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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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STRATEGI KOMUNIKASI PEMASARAN TERPADU SENIMAN COFFEE STUDIO DALAM MEMPERKENALKAN KONSEP 4TH WAVE Utami, Bella Putri; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Seniman Coffee Studio is a coffee shop located at Jalan Sriwedari no. 5 Ubud Gianyar and has evolved coffee from 1st wave to the 4th wave that is currently happening in coffee-producing countries, one of which is Indonesia. The purpose of this study is to determine the integrated marketing strategy used by Seniman Coffee Studio to introduce the 4th wave concept. This study uses a descriptive qualitative approach with a post-positivism paradigm. This study used purposive sampling and snowball sampling techniques to determining the informants Data obtained by interview, non-participant observation, and documentation. The results of this study indicate the integrated marketing communication strategy (IMC) conducted by Seniman Coffee Studio in introducing the 4th wave concept by implementing a marketing mix with 4 elements, namely: product, place, price and promotion consisting of 8 elements (promotion mix) such as advertising, sales promotion, personal selling, direct marketing, public relations, and interactive marketing. Keyword: Seniman Coffee Studio, 4th Wave Concept, Integrated Marketing Communication Strategy,
Interaksi Simbolik Kelompok Kebapakan (Studi pada Grup Facebook “Menjadi Bapak-Bapak: Bagian Pengantar - Revisi 2”) Yasa, Kadek Sutama; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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“Menjadi Bapak-Bapak: Bagian Pengantar – Revisi 2” is a group on Facebook that accomodates their members to interact each others like how a dad interact. This study purposes is to know and explain how the symbolic interactionism within the group’s member. This study is a descriptive-qualitative study which used Symbolic Interactionism theory by George Herbert Mead with its three main concept: ‘mind’, ‘self’ and ‘society’. The data in this study were collected using interview and documentation method. The study results show that the groups were founded to facilitate the members to can interact with “dad’s joke”, which is also being the symbols on this group. In ‘mind’ concept, the group members interprets dad’s jokes using cringe and unique typing style. In ‘self’ concepts, the group members build their own self concept through group interaction. In ‘society’ concepts, this group as a social network constructed by its members through their interaction. Keywords: Symbolic Interactionism, Mind, Self, Society
Wacana Tanding Stereotype Maskulinitas Pria Dalam Iklan Gillete Versi We Believe: The Best Men Can Be Widiasari, Hairunnisa; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Advertising has a great influence on the subconscious of the audience. Among the advertisements in the mass media, many advertisements related to male products are the accelerators that support male stereotypes of masculinity. Gillete’s advertisement is contrast to advertisements for male products which generally show toughness and bravery as elements of masculinity. The research aims to explain how the Discourse of Male Stereotype Masculinity in Gillete advertisement version We Believe: The Best Men Can Be uses a qualitative approach and is analyzed using Roland Barthes' Semiotic theory which consists of denotation, connotation and myth. The results showed that the advertisement contain a counter-discourse of male masculinity, in which Gillete presents the antithesis of masculinity in advertisements for male products in general. Like, men cry and express feelings, men are not interested in jokes related to sexual harassment and men can show their strength with attention rather than just physical use. Keywords: Mass Media, Advertising, Masculinity, Semiotics
PERBANDINGAN FRAMING BERITA RANCANGAN UNDANG – UNDANG PENGHAPUSAN KEKERASAN SEKSUAL (RUU PKS) DI REPUBLIKA.CO.ID DAN KOMPAS.COM Simatupang, Rebecca Aprilia; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The purpose of this study was to know the difference of framing made by Republika.co.id and Kompas.com. In this case about the draf law on eliminition of sexual violance. The researcher used Robert N Entman, and Gamson and Modigliani framing anylisis method. The researcher collecting data with relevant documents and obtain news from Republika.co.id and Kompas.com website. The results showed that both of the media found this issue important based from the selection of issues and assertion aspects. Both of the media keep include the problem solving and the reason why the ministry removed RUU PKS from Prolegnas Prioritas 2020. They also include related sources on the headlines that containing criticism and responses. Both media tell stories from both side, even though it is not directly reported in one news. Based on Gimson and Modigliani theory, republika.co.id seems to tend to use harsher word in the title compare to kompas.com. Keyword: comparison, framing, media, Robert N Entman, Gamson and Modigliani, RUU PKS.
