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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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STRATEGI KOMUNIKASI YAYASAN GAYA DEWATA DALAM SOSIALISASI LAYANAN VCT DI KALANGAN GAY Silvia, Dinna Rafika; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Kadek Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK HIV / AIDS nowadays is a growing disease and a global problem that has swept the world since 1981. Gay is a vulnerable group to HIV / AIDS transmission. One of the active organizations in Bali in prevention of HIV / AIDS especially for gay community is Yayasan Gaya Dewata. This organization has been active in preventive action for twenty years. The vigorous activity at the Gaya Dewata Foundation is to socialize the Voluntary Counseling and Testing (VCT) services to reduce the HIV / AIDS transmission rate. To gain successful result from the target, preparation of communication strategy is very important thing to be done in order to achieve an objective of organization. Hence, this research aimed to figure out communication strategy of Yayasan Gaya Dewata in socializing Service Voluntary Counseling and Testing (VCT); thus, gay oriented people who’s tend to close themselves, finally willing to do Voluntary Counseling and Testing (VCT). This research use qualitative research method using semi-structured interview data collection techniques, observation, and documentation study. Based on the findings in the field, it reflects that Yayasan Gaya Dewata uses several steps in formulating communication strategy before disseminating Voluntary Counseling and Testing (VCT) services, from knowing audiences, compiling messages, setting methods, to selecting media usage. Keywords: Communication Strategy, HIV/AIDS, LGBT, Voluntary Counseling and Testing.
Strategi Komunikasi Pemasaran Mave Magazine dalam Mempertahankan Eksistensi sebagai Majalah Lifestyle di Bali Witono, Trisnawati; Pascarani, Ni Nyoman Dewi; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The mass media has became a medium that is needed by the society to search the latest information that is happening around them. As well as magazine, the evolution of mass media has became a challenge for Mave Magazine to survive as a lifestyle magazine. The main purpose on this research find out that Mave Magazine's marketing communication strategy in maintaining existence as a lifestyle magazine in Bali. The type of research using is a descriptive qualitative approach with a post-positivism paradigm. Data collection techniques are interviews and observations. Based on the results of interviews and observations, it found that Mave Magazine is maintaining its existence as a Bali lifestyle magazine by applying the promotional mix elements to the target market and also following the trends of media evolution so that Mave Magazine was always known to the public. Keywords: Marketing Communication Strategic, Promotion Mix, Lifestyle Magazine.
STRATEGI KOMUNIKASI PEMASARAN TERPADU BALI UNITED DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLUB SEPAKBOLA PROFESSIONAL Yuliartha, Hady; Pascarani, Ni Nyoman Dewi; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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Bali united is one of the football club’s brand which in developing in Indonesia. It former name is Persisam Putra Samarinda and headquartered in Borneo. In February, 15th 2015 Putra Samarinda moved to Bali and changed it name to Bali United FC. Along with the name changing, Bali United build a new brand image as a pro-ffesional football club using the integrated marketing communication. The purpose of this study is to describe the integrated marketing communication strategy of Bali United to build their brand image. This research using qualitative descriptive approach that will explain the result from interview and some data that the researcher got from Bali United, which is then connected with the framework of thinking and the concept of integrated marketing communication. To be qualify as a professional football club, Bali United meet five aspects. Bali United using the medium of marketing communication as an integrated marketing communication strategy in building the brand image as professional footbal club. The medium are consist of advertising, sales promotion, direct marketing, intercative/internet marketing. Public relations, and personal selling. The message that was delivered by Bali United in every integrated marketing communication strategy always consistent to reach the brand image as a professional football club. Keywords: brand image, integrated marketing communication, professional football club
EVALUASI KEHUMASAN DI UNIVERSITAS UDAYANA Prabasari, Ni Luh Putu Galuh; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT PR today face different challenges from the past not just matter of financial support and internal management, but also the explosive issue, such as opposition to the policy new admissions, crisis or students drug crimes, sexual harassment, and much more. Considering the complexity that must be faced by a college, it’s necessary to optimize the role of public relations in college. This research explains how PR is managed, especially in Udayana University, which focused on three aspects, institutional, public relations activities, and human resources. Through the analysis is that the information obtained from the analysis of the situation and the issues separating the internal (strength and weaknesses and external subject matter (opportunities and threats) and create strategies to deal with it. This study, showing institutional public relations at the Udayana University not well organized yet. Its position was far from the decision-makers. Although publicist finally listed in the new OTK, but the duties and functions of public relations remains unclear. The position is also unchanged, as it still is in the management level but with different bosses. Public relations tasks at Udayana University were communication technician (technical officer). So does with human resource in it that does not have a background in public relations and minimal training. The position of the institutions that perform public relations function need to be separate from law and governance into a special bureau and are close to the leadership. PR should be more creative and innovative in making programs that can help accelerate of Objectives University. PR needs to be improved quality of human resource through training. Key words: Evaluation, Public Relations, SWOT Analysis
Rekonstruksi Perjuangan Zapatista Di Meksiko Dalam Lagu Bayang Tak Berwajah Oleh Geekssmile Kusuma, Arya Pramana; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine thereconstruction of the zapatista struggle in Bayang Tak Berwajah music lyric from band named Geekssmile . This reasearch uses a qualitative semiotic approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. Geekssmile wants to spread the message about how the negative impact of an armed conflict. Geekssmile wants to educate they listeners that war is a bad thing and must be avoided, because it only brings obscurity and evil. So that the listeners are not easily provoked and carried away in a of unfavorable conflict. Keywords: Geekssmile, semiotic, message, music lyric
