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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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SELF DISCLOSURE PEKERJA SEKS KOMERSIAL LADY BOY DALAM APLIKASI TINDER DI KABUPATEN BADUNG, BALI Pradevi, Rinjani; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT As a tourist destination, Bali has an impact on the presence of entertainment needs for tourists, one of which is prostitution. It is clear in Bali that prostitution is now shifting to social media, furthermore sex workers are also ladyboy. One form of the social media that is commonly used is the Tinder. One of the important aspects in the use of social media is self- disclosure. Research in this area commonly uses descriptive qualitative research, with data collection techniques through interviews. The results showed that the informants in this study claimed to openly carry out their self-disclosure process. However, using an onion layer model, not all stages were passed by the informants. Informants in this study also experienced a process of de-penetration when their Tinder matches did not accept their identity as ladyboy. Physical appearance and communication strategies are key for informants to attract the attention of their Tinder matches. Keywords: Self-disclosure, ladyboy, social penetration, tinder.
MAKNA SIMBOL KOMUNIKASI DALAM TARI TOPENG SIDAKARYA Inggra Swathy, I Dewa Ayu; Sugiarica Joni, I Dewa Ayu; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Balinese dance is a form of non-verbal communication in which there are symbols that have meaning in them. This can be seen in one of the dances used as a facilitator of the ceremony of his yadnya in Bali, namely the Sidakarya Mask Dance. This study uses descriptive qualitative methods and uses the Theory of Semiotics Charles Sanders Peirce. The results of this study indicate that in the Sidakarya Mask Dance there are communication symbols that are shown through the movements, clothing, and property used. Broadly speaking, this dance movement shows the symbol of giving welfare to Hindus. Through clothing, this dance shows a symbol of authority, strength, and defense from enemy threats. While the properties in this dance show the symbol of spreading wealth and neutralizing negative aura. Key Words: Meaning of communication symbols, Semiotics, Sidakarya Mask Dance
AGENDA SETTING PORTAL MEDIA ONLINE BALI.TRIBUNNEWS.COM DALAM PEMBERITAAN RANCANGAN UNDANG-UNDANG PERMUSIKAN Berdianti, Dian; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT The problem of this research is about the agenda setting of bali.tribunnews.com in reporting on the draft law about music. This study aims to provide information about the process of media agenda settings that have an impact on the formation of public opinion. This research is a mixed methods research with sequential mixed methods strategy. The research design used for the qualitative phase of this study is Robert N. Entman's framing analysis. The results of the research show that (1)Draft Laws are widely opposed by musicians because there are articles that are unclear;(2)This Draft Law is deemed not to be made without a strong and unimportant basis;(3)The draft of this Law is made unlike the agreement or the results of a music conference;(4)Musicians feel that this Draft Act curbs their freedom of expression and discriminates them. Keywords: Agenda Setting, Media Online
TINGKAT PENGETAHUAN IDENTIFIKASI INFORMASI BOHONG ATAU HOAKS DALAM GRUP WHATSAPP DI MASYARAKAT DENPASAR Pebriyanti, Komang Gina; Alit Suryawati, I Gusti Agung; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT The growth of information technology makes hoax or false information spread very easily. There are 733 hoax complaints and 43 hoax contents were spread in Whatsapp media from 2018 to 2019. Whatsapp is the second-place platform for hoax spreaders (56,55%) after Facebook (82,25%). This study aims to measure the level of knowledge of Denpasar community identification of hoax in Whatsapp group. This study uses descriptive quantitative research methods with the concept of knowledge divided into 6 levels, Know, Comprehension, Application, Analysis, Synthesis, and Evaluation. The sampling technique was purposive sampling. Data obtained by distributing questionnaires with 230 respondents in March 2020 that were measured using Likert scale. The results show that the Denpasar community have very high level of identification knowledge in identifying hoax or false information in Whatsapp group but it is known that men with background senior high school have a better level of identification knowledge than women. Keyword: Denpasar, Hoax, Knowledge, Whatsapp Group
Pengaruh Terpaan Iklan Akun Instagram @deliciousbali Terhadap Niat Membeli Produk Kuliner di Bali Sekaringtyas, Yusma Ayu; Pradipta, Ade Devia; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT @Deliciousbali is one of the most-followed Instagram accounts number 1 in Bali which provides Balinese culinary recommendations which has reached 298.000 followers in 2020. This account is not only being used to give some culinary recommendations, but also being used as such a new marketing communications platform to publicy both foods and beverages in Bali with Instagram as its support. In this research, kind of method that has been used is quantitative explanatory with Uses and Effects theory and Hierarcy of Effects Model. This research shows that media exposure in advertising of @deliciousbali has impacted on someone’s purchase intentions with total score of correlation 0,781 given to the right point that these variables are strongly correlated resulting at 60,9 % level of impact. Moreover, the intensity of media exposure and purchase intention are not affected by gender which is shown at its comparison between both variables are nearly the same. Keyword: Instagram, Purchase Intentions, Advertisement Exposure, Uses and Effects.
