising online shopping sites Tokopedia and Bukalapak in Denpasar city. Key Words :Bukalapak, Denpasar’s Citizen, Effectiveness, Television Advertisement, Tokopedia
STRATEGI KOMUNIKASI PEMASARAN TERPADU MANGSI COFFEE DALAM MEMPERKENALKAN KOPI ARABIKA BALI SEBAGAI PRODUK UNGGULAN LOKAL Yoga Sumantara, I Wayan; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Mangsi Coffee is a brand of local origin of Bali since 2004 that produces Arabica Coffee comes from the region of Kintamani. Mangsi Coffee have innovation that is mixed with spices derived from nature, so it has the characteristic as well as competitive power as local products. The purpose of this research is to know the marketing communication strategy used Mangsi Coffee in introducing Balinese Coffee Arabica to local people. This research is using descriptive qualitative approach. The informants were selected by using purposive. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows the strategy integrated marketing communication (IMC) conducted by Mangsi Coffee in each and every products have some difference in strategy, 5S Mangsi Original product in aluminium sachet separate sugar was introduced to local people with strategies, personal selling, sales promotion, advertising, direct selling, public relation, and interactive marketing. While eleven other Mangsi product packaged in paper box only use the strategy of advertising, direct selling, public relation, and interactive marketing. Mangsi Coffee in introducing Bali Arabica Coffee as a local superior product also uses the concept word of mouth, which is considered as the strongest and trusted promotion concept. Keywords : Mangsi Coffee, Arabica Coffee Bali, Integrated Marketing Communication Strategy, IMC
STRATEGI KOMUNIKASI PEMASARAN TERPADU NATURE CAKES DALAM MEMBANGUN BRAND AWARENESS HEALTHY CAKES Purwita, Gst Ayu Mika Indah; Pascarani, Ni Nyoman Dewi; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Nature Cakes is a MSME engaged in the business of Food, especially Cakes. Nature Cakes innovates by developing new cakes, so that new cakes are created besides tasty, also healthy for the body, in accordance with the jargon carried by "the real healty cakes". The purpose of the research is to find out the integrated marketing communication strategy undertaken by Nature Cakes in building a brand awareness of healthy cakes. The approach used in the study is a descriptive qualitative approach with the post-positivism paradigm. The researcher determined the informant by using purposive sampling. Data obtained through direct observation interviews and documentation studies. analytical techniques used in research through several stages, namely data reduction, data presentation, and conclusion. The results of the study show that Nature Cakes uses the Integrated Importance Communication Strategy in building Awarenes healthy cakes brand. Keyword: UMKM, IMC, Nature Cakes, Brand Awareness
Majalah “Galang Kangin” sebagai Media Penyampaian Nilai Bagi Jemaat Gereja Kristen Protestan di Bali (GKPB) Wilayah Kota Denpasar Merry S, Claudiya; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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The use of internal magazines in an organization, often published by a public relations department (PR) of a corporation nature. This is in contrast to the religious organization of the Gereja Kristen Protestan di Bali (GKPB) which does not have a PR department, but performs a PR function by publishing an internal magazine as a medium for disseminating value. This study aims to find out how the magazine Galang Kangin role as a medium for delivering value for GKPB congregation in the city of Denpasar. This research uses descriptive qualitative method with data collection technique using interview technique, observation and documentation study. Techniques of determining informants by way of purposive and snowball. Informants in the interview numbered 6 people, with details 2 editors team and 4 GKPB active congregation in Denpasar City. The results showed Galang Kangin magazine is an internal media among GKPB congregations that convey three values namely, theological values, institutional values of churches and social values that can be positively accepted by GKPB congregation in the city of Denpasar. In line with the development of online cybercommunity media today, publishing Galang Kangin Magazine needs to be published in the form of blog or website so that it can be read by society more broadly. Keywords: Church, Galang Kangin Magazine, Public relations, Value
STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) Indira Sawitri, Cokorda Istri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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The purpose of this research is to describe or depict a media relations strategy undertaken by the PR ITDC seen through the Nusa Dua Fiesta event. This research is using qualitative method. The informants were selected by using purposive and snowball technique. The data were obtained through interviews, participation observation and documentation study. The technique of analyzing the data that used in this research trough several steps that was data reduction, data display, and conclusion drawing. The results of this research shows that media relations activities that have been done by ITDC are a press conference, a press reception, press calls, media briefings, and meetings with the media coordinator. Based on the six media relations strategies are used as indicators in this research, there are four media relations strategies implemented in the Nusa Dua Fiesta. Formally, the strategy is by serving the media, by supplying good copy, and by providing verifications facilities. In informal strategy is by building a personal relationship with the media. The strategy used by ITDC is a combination of informational and persuasive strategy strategy. Seen from routine PR spreading information through press releases, newsletters, held a gathering with the media, and held meetings with the media coordinator. In addition to doing publicity through print and electronic media, ITDC also spread through social media such as Facebook, and Instagram. Rated from public relations activities undertaken by ITDC appears that the newly formed image is the image of desire (wish image). Keywords: ITDC, media relations, Nusa Dua Fiesta, strategy
