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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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Hubungan Terpaan Iklan Situs Belanja Online LAZADA di Televisi dengan Minat Beli Masyarakat Kota Denpasar Devi Redana, Ni Putu Saraswati; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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The advancement of technology and people’s desires to obtain items instantly, has made online-based business began to spread. LAZADA is one of the e-commerce site and startup with the biggest funding value in Southeast Asia. To increase sales, online shopping site can be often found in advertising world. Although there are many mass media channel, television is still the first choice to adverties many companies’s products. The purpose of this study is to find out the relation between LAZADA’s advertising exposure in television with the purchase interest of Denpasar’s citizen. This research used positivism paradigm, with asociatif descriptive quantitative approach. Sample were selected by nonprobability purposive sampling technique, and data were obtained by distributing questionnaires. The several stages of analyzing techniques used in this research are statistical data analysis techniques of frequency distribution, cross tabulation with data processing using SPSS program computational calculation and conclusions drawing. The results showed that there is a relation between LAZADA’s advertising exposure in television with the purchase interest of denpasar’s citizen. The relation of the two variable can be considered in the same direction, it means more often people exposed to LAZADA’s advertisement in television, the higher their purchase interest are. Kata Kunci:Advertising Exposure, LAZADA, Purchase Interest, Television.
MAKNA SIMBOL WAYANG KEBO DALAM KAIN TENUN GRINGSING DESA TENGANAN PEGRINGSINGAN KARANGASEM BALI Apriliani, Ni Wayan; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Gringsing Fabric is a woven fabric with double tied model which is very unique. This Fabric only exists in three countries India, Japan and Indonesia, in Tenganan Pegringsingan village. This study attempts to find the symbol meaning which is available on the Gringsing Wayang Kebo woven fabric in Tenganan Pegringsingan. Symbolsin the form of motives and color which contained in the Gringsing Wayang Kebo woven fabric, will be analyzed using the Roland Barthes Semiotic Theory in which there are denotation, connotation and myth in it. The results showed that there is symbol meaning in the motive and the color of the Gringsing Wayang Kebo woven fabric, which contained the balanced life meaning in Tenganan, in which the people love and respect each other without differentiate caste and gender.Tenganan people have beliefs of Rwa Bhineda. Keywords: Meaning of symbols, Semiotics, Woven Fabric, Gringsing Wayang Kebo Pattern
HUBUNGAN KOMUNIKASI PIMPINAN TERHADAP KINERJA KARYAWAN (STUDI PADA PT. PINK SERVICES INDONESIA CABANG BALI) Laksminia Agustin, Ni Putu Jeni; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Leadership is important part of communication in an organization for attaining the goals of the organization. Leadership communication is a form of assessment of an organization to know that organization has achieved the goal or not, we could see it through by employees’ performance. When organization’s leader can communicate well to the employees, it will affect the performance of the employees, so they can achieve the organization goal. This research intent to find out relation among the leadership communication on employees’ performance at PT. Pink Services Indonesia Branch Bali. This research uses quantitative method that is associative. In this research uses census or total sampling. The data is obtained by distributing questionnaires. In this research used the correlation Spearman Rank. The results reveal that found relation among the communication leadership on performance of employees at PT. Pink Services Indonesia Branch Bali. The direction of the relation between the communication leadership variables with employees’ performance at PT. Pink Services Indonesia Branch Bali depicted the same direction, it means that if the leader of company can communicate well with the employees, then the employees will show better performance. Keywords: Communication Leadership, Employee Performance
Hubungan Terpaan Media SosialInstagram @exploreBali Dengan Niat Berwisata Followers @exploreBali ke Bali Christy, Bella; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT In this era of increasingly sophisticated technology, humans no longer spread information only through printed media. But also through the internet media. One of them is social media like @exploreBali, an Instagram account that inform Bali’s tourist destinations. The purpose of this study was to determine the correlation between exposure of @exploreBali social media Instagram with the intention of @exploreBali’s Instagram followers to visit Bali. This research uses quantitative method. Sampling technique used in this research is non-probability sampling and the method is purposive samplng. Data were obtained by distributing questionnaires. The results showed that there is a correlation between exposure of @exploreBali social media Instagram with the intention of @explorebali followers to visit Bali. The direction of correlation between the variables of @exploreBali Social Media Instagram with @exploreBali followers intention to travel to Bali is known to be positive and unidirectional. Which means the more frequent @exploreBali’s followers is exposed to @exploreBali social media Instagramthen the intention of @exploreBali’s followers to travel to Bali will be higher. On the other hand, this research shows only the conviction indicator is high, while the purchase indicator is relatively low. Keywords: Social Media Exposure, Instagram, @exploreBali, Travel Intentions. Correlations
Analisis Komparasi Efektivitas Iklan Pantene di Televisi dan YouTube Pada Masyarakat Kota Denpasar Jelita Ananda, Ni Made Diah Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT The effectiveness of advertising is a condition to what extent the effect of the message conveyed by an advertisement can attract attention, be understood, arouse emotions and move the target to respond in accordance with what is desired. The biggest contribution in the growth of television advertising industry spending in 2018 came from Pantene products. Pantene's massive television advertising expenditure was also accompanied by advertising on YouTube. This study aims to illustrate how the effectiveness of Pantene adverts on television and YouTube on the Denpasar City community compares. The3sampling=technique-in+this=study0is12non-probabilityDDsampling using purposive12sampling00method. The data in+thisPstudy were obtained byKLdistributingMKPquestionnairesBNKand measured usingL a Likert*scale. The8analysisPtechnique88used==in this study isKthe average calculation and=T-Test.WWTheBresultsSshowed3that2there9were(significantOdifferences_between Pantene ads on television and YouTube in the Denpasar City community. Keywords: Pantene, Television Ads, YouTube Ads, Denpasar City Communities
