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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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Makna Simbol Komunikasi pada Tarian Barong Brutuk yang Terdapat di Desa Trunyan, Kecamatan Kintamani, Kabupaten Bangli Indah Yuliarsini, Luh Putu; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Costumes, properties, and dance styles are so-called forms of non-verbal communication that contain meaningful symbol in each aspect. This subject can be seen from a traditional dance in Bali, Barong Brutuk Dance This research itself is aimed to comprehend the communication symbol that the dance holds. Barong Brutuk dance is chosen as the main subject of this study due to its peculiar meaning as well as values that Balinese from Trunyan. This research is condoned with the descriptive qualitative method that relies on Roland Barthes’s Semiotic theory. The result of this study that non-verbal communication is carried out throughout each move, costume, and property used in this dance. This dance manifests deeper meaning, some believe that it brings prosperity to the people of Desa Trunyan. From the costumes being worn by the elected carrier or the dancer, they deliver simplicity, and the properties shown displays a symbol of neutralized negativity Keywords : The Meaning of communication symbol, Semiotic, Barong Brutuk Dance.
PROSES PEWARISAN MAKNA TRADISI TARI REJANG AYUNAN DI DESA PUPUAN, TABANAN, BALI Sri Lestari, Ni Putu Indah; Alit Suryawati, I Gusti Agung; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Meaning is a substance in communication that must be obtained from the communication process carried out. The purpose of this study is to see and explain the communication process of the people of Pupuan Village, Tabanan in passing down the meaning of the Rejang Ayunan Dance tradition. This research is a descriptive qualitative research and uses the theory of Harold Lasswell's communication model and the concept of cultural inheritance according to McQuail. The results of this study indicate that the way people pass on the meaning of this tradition includes the process of understanding the meaning of tradition which takes place in three parts, namely family, yowana and society and has gone through three stages of inheritance, namely Internalization, Socialization and Enculturation. Therefore, the people in Pupuan Village, Tabanan, Bali are still preserve the tradition of the Rejang Swing Dance. Keywords: Rejang Ayunan Dance, inheritance of meaning, communication process
MOTIF DAN KEPUASAN GENERASI MILENIAL KOTA DENPASAR MENDENGARKAN PODCAST MELALUI SPOTIFY Sugiantari, Ni Kadek Dilla; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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ABSTRACT Podcasts are on-demand audio files uploaded on the platform to be heard anytime and anywhere. Podcasts can currently be heard through the Spotify music streaming app with a wide variety of genres. The use of media by individuals is influenced by motives. This study aimed to find out what the motives and how the satisfaction of millennials in Denpasar in listening to podcasts through Spotify. The media consumption motives used in this study is Uses and Gratifications Theory forward by Papacharissi and Rubin. This study uses descriptive quantitative method with purposive sampling. Data were obtained by distributing questionnaires using Likert scale. The data analysis techniques used are descriptive statistics comparing the average score of motives and satisfaction. The results showed that there five motives that can be satisfied in listening podcast trough Spotify are information motive, utility motive, convenience motive, pass time motive, and entertainment motive. Keyword: Podcast, Motive, Satisfaction, Denpasar
PERILAKU PHUBBING REMAJA PEMAIN GAME PLAYER UNKNOWN’S BATTLE GROUND (PUBG) MOBILE DI KOTA DENPASAR Bagus Wicaksono, R. Agung Rezky; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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ABSTRACT The purpose of this research is to explain the teenagers phubbing behavior in PUBG mobile game players in Denpasar City. This study uses a qualitative approach and uses the theory of media dependency, where this theory states that the more a person depends on a medium to meet their needs, the more important the media becomes for that person and uses Behavioral Cognitive theory. Behavioral Theory wants to analyze only behaviors that are visible, measurable, described and predictable and Cognitive Theory states that humans do not react passively to the environment, but as living beings who always try to understand their environment using the "SR" (stimulus - response) model describes the information process between "stimulus" (stimulus) and "response" (response). The results of this study indicate that a person performs phubbing behavior while playing the Game Player Unknown Battle Ground (PUBG) Mobile with a different form of behavior for each individual. Keywords: New Media, Player Unknown's Battle Ground, Phubbing, Media Dependency, Behavioral and Cognitive.
