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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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KONSTRUKSI MASKULINITAS LAKI-LAKI DALAM IKLAN EXTRA JOSS VERSI LAKI GO TO HEALTH Nuky Prastya, I Kadek Sanjita; Sugiarica Joni, I Dewa Ayu; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT’; Advertisement is representing an activity to launch ideas and items using persuasive tricks. One of them is to create an ideal image for men in accordance with market demand through the appearance of a muscular body and handsome face. However, it’s different with Extra Joss Advertisement version called “laki go to health” which represent a different masculine image from the previous advertisement. Through qualitative research methods with the constructivisti paradigma ands semiotic analysisf of Rolando Barthesi, researchers found a different construction of man masculinity in Extra Joss ads called “laki go to health”. The changing masculinity in this advertisement is not only based on physical appearance, but is more than showing man lifestyle. This can be seen from changing regular and irregular lifestyles which are constructed fromaathe beginningito=the1end of the advertisementdand are increasingly confirmed by the man tagline called “laki go to health”. Keywords: Advertisement, Construction, Man, Masculinity, Semiotic.
STUDI KOMPARATIF TINGKAT KEPUASAN DALAM MEMBACA KORAN HARIAN TRIBUN BALI DAN PORTAL BERITA BALI.TRIBUNNEWS.COM PADA MASYARAKAT KOTA DENPASAR Juhendri, Arif; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Daily Tribune Bali and Bali.tribunnews.com experienced media convergence. This research aims to know the motives and satisfaction. Denpasar is recorded as the most used nternet and the most media consumption in Bali. The pattern of media consumption that is a reference is the1motive by McQuail. The theory is the Uses and Gratifications theory. Using qualitative methods of descriptive. Sampling techniques are purposive1sampling. Data obtained by spreading the questionnaire Likert1scale. Analytical techniques are descriptive statistics with the average1score of1motives and satisfaction. The results of the study there are no motives1that are satisfied1with reading Daily Tribune Bali. Then only one motive is able to be satisfied in reading the news portal Bali.tribunnews.com is an entertainment motif. So the result of this1research shows the daily reader of Tribune Bali or Bali.tribunnews.com news Portal can,t be said as a fairly effective medium to give satisfaction. Keyword: Community,Denpasar, Motive, Satisfaction, Society, Tribun
ANALISIS PROSES PENGAMBILAN KEPUTUSAN GAMER PADA GAME LIFE IS STRANGE Bramana, Yogi Marta; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Individuals will be treated to a variety of choices and decisions that must be taken in life. Like the decisions taken in the Game whose purpose is for entertainment. Game is one of the new digital media that has a function as entertainment, and individuals who play games with high intensity of time are called gamers. One game that has a decision making process simulation is Life is Strange. The results indicate Feeling and belief affect the judgment of gamers to the characters in the game Life is Strange. This assessment is a factor that influences how all four gamers make decisions throughout the game. When gamers' judgment of one character in the game is bad, the decision taken is a decision that will harm the character. Vice versa, if gamers judge the character of the other person is good then the decision taken will be beneficial for the character. Keywords: Decision Making Process, Gamers, Life is Strange, Feelings, Assessment
ANALISIS ISI KEKERASAN FISIK DAN PSIKOLOGIS DALAM FILM PARASITE KARYA BONG JOON-HO Morrison Joshua, Glenkevin; Pradipta, Ade Devia; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Bong Joon-ho's Parasite film is one of the most critically acclaimed films in 2019 with its genre of dark humor, thriller, and drama. These genres known to be dealing with violent scenes. Researcher wanted to know what are the physical and psychological violence scenes in Parasite film in a descriptive quantitative manner. Researcher is assisted by two coders to record every physical and psychological violence scenes based on indicators of violence from Harsono Suwardi. Result shows that Parasite film displays 107 physical and psychological violence scenes. Psychological violence is the dominating one with a total of 69 times, with its dominating scenes to be yelling and degrading, 18 times. While physical violence appears with a total of 38 times, with its dominating scene to be injuring with bare hands or with tools, 16 times. Thus, female do the most violence in Parasite film. Keywords: Content Analysis, Film, Physical Violence, Psychological Violence
TINGKAT KEPUASAN PEMIRSA TELEVISI DI DENPASAR TERHADAP TAYANGAN BERITA DI METRO TV Monangin, Tesalonika; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Metro TV is the first television channel in Indonesia that take the news as their main program. KPI survey has told us that the quality of Metro TV news is in good quality standard. The theory uses and gratification use as the main theory, and theory of social responsibility is the support theory. This research uses the quantitative descriptive method that collected data and to descript the result. To found the sample, this research will use random sampling and the question method is the close questionnaire. The result of this research will be attributed to aspects of the uses and gratification theory. When watching Metro TV news, the Denpasar audiences feel fulfilled of the aspects that in uses and gratification theory, the conclusion is Denpasar audiences feel satisfied with Metro TV news that KPI says is one of the TV channels that have qualified quality standard. Key Word: Metro TV, News, Uses and Gratification Theory, Quantitative Descriptive
