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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
Stereotip Penduduk Pendatang di Bali: Analisis Framing terhadap Harian Bali Post Antara, I Putu Juni; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The issue of migrants is an annual phenomenon which has always been a topic of the news after the Eid. Migrants can be a problem for a region with a high population density such as Bali. These problems can escalate into conflict due to public opinion about migrants. As the largest print media in Bali, Bali Post has a major role in the formation of stereotypes of migrants in Bali. The purpose of this study was to determine the stereotype of migrants formed by the Bali Post. This qualitative study using the constructivist paradigm. The analysis technique used is framing analysis with Pan and Kosicki model. The results showed that the stereotypes of migrants in the Bali Post news tend to be negative, such as slum life, do not obey the administration and tend to work in informal sectors Keywords:framing analysis, Bali Post, migrants, stereotypes
Strategi Brand Communication PT. Puncak Keemasan Dunamis Indonesia dalam Membangun Awareness terhadap Produk Animasi Beakbug Dwijayanti, A A Istri Putri; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Puncak Keemasan Dunamis Indonesia is a part of Holding Company Puncak Keemasan Group which is engaged in the field of animation industry with a vision to raise awareness of local content of Indonesian culture through animation products. Beakbug is the first animated brand of the company with the icon of Bali Starling which aims to lift the character of flora and fauna and also cultural traditions that exist in Indonesia. The purpose of this research is to find out how the brand communication strategy PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation products. This research used descriptive qualitative approach. The result has been shown that the Brand Communication Strategy of PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation product has been done by using Brand Visualization concept which consists of logo and Brand Activation consisting of Social Media Activation, Marketing Event Activation, Direct Marketing Activation, Promotion Activation, except Sponsorship Activation. Keywords: Animation, Beakbug, Brand Awareness, Strategy Brand Communication
ANALISIS FRAMING PADA PEMBERITAAN PARTAI PERINDO DI SINDONEWS.COM DALAM PUTARAN KEDUA PILGUB DKI 2017 Waluyan, Elsa Engelina; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT The online media have many advantages in delivering news to audiences by directing public awareness to issues that are considered important through the agenda setting process. One aof the aissues that developed in the amass media was about the Partai Perindo support for the Anies-Sandi in the second round of the DKI Jakarta Governor Election in 2017. One of the online media reporting on Partai Perindo support for the Anies-Sandi was Sindonews.com online media. This research was aconducted to afind out the framing of the Partai Perindo support for the Anies-Sandi at Sindonews.com by analyzing the news that was published from March 9 to April 21, 2017. This aresearch was a aqualitative research using the framing analysis amethod of Zhongdang aPan and Gerald aM.Kosicki . The results of this astudy indicate that Sindonews.com is very much in favor of the interests of the media owner, Hary Tanoesoedibjo, who is also the Chair of the aParty in the production and distribution activities of reporting the Partai Perindo support for the Anies-Sandi in the second round of the DKI Jakarta Governor Election in 2017. In framing the news there are four fractions that the author finds. It is also seen in the setting agenda process that Sindonews.com forces the public to pay attention to issues regarding the Partai Perindo support to the Anies-Sandi so that it influences people's thinking to participate in choosing Anies-Sandi through words or sentences that are presented repeatedly. Keywords: Framing Analysis, Partai Perindo News at Sindonews.com, Political Economy of Media, Agenda Setting
STRATEGI KOMUNIKASI BALI DEAF COMMUNITY DALAM MENSOSIALISASIKAN BISINDO (BAHASA ISYARAT INDONESIA) KEPADA MASYARAKAT Deviyanti, Ni Putu Laksmitha; Joni, Ida Sugiarica; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Non-verbal communication such as sign language became the focus in this research, how the deaf can deliver the messages by body language and expression that used in sign language. The purpose of..this research is to know about the communication strategy that used by Bali Deaf Community in socialize BISINDO (Indonesian sign languages) to the public. Data collection is done by participant observation method, interview and documentation study. The type of this research is qualitative research with post-positivist paradigm. The analysis technic that is used in this research is Milles and Huberman analysis and used purposive sampling technic to determine the informant. The result of this research..showed that there are the effective communication strategy in socialize BISINDO (Indonesian sign languages) to the public, those are (1) determine the communicator who is competent to deliver the messages, (2) set the socialization targets, (3) Arrange the message that will delivered to the public by providing sign language module, (4) and social media usage in socialize BISINDO (Indonesian sign language). Keywords: BISINDO (Indonesian sign languages), The Deaf, Communication Strategy
STRATEGI KOMUNIKASI PEMASARAN BALI FOOD SAFARI DALAM MENINGKATKAN AWARENESS KONSUMEN Murfiyaningrum, Arita Nurul; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Bali Food Safari (BFS) is a culinary tour in Bali which was established in November 2013 with a unique mystery culinary dinner tour concept. This research have a purpose to describe the intergrated marketing communication strategic of BFS for increasing consumer awareness based on Intergrated Marketing Communication (IMC) theory with descriptive-qualitative approach. The result of this research is showed that BFS using six channel from IMC, which is advertising, direct marketing, sales promotion, interactive marketing, personal selling, and word of mouth. And one channel that not used by Bali Food Safari yet is public relations. Bali Food Safari marketing communication activities is pointed on online media which is advertising and promotion by Facebook and Instagram. But the consistency of message delivery in channels that used is not consistent yet, this is indicated by lack of use the mystery word which is the keyword of mystery culinary dinner tour. Keywords : Intergrated Marketing Communication Strategy, Awareness, Mystery Culinary Dinner Tour, Bali Food Safari.
Strategi Komunikasi Melalui Media Sosial Dalam Pembentukan Citra Balebengong Sebagai Media Jurnalisme Warga Pradnya Yoni, Ni Luh Kade Diah; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The development of communication media these days leads to new challenges among media institutions. Writer interested in knowing the Strategy of BaleBengong on forming its image as a citizen journalism media through social media Twitter and Blog. Writer using descriptive qualitative method with snowball sampling to do this research. Through its social media account, BaleBengong invites people to share informations openly without any strict rules, but still with full responsibility. Balebengong’s communication strategy to form its image as citizen journalism media is poured verbally and non-verbally. Before the communication strategy is formed, Balebengong with the help of Sloka Institute, did a research about Balinese people’s habit on social media. Based on that research, BaleBengong then form its communication strategy, especially for through social media. Verbal communication strategy by BaleBengong showed on their tweets and blog article. BaleBengong name and logo was taken from a Balinese traditional building where people can speak their mind and share informations without any strict social barrier. Keywords: BaleBengong, Communication strategy, Image, Social media
Komunikasi Antar Pribadi Anak dengan Orang Tua Beda Agama di Denpasar Praasada, Ni Nyoman Cita; Suryawati, I Gusti Agung Alit; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Through interpersonal communication, communicants can interact with others, and express themselves to others. In families, there are often differences of opinion or different ways of communicating between parents and children, and similarly with children who have parents of different religions. The purpose.of this study.aims to.find.out how to form. interpersonal communication between children with interfaith parents in Denpasar City. The analytical technique used in the study through several stages, namely the calculation of the average analysis techniques and conclusions. The.results.showed.that even though.there.were differences in. age and religion with their parents, it did not prevent children from their parents from being able to have an attitude of openness, empathy, freedom of expressing ideas between children and parents with different beliefs. Keywords: Communication Pattern, Interpersonal Communication, Religion
Pola Komunikasi Guru di Yayasan Peduli Autisme Bali dalam Meningkatkan Interaksi Sosial Anak Autistik Claudia Wijaya, Novia; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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In dealing with children with special needs in this case autism, of course required appropriate communication patterns so that they would give response and interaction to the statements and questions raised. Autism is a disorder of brain function in children that result in disruption of the child's development. This research was conducted at Yayasan Peduli Autisme Sarwahita Bali. The purpose of this research is to know the proper communication pattern used to children with special needs to improve communication ability and interact them. This study used a qualitative descriptive approach based on post-positivism. Data collection techniques used are by using in-depth interviews, observation, and documentation studies. This study uses the concepts of autism, teacher communication patterns, social interaction, and non-verbal communication concepts. The results of this study indicate that with the right communication pattern will help improve the ability to communicate and interact with children. The communication pattern used in autistic children is not always just one pattern, but the teacher must also be creative in combining the existing communication patterns. Treatment of a child with autism just like any other child, teacher does not spoil a child with autism. Children with autism should also be taught to look for their abilities so that they can be of minimal use for themselves. Appropriate communication patterns can affect the child's social interaction. Keywords: Autism, Teacher Communication Pattern, Social Interaction
Pembangunan Citra Baru Pada Publik Internal Oleh Manajemen Hotel Bakung Sari Resort And Spa Artha Pratiwi, N. P. Devinda; Suryawati, IGA Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK  Communication is an important role in life, as well as the organization. The most important relationship is a relationship with the internal public. The purpose is to build and maintain relationships have a beneficial between the organization and the employees where success and failure of an organization will depend on the internal public. The management has changed at Bakung Sari Resort and Spa Hotel is led to a name change as well. This name change will form a new image for this hotel. The purpose of this study was to build for a new image taken by the management and see the changes in the internal public, where it is caused by a change of management at the Bakung Sari Resort and Spa Hotel. This study use a qualitative descriptive and use paradigm of positivism also. The results of this study indicate that the strategy is carried out by the change room facilities and the addition of new SPA at the hotel as well as the amenities in each room. The next steps are training, socialization, and focus group discussion can make internal public understand the new image changes that occur. They have outing and gathering that can also tighten silahturami an internal public due to their proximity and a sense of belonging can give a positive image to the external public. Keywords: Communication Strategy, Image, Internal Public
MOTIF DAN KEPUASAN MASYARAKAT KOTA DENPASAR TERHADAP SINETRON “SIAPA TAKUT JATUH CINTA” DI SCTV Br Tarigan, Della Ayu Lopiga; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The soap opera of “Siapa Takut Jatuh Cinta” which has aired on SCTV tv station successfully captivated the audience with a high rating on the first episode. This soap opera has violated the prevailing norms in Indonesia for several times. However, the rating still stays in the top position. In this research, the author wants to know how is the motive and the satisfaction of people who live in Denpasar City about the soap opera “Siapa Takut Jatuh Cinta”. The author use the theory of Uses and Gratifications to see what the audience want to the media. This research is conducted by measuring the motives and satisfaction of 348 respondents in Denpasar City aged 16-34 years using 4 indicators of Uses and Gratifications theory by Greenberg and Woods (1999), these are escape, social learning, social excitement, and habit. This research use descriptive quantitative methods. The sampling technique in this study is purposive sampling. The data in this research is obtained by spreading questionnaires using a Likert scale. The data analysis technique using at the average score of motive and satisfaction. The results showed that respondents aged 16-34 years in Denpasar do not get satisfaction after watching the soap opera. That thing is happened due to respondents watching the soap opera of “Siapa Takut Jatuh Cinta” only to seek entertainment and fill their spare time. If it viewed from the indicators in every aspect of the motives, there are several indicators of motives that are satisfied, such as indicators of avoiding family problems, indicators of having a friend, indicators of eliminating boredom in spare time and other indicators. Keywords: motive, satisfaction, Denpasar, the soap opera “Siapa Takut Jatuh Cinta”, SCTV

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