Efektivitas Iklan Televisi Indomie Versi Ayam Geprek Hype Abis Bintang Paramiditha, I Gusti Agung Istri; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Advertising is a marketing communication activity aimed at the public by using advertising as messages to promote goods, services, and ideas. This study aims to examine the effectiveness of the advertisement of Indomie Ayam Geprek Hype Abis on the television. This study uses descriptive quantitative approach involving 120 respondents who were determined by purposive sampling. Data were collected using questionnaires distributed through google forms to capture respondents' perceptions and measured by Likert ScaIe. The data anaIysis technique in this study used EPIC (Empathy, Persuasion, Impact, Communication) Model. The results showed that the four dimensions of EPIC Model were in the range scale of effective. Among the four dimensions, it was found that the persuasion dimension got the lowest average value. Indomie company management is advised to develop advertising with more attention to the dimension of persuasion through emphasis on the advantages and benefits of the advertised product. Key Words: Indomie Ayam Geprek Hype Abis, Advertisement Effectiveness, EPIC Model
STRATEGI KOMUNIKASI PEMASARAN TERPADU THE KAYON JUNGLE RESORT DALAM MENINGKATKAN BRAND AWARENESS Aristia Dewi, Putu Ratih; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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The Kayon Jungle Resort is a five-star resort located in Payangan District, Gianyar Regency, Bali which has the tagline "Trully Ubud Escape" with the brand image as "The Best Honeymoon Resort". The purpose of this research is to determine the integrated marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness. This research uses a descriptive qualitative approach with a post-positivism paradigm. This study used purposive sampling and snowball sampling techniques to determining the informants. Data collected by observation, in-depth interviews and documentation. The results of this research indicate the marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness by applying the concept of a marketing mix with 4 elements, namely: product, place, price, promotion and promotional mix which consists of of 8 elements, such as advertising, sales promotion, personal selling, direct marketing, interactive marketing, public relations and events. Keyword: Integrated Marketing Communication Strategy, Brand Awareness, The Kayon Jungle Resort, Marketing Mix, Promotional Mix
PENGARUH TERPAAN VIDEO TIKTOK SPG GOOD PONSEL DALAM MENINGKATKAN BRAND AWARENESS GOOD PONSEL PADA REMAJA DI KOTA DENPASAR Darmawan, Deri; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Tiktok became the most downloaded non-game category application worldwide as of September 2020. TikTok Good Ponsel account is now one that is quite popular. This study aims to determine the effect of the TikTok Sales Promotion Girls Good Ponsel video in increasing the brand awareness of Good Ponsel to teenagers in Denpasar. The theory used in this research is Stimulus Organism Response Theory. This type of research used quantitative associative. The findings in this study were it has a positive and significant effect. Denpasar City youth can easily recognize Good Ponsel because the TikTok Sales Promotion Girls Good Ponsel videos without assistance (advertising/promotion) and Sales Promotion Girls have succeeded in attracting the attention of teenagers as evidenced by the highest average score on the brand awareness variable. This is sufficient to indicate that Good Ponsel has formed brand awareness for teenagers in Denpasar City. Keywords: Brand awareness, Good Ponsel, Sales Promotion Girls
Representasi Feminisme Dalam Film Perempuan Tanah Jahanam Swari Pidada, Ida Ayu Prita Dara; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Films unconsciously often create gender-biased relationships. Women are often placed in a weak and marginalized position. The film Perempuan Tanah Jahanam is one of the Indonesian films that dares to break the stereotype of women in society by raising the issue of feminism in its story. The main character in_this_film_is shown as_a strong and courageous woman. The aims of this study is to explain the representation of feminism in the film Perempuan Tanah Jahanam. This research uses qualitative approach with John Fiske's semiotic analysis method Television Codes. The results of this study indicate that the representation of feminism that is reflected through the four main female characters is postmodern feminism because they highlight how women can show their existence by being themselves. Postmodern feminism is reflected in women who are depicted as hard-working, dare to make decisions, fight sexual harassment, woman support woman, have a great love for family. Keywords: film Perempuan Tanah Jahanam, feminism, semiotic, John Fiske codes of televisions
Pengaruh Terpaan Media Sosial Twitter Terhadap Kepekaan Sosial Remaja di Kota Denpasar (Studi Pada utas “Twitter Please do Your Magic”) Putri Utari, Nyoman Larashati; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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In this global era, social media has become part of people's daily lives, Twitter as an example. Twitter's popularity has increased since 2018, and a trend has emerged for the use of "Twitter, please do your magic”. The purpose of this study is to discover how Twitter as a social media affects the adolescent’s social sensitivity in Denpasar City. This study uses associative quantitative research methods using uses and effects as the theoretical base and involves up to 70 adolescent respondents. The data analyzed using simple linear regression. The result of this research indicate the level of exposure Twitter "Twitter please do your magic" on the adolescent’s social sensitivity in Denpasar City is in the medium range, but it is known to have a positive and significant influence value. Every increase detected in exposure of "Twitter please do your magic", the adolescent’s social sensitivity in Denpasar City will also increase. Keywords: Twitter, Social Sensitivity, Social Media Exposure, Uses and Effects
Pola Komunikasi pada Komunitas Dance Cover Elites Revolution Crew Bali Siswanto Putri, Anisha Rahma; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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ABSTRACT “Elites Revolution Crew Bali is the oldest and still active K-Pop dance cover community in Bali. Elites Revolution Crew Bali was formed because they like K-Pop and have a hobby of dancing which was established on March 13, 2013. The purpose of this study was to explain the communication patterns in the dance cover community of Elites Revolution Crew Bali. This research uses descriptive qualitative research. Informants were selected using purposive technique. Data obtained through interviews and documentation study. The data analysis techniques used in the study were data reduction, data presentation and the final step to draw conclusions. The results of this study Elites Revolution Crew Bali uses two types of communication patterns in interaction, namely, the wheel communication pattern used during serious formal activities or meetings and the communication patterns of all channels used during informal, casual activities. Good communication has made Elites Revolution Crew Bali survive until now.” Keywords: Communication Patterns, Dance Cover Community, K-Pop

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