HIPERREALITAS MEDIA SOSIAL DALAM FILM BLACK MIRROR EPISODE NOSEDIVE Diah Natalia, Ni Kadek Ayu; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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xABSTRACT8 Filmxhas strength in constructing people through symbols it sends by every scenes. Besides construction of meaning, film also has the power to manipulate reality. This is known as hyperreality. The basic conceptx usedx inx thisx researchx isx thex hyperreality theoryr by Jean Baudrillard. It is applied on the serial anthology Black Mirror episode Nosedive. The research method is to observe the whole film content and to analyse each and every signs, verbal and non-verbal, to find out their correspondence to Baudrillard thoughts, followed with exposition according to semiotic text analysis of Charles Sanders Peirce.The results show many signs in this film have strong relation with Baudrillard concept. Consequently it has pictorial potencies which can be determined as hyperreality phenomena. A society unawareness that live in a world of technological simulation and social interaction in accordance with algorithm preference. Keywords: FilmNosedive, Hiperreality, Jean Baudrillard, Social Media
REPRESENTASI ISU PLURALISME DALAM FILM TANDA TANYA Nawidiya, Ni Putu Sanisa; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Pluralism comes from the word plural and isn, plural which means plural, whereas isn means to understand. The Question Mark tells about religious pluralism in Indonesia. Where conflicts between religions have become common, and a long history of violence and discrimination against Chinese in Indonesia. This film tells about three families who live in a village, in Semarang, Central Java. The purpose of this research is to find out the representation of the plurarism issues of the Indonesian people who are contained in the Question Mark Film. Based on the analysis of the related scenes using the semiotic method of Charles S. Peirce in the film, it shows that pluralism in the film Question Mark occurs in the daily lives of the community life Semarang. This study concluded that the Question Mark Film presented acts of pluralism that emerged in the form of dialogue, and behavior. Keywords: Representation, Pluralism, Tolerance, Semiotics.
EVALUASI TAHAPAN PUBLIC RELATIONS PROGRAM CORPORATE COMMUNICATION PT. XL AXIATA (STUDI KASUS PELAKSANAAN CSR XL FUTURE LEADERS TAHUN 2012-2016) Wahyuni, Mentari Tryana; Pascarani, Ni Nyoman Dewi; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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Corporate Social Responsibility Program keep evolving and innovating in various companies in Indonesia, especially since it is defined as an obligation that set forth on Chapter V Article 74 of Law Number 40 Year 2007. XL Axiata is one of the largest telecommunication company in Indonesia that gives a special attention to its CSR program by creating CSR program titled "Persembahan XL untuk Indonesia (XL’s Offering for Indonesia)" and make XL Future Leaders as the flagship program. As a flagship program, XL Future Leaders program has had considerable influence to the company and the environment, but has many obstacles and has been in the final year of implementation. This research was conducted to find out and evaluate the stages of PR that run by department of Corporate Communication as the Public Relations of XL on XL Future Leaders program from 2012 to 2016. This research uses qualitative descriptive method. The result of this research shows that XL's Corporate Communication has done 4 stages of PR in running XL Future Leaders program, which are: first, identifying the problem; second, planning and programming stages; third, taking action and communicating; and fourth, evaluating the program. XL’s Corporate Communication used the same steps and strategies each year as long as the program is implemented, but there are few changes depend on Core business of XL and the conditions of the students' needs at that time. The objectives of this program are well realized although not yet fully achieved Keywords: Corporate Social Responsibility, PT. XL Axiata, Public Relations stages, XL Future Leaders
MOTIF MENGGUNAKAN APLIKASI LINE WEBTOON DI KALANGAN KOMUNITAS COMICOTOPIA BALI Gesiradja, Asriyanti Saputri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT LINE Webtoon is a form of media convergence, which is the transformation of conventional comics into digital form using the Internet. Since the launch, LINE Webtoon has received positive response by the public, especially Indonesia.This research aims to find out the motives of comic lovers community satisfaction by using this application LINE Webtoon, reference by the categories motives proposed by McQuail which is motive of information, motives of personal identity, motive of integration and motive entertainment. The theory used in this study is the theory of Uses and. This research uses quantitative quantitative methods with descriptive research types. Data retrieval techniques are questionnaires. The results of the research show that the motives of entertainment are in the high category, while information motives are in the low category. Keywords: digital Comic, Motive, LINE Webtoon
ANALISIS ISI BERITA KEKERASAN SEKSUAL TRIBUNNEWS.COM (Periode Berita Desember 2018) Sri Hartari, I Gusti Ayu; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT This is aimed at studying the tendency of sexual violence news materials on Tribunnews.com. This research uses the normative theory method on mass media, as well as the quantitative content analysis method with descriptive approach. Data was obtained from the coding results of sexual violence news for the period of December 2018. The result of this research shows that Tribunnews.com had the tendency to publish the news of sexual violence, mainly news regarding unlawful sexual intercourse. Tribunnews.com also has the tendency to reveal victim's identity and mixing opinion and facts in writing news articles regarding sexual violence which is against the codes of ethical journalism. In the category of victim's rights, Tribunnews.com also did not follow the guidelines by having the tendency of using biased diction in writing news articles about sexual violence. Keywords: content analysis, news, sexual violence, Tribunnews.com

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