KONSTRUKSI KECANTIKAN PEREMPUAN DALAM IKLAN DOVE VERSI BERAGAM KECANTIKAN SATU INDONESIA Santika Dewi, Putu Ayu; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertisement is a form of activity to promote an idea, product, or service that is conveyed by persuasion, one of them is by showing the aesthetic beauty of women. Beauty is pictured as a woman with slim waist, fair skin, and with long dark straight hair. However, the stereotype of beauty has been changing these days as shown in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. By using qualitative research methods with the constructivist paradigm and Roland Barthes’ semiotics analysis, the researcher found a different construction of beauty in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. The concept of beauty that is constructed in this advertisement refers to variety of women's beauty. It can be seen at the variety of sizes, hair styles, skin color, and age that is portrayed in this advertisement. This shows that the post-modern concept of beauty is referring to plurality, heterogeneity, and very subjective. Key Words : Advertisement, Beauty, Construction, Women, Semiotics
STREATEGI KOMUNIKASI PEMASARAN TERPADU PT. GO-JEK INDONESIA BRANCH BALi DALAM MEMBENTUK BRAND AWARENESS Mahayuni, Putu Yurika Ari; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The goal of this research is to describe and to explain the integrated marketing communication strategic od Go-Jek Branch Bali in establishing brand awareness among the expatriate. This research uses descriptive qualitative approach. Informants are chosen by purposive technique and snowball. The data obtained through interview, direct observation, and documentation study. As for the analysis techniques used in this research is through several step, which is data reduction, presentation, and conclusion. The results showed that Go-Jek Branch Bali uses the integrated marketing communication strategy in establishing brand awareness among the expatriate. Although it has a diverse audience segmentation, Go-Jek Branch Bali using the similar integrated marketing communication but adapted in terms of language. In addition, Go-Jek Branch Bali are focusing the marketing communication in digital by utilizing social media. In delivering the message, Go-Jek Branch Bali deliver a similar message to every communication channel but without including keywords so the message would look different. Keywords: integrated marketing communication, Go-Jek Branch Bali, Expatriate
Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali Manurung, David Yohanes; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well. Keywords: Driver, Go-jek, Online Transportation, Technology Readiness
STRATEGI KOMUNIKASI PEMASARAN PT. BALI MEDIA GRAFIKA DALAM MENINGKATKAN BRAND AWARENESS KORAN TRIBUN BALI DI KALANGAN MASYARAKAT BALI Eggy Eriska, Ni Made; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Bali Media Grafika is a print media company in Bali with its newspaper product called Harian Pagi Tribun Bali. Tribun Bali Newspaper is a new newspaper that has been present in Bali since 2014. Tribun Bali is incorporated in the Tribun Network which is a group of newspapers owned by Kompas Gramedia. The purposel of this researcha is to find out the marketing communication strategy used by PT. Bali Media Graphic in increasing brand awareness of Bali Tribune newspaper among Balinese people. Thisr study usesa a descriptive qualitative approach. The technique of determining informants in this study uses purposive and snowball techniques (snowball techniques). Data is obtained through observation, in-depth interviews, and documentation. The author uses interactive model data analysis techniques, Milles and Huberman through several stages, that is data collection, data reduction, data presentation, and conclusion drawing and verification. The results of this study indicate the marketing communication strategy used by PT. Bali Media Graphic in increasing brand awareness Tribun Bali newspaper that is applying the concept of marketing mix (marketing mix) with 4P elements, that is: product, place, price, promotion, and using 8 elements of the promotion mix. The eight elements are: advertising (Advertising), direct marketing (direct marketing), interactivep marketing (interactive) / internet amarketing, sales promotion, publicity or public relations, personal selling (personal selling) , event (event), word of mouth marketing (Word of Mouth). Keywords: Marketing communication strategy, Brand Awareness, Tribun Bali Newspaper, PT. Bali Media Grafika, Marketing Mix, Promotion Mix
EFEKTIVITAS MEDIA PUBLIKASI ONLINE BENTARA BUDAYA BALI (AGENDA BERKALA: SINEMA BENTARA PERIODE JANUARI-MARET 2017) Siswan Dewi, Ni Made; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Only few cultural public spaces that can periodically and continuously organize cultural arts activities, while maintaining and managing communications with the public. As a non-profit public space, Bentara Budaya Bali has a public relation that manages publications through various online media. Utilization of online publication media is also an effort of the mission of ’transfer of knowledge’ or the extension of awareness through the knowledge that arranged in such a way in editorial publication. The agenda of Bentara Budaya Bali which utilizes this kind of online publication media is Sinema Bentara.The purpose of this research is to know how the effectiveness of Bentara Budaya Bali online publication media in informing the agenda of Sinema Bentara, and to know which online publication media is the most effective. This type of research is quantitative with a descriptive statistical approach. The technique of collecting data of this research is questionnaire to the visitors of Sinema Bentara from January until March 2017. Keywords: Bentara Budaya Bali, Online Media, Public Relations, Publication, Sinema Bentara

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