STRATEGI MANAJEMEN IMPRESI GIBRAN RAKABUMING DI INSTAGRAM MENJELANG PEMILIHAN WALI KOTA SOLO TAHUN 2020 Nino Leonita, Gusti Ayu; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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2020 is synonymous with the political year, one of the regions that holds regional head elections is Solo. One of the candidate pairs in the Pilwalkot Solo is Gibran Rakabuming who’s promoted by PDIP. Gibran is actively campaigning on Instagram and it's considered an impression management practice. Impression management is a self-representation toJURNAL NIN control image when interacting with people. The quantitative descriptive content analysis method with the theory of 5 Impression Management Tactics by Jones and Pittman was used to analyze posts during the campaign period on @gibran_rakabuming Instagram account. Based on the analysis, the tactic most often used is ingratiation with sub indicators expressing sympathy for other parties 28 times and the least amount of tactics is intimidation with sub indicators expressing feelings of anger about something. This illustrates that Gibran only wants to highlight a positive image because it's considered to represent an ideal attitude of a leader. Keywords: Content Analysis, Impression Management, Political PR, Instagram
EFEKTIVITAS KAMPANYE #BUDAYABEBERES OLEH KENTUCKY FRIED CHICKEN (KFC) INDONESIA TERHADAP SIKAP KONSUMEN REMAJA DENPASAR Ramindra, Lintang Pratama Lian; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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KFC is the most mainstream drive-thru eatery in Indonesia where i24 million individuals are keen ion iKFC.2019, KFC appealed to the public to dispose of their leftovers independently by using the #budayabeberes campaign which they spread through social media as well as at employee outlets. The theory utilized in this research is Dennis Mcquail's Stimulus Organism Response theory. This examination is a quantitative research. The discoveries in this investigation the viability of the #budayaberes crusade did by KFC has an impact of i65.9% ion the attitudes of KFC customers in Denpasar, while i24.1% is affected by different factors. The adequacy of the #budayabeberes crusade by Kentucky Fried Chicken (KFC) Indonesia in Denpasar, Bali gives a compelling impact on the perspectives of Denpasar youth buyers. Which expresses that the test worth of the coefficient of assurance is i65.9%, where the worth is remembered for the solid or successful classification. Keywords: Campaign, KFC, #budayabeberes
Komunikasi KPU Kota Denpasar Dalam Sosialisasi PILWALI 2020 Di Tengah Pandemi Covid-19 Cahyaning Dewi, Ni Luh Manik; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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This research is entitled "Denpasar City KPU Communications In Disseminating the 2020 PILWALI Amid the Covid-19 Pandemic". The purpose of this study was to find out how political communication was carried out by the Denpasar City KPU in disseminating the election in the midst of the Covid-19 pandemic. This study uses a qualitative descriptive method with Harold Lasswell's Political Communication Theory and Schoreder's Political Communication Strategy Theory (Offensive Strategy for market expansion and market penetration). Informants in this study amounted to 2 people who were determined by purposive sampling. Data were collected through interviews, observation and documentation. The results showed that the Denpasar City KPU in 2020 only experienced a 2% decrease in public participation from the 2015 election which reached a 5% decline. Keywords: Political Communication, Denpasar City Election Commission, PILWALI Socialization in a Pandemic
KRITIK SOSIAL DALAM IKLAN SAMPOERNA A MILD VERSI “BUKAN MAIN” (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Annisa, Fiqa; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Cigarette advertisements are packaged differently because of regulations regarding the broadcasting rules. Advertisers are required to be creative in making advertisements so that they do not violate the established regulations, by only displaying brand images without clearly showing their products. The images commonly displayed in cigarette advertisements are lifestyle, passion, and masculinity, but different from the usual version of Sampoerna A Mild advertisement, it was found to raise issues of social reality and criticize mass cultural deviations and social problems. This study uses a qualitative approach with descriptive methods and uses the semiotic theory of Charles Sanders Peirce, to find out the meaning of social criticism in the Sampoerna A Mild advertisement version of Bukan Main. The results of this study indicate that this advertisement criticizes three of the eight social problems that occur in the community, namely violations of norms, crime and also environmental problems. Keywords: Advertising, Sampoerna A Mild, Semiotics, Social Criticism, Social Problem
Pengaruh Terpaan Berita Covid-19 Pada LINE Today Terhadap Kecemasan Mahasiswa Universitas Udayana Puspita Rini, Ni Putu Yulia; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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LINE Today in December 2019 was filled with news about Covid-19. Covid-19 is an infectious disease caused by a new type of coronavirus. Anxiety is an unpleasant emotional state characterized by feelings of fear, worry, and confusion. The purpose of this study was to explain the effect of exposure tonews Covid-19 on LINE Today on the anxiety of Udayana University students. This research was conducted on students at Udayana University. The sample of this study was 192 using non-probability sampling technique, namely purposive sampling. Collecting data through interview techniques and distributing digital questionnaires via google form. The analysis technique used is simple linear regression. TheNews Covid-19 Exposure on LINE Today has a positive and significant impact on Udayana University Student Anxiety. When the News Covid-19 Exposure on LINE Today increases, the Anxiety of Udayana University students will increase as well. Keywords: News Covid-19 Exposure, LINE Today, Student Anxiety
Representasi Nasionalisme dalam Lagu Korea Selatan “Dokdoneun Urittang” (Dokdo adalah Tanah Kami) Versi Tahun 2017 Nikki Vernishia, Ni Putu Anasthasia; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Songs are universal media that effectively convey messages to a wide audience. “Dokdoneun Urittang” or Dokdo is our land is one of the South Korean songs which is not only entertaining but contains a message of nationalism in it. This research is descriptive-qualitative with the semiotic approach of Ferdinand de Saussure. This study aims to explain the representation of nationalism contained in the “Dokdoneun Urittang”. The results of this study indicate that the nationalism seen in the song is nationalism which has general principles of unity, liberty and identity. Keywords: Representation, nationalism, South Korea

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