Strategi Komunikasi Bye Bye Plastic Bags dalam Mengedukasi Masyarakat untuk Mengurangi Penggunaan Kantong Plastik -, Alexandra; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Since the issuance of the Bali Governor Regulation No. 97 of 2018 concerning the Limitation of Single-Use Plastics, Bye Bye Plastic Bags (BBPB) is moved to educate the public on the importance of reducing the use of plastic bags starting from the younger generation. The purpose of this study was to examine the communication strategy with the object in this study, namely Bye Bye Plastic Bags. This type of research is descriptive qualitative using data collection techniques such as interviews, observation, and document study. Results is that BBPB educates its audiences by conducting workshops, talk shows, presentations, booklets, as well as work programs such as mountain mama, beach clean up, and river booms. BBPB makes use of both print and social media to convey messages to its target audience. Keywords: Plastic Bags, Bye Bye Plastic Bags, Education, Communication Strategy
ANALISIS RESEPSI PADA VIDEO LIVING WITH MUSLIM WITH TOMMY LIM (Studi pada Masyarakat Non Muslim di Kota Denpasar) Rinikah, Lia; Alit Suryawati, I Gusti Agung; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT In addressing the’issue of’intolerance due to*Islamic radical movement activities, Youtube Indonesia and Film Maker Muslim collaborated in the Creators for Change project by releasing Living with Muslim with Tommy Lim in 2018. One of the factors of non-moslem audiences' acceptance is their ability to process the meaning of the messages. This study applied the reception analysis and encoding decoding theory in the process of analyzing the acceptance of messages that occurred to the non-moslem audiences in Denpasar after watching the video, considering the majority of the population is non-moslem. Of the four informants from different backgrounds and religions, the results show that the formed reception was divided into two positions, namely dominant position and negotiated position. Furthermore, the message's acceptability is still in common interaction and does not lead to religious activities. Keywords: Reception Analysis,Islam, Encoding, and Decoding
PENGARUH TERPAAN FILM DUA GARIS BIRU TERHADAP SIKAP REMAJA TENTANG PERKAWINAN USIA DINI Wati Sudiarta, Ni Made Sri Pradnya; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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84% of adolescents aged 12-17 years in Indonesia have not received sex education. Where the lack of information on reproductive health and sexuality is one of the reasons child marriage continues to occur. The “Dua Garis Biru” Film trying to explain the importance of sex education for the young generation. This film has been watched by more than 2.5 million viewers, although since the teaser was released, it became controversial because of the theme considered taboo in Indonesia. The purpose of this study was to explain how the exposure of the “Dua Garis Biru” film affects adolescent attitude about early marriage. This research was conducted using explanatory quantitative research methods with Uses and Effects theory. The data analysis was carried out by simple linear regression analysis. The results of this study indicate that the “Dua Garis Biru” film exposure could affect the adolescent attitude about early marriage. Keywords: “Dua Garis Biru” Film, Early Marriage, Uses and Effects Theory.
STRATEGI KOMUNIKASI POLITIK CALON LEGISLATIF PEREMPUAN DI KABUPATEN TABANAN TAHUN 2019 Widiyanti, Luh Ning; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Women's representation in the political sphere has not maximized until recently. Women candidates have also adopted various political communication strategies to gain the trust and voices of the public. The purpose of this study is to determine the political communication strategies carried out by women legislative candidates in Tabanan Regency that have successfully passed the 2019 general election. This strategy is carried out by using the kinship approach, making women the main target of the campaign, utilizing social networks, using a direct communication approach or through social media, and taking psychological and sociological approaches. As a female candidate, various obstacles are faced in implementing this strategy, such as a lack of knowledge and experience regarding politics, the dual role of a woman, the public's view of a woman who is considered incapable of leading society, and competition with other candidates in one party. Keywords: Women Legislative Candidates, Political Marketing, Political Communication Strategy
KOMUNIKASI PEMASARAN TERPADU STARBUCKS BALI PADA PROGRAM “STARBUCKS GREENER NUSANTARA” SEBAGAI PERUSAHAAN YANG RAMAH LINGKUNGAN Cahyani, Siva Eka Putri; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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The "Starbucks Greener Nusantara" is a program specifically launched by Starbucks Indonesia on the island of Bali in line with the global vision of becoming a company that is concerned with Bali Governor Regulation Number 97 of 2018 concerning the Limitation of Single-Use Plastic Waste. This program was launchedin accordance with the current era of the industrial revolution 4.0 related to green marketing. The purpose of this research is to find out and describe Starbucks Bali integrated marketing communication in the "Starbucks Greener Nusantara" program as an eco friendly company. The approach taken in this research is descriptive qualitative approach. The researcher determined the informant by using purposive sampling technique.The result of this research is the "Starbucks Greener Nusantara" program using the 4P classification (product, place, price, promotion) and IMC strategy there are five elements of a promotion mix strategy with the same message consistency in it. Keywords: Integrated Marketing Communication, IMC, Starbucks Greener Nusantara, Starbucks Bali.

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