REPRESENTASI TINDAKAN DIKRIMINASI RAS KULIT HITAM DALAM FILM GLORY ROAD Prayuda, Ngakan Bayu; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Discrimination is the distinction between unfair and unbalanced treatment carried out to distinguish between individuals, or groups based on specific attributes such as race, ethnicity, religion, or social class membership. The Glory Road film tells of a team that changes everything in national basketball rules and black players have never been on the national players list, because they consider black players unable to lead, and moreover it's difficult to hold back emotions. This study includes qualitative research that focuses on the analysis of semiotics developed by Roland Barthes which consists of denotation, connotation and myth. The purposexof this study was toxfind out the representation of black racial discrimination inrthe film Glory Road. Based on the analysis of related scenes by using Roland Barthes' semiotics method in the film, addressing direct and indirect discrimination. The results were shown by the black race being underestimated by statements from the white race. Not only that, the black race while on the field was seen to be treated differently when on the field or harm the black race. This is displayed through various scenes in the film. Keywords: Discrimination,Representation,Semiotics, Film
OBJEKTIVITAS BERITA SIMPOSIUM TRAGEDI 1965 (Analisis Isi Berita Simposium Tragedi 1965 dalam media Online CNN Indonesia pada 18-19 April 2016) Masnugraheni, Dwiagata; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The media continues to innovate and generate new findings, one is a conventional newspaper currently has become the online news portal. These developments make the information very easily to be spread and become faster. However, the media need to know what should be done or not to reach an ideality media refers to normative media. CNNindonesia.com on the April, 18- 19 2016 intensively preaching the symposium that was first held for discussing violations of human rights in 1965. In the intensive period, CNNIndonesia.com published 21 news with two live news, about over a range time was not less than 3 hours. This study aimed to understand the objectivity of symposium 1965 on news portal online at CNN Indonesia period 18-19 April 2016. The research was used quantitative approach with the method of contents analysis. The result of this research, the objectivity of news portal online CNNindonesicom showed factuality (factual, accuracy, complete, and relevant) quite a high level of, but from the impartiality (access proportional, two sides, non evaluative, and non sensational) showed the lower value. Keywords: Contents Analysis, Objectivity, Online News, Tragedy of 1965
Hubungan Kampanye Politik Mas-Dipa dengan Pengetahuan Politik Pemilih Pemula Desa Rendang dalam Pilkada Karangasem 2015 Yuni Uttari, Ni Luh Putu; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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One of the significant changes in the Pilkada Serentak 2015 is the efficiency of political campaign activities. This may affect the role of political actors in giving political knowledge to voters, especially young voters. This study aims to see how the relationship of political campaigns with political knowledge seen through political campaigns conducted by Mas-Dipa in Pilkada Karangasem 2015. This study uses a quantitative approach with correlation analysis. Primary data source of this research is questionnaire distributed to young voters in Desa Rendang and the secondary source of this research is obtained through Kantor Kepala Desa Rendang. The result shows that Mas-Dipa’s political campaign has significant, strong and unidirectional relationship. The intensity of voter participation in the village of Rendang in the political campaign of Mas-Dipa is quite frequent and the level of political knowledge is good. Keyword: Political Campaign, Political Communication, Political Knowledge, Young Voters.
WACANA RENCANA REKLAMASI TELUK BENOA DALAM FILM KALA BENOA Suryadipta Wardhana, Anak Agung Ngurah Agung; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Watchdoc audio-visual production house aired a film titled "Kala Benoa". “Kala Benoa” showing various opinions of the people around Benoa Bay Bali if Benoa Bay will have reclaimed. The aim of this research is to find out the discourse which displayed by Watchdoc in the "Kala Benoa". This qualitative research is using discourseaanalysisxofxTeuncA.bvancccDijkcc method. The results of this research showed that Watchdoc takes role as the battleground for competing ideologies. “Kala Benoa” brings up several discourses i.e. Benoa Bay reclamation plan will damage the environment, Benoa Bay reclamation plan were indicated breaks the law, Benoa Bay reclamation plan will disrupts Balinese culture, Benoa Bay reclamation plan will eliminate the work of fishers, Benoa Bay reclamation plan will lead to a privatization, and an allegation of conspiracy in Benoa Bay reclamation plan. Keywords: Bali, Benoa Bay Reclamation Plan, Kala Benoa Film Discourse Analysis.
STRATEGI HUMAS DALAM MEMBANGUN CITRA PERUSAHAAN (Studi Pada Indonesia Tourism Development Corporation, Bali) Nindya Saraswati, Ni Putu Ayunda; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT ITDC is building its image as a developer of world-class tourism destination, where the previous image when called BTDC which is the developer of tourism in Bali. Changes in the management company's impact on the image of the company, changes in the company's organizational structure, corporate tagline, a corporate culture that people do not know. This study uses the paradigm of post-positivism which brings together deductive logic to perform and probabilistically empirical observations using qualitative types. In the study of interactive models, Miles and Huberman is used as a data analysis technique. The results showed that the change in the management company of the BTDC became ITDC affecting corporate image so that the image of care with ITDC owned associated trust all stakeholders towards the ITDC. Strategies undertaken by publicist ITDC in building a corporate image that is doing the publications (publication), the manufacture of news (news), providing information to the public good that the public internal and external (inform or image), use paid media that is in the form of event, do social contacts (community involvement, lobbying and negotiation (lobbying and negotiation), perform social activities (social responsibility). Publicist ITDC do media monitoring to ensure a well guarded corporate image based on news stories that appeared in the media be it media, both print and online media. Keywords: public relations strategy, ITDC Bali, corporate image

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