Analisis Wacana Jurnalisme Advokasi dalam Film Dokumenter Sexy Killers Yusningtyas, Yusningtyas; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Advocacy journalism seeks to provide other perspectives that are ignored by the media. Journalists have role to bring the voices of actors who do not have power to voice themselves in media. This journalism can be expressed as documentary film, such as indicated in Sexy Killers movie. Sexy Killers shows the struggle of the people who are affected by the existence of coal energy in Indonesia. The aim of this research is to describe how the application of advocacy journalism in Sexy Killers. This research used qualitative approach and was analyzed by using van Dijk discourse. Scenes of Sexy Killers were analyzed based on 6 elements of advocacy journalism. The results showed that Sexy Killers only practiced 5 out of 6 elements of advocacy journalism, that are focus of the news, issues raised, key informants, work priorities, and post-publication news expectations. Sexy Killers does not apply the principle of legality. Key Words: Advocacy Journalism, Discourse Analysis, Documentary Film, Sexy Killers
REPRESENTASI BERLALU LINTAS PENGGUNA MOTOR GEDE PADA VIDEO BLOG RG700 Ramadhan, Febiano; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Various kinds of content are available on Youtube to be watched, such as a vlog content about bikers that are used as a means of information. Some riders of bikers in Vlog RG700 showed a habit which made another riders felt uncomfortable. A sign that represented discomfort by riders in the RG700 vlog was analyzed using John Fiske's Semiotic Theory. The results showed that another riders in the RG700 vlog gave uncomfortable feelings such as riding at high speed, using excessive accessories, joking on the road, asking for priority, and harming other road users. What appeared in the vlog will be better if it is filtered before being followed and do some things that do not violate existing regulations. Keywords:Hedonism, Representation, Semiotics, Youtube.
REPRESENTASI PEREMPUAN DALAM IKLAN SUSU JAHE SIDO MUNCUL VERSI SIDO SUSU Dyah Ratmasanti, Ni Nyoman Irafani; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Susu Jahe Sido Muncul Sido Susu version is an advertisement that illustrates how the mass media still uses sensuality and exploitation of women as a means to attract the attention of the audience. This ad contains information about the "Undian Berhadiah Sido Susu", where Cupi Cupita as the brand ambassador conveys that information. Submission of information is accompanied by Cupi Cupita’s scene that moves the breast and hips This study used the analysis of Charles Peirce's semiotics by analyzing the objects contained in the sign shown by Cupi Cupita who represent women in this advertisement. Some supporting attributes such as the use of tight red clothing that contains sexual meanings, and seductive body language are added to further strengthen the impression of sensuality in this ad. The sensuality of women also directs the stereotype of women as sexual objects. Keywords: Exploitation of Women, Representation of Women, Semiotics, Advertisement
Pengaruh Terpaan Trailer Film Joker Terhadap Keputusan Remaja Untuk Menonton Film Joker Di Bioskop Savarino, Jocelyn Williams; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT The success of Joker film's gross income about $ 1,073,151,773 cannot be separated from the effort by the production house Warner Bross Pictures to promotes joker film by giving a trailer view on all kind of media platform including social media and some conventional media. The goal of this research is to find about how Joker's trailers affect the teenager's decision to watching the "Joker" movie in the cinema. This research uses quantitative explanatory methods with the Stimulus Organism Response theory. For the data analysis technique, this research uses a simple linear regression analysis with SPSS 18 program. The result from this research showed us that the “Joker” trailer exposure could affect the teenager’s decision for watching the “Joker” movie in the cinema. Keywords:Joker’s Film Trailer, Teenager’s Decision, Watching The “Joker” Movie In The Cinema, Stimulus Organism Response Theory
Pengaruh Terpaan Twit #UninstallBukalapak Terhadap Persepsi Netizen di Kota Denpasar (Studi Pada Perusahaan Bukalapak.com) Sadyani Putri, Ni Made Mahindri; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Bukalapak.com is one of the biggest unicorn in Indonesia, which has 50 million users. On 14th February 2019, CEO of Bukalapak tweeted that related with R&D (Research and Development). It caused hashtag #UninstallBukalapak appeared on Twitter. The aim of this research is to see how #UninstallBukalapak tweet affects the netizen's perception at Denpasar City. This research uses quantitative explanatory methods with social judgment and change of attitude theory. The data was analyzed by using simple linier regression analysis with SPSS 23. The results of this research show that the exposure of #UninstallBukalapak tweet caused the negative perception by netizen in Denpasar City, as much as 80%. But, netizen just give negative perception to Bukalapak.com company and they do not uninstall the application of Bukalapak.com in their smart phones. Keywords: Perception, Social Judgment and Change of Attitude, Twit Exposure